The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version

Angesti ; Regina Antania ; Angesti ; Regina Antania ; Dwi Puji Prabowo
JURNAL ILMIAH KOMPUTER GRAFIS 📅 2025 Vol 18, No 1 🔗 DOI: 10.51903/pixel.v18i1.2309
Abstract
This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.
Keywords
semiotics; Roland Barthes; denotation; connotasion; Semiotika; Roland Barthes; denotasi; konotasi
How to Cite

Angesti, et al. (2025). The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version. JURNAL ILMIAH KOMPUTER GRAFIS, 18(1). https://doi.org/10.51903/pixel.v18i1.2309

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo, "The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 1, 2025.

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo. "The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version." JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 1, 2025.

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo. "The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version." JURNAL ILMIAH KOMPUTER GRAFIS 18, no. 1 (2025).

Angesti, et al. (2025) 'The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version', JURNAL ILMIAH KOMPUTER GRAFIS, 18(1). doi: 10.51903/pixel.v18i1.2309.

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo. The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version. JURNAL ILMIAH KOMPUTER GRAFIS. 2025;18(1).

Artikel Terkait

Perancangan Video Profil SD Negeri 3 Bentangan Sebagai Media Promosi dan Informasi

Hendrawan Tama, Theo; Rudjiono, Daniel; Priyadi, Agus; Hendrawan Tama, Theo; Rudjiono, Daniel; Priyadi, Agus

Penguatan Digital Marketing Percetakan Kasandi Foil Pond Dalam Mengoptimalkan Jangkauan Pasar Dan Penjualan

Ayuningtyas Kasandi; Ayuningtyas Kasandi; Sulartopo; Aris Sarwo Nugroho

Perancangan Video Promosi Berbasis Motion Graphic Pada Catering Salsabila Ungaran

Salsabila, Firda Vera Salsabila; Salsabila, Firda Vera ; Priyadi, Agus ; Zainudin, Ahmad

Perkembangan Metode Image Quality Assessment Berbasis Deep Learning: A Systematic Literature Review terhadap Tren dan Evaluasi Performa

Nurul, Amelia; Nurul, Amelia; Nuralvianti, Regita

Media Visual Poster Digital Untuk Kebersamaan Karyawan PT Mensa BinaSukses

Malise Elvina Benita Christianti, Malise Elvina Benita Christianti; Fitro Nur Hakim, Fitro Nur Hakim; Haryo Kusumo, Haryo Kusumo

ANALISIS ELEMEN DESAIN DAN SEMIOTIKA VISUAL KONTEN INSTAGRAM @DISPAREKRAFPORA_GORONTALOPROV DALAM MEMBANGUN IDENTITAS PARIWISATA GORONTALO

Risti Puspita Sari Hunowu; Hunowu, Risti Puspita Sari ; Siska Udilawaty; Hinta, Mohammad Rizki Putra
Tren Sitasi Jurnal