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Film as a form of mass media has an important role in the socio-cultural, artistic, political, as well as scientific realms. Cek Toko Lado 2 is a continuation of the story of the Chinese family of Koh Afuk which is in the comedy genre and directed by Ernest Prakasa. This film not only presents entertainment, but also presents family dynamics, parental expectations, and challenges in maintaining family business while building trust between fellow family members. The stories presented are able to illustrate the social reality of urban communities who are often faced with a dilemma between family interests and individual freedom. The purpose of this research is to analyze the struggle of Erwin's character in fighting for his love for Natalie and his efforts to get the blessing of his future in-laws. The research method used is qualitative with the approach of Charles Sanders Peirce's semiotic theory. The data source was obtained through direct observation of scenes and dialogues in the film, and reinforced by documentation and literature studies. The results of the study show that Erwin's struggle can be understood through three main elements in Peirce's semiotics, namely sign, object, and interpretant. First, the spirit of never giving up is reflected in Erwin's consistency in facing various obstacles. Second, the attitude of responsibility can be seen from Erwin's commitment to his career and the romantic relationship he is living. Third, the willingness to sacrifice is evident when Erwin prioritizes personal interests in order to gain the blessing of Natalie's family. In conclusion, this study emphasizes that films not only function as a means of entertainment, but also as a social learning medium that conveys moral messages about struggle, sacrifice, and the importance of trust in family relationships and romance. Thus, Cek Toko Lado 2 is able to be a relevant and inspiring social reflection for the audience, especially urban people who are facing the dynamics of family life and love.

This study aims to uncover the meaning of loyalty and sacrifice in the lyrics of the song "Sumpah dan Cinta Matiku" by Nidji through Roland Barthes' semiotic approach. The analysis is conducted at three levels of meaning, namely denotative, connotative, and myth, to understand how song lyrics form emotional messages as well as ideologies in Indonesian popular culture. At the denotative level, a literal meaning is found regarding the pledge of loyalty and commitment of love between two people who are emotionally bound to each other. The connotative level displays emotional and cultural meanings in the form of a willingness to sacrifice and steadfastness in maintaining love, which is often depicted as a heroic and struggle-filled act. Meanwhile, at the mythical level, this song brings up the ideology of romantic love that is absolute, eternal, and demands unconditional sacrifice, as often found in love narratives in other popular media. Lyrics such as "Sumpah mati hanya kau yang kucinta" and "Meski badanku has become one with the ground, cintaku tetap hidup bagi bagi" reflect the cultural construction that true love must be proven by suffering, extreme loyalty, and even sacrifice of life. This meaning emphasizes that love is not merely an emotional connection, but a form of total devotion that cannot be shaken by any circumstances. This song indirectly instills the idea that love means being willing to lose everything, including one's life, to maintain that love. The results of this study indicate that these songs not only convey personal messages of love but also play a role in shaping and perpetuating the myth of love in society. This finding is reinforced by various previous studies that state that popular music plays a role as a medium for reproducing cultural values, particularly regarding idealized, sacrificial, and irrational love.

This study explores the meaning of love and courage in the lyrics of Nadin Amizah's song "Taruh". Music serves as a cultural medium that reflects the construction of social reality, and song lyrics often become a space for expressing personal and collective experiences. The song "Taruh" illustrates the emotional complexity present in human relationships, particularly in interpreting the feelings of love intertwined with acts of bravery. This research employs Ferdinand de Saussure's semiotic theory by examining the syntagmatic and paradigmatic relations within the song's lyrics. The descriptive qualitative method is applied, with data obtained through non-participant observation and literature study. The findings indicate that the lyrics of "Taruh" do not portray an idealized version of love; instead, they express a more realistic view of love as something that includes pain, vulnerability, and imperfection. Interestingly, within those imperfections, there is a profound sense of courage—a willingness to endure, to remain, and to accept wounds as a part of emotional life. The syntagmatic analysis highlights how the arrangement of words in each stanza reflects stages of emotional struggle, longing, acceptance, and resilience. On the other hand, the paradigmatic analysis reveals that while alternative words could have been chosen, the selected diction intensifies the emotional nuance without shifting the central message of the narrative. Overall, the song constructs a layered narrative of love, where courage is found not in grand gestures but in silent endurance. This study shows how popular music, through its poetic structure, can communicate complex emotional truths and contribute to deeper cultural understandings of human emotion.

The term overthinking has become part of the everyday vocabulary among Generation Z, reflecting a tendency toward excessive deliberation in ordinary situations, including choosing food. The “Overthinking” advertisement by GoFood presents a compelling visual representation of this dilemma through metaphorical symbols such as a talking forehead, piles of clocks, and zodiac characters that construct a complex visual narrative of indecision. This study aims to examine how symptoms of overthinking are visually represented in the advertisement using Roland Barthes’ semiotic approach. The research employed a qualitative method, utilizing observation and documentation techniques to analyze visual structures across scenes. The findings reveal that the advertisement conveys its message through denotative, connotative, and myth-based signs, illustrating how Generation Z interprets the burden of choice in a digital cultural context. The results demonstrate how visual communication strategies can foster empathy while offering solutions to the everyday anxieties of a young audience. This study contributes to the development of visual semiotics discourse in the field of visual communication design and offers insights for advertising practices grounded in social issues.

This study aims to describe the form, meaning, and socio-cultural function of the register of language use in the short story Filosofi Kopi by Dee Lestari. The method used is descriptive qualitative with content analysis techniques, Halliday's register theory, and Lotman's cultural semiotics. The results of the study show that the form of register in this short story includes words (espresso, latte, cappuccino, macchiato), nominal phrases (filosofi kopi, signature coffee, kopi tiwus), idiomatic phrases (kopi paling flirtit), and metaphors (espresso as a life without nonsense, latte as a warm hug). The meaning of the register is divided into primary meaning (literal) and secondary meaning (cultural and symbolic) which construct the values ​​of masculinity, gentleness, beauty, spirituality, and idealism of the characters. The socio-cultural functions of the register include community identity, expressive, evaluative, symbolic, narrative aesthetic, and ideological functions. This research supports Halliday's theory on the relationship between register and situational context, as well as Lotman's theory, which views literary language as a secondary modeling system that represents social and cultural realities. The results are expected to enrich the study of literary sociolinguistics and serve as authentic and contextual teaching materials for Indonesian language and literature in secondary schools.

This study aims to analyze the symbolic meanings contained in the lyrics of the song “One Last Breath” by the band Creed using Charles Sanders Peirce’s semiotic theory. The song was selected due to its strong themes of existential crisis, despair, and hope, which are expressed through rich and meaningful linguistic signs. The method used in this research is qualitative descriptive, employing Peirce’s triadic model of signs—icon, index, and symbol—as the basis of data analysis. The primary data source consists of selected lyrics, which were examined to identify the types of signs and their interpreted meanings. The findings reveal that the song's lyrics are filled with emotional symbols reflecting the protagonist's psychological condition, such as the phrase “six feet” as an icon of death, “falling” as an index of mental collapse, and “last breath” as a symbol of the remaining hope. The song also represents Western cultural values related to openness about mental health issues. It is concluded that “One Last Breath” functions not only as a musical work but also as a reflective medium that conveys profound messages about the human struggle and existential meaning. This study is expected to contribute to the development of semiotic analysis in music lyrics and inspire future research on other musical genre.

This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.

This research uses a qualitative method with Roland Barthes’ semiotic analysis approach to examine the meanings of visual and narrative signs in the 2025 Marjan Ramadan commercial. This advertisement was selected due to its rich symbolic elements and its significant role in shaping public perception and emotion during the holy month. Utilizing Barthes’ concepts of denotation, connotation, and myth, this study aims to uncover hidden meanings behind visual elements such as colors, lighting, character gestures, and storyline narration. Preliminary findings indicate that the Marjan advertisement not only promotes a syrup product but also encapsulates values of togetherness, tradition, and religiosity through cinematic visuals. Symbols like family dining tables, drums (bedug), and twilight lighting are interpreted as modern myths portraying an idealized Ramadan that is warm and harmonious. Therefore, this advertisement can be viewed as a form of cultural communication that conveys ideological messages through visual symbols familiar to Indonesian society.

This study examines the poem  "Peringatan" ("Warning") by Wiji Thukul using Roland Barthes' semiotic theory. The aim of the research is to uncover the meaning of resistance implied in the poem through three layers of meaning: denotative, connotative, and myth. The poem was written in a repressive socio-political context, in which freedom of expression was silenced by those in power. Through a Barthesian approach, the lines of the poem are analyzed as a system of signs that symbolically represent resistance against authoritarian rule. The analysis reveals that the poem not only conveys an aesthetic message but also constructs a counter-discourse to the dominant ideology. The poem becomes a site of resistance, urging the people not to submit to oppression. This study reinforces the view that literature, particularly poetry, holds great potential as a medium of struggle and freedom.

This research discusses the representation of Quranic values in the movie Setetes Embun Cinta Niyala through the Charles Sanders Peirce semiotic approach. Movies as visual media are not only entertainment, but can also be a means of da'wah and moral education. This research aims to reveal how the sign structure (icon, index, symbol) is used to represent Quranic messages, and how the meaning of the sign is interpreted by audience. The method used is descriptive qualitative with observation techniques of scenes in the movie that contain Islamic values. The analysis technique was carried out using the Charles Sanders Peirce Semiotics method. The results of the analysis show that this film explicitly and implicitly displays Quranic messages through visual representations (prayer rugs, prayers, social interactions) and verbal (dialog, quotations of Qur'anic verses). Values such as tawakkal, filial piety, honesty, brotherhood, and sharia restrictions on marriage are displayed by referring to the verses of the Qur'an, which are reinforced through symbolic meaning based on Peirce's theory. This research shows that film can be an effective medium in conveying religious and moral messages, especially when the signs in the film are analyzed in depth through a semiotic approach.

This study examines the denotative and connotative meanings contained in the lyrics of the song Garam dan Madu (Sakit Dadaku) by Tenxi, Naykilla, and Jemsii, which raises the theme of doubt and longing for love. The purpose of the study is to reveal the literal meaning and implied meaning in the lyrics. The method used is descriptive qualitative with data in the form of song lyric texts obtained from official sources. The results of the study show that the lyrics of this song contain other complementary meanings, namely the denotative meaning describes doubt, longing, uncertainty, and a promise to give the best in their relationship while the connotative meaning contains deeper emotions and symbolism related to love, hope, and commitment. This study provides an in-depth understanding of the song's message and its contribution to the study of semantics and popular culture.

Modern mass media, particularly film, holds significant potential for transmitting messages, including moral and religious values. This research investigates the representation of mauidhah hasanah (good counsel) in the popular anime Demon Slayer: Mugen Ressha-hen, widely acclaimed for its narrative and emotional depth. Employing a qualitative approach with Charles Sanders Peirce's semiotic content analysis, this study meticulously examines key scenes to unveil how these values are expressed through dialogue, setting, and other cinematic elements. The findings reveal that mauidhah hasanah is primarily represented in three forms: admonition, prohibition, and motivation, conveyed through diverse communicative patterns. Theoretically, these findings enrich the study of Islamic phenomena in animated films and solidify the position of popular media as an effective vehicle for conveying values. Practically, this study contributes to a broader understanding of anime's potential for moral education and serves as a valuable reference for future research on messages within animated films.

The rapid development of the digital era has led to a significant increase in cases of online fraud. BCA, as a trusted bank, acknowledges its concern regarding the increasing issue of fraud which threatens customer security and comfort. Therefore, through the advertising campaign “Don't Know? Kasih No! On YouTube” which contains the dangers and threats of online fraud. The aim of this research is to reveal the meaning of messages and understand the construction of social reality using Ferdinand De Saussure's semiotics. The theory used in this research is the theory of social reality construction, advertising, signs and meaning, visual communication, YouTube as an advertising medium, semiotics, and Ferdinand De Saussure's semiotics. This research uses descriptive qualitative methods. Data collection techniques use text analysis. The results of this research reveal the importance of digital literacy and caution in interacting in the digital world, so that society can be protected from increasingly complex and diverse threats. The understanding that we want to build in this advertisement is that BCA Bank is a bank that prioritizes customer security. By showing fishing symbolism to show how phishing can deceive its victims in a seemingly harmless way.

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

The sign system in public spaces functions as a visual communication tool and shapes people's experiences and perceptions. The objectives of this study are; 1) to identify the types of signs found in shopping centers; 2) to analyze the function and role of these signs in supporting activities and social interactions in shopping centers; and 3) to explain how these signs influence visitors' perceptions and experiences. The research method used is descriptive qualitative with research stages including literature study, determining the location of the study, data collection, data analysis using Peirce's semiotic theory, data validity testing, and drawing conclusions. Data collection techniques are carried out through observation and documentation stages. The results of this study found that the visual sign system in the Ramayana Teladan Medan shopping center is classified into several categories of signs according to Charles Sanders Peirce's semiotic theory, such as Rhematic Indexical Legisign, Dicent Sinsign, Qualisign, and Iconic Legisign. Visualization of signs—whether through images, colors, or text—can influence visitors' understanding and behavior, for example by increasing alertness, compliance with rules, or perceptions of safety and comfort.

This study aims to describe and analyze the representation of Indonesian culture in Fiersa Besari's novel Arah Langkah using Roland Barthes' semiotic approach. This novel presents the narrative of the journey of the novel's characters who discover the diversity of Indonesian culture through geographical descriptions, customs, and social interactions that occur. Using descriptive qualitative methods and literature studies, the study examines the cultural signs that appear in the text in depth at the level of denotative, connotative, and cultural myth meanings. Barthes' approach allows the disclosure of layers of symbolic and ideological meanings hidden in the novel's cultural representation. The results of the analysis are expected to enrich literary and cultural studies, increase readers' appreciation of Indonesian cultural values, and contribute to the preservation of the nation's cultural identity amidst the flow of globalization. This study also emphasizes the role of the novel as a medium for reflecting socio-cultural life and a means of learning life values through the experiences of characters in the story.

This study aims to analyze the meanings embedded in the Fana Coffee logo using Roland Barthes' semiotic theory. The Fana Coffee logo features visual elements such as a bean sprout, soft typography spelling "Fana", and a dominant green color. The research adopts a descriptive qualitative approach through documentation, observation, interviews, and literature review. The analysis reveals that each element in the logo carries denotative, connotative, and mythological meanings. The green color symbolizes freshness and health, the sprout represents strength, simplicity, and adaptability, while the word “Fana” conveys impermanence and peace, aligning with the cozy ambiance of the coffee shop. Overall, the logo effectively reflects the identity and vision of Fana Coffee as a comfortable, natural, and welcoming place for visitors. This study is expected to provide insights for designers in creating meaningful and brand-relevant logos.

The design of banknotes is not merely an aesthetic element but also holds symbolic meanings that reflect a nation's identity, history, and cultural diversity. This study analyzes the design of the 2022 Rupiah banknotes using Charles Sanders Peirce’s semiotic approach, which consists of icons, indexes, and symbols, through a qualitative descriptive method. The findings indicate that the visual elements in these banknotes function not only as a medium of exchange but also as a visual communication tool that strengthens nationalism and cultural awareness. National heroes, traditional dances, indigenous flora, and natural landscapes featured on each denomination carry both explicit and implicit meanings that represent Indonesia's historical and cultural values. Furthermore, the design differences between the 2016 and 2022 emissions, such as the use of more vivid colors, varied sizes, and enhanced security features, highlight the government's visual communication strategy to maintain authenticity and facilitate Rupiah identification. This study provides insights into how banknote design serves as an educational medium and a unifying tool for the nation through meaningful visual symbols.

Nowadays, logos have become a form of choice for conveying communication. The logo has become a center of information for the community, but based on the author's interviews with several people related to the community, they have not optimally understood the meaning of the visual Sampoerna Retail Community logo, therefore the author is interested in researching it. The objectives of the research are 1. Know and describe the visuals of the Sampoerna Retail Community logo. 2. Analyze and describe the visual meaning contained in the Sampoerna Retail Community logo. The research method uses descriptive qualitative. With Charles Sanders Pierce's semiotic analysis approach. Through analytical steps, we explore the meaning behind the Sampoerna Retail Community logo: icon, index, symbol and meaning. The results of this research provide an illustration that Sampoerna Retail Community is trying to display its logo by prioritizing the spirit of providing the best service to the community by using icons, indexes, symbols and meanings that are appropriate to display to the public and consumers. The results of the researchers found that there are six visual parts contained in the Sampoerna Retail Community logo. There are six meanings, namely: 1. A place and location for shopping. 2. A woven logogram with the nature of mutual cooperation. 3. The color red symbolizes enthusiasm. 4. The color white symbolizes purity and comfort. 5. SRC text fosters a modern feel. 6. Close means being everywhere, thrifty means affordable prices, friendly means friendly and welcoming. This is what the public needs to know.

This study analyzes the symbolic meaning in the lyrics of the song "Halu" by Feby Putri using Ferdinand de Saussure's semiotic approach. The purpose of the study is to reveal the relationship between the signifier and the signified in the song lyrics to understand the emotional and cultural messages contained therein. The method used is descriptive qualitative analysis with a focus on linguistic signs in the lyric text. The results of the study show that the song "Halu" utilizes metaphors (such as "candu" and "bayang-bayang") to represent one-sided love, illusion, and emotional alienation. The lyrics of the song are not only a personal expression of the creator, but also reflect the collective experience of the younger generation in interpreting unrealized relationships. This study concludes that popular music, through its semiotic structure, functions as a complex medium of cultural communication. Suggestions for further research include exploring the interaction of musical elements with lyrics and the application of other semiotic theories to enrich the analysis. These findings also emphasize the importance of media literacy in understanding music not only as entertainment, but also as a cultural product that is full of meaning.