đ
01 July 2025
DOI: 10.51903/pixel.v18i1.2309
The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version
JURNAL ILMIAH KOMPUTER GRAFIS
Universitas Sains dan Teknologi Komputer
đ Abstract
This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.
đ Keywords
#semiotics; Roland Barthes; denotation; connotasion; Semiotika; Roland Barthes; denotasi; konotasi
âšī¸ Informasi Publikasi
Tanggal Publikasi
01 July 2025
Volume / Nomor / Tahun
Volume 18, Nomor 1, Tahun 2025
đ HOW TO CITE
Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo, "The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 1, Jul. 2025.
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