The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version

Angesti ; Regina Antania ; Angesti ; Regina Antania ; Dwi Puji Prabowo

JURNAL ILMIAH KOMPUTER GRAFIS 📅 2025 Vol 18, No 1 🔗 DOI: 10.51903/pixel.v18i1.2309

Abstract

This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.

Keywords

semiotics; Roland Barthes; denotation; connotasion; Semiotika; Roland Barthes; denotasi; konotasi

How to Cite

Angesti, et al. (2025). The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version. JURNAL ILMIAH KOMPUTER GRAFIS, 18(1). https://doi.org/10.51903/pixel.v18i1.2309

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo, "The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 1, 2025.

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo. "The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version." JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 1, 2025.

Angesti, et al. (2025) 'The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version', JURNAL ILMIAH KOMPUTER GRAFIS, 18(1). doi: 10.51903/pixel.v18i1.2309.

Angesti, Regina Antania; Angesti, Regina Antania; Dwi Puji Prabowo. The Semiotics of Roland Barthes in the Marjan Ramadan 2024 : Putri Hijau Version. JURNAL ILMIAH KOMPUTER GRAFIS. 2025;18(1).

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