Publication Search

Traditional arts are an important part of cultural heritage that must be preserved. One of the unique and distinctive art forms from Batu Bajanjang, Lembang Jaya District, in Solok Regency, West Sumatra, is the Plate Dance in Ateh Talua. This dance has deep philosophical values and requires extraordinary skills from the dancers. However, modernization and the decreasing interest of the younger generation are major challenges in preserving this dance. This article discusses the History of Plate Dance Art, Plate Dance Art in Diateh Talua, and efforts that can be made to Preserve Plate Dance in Ateh Talua so that it remains part of the cultural identity of the Batu Bajanjang community. Through education, cultural festivals, and government and community support, this art can continue to develop and be passed on to future generations.

Riau Malay performing arts are an important cultural heritage, serving as a medium for the expression of identity, moral values, and spirituality of the community. Its existence faces challenges due to globalization, social change, and the declining interest of the younger generation. This paper examines the cultural dynamics, changes in function, and preservation strategies of Riau Malay performing arts. The method used is a literature study with analysis of various sources. The results show that digital innovation, government policy, education, cultural festivals, and legal protection are key in maintaining the sustainability of this art. However, preservation is still faced with weak coordination, lack of protection, and the threat of modernization. Therefore, a collaborative and adaptive approach is needed for Riau Malay performing arts to remain sustainable in the modern era.

The purpose of this study is to determine the influence of Digital Marketing and Ticket Prices on Visit Decisions with the Customer Review moderation variable at the Sounds of Downtown Surabaya Concert. This study uses a quantitative method with a strategy using a survey, which has a total of 100 respondents with the result of distributing an e-questionnaire using a non-probability sampling technique with incidental sampling as the method. The analysis was carried out using statistical methods used to test the direct influence and moderation between the variables. This study shows that Digital Marketing has a significant effect on Visit Decisions with a significance value of 0.000. Likewise, the Ticket Price has an effect with a significance value of 0.034. The Customer Review variable was unable to moderate the influence of Digital Marketing and Ticket Prices on Visit Decisions with significance values of 0.097 and 0.667, respectively. With this research, it can be emphasized that Digital Marketing and Ticket Prices are able to drive Visit Decisions compared to Customer Reviews. Therefore, it is highly recommended for entrepreneurs who are already running a business in the entertainment/event industri or who are just starting out to encourage the optimization of Digital Marketing and periodically review the effectiveness of Ticket Prices and pay attention to the use of Customer Reviews in practice to motivate potential consumers or potential consumers.

This article explores the contextualisation of Christianity within Chinese culture by examining how Christian worship can embrace local wisdom and cultural values. Contextualisation plays a crucial role in ensuring that the expression of Christian faith remains both theologically sound and cul-turally resonant. In the Chinese context, where ancestral reverence, symbolic traditions, and fami-ly-centered values are deeply embedded, a sensitive and thoughtful approach is required. The study employs a qualitative method through a literature review of theological writings, historical records, and cultural analyses to investigate how Christian theology can engage meaningfully with Chinese traditions. The findings reveal that certain cultural elements—such as ancestor honour, which is central to filial piety; the colour red, symbolising prosperity and joy; and the collectivist view of family—can be reinterpreted within a Christian framework. Ancestor honour, for instance, can be seen not as idol worship but as a celebration of faith heritage and family lineage. The use of tradi-tional music, symbols, and festivals such as Chinese New Year in church services demonstrates that cultural integration is possible without compromising the gospel's core message.Moreover, the emphasis on harmony and extended family in Chinese society parallels the Christian concept of koinonia, or spiritual fellowship. By embracing these cultural values, churches in China can present the Christian faith in ways that are both biblically faithful and culturally meaningful. This research underscores the importance of contextual theology in nurturing indigenous expressions of Chris-tianity that honor both Christ and culture.

This study formulates integrative strategies to revitalize the Darussalam Prayer Hall in Jorong Situjuah Gadang, Nagari Situjuah Gadang. A qualitative-descriptive case study was conducted using semi-structured interviews, participatory observation, and visual documentation, with data analyzed through reduction, thematic presentation, and triangulation. Results show a 25% increase in congregational attendance after improvements to physical facilities, particularly lighting and seating, accompanied by creative programs such as calligraphy, hadroh, and thematic studies. The use of local social media (WhatsApp and Instagram) enhanced digital engagement by 200%, while youth involvement grew significantly. Collaboration between takmir, community leaders, and digital volunteers was identified as a critical success factor. The study concludes that combining physical improvements, innovative programs, and digital communication creates a synergistic effect in revitalizing prayer hall activities. Recommendations include establishing an annual Islamic cultural festival, developing a digital scheduling platform, and strengthening takmir management training to ensure sustainability.

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strategies for optimizing its potential amid various existing challenges. This research employs a descriptive qualitative method, utilizing observation, interviews, and documentation as data collection techniques, with descriptive analysis and SWOT analysis as analytical tools. The findings reveal that Mossak Batak holds significant cultural value as an intangible heritage, economic potential through performances and cultural tourism training, and a social role in reinforcing local identity and pride. However, challenges such as limited digital promotion, the absence of educational materials, weak stakeholder coordination, and low community participation remain. The study concludes that with proper strategies—such as cross-sector collaboration, effective digital promotion, and the development of local cultural festivals—Mossak Batak can be elevated as a prominent tourist attraction in Toba Regency. This not only contributes to cultural preservation but also supports local economic growth and strengthens the global recognition of Batak cultural identity.

The advancement of digital technology media has had a significant impact on various aspects of life, including in the economic cycle of the community and the preservation of local culture. One of them is in the utilization of digital technology in the economic sector which is growing rapidly and becoming an effective strategy in increasing village productivity. This study aims to analyze the results of the implementation of the Jangrana Village Festival work program related to how the integration of digital technology can contribute to the empowerment of local communities in the context of developing MSMEs and preserving traditional culture. The method used in this study is a qualitative approach with data collection techniques in the form of interviews, observations, and literature studies. The results of the study show that the application of digital technology, such as the use of Canva in creating MSME promotional instruments, village social media, and the digitalization of traditional cultural content, can strengthen the economic cycle and local cultural identity. In addition, the participation of local communities to be active as MSME activists also encourages economic and social sustainability. Therefore, a collaborative strategy between the government, levels of society, and digital industry players is needed to ensure the success of this program. Through these programs, it is hoped that it can be a learning experience for the present and also the future regularly and sustainably so that it can be useful for the people of Jangrana Village, Kesugihan.

Penelitian ini bertujuan untuk menggambarkan dan menganalisis bagaimana implementasi nilai-nilai pendidikan multikultural dilakukan di SMK Negeri 1 Binjai. Metode penelitian yang digunakan adalah pendekatan naturalistik inquiry studi kasus.Data dikumpulkan melalui pengamatandan wawancara.Keabsahan data diperkuat dengan mengonfirmasi hasil observasi dan wawancara. Untuk menguji kredibilitas data, dilakukan pengamatan yang lebih lama, peningkatan ketelitian, triangulasi data, member check, dan referensi. Analisis data dilakukan menggunakan model interaktif. Hasil penelitian menunjukkan bahwa implementasi nilai-nilai multikultural di SMK Negeri 1 Binjai memiliki beberapa aspek sebagai berikut:1) pembelajaran dilaksanakan secara terpadu melalui kegiatan intrakurikuler dan ekstrakurikuler. 2) Peran kepala sekolah, guru, dan siswa memiliki peranan penting dan pemahaman yang sama dalam pengembangan nilai-nilai multikultural, yang berpengaruh positif dalam membangun karakter peserta didik.. 3) Program kurikulum internasional (Cambridge) dirancang untuk memberikan kesempatan kepada siswa untuk terlibat secara langsung dan interaktif dengan dunia, serta mendorong pendekatan pembelajaran aktif yang memandu siswa menjadi fasih dan memiliki pengetahuan luas dalam berbagai mata pelajaran. 4) Program ini juga berusaha merangkul keragaman yang ada dalam hati siswa, seperti latar belakang etnis, keyakinan agama, dan cita-cita, dengan tujuan menciptakan individu yang mampu bersosialisasi dengan budaya yang berbeda. 5)SMK Negeri 1 Binjai merupakan tempat pertemuan antara peserta didik dan guru yang berasal dari latar belakang yang berbeda, yang memiliki ide, keyakinan, dan nilai yang beragam. Festival dan acara budaya diadakan untuk mengekspresikan keragaman multikultural tersebut. 6)Seluruh orang di lingkungan sekolah sangat waspaddan berkomitmen dalam menerapkan kebijakan no bullying (bebas penindasan). Dengan demikian,penelitian ini menyajikan gambaran tentang penerapan nilai-nilai multikultural dalam membangun karakter peserta didik yang beragam budaya.

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.

This study examines bilateral cooperation between Indonesia and Japan which is realized through The Japan Foundation program, with an emphasis on cultural diplomacy as a soft power approach. Using descriptive methods and qualitative analysis of secondary data, this study reviews the contribution of The Japan Foundation in strengthening the relationship between the two countries in the cultural, educational, and economic sectors. The findings suggest that activities such as Japanese language learning, cultural festivals, and art exchanges play an important role in building cross-cultural understanding. Activities such as Ennichisai in Jakarta, cultural collaboration between Yogyakarta and Kyoto, and community empowerment initiatives in Bandung are proof of the success of this approach. Despite the disparity in cultural influence, Japanese cultural diplomacy has proven to be able to create a harmonious and mutually beneficial relationship for both parties.

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts. 

This study examines the impact of designating a sports area in Sena Village, Batang Kuis District, Deli Serdang Regency, on local regional development. The development of a sports area has significant potential to drive local economic growth, improve the quality of life for residents, and create new job and business opportunities. The study aims to identify the extent to which the presence of the sports area influences various aspects of regional development, including infrastructure, economy, and socio-cultural dynamics. The research employs a qualitative method with a descriptive approach. Data was collected through field observations, interviews with various stakeholders, including local residents, regional government officials, and local business owners, as well as relevant literature reviews. Additionally, data analysis was conducted to understand the relationship between the development of the sports area and its impact on regional development. The results indicate that the designation of the sports area in Sena Village has had a significant positive impact on regional development. Infrastructure around the area has improved, including roads, transportation, and public facilities that support accessibility to the sports area. Economic impact is evident from the increase in local tourist visits, which has led to higher incomes for the community, especially in the small and medium enterprise sectors. Furthermore, the sports area has contributed to an increase in social and cultural activities within the community, with numerous sports events and festivals held regularly.

This article examines the management of marine tourism in Lanjukang Island, a tourist destination located in the Spermonde Islands, Makassar City, South Sulawesi, with a focus on the role of maritime diplomacy in increasing tourism potential while preserving marine resources. This research uses a qualitative approach with literature study methods and interviews with relevant parties, such as local governments and local communities. Lanjukang Island, with its beautiful underwater nature and beaches, faces challenges in the form of coral reef damage due to destructive fishing practices and coastal abrasion processes. Nevertheless, Lanjukang Island remains an attractive tourist destination for domestic and foreign tourists. The Makassar City Government plays an active role in promoting marine tourism through international collaboration, one of which is through the Makassar International Eight Festival and Forum (F8) event. Maritime diplomacy, which emphasizes international cooperation in marine resource management and tourism, plays a key role in facilitating sustainable tourism development on Lanjukang Island. The research found that while there is great potential in the marine tourism sector, more integrated and sustainable management is needed to support the local economy and the preservation of the marine environment. Collaboration between government, community and international partners is essential to achieve a balance between tourism development and nature conservation.

The PC FEST 2024 Campus Website Competition successfully combined competitive and educational elements in order to enhance students' skills and creativity in web design and development. With wide participation from various universities in Indonesia, this competition highlighted the importance of responsive, informative, and interactive websites as digital representations of educational institutions. Through a series of intensive workshops, seminars, and mentoring sessions, participants were trained in the technical and aesthetic aspects of website creation, including coding, SEO, and multimedia integration. The competition focused on the practical application of the theory learned, with teams competing to create websites that were not only visually appealing but also functional and user-friendly. Evaluations from judges who are experts in the fields of information technology and web design provided valuable feedback for participants, allowing them to hone and refine their work further. The results of the competition showed significant progress in participants' skills and opened new insights into the potential use of digital technology in education. The competition not only showcased students' creativity and innovation, but also encouraged continued growth and development in the field of educational technology.

Lemahduwur Hamlet in Sitirejo Village, Wagir District, Malang Regency has a community life with a variety of cultural riches and various types of points of view within it. The life of a pluralistic society is threatened by negative urban culture which can affect the lifestyle of the people there, especially among young people. The Adhimukti Abyakta Young People's Group, as a driving force for young people's activity in the socio-cultural field, carries out the hopes of local residents to continue to provide color and maintain stability amidst the life of the plural society there. The purpose of writing this article is as a form of concrete evidence of community service activities that have been carried out by one of the Malang State University community service teams. This research uses a participatory method, which means it places greater emphasis on active participation from the local community, both from the Sitirejo Village government, Lemahduwur Hamlet community leaders and the Adhimukti Abyakta youth group. The concept of service is carried out by collaborating between the service team and the core management of the Adhimukti Abyakta Youth Group to provide encouragement for innovative activities for all members of the Adhimukti Abyakta Youth Group which can be used as a concrete step for the stability of plural society in Lemahduwur Hamlet. All service activities are organized into a program called "Rerukun" which includes organizational management, interactive workshops between youth and community leaders, humanitarian projects in the form of nature studies, and organizing festivals in Lemahduwur Hamlet. It is hoped that this activity will be able to empower the Adhimukti Abyakta Youth Group in terms of internal strengthening of the group, solving problems for local youth and efforts to maintain the stability of plural society in Lemahduwur Hamlet, Sitirejo Village, Malang Regency.

Lemahduwur Hamlet in Sitirejo Village, Wagir District, Malang Regency has a community life with a variety of cultural riches and various types of points of view within it. The life of a pluralistic society is threatened by negative urban culture which can affect the lifestyle of the people there, especially among young people. The Adhimukti Abyakta Young People's Group, as a driving force for young people's activity in the socio-cultural field, carries out the hopes of local residents to continue to provide color and maintain stability amidst the life of the plural society there. The purpose of writing this article is as a form of concrete evidence of community service activities that have been carried out by one of the Malang State University community service teams. This research uses a participatory method, which means it places greater emphasis on active participation from the local community, both from the Sitirejo Village government, Lemahduwur Hamlet community leaders and the Adhimukti Abyakta youth group. The concept of service is carried out by collaborating between the service team and the core management of the Adhimukti Abyakta Youth Group to provide encouragement for innovative activities for all members of the Adhimukti Abyakta Youth Group which can be used as a concrete step for the stability of plural society in Lemahduwur Hamlet. All service activities are organized into a program called "Rerukun" which includes organizational management, interactive workshops between youth and community leaders, humanitarian projects in the form of nature studies, and organizing festivals in Lemahduwur Hamlet. It is hoped that this activity will be able to empower the Adhimukti Abyakta Youth Group in terms of internal strengthening of the group, solving problems for local youth and efforts to maintain the stability of plural society in Lemahduwur Hamlet, Sitirejo Village, Malang Regency.

This study aims to evaluate the implementation of Festival Anak Sholeh at Yayasan Perguruan Ar Rahman Misriadi, which focuses on increasing students' creativity and self-confidence in the religious field. The method used in this research is a qualitative approach with a descriptive design, which involves observation, interviews, and documentation. The research subjects consisted of religious teachers who acted as trainers and students from Madrasah Tsanawiyah (MTs) and Madrasah Ibtidaiyah (MI) levels. The results showed that the festival succeeded in increasing the spirit of learning religion, developing students' interests and talents in religion, and strengthening their self-confidence. Students were very enthusiastic in participating in various competitions, such as adhan and short verse recitation competitions, which were carried out in a structured manner with full support from the school. Nevertheless, this study also identified some constraints, such as limited space, lack of teacher participation in guiding students, and technical problems related to equipment. These constraints indicate the need for improvement in the implementation of the festival in the future so that it can be more optimal in achieving its goals. Thus, the Festival Anak Sholeh is not only a competition event, but also a means of strengthening character and Islamic values among students. This research provides recommendations for improvements in various aspects of the implementation of the festival so that it can be more effective in supporting the development of students' potential in the religious field.

The service partner is Mr. Aris Supriyadi's Batik Kartika Business, located in Bugel Hamlet, Tirtomoyo Village, Tirtomoyo District, Wonogiri Regency, which is facing the main problems of: 1) Low product innovation due to the lack of maximum development of batik designs that can contribute to competitiveness among similar products, 2) Lack of complete equipment that supports increasing the quantity and quality of production. The implementation of this activity program, using a mentoring and training approach; In this context, the training in question is to provide some knowledge of the batik production process, the development of designs that have local distinctiveness for seven tourist attractions, and transfer of experience in exhibiting regional superior products, especially batik as a promotional event and marketing improvement. The results of the activity are an increase in knowledge about design as one of the determinants of product competitiveness, and crafters have improved skills in making designs with local potential sources of ideas. Partners have been given additional equipment in the form of stoves for stamped batik, stamp tables, and equipment for boiling/removing wax in the form of kenceng. Improved marketing through assistance in the Wonogiren Batik Festival to commemorate the 82nd Anniversary of Wonogiri Square.  

This research aims to evaluate the impact of the MSME mini festival activities on the development of an entrepreneurial spirit in Datar Village, Warungpring District, Pemalang Regency. This mini festival is designed to promote local Micro, Small and Medium Enterprises (MSME) products and provide a platform for MSME players to interact with visitors and participants. By involving various activities, such as product exhibitions, entrepreneurial workshops, and art performances, this festival is expected to encourage the entrepreneurial spirit, improve business skills, and expand the market for MSME products. The research methodology includes qualitative and quantitative approaches with data collection through surveys, interviews and observations. The survey was conducted to measure changes in motivation and entrepreneurial skills of MSME actors before and after the festival. Interviews were conducted with MSME actors, visitors and festival committee members to gain insight into the impact of the festival. Observations were carried out during the festival to assess the interactions and activities that took place. The research results show that the mini festival has a significant positive impact on the development of an entrepreneurial spirit among MSME players. This festival succeeded in increasing the motivation of MSME players to innovate and develop their products, with an average increase in motivation. Apart from that, the business skills of MSME players also experienced improvements, especially in terms of marketing and financial management. The mini festival also succeeded in expanding the market for MSME products and increasing the visibility of local products.