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This study aims to analyze the influence of product quality, price perception, and promotion on purchasing decisions for Panasonic brand electronic products at the Batam Electronics Store in Pekanbaru City. This study uses a quantitative approach with a survey method, where primary data is collected by distributing questionnaires to 45 consumers who have purchased Panasonic products. The sampling technique uses a purposive sampling method. The data obtained are analyzed using a structural equation model based on Partial Least Square (PLS) to test the relationship between research variables. The results of the analysis show that product quality has a positive and significant effect on purchasing decisions, indicating that product quality and reliability are important factors in consumer considerations. In addition, promotion is also proven to have a positive and significant influence on purchasing decisions, indicating the role of promotional strategies in attracting consumer interest. Price perception also has a significant influence, which means that the suitability of price with the benefits perceived by consumers can encourage purchasing decisions. The findings of this study confirm that improving product quality, setting prices that are in accordance with consumer perceptions, and implementing effective promotional strategies can strengthen purchasing decisions. Therefore, the results of this study are expected to be a reference for business actors in formulating marketing strategies for electronic products. Keywords: Product Quality, Price Perception, Promotion, Purchasing Decisions.

This study analyzes the practice of staple food price manipulation at Cik Puan Market in Pekanbaru, which is alleged to be carried out by a group of traders through stockpiling, supply coordination, and price regulation that could potentially cause market distortions. This phenomenon has led to unreasonable price increases in strategic commodities such as chili, onions, rice, cooking oil, and chicken, thereby negatively affecting consumers and regional economic stability. This research uses a normative juridical approach with descriptive qualitative analysis methods, supported by empirical data from local government reports, official news, and findings from trade department supervision. The results of the study indicate that these price manipulation practices are in violation of Articles 5, 11, and 19 of Law No. 5 of 1999 about Consumer Protection. This study emphasizes that the weak supervision of the supply chain in traditional markets, as well as the minimal coordination between agencies, causes price manipulation practices to continue repeatedly. It is necessary to strengthen law enforcement, ensure transparency in the distribution of basic necessities, and enhance the role of local governments and the KPPU in order to create stable, competitive, and fair prices for the public.

Penelitian ini mengkaji persepsi siswa terhadap penggunaan e-learning dalam pembelajaran Pendidikan Kewarganegaraan di SMAN 4 Pekanbaru. Dengan pendekatan kualitatif melalui wawancara terhadap satu guru dan kuesioner terbuka kepada sepuluh siswa kelas XI, penelitian ini menelusuri bagaimana pembelajaran digital memengaruhi pemahaman siswa terhadap nilai-nilai kewarganegaraan. Hasil penelitian menunjukkan bahwa siswa umumnya memiliki persepsi positif terhadap e-learning karena fleksibilitas dan kemudahan akses, meskipun keterbatasan interaksi langsung menjadi kendala. Hambatan lainnya termasuk koneksi internet yang tidak stabil dan motivasi belajar yang menurun. Namun, strategi pembelajaran kontekstual seperti penugasan presentasi budaya lokal terbukti mampu memperkuat nilai kewarganegaraan dan keterlibatan siswa. Penelitian ini menegaskan pentingnya komunikasi pembelajaran yang efektif dan konten digital yang berpusat pada siswa dalam pembelajaran PKn. E-learning, bila dirancang dengan baik, dapat berperan besar dalam pembentukan karakter dan kewarganegaraan digital.

The rise of digital technology has changed how young people access information, including political issues. TikTok, a short-video platform, has become a popular medium for first-time voters to engage with political content. This study aims to describe their understanding of political content on TikTok and its influence on political literacy. Using a qualitative approach with in-depth interviews of six informants in Pekanbaru, findings show that TikTok has potential as an accessible and engaging political literacy tool. However, most informants lacked critical skills in verifying content accuracy. The study concludes that although TikTok increases youth interest in politics, digital literacy and critical thinking must be improved to prevent misinterpretation of information.

This study aims to analyze the effectiveness of Maxim online motorcycle taxi services for students of MAN 4 Pekanbaru City in meeting their daily mobility needs. The location of MAN 4 Pekanbaru City on Jalan Yos Sudarso, one of the routes with a fairly high intensity of large vehicle activity, demands the availability of transportation services that can provide certainty of time, comfort, and safety for students. In this context, the existence of online motorcycle taxis is a relevant transportation alternative in today's digital era. This study uses a descriptive qualitative approach with the aim of describing in depth the experiences, perceptions, and assessments of students' assessments of the quality of Maxim online motorcycle taxi services. Data collection techniques were carried out through interviews with several students of MAN 4 Pekanbaru City who actively use the service in their daily activities, especially for going to and from school. The results of the study indicate that Maxim online motorcycle taxi services are considered quite effective in supporting student mobility, especially in terms of ease of access, time efficiency, and relatively affordable costs compared to other modes of transportation. In addition, the use of digital-based applications provides ease in ordering and transparency of fares. However, the aspects of safety and comfort remain a primary concern for students. Therefore, it is recommended that students use official online motorcycle taxi (ojek) applications to minimize the risk of fraud and other undesirable incidents. Overall, the Maxim online motorcycle taxi service serves as a transportation solution that supports students' mobility needs in urban environments.

This study aims to analyze the effectiveness of the implementation of the subsidized housing program for low-income communities in Pekanbaru City. The background of this research stems from the high demand for decent housing among low-income groups and the government’s challenge in ensuring equitable access to affordable housing. The research method employed is descriptive qualitative with a policy study approach. Data were collected through in-depth interviews with officials from the Department of Public Housing and Settlement Areas, housing developers, banking institutions, and program beneficiaries. Field observations and documentation were also conducted to strengthen data validity. The results show that the implementation of the subsidized housing program in Pekanbaru City has been in line with national policies, yet its effectiveness remains suboptimal. This condition is influenced by insufficient policy dissemination, limited strategic land availability, inaccurate targeting of beneficiaries, and weak supervision mechanisms. On the other hand, supporting factors such as regulatory support, partnerships with the private sector, and accessible financing through subsidized home ownership loans have contributed to the program’s success. In conclusion, the effectiveness of program implementation can be improved through stronger inter-agency synergy, transparency of beneficiary data, and institutional capacity building so that the goal of equitable access to decent housing for low-income communities can be sustainably achieved.

Tunggakan pajak merupakan salah satu permasalahan yang sering dihadapi pemerintah dalam upaya optimalisasi penerimaan negara. Sebagai sumber utama pendapatan negara, pajak berperan penting dalam pembiayaan pembangunan dan penyediaan layanan publik. Namun, keterlambatan atau ketidakpatuhan wajib pajak menimbulkan tunggakan yang dapat menghambat pencapaian target penerimaan. Penelitian ini bertujuan untuk menganalisis pengaruh pemeriksaan pajak, surat teguran, surat paksa, dan surat perintah penyitaan pajak terhadap tunggakan pajak pada Kantor Pelayanan Pajak (KPP) Pratama Pekanbaru Tampan periode 2020–2024. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan data sekunder berupa jumlah pemeriksaan pajak, surat teguran, surat paksa, surat perintah penyitaan pajak, dan nilai tunggakan pajak per bulan selama 60 bulan. Teknik pengambilan sampel menggunakan metode sensus atau sampel jenuh. Analisis data dilakukan dengan statistik deskriptif, uji asumsi klasik, serta analisis regresi linier berganda untuk menguji pengaruh masing-masing variabel bebas terhadap variabel terikat, baik secara parsial maupun simultan. Hasil penelitian ini diharapkan dapat memberikan gambaran empiris mengenai efektivitas instrumen penegakan hukum perpajakan dalam mengurangi tunggakan pajak, serta menjadi masukan bagi KPP Pratama Pekanbaru Tampan dan otoritas pajak dalam merumuskan strategi penagihan yang lebih optimal.

This study obtained with the goal to determine the impact of service quality and also price on customer satisfaction at Recaffee Platinum. The method used in this study is quantitative analysis. The size of the sample for this study was 99 respondents, selected using accidental sampling and a questionnaire as the data collection instrument, which was statistically tested with the support by SPSS 30. The data analysis revealed that service quality (X1) significantly influences customer satisfaction (Y), price (X2) significantly influences customer satisfaction (Y), and service quality (X1) and price (X2) simultaneously significantly influence customer satisfaction (Y) at Recaffee Platinum.

This study aims to analyze the levels of reducing sugars and sucrose in Trigona honey using the Luff Schoorl method as a key parameter for assessing honey quality and authenticity. Trigona honey, produced by stingless bees, possesses unique physicochemical characteristics that differ from Apis mellifera honey, thus requiring further scientific investigation of its sugar profile. The analysis was performed at the BSPJI Pekanbaru Laboratory using a titrimetric procedure based on the Luff Schoorl reagent, involving the determination of reducing sugars and sucrose following hydrolysis. The results revealed that the reducing sugar content of the Trigona honey sample was 31.75%, while the sucrose content was 9.6%. These values do not comply with the Indonesian National Standard (SNI 8664:2018), which requires a minimum of 55% reducing sugars and a maximum of 5% sucrose in honey. The non-conformity is presumed to be influenced by factors such as nectar source, high moisture content, premature harvesting, and storage conditions. Nevertheless, the deviation from the standard does not necessarily indicate adulteration but may reflect the natural characteristics of stingless bee honey. This research provides scientific evidence that may contribute to the evaluation of specific quality standards for Trigona honey in Indonesia and serve as a reference for future studies related to authentication and standardization of stingless bee honey products.

This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this study was 100 people with the sampling technique using purposive sampling. The data analysis technique used is multiple linear regression analysis. In this study, the results obtained are Green Marketing (X1) has a positive and significant effect on customer loyalty (Y), Brand Image (X2) has a positive and significant effect on customer loyalty (Y), and Green Marketing (X1) and Brand Image (X2) have a positive and significant effect on customer loyalty (Y) at Starbucks Coffee Living World Pekanbaru

Lafera Space is a coffee shop located in Bangau Sakti, Pekanbaru. This study aims to obtain clear information and insights into the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research approach used is a descriptive qualitative method that describes how Lafera Space conducts social media marketing. Data collection was conducted through interviews with seven informants, documentation study, literature review, and data source triangulation. The research findings indicate that the implementation of the dimensions of context, communication, and collaboration in social media marketing at this coffee shop is already well-established. However, for the dimension of connection, consumers still perceive some challenges that need to be addressed and improved by Lafera Space Pekanbaru

This research aims to determine whether there is an effect of FDI, Domestic Investment, and Labor on the GRDP of the Manufacturing Industry Sector in Pekanbaru City. This study uses independent variables such as FDI, Domestic Investment, and Labor with the dependent variable being the GRDP of the Manufacturing Industry Sector in Pekanbaru City. The data used in this study consisted of 2012 to 2024. The method used in the analysis approach is descriptive quantitative, and tested with multiple linear regression using SPSS 26 software.The results of the study indicate that, based on simultaneous regression analysis, FDI, Domestic Investment, and Labor have a significant impact on the GRDP of the Manufacturing Sector in Pekanbaru City. Partially, the Domestic Investment and Labor variables have a positive and statistically significant influence on the GRDP of the Manufacturing Industry Sector in Pekanbaru City, while the FDI variable has a positive and statistically insignificant influence on the GRDP of the Manufacturing Industry Sector in Pekanbaru City

This study aims to describe the use of Word Search media in enhancing students’ active participation in Indonesian language learning. The background of this research lies in the low level of student engagement during classroom activities, which often tend to be passive, thus requiring innovative learning media to increase activeness. This research employed a descriptive quantitative method with 21 third-grade students of SD Negeri 184 Pekanbaru as the subjects. The research instrument was a student engagement questionnaire consisting of 10 indicators based on the dimensions of behavioral, emotional, and cognitive engagement. Data were analyzed using descriptive statistics by calculating the mean score of each indicator, which was then categorized into Very Good, Good, Fair, and Poor. The findings showed that most indicators were in the Good to Very Good categories, while only two indicators were categorized as Fair. These results indicate that the use of Word Search media can enhance students’ engagement in behavioral, emotional, and cognitive aspects. Therefore, it can be concluded that Word Search is an effective, innovative, and enjoyable learning medium to foster students’ active participation in Indonesian language learning.

This community service activity was carried out to support and strengthen the role of Sunday school teachers in fostering the social and emotional development of preschool children. Early social experiences generally begin in the family, but schools and religious education institutions also play a significant role in shaping children’s abilities to interact, share, and communicate effectively. The program was implemented at PAUD Arastamar Kids Pekanbaru through participatory activities that involved teachers and children. The approach emphasized interactive methods such as giving praise, teaching simple religious values, playing games, and organizing creative learning activities. Examples included origami-making, group singing, storytelling, and encouraging children to share crayons or toys with their peers. These activities not only created a fun and engaging learning atmosphere but also helped children develop empathy, cooperation, and independence. Teachers were guided to consistently integrate these activities into their routines to maximize the positive outcomes. The results of this service showed that Sunday school teachers could effectively encourage positive social-emotional growth by combining religious teachings with play-based and interactive learning. In conclusion, the program provided valuable contributions to strengthening the capacity of teachers while creating a supportive environment for children to interact positively and independently with others.

This study aims to determine the improvement and category of improvement in students' understanding of the concept of buffer solutions by applying the Search, Solve, Create, and Share learning model. The form of this study is an experimental research with a Randomized Control Group Pretest-Posttest design. The population of this study is all students of class XI MIPA SMAN 7 Pekanbaru for the 2024/2025 school year. The research sample was students in class XI MIPA 1 as an experimental class and students in class XI MIPA 2 as a control class. The experimental class was given the treatment of the application of the SSCS learning model, while the control class was given learning without the SSCS model. The results of the data hypothesis test analysis technique used the right-hand t-test. Based on the analysis of research data, it was obtained that the tcount of 2.07 was greater than the ttable of 1.67 (dk = 67, α = 0.05) with the category of increasing students' understanding of concepts of 0.74 in the high category. The results of the study show that the Search, Solve, Create, and Share (SSCS) learning model can improve students' understanding of the concept of buffer solutions in class XI MIPA SMAN 7 Pekanbaru.

The implementation of the Land Dispute Handling and Resolution Policy through Mediation at the Pekanbaru City Land Office has several phenomena such as the number of mediations exceeding the target every year, no change in targets, and a low number of resolutions through mediation. This policy aims to provide legal certainty in order to implement land policy, which is one of the tasks and functions of the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency. The purpose of this research is to analyze and describe the Implementation of Land Dispute Handling and Resolution Policy Through Mediation at the Pekanbaru City Land Office. Additionally, it aims to identify the inhibiting factors of the Implementation of Land Dispute Handling and Resolution Policy Through Mediation at the Pekanbaru City Land Office using the Policy Implementation theory according to Van Meter and Van Horn. This research employs a qualitative descriptive research type by collecting data through interviews, observations, and documentation. The results of this study indicate that the Implementation of Land Dispute Handling and Resolution Policy Through Mediation at the Pekanbaru City Land Office has not been carried out effectively due to several shortcomings in various factors. The inhibiting factors include the complexity of synchronizing mediation schedules, inadequate budget, and low mediation success rate.

This research aims to determine the function of the Barongsai art in the Chinese community in Payung Sekaki District, Riau Province. The theory used in this research is the theory of Allan P Merriam (1964:219:227) which states that art has functions, namely 1) communication function 2) entertainment function 3) symbolic function 4) function of integrating society. The method used in this research is descriptive analysis using qualitative data, with data collection techniques namely observation, interviews and documentation techniques. The subjects in this research were 4 people. The communication function of the lion dance art in Payung Sekaki District can be seen through the movements and appearance of the lion dance and the performers. Wushu martial arts movements and costumes from performers and lion dance. The entertainment function of the Lion Dance art in Payung Sekaki District is not only performed during Chinese New Year holidays, but also other events such as wedding parties, company inaugurations, and welcoming guests. The symbolic function of Barongsai art in Payung Sekaki District can be seen from several symbols of the Barongsai, such as the symbol of courage and strength marked by the beard on the Barongsai's chin and the symbol of prosperity and good luck marked by the ears and tail. The function of integrating the Barongsai art community in Payung Sekaki District certainly creates a sense of togetherness that exists between players and spectators, which indicates that there is community integrity in the Barongsai art.

The effect of the integrated interactive Education for Sustainable Development (ESD) module on learning interest and creative thinking skills of class VII students at SMPN 23 Pekanbaru was the focus of this study. One of the learning resources that is particularly suitable for the 21st century is interactive modules. These modules serve as detailed learning packages designed to help students achieve their learning objectives. The Education for Sustainable Development (ESD) approach used in this study aims to not only increase students' interest and readiness to learn but also enhance their creative thinking skills. The purpose of this research was to examine and analyze the effect of the integrated interactive ESD module on learning interest and creative thinking skills, and to describe the correlation between learning interest and creative thinking skills in students. The study employed a quasi-experimental design combined with correlation analysis, using instruments such as a learning interest questionnaire and a creative thinking skills test. The findings of the study indicated that the integrated interactive ESD module had a significant effect on both the learning interest and the creative thinking skills of students. Furthermore, there was a positive correlation between learning interest and creative thinking skills, suggesting that enhancing students' engagement in the learning process through interactive modules can foster the development of their creative thinking abilities. These results highlight the importance of interactive learning resources in supporting student achievement in the 21st century

This community service activity aims to improve the library management system at SD Negeri 112 Pekanbaru through the implementation of barcode technology. The main problem faced by schools is the manual system of recording and searching for books, which causes difficulties in data collection and maintenance of book collections in the library. The method of activity implementation includes the stages of making, training, and implementing the library barcode system. The activity was carried out for one month by involving library staff and several LP3I PSDKU Pekanbaru Polytechnic lecturers who helped make barcodes and attach them to books in the library. The service process begins with a needs analysis, followed by training in making barcodes, using the barcode system, and installing a supporting device system using a cellphone to read barcodes. The results of the activity showed a significant increase in the efficiency of library book management. The implemented barcode system facilitates the process of borrowing, returning, and inventorying books. The conclusion of this service activity is the successful implementation of the barcode system in the library, which makes a positive contribution in improving the quality of school library services. The next recommendation is the development of a more comprehensive and sustainable digital system.

Anemia is a public health problem widely experienced by adolescents, particularly in developing countries, including Indonesia. Low levels of knowledge about anemia contribute to its high prevalence. This study aimed to determine the effectiveness of educational videos in improving knowledge about anemia among adolescents at SMP Plus At-Thoiba Pekanbaru. This research employed a quasi-experimental design with a one-group pretest-posttest approach. The population consisted of all eighth-grade students at SMP Plus At-Thoiba Pekanbaru, totaling 17 respondents, selected through total sampling. The instrument used was an anemia knowledge questionnaire. Data were analyzed using the Wilcoxon Signed Rank Test due to non-normally distributed data. The results showed an increase in the mean knowledge score from 9.59 before the intervention to 12.41 after the intervention. The Wilcoxon test yielded a p-value of 0.000 (p < 0.05), indicating a significant difference between pretest and posttest scores. A total of 94.1% of respondents experienced an increase in knowledge after watching the educational video. The study concludes that educational videos are effective in increasing adolescents’ knowledge about anemia. This medium can serve as an appropriate alternative in school health promotion programs to prevent anemia among adolescents.