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Effective recruits are key in human resource management (human resources) to achieving organizational goals. Good recruitment strategies not only attract qualified candidates but also ensure compliance between the needs of the company and the competence of prospective employees. The main focus lies in the importance of building strong branding to attract high-quality candidates. Moreover, the experience of the candidate during the recruiting process is important, where positive interaction can enhance the image of the company in the eyes of prospective employees. This research aims to explore and analyze effective recruiting strategies in human resource management. In a context of growing competition in the labor market, organizations need to adopt innovative recruiting methods to attract quality talents. The qualitative approach is used to further the best practices and challenges faced in the recruiting process. Data is collected through analysis of literature from credible sources. Research shows that the use of technology, such as digital platforms and social media, and an emphasis on organizational culture, is essential to attracting appropriate candidates. It is hoped that these findings may provide a guide to the company in formulating an adaptive and sustainable recruitment strategy, in support of the organization's growth and success.

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.

The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in communication; active interaction with consumers; consistent in branding; consumer testimonials and reviews; compelling use of influencers; security and privacy of consumer data; and responsive to consumer problems and complaints.

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.

The research took place at Pondok Pesantren Al Amin Mojokerto institution (MTs) Pesantren Al Amin. In this research, the type used is qualitative by using a case study approach. Subjects conducted in the study were sourced from the Head of Public Relations, the Admissions Division and the Principal. In carrying out the research, the researcher collected some data from field observations, documentation studies, and analysis that the researcher used with triangulation.researchear has hopes and goals to be able to find out related to the implementation of digital technology branding strategies carried out at the Al Amin Islamic boarding school which is focused on the Madrasah Tsanawiyah (MTs) Pesanten Al Amin Mojokerto in order to have an interest in the branding carried out so that it can have a positive impact on joining the Al Amin madrasah educational institution. The results of the research that has been done are: The digital technology branding strategy carried out by the Al Amin Islamic Boarding School institution is by using line expansion, Brand Extensions, Co-Brand. Furthermore, in the process of branding strategies to support success in increasing the number of students and becoming Top Of Mind in the community, it is measured using brand attractiveness, brand loyalty. The implementation of the strategy has been successfully implemented in obtaining an increase in the quality of the Pondok Madrasah Al Amin institution to become famous in supporting its technology brand    

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing