Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap

Muhammad Rizki Al Hasan ; Bima Arya Pamungkas ; Bintang Anggraini ; Esthu Haryo Angandarto ; Nicko Saputra Dwinar ; Niken Ayuning Seputri ; Putra Andriano Shafar ; Qobitha Ocha Fishara Qoirunnisa ; Yasmin Cikal Maharani ; Zidan Muhamad Putranto ; Budi Siswanto
Kegiatan Positif : Jurnal Hasil Karya Pengabdian M... 📅 2025 Vol 3, No 1 🔗 DOI: 10.61132/kegiatanpositif.v3i1.1670
Abstract
The advancement of digital technology media has had a significant impact on various aspects of life, including in the economic cycle of the community and the preservation of local culture. One of them is in the utilization of digital technology in the economic sector which is growing rapidly and becoming an effective strategy in increasing village productivity. This study aims to analyze the results of the implementation of the Jangrana Village Festival work program related to how the integration of digital technology can contribute to the empowerment of local communities in the context of developing MSMEs and preserving traditional culture. The method used in this study is a qualitative approach with data collection techniques in the form of interviews, observations, and literature studies. The results of the study show that the application of digital technology, such as the use of Canva in creating MSME promotional instruments, village social media, and the digitalization of traditional cultural content, can strengthen the economic cycle and local cultural identity. In addition, the participation of local communities to be active as MSME activists also encourages economic and social sustainability. Therefore, a collaborative strategy between the government, levels of society, and digital industry players is needed to ensure the success of this program. Through these programs, it is hoped that it can be a learning experience for the present and also the future regularly and sustainably so that it can be useful for the people of Jangrana Village, Kesugihan.
Keywords
Jangrana Village Festival; Digital Technology; Empowerment of MSMEs; Traditional Culture; Jangrana Village
How to Cite

Muhammad Rizki Al Hasan, et al. (2025). Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 3(1). https://doi.org/10.61132/kegiatanpositif.v3i1.1670

Muhammad Rizki Al Hasan; Bima Arya Pamungkas; Bintang Anggraini; Esthu Haryo Angandarto; Nicko Saputra Dwinar; Niken Ayuning Seputri; Putra Andriano Shafar; Qobitha Ocha Fishara Qoirunnisa; Yasmin Cikal Maharani; Zidan Muhamad Putranto; Budi Siswanto, "Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap," Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, vol. 3, no. 1, 2025.

Muhammad Rizki Al Hasan; Bima Arya Pamungkas; Bintang Anggraini; Esthu Haryo Angandarto; Nicko Saputra Dwinar; Niken Ayuning Seputri; Putra Andriano Shafar; Qobitha Ocha Fishara Qoirunnisa; Yasmin Cikal Maharani; Zidan Muhamad Putranto; Budi Siswanto. "Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap." Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, vol. 3, no. 1, 2025.

Muhammad Rizki Al Hasan; Bima Arya Pamungkas; Bintang Anggraini; Esthu Haryo Angandarto; Nicko Saputra Dwinar; Niken Ayuning Seputri; Putra Andriano Shafar; Qobitha Ocha Fishara Qoirunnisa; Yasmin Cikal Maharani; Zidan Muhamad Putranto; Budi Siswanto. "Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap." Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 3, no. 1 (2025).

Muhammad Rizki Al Hasan, et al. (2025) 'Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap', Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 3(1). doi: 10.61132/kegiatanpositif.v3i1.1670.

Muhammad Rizki Al Hasan; Bima Arya Pamungkas; Bintang Anggraini; Esthu Haryo Angandarto; Nicko Saputra Dwinar; Niken Ayuning Seputri; Putra Andriano Shafar; Qobitha Ocha Fishara Qoirunnisa; Yasmin Cikal Maharani; Zidan Muhamad Putranto; Budi Siswanto. Pemanfaatan Media Teknologi Digital untuk Memberdayakan UMKM dan Melestarikan Kebudayaan Tradisional Desa Jangrana, Kesugihan, Cilacap. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat. 2025;3(1).

Artikel Terkait

Efisiensi Produksi dan Pencapaian Target di Visi Iy Nike PT. Nikomas Gemilang yang Benar Sertakan Para Ahli dan Dapusnya

Asep Munir Hidayat; Susi Resiana

Optimalisasi Laporan Kegiatan Penanaman Modal bagi Usaha Kecil dan Menengah di DMPTSP Kota Serang

Sri Ayadilah Akhdzulhijah; Anti Wulan Agustini

Sosialisasi dan Pelatihan Teknis Asesmen Nasional untuk Sekolah Dasar Rara

Karolus Wulla Rato; Sihang Gregorius Balimema; Herman Huki Ratu; Noviana Martha Dimu; Katarina Yunita Riti; Gergorius Kopong Pati; Paulino Lucky Puty

Peran Perguruan Tinggi Manajemen dalam Penanganan Stunting

Ibnu Khayath Farisanu; Indri Farradina; Achmad Aprianor Firdaus; Muhammad Akbar; Achmad Syahruddin; Hj. Erni Susanti; M. Yunus Syam

Manajemen SDM dalam Penanganan Stunting di Wilayah Kerja Dinas Pengendalian Penduduk, Keluarga Berencana, Pemberdayaan Perempuan dan Perlindungan Anak Kabupaten Paser

Istiqomah Istiqomah; Karlina Karlina; Nuriyah Nuriyah; Ainun Ainun; Rusmiati Rusmiati; Amir Hamzah

Implementasi Pendekatan English Through Play untuk Meningkatkan Minat Bahasa Inggris pada Anak Usia 4–6 Tahun di Samantha English Course

Kresna Ningsih Manik; Siti Aisah Ginting
Tren Sitasi Jurnal