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Aletta Dewi Maria Th; Dyah Palupiningtyas; Tuwuh Adhistyo

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Tourism has become one of the vital sectors in the economic development of a region. To ensure the sustainability and development of tourism destination products, effective assistance in basic tourism management is necessary. This study aims to describe the mentoring process and analyze its impact on the sustainability and development of tourism destination products. This community service focuses on assisting the management of tourism fundamentals, emphasizing managerial capacity building, strengthening community involvement, and developing sustainable tourism destination products. This assistance has successfully increased understanding and skills in basic tourism management among stakeholders. The involvement of local communities in tourism-related decision-making has also increased, ensuring active participation and shared responsibility in managing tourism destinations. Furthermore, this mentoring encourages innovation in the development of sustainable and competitive tourism products. Thus, assistance in basic tourism management not only has a positive impact on sustainability but also serves as a catalyst for the development of tourism destination products that provide significant added value to the local economy and community welfare. Practical implications and recommendations for policies are also discussed to strengthen efforts in developing sustainable tourism

Widelina Dinda Evelin; Wydha Mustika Maharani; Jalu sora Wicitra

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Blitar City has various famous tourist destinations such as Bung Karno's Tomb, Kebon Rojo Park, Gebang Palace, and Ar-Rahman Mosque. However, there is one unique destination, Kampoeng Cyber, which offers a special educational tourism experience. Although the tourism sector in Blitar City is growing, the development of these destinations requires active participation from the community, not just the government. The main problem found is that community participation still varies, where most are only involved if they feel they will benefit directly. This study aims to examine how much community participation in the development of Kampoeng Cyber as an educational tourism destination, based on the theory of community participation according to Meronda (2021). This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation in Gedog Village, Sananwetan Subdistrict, Blitar City. The results showed that community participation in the development of Kampoeng Cyber is quite good, as seen from monthly meetings, local potential development programs, and regular evaluations. However, there are challenges in the form of pros and cons among the community. The main factor supporting this development is the great potential of Kampoeng Cyber in increasing community knowledge and awareness, while the obstacles are the differences in understanding and background among residents. Overall, the development of Kampoeng Cyber has had a positive impact both economically and socially, making it more widely recognized.

Nurul Hasanah; Fitri Kurnianingsih; Chaereyranba Sholeh

Lembaga Pengembangan Kinerja Dosen 2024 Lembaga Pengembangan Kinerja Dosen

Tanjungpinang City in the Riau Islands has tourism potential, but the number of tourists has decreased due to the COVID-19 outbreak and has not fully recovered. The revitalization of Kota Lama Tanjungpinang is one of the efforts to increase tourist attractiveness by involving the active role of the community through network governance. This research aims to understand Network Governance in the development of community-based tourist destinations in Kota Lama Tanjungpinang, as well as its obstacles and success factors. Using a qualitative approach with observation, interviews, and documentation. In conclusion, this study found that coordination between the government, NGOs (Non-Governmental Organization), and the community was effective but not optimal. This research suggests increasing cooperation and coordination between the government and related parties in the development of community-based tourist destinations in Kota Lama Tanjungpinang.    

Audria, Selvida Widi; Reza Maulana Saputra; Farid Maulana Ishaq; Fajar Sodiq; Syakur Syakur

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

Pasarbanggi Village Mangrove Forest Tourism is a tropical natural asset that provides social, economic and ecological benefits. The problems faced are reduced visitors and low environmental awareness. Thematic KKN aims to increase promotions by making flyers. The methods used include direct observation at tourist locations, interviews with managers, and discussion of promotional strategies. Steps include creating promotional flyers, regulatory banners, journal publication, and registering flyers with HKI. This Thematic KKN develops the promotion and sustainability of the Mangrove Forest tourism environment through three approaches: making flyers, making banners of rules and regulations, and planting 50 Ketapang Kencana seeds. It is hoped that this action can increase visitor interest, environmental awareness and sustainability of Mangrove Forest tourism.

Setyawan, Martin; Mar’i Vawaz , M. Vernanda; Tumimomor, Anthony Y.M.

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2024 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Karimunjawa merupakan salah satu kepulauan yang ada di Indonesia, yang memiliki potensi wisata cukup besar. Berdasarkan hasil penelusuran data yang ditemukan, Karimunjawa masih memiliki kekurangan dari segi media informasi destinasi wisata yang disajikan secara lengkap, selain itu media informasi yang saat ini ada belum menyajikan informasi secara menarik dan komunikatif dari segi visual. Sehingga dibutuhkan media informasi mengenai destinasi wisata Karimunjawa. Salah satu media informasi adalah digital travelling guide book. Metode yang digunakan pada penelitian ini menerapkan metode kualitatif deskriptif dan naratif serta menerapkan strategi linier dalam proses perancangannya. Penelitian ini diharapkan menghasilkan media informasi yang memberikan informasi secara lengkap, menarik, dan komunikatif, sehingga dapat memberikan gambaran umum Karimunjawa kepada wisatawan.

Hartanto, Elnatan Avidia; Tumimomor, Anthony Y.M.

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2024 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Desa Wisata Mungguk mempunyai destinasi wisata alam, sejarah dan budaya lokal yang unik. Pariwisata yang disajikan berupa air terjun Setegung, riam Air Merah, Makam Raja Abdul Kahar, Meriam Tanda Perdamaian dan acara budaya berupa Robo - robo sebagai bentuk rasa syukur dan doa yang diadakan setiap setahun sekali. Berdasarkan hasil observasi lapangan, ditemukan fakta bahwa media yang digunakan untuk mempromosikan Desa Wisata Mungguk ini masih terbatas pada media cetak, baik berupa leaflet atau spanduk di lokasi wisata. Melihat permasalahan tersebut, maka perlu sebuah media promosi berbentuk audio video, yang dapat mempromosikan tentang Desa Wisata Mungguk dan mampu mempersuasif masyarakat untuk berkunjung ke tempat wisata. Metode penelitian yang diterapkan dalam merancang video promosi menggunakan penelitian kualitatif, sehingga mampu mendapatkan data dan informasi secara akurat melalui wawancara dan observasi secara langsung.  Strategi kreatif dalam merancang video promosi menggunakan linear strategy, dengan harapan menghasilkan video promosi yang mampu menyampaikan informasi yang persuasif dan menarik minat wisatawan untuk berkunjung ke berbagai wisata yang ditawarkan oleh Desa Wisata Mungguk.

Tri Pertiwi

Jurnal Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

The purposes of this study are to find out the types of language style and explain the meaning of them which are used in promoting tourism objects of North Sumatera by the instagram account of @travellingsumut. The method used in this research was descriptive qualitative method. The data of this research was the captions which are posted by the instagram account of @travellingsumut in promoting tourism objects of North Sumatera. Based on the analysis data, there was found two kinds of language styles in promoting tourism objects of North Sumatera. The two types of language style are comparative language style/figure of speech with 23 sentences and affirmative language style/figure of speech with 2 sentences. In comparative language/figure of speech styles, four types of figures of speech were found, namely personification, metaphor, hyperbole and simile. In the language style/figure of speech of affirmation, one type of language style is found, namely repetition. Based on these findings, it can be concluded that the language styles that used by the instagram account of @travellingsumut in promoting tourism objects of North Sumatera have function to persuade people to visit North Sumatera and enjoy the natural beauty and tourism objects in there.

Sintia Anisa; Yasri Yasri

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

The purpose of this study is to analyze the extent of the influence of Intrapersonal Constraints, Interpersonal Constraints and Risk Attitude in increasing Travel Intention in Harau Valley Tourist Destinations. The population studies the entire society with an uncertain number. The research sample is West Sumatran tourists who know the Harau Valley Tourism Destinations and will travel as many as 150 people with the purposive sampling method. The survey method was conducted using a structured questionnaire, where respondents were asked to give their responses to experiments in Harau Valley Tourist Destinations. Covariance-based structural equation modeling (CB-SEM) is used to analyze hypothetical relationships in research models. The findings suggest that all direct effects in the proposed model have a significant influence

Abqa, Muhammad Ardhi Razaq; Kurniasih, Yuni; Hakim, Sholihul

DINAMIKA HUKUM 2024 Universitas Stikubank

It is important to conduct research on the concept of justice in the utilization of the results of local wisdom tourism destinations from the perspective of human rights (Bandongan District, Magelang). This is to analyze the main problem formulation: (1) how is the concept of justice in the utilization of local wisdom tourism destinations in Bandongan Sub-district? (2) how is the influence of human rights values in the policy of utilization of local wisdom tourism destinations in Bandongan Sub-district? Data collection in this study was conducted through the collection of legal materials, observation, in-depth interviews, and FGDs with key groups. The data collected was then processed and analyzed to produce an analytical description to answer the questions raised in the research. The results showed that the tourism village is committed to achieving a comprehensive understanding of justice. This understanding includes various fundamental aspects, such as social, political, economic, legal, and cultural. Then the values of human rights also influence the policy of utilizing the results of tourist destinations, namely the community is given equality to provide aspirations in tourist destination policies, provide protection and respect for customs, regional musical instruments, rituals, dialects, and local wisdom, given equal opportunities for entrepreneurship, fulfilled conservation of the natural environment, given social development without discrimination. Keywords: Concept of Justice, Tourism Destination Outcomes, Local Wisdom, Human Rights.

Emik Rahayu; Joseph Aldo Irawan; Izza Ulumuddin Ahmad Asshofi; Sudiana Wachyudi; Fitriatunnisa Shabrina +1 more

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

Sukomulyo Village, a village around Borobudur's Super Priority Tourism Destination, wants to develop into a tourist destination. The correct form of tourist destination is to become a tourist village. Efforts to become a tourist village are certainly a challenging thing. It is necessary to conduct research first to find out the village's potential so that it can declare it to be a tourist village because it has adequate facilities. To achieve the goal, cooperation efforts are needed between the village government and the villagers to create synergy in understanding. In addition, it is necessary to explore the potential of Sukomulyo village to determine its readiness to become a tourist village. This research uses qualitative descriptive methods through field observations and interview discussions. The purpose of this study is to describe the efforts of Sukomulyo village to become a new tourist village around the Super Priority Tourism Destination of Borobudur and produce tour packages. The results of this study show that the potential of Sukomulyo village can be designed as a strategy to become a tourist village to attract potential tourists.

Harisstha, Nur Ahmat Zaim; Mahmud, Mahmud; Anomsari, Ariati; Putra, Febrianur Ibnu Fitroh Sukono

Jurnal Ilmiah Serat Acitya 2024 Universitas 17 Agustus 1945

Keputusan wisatawan untuk mengunjungi suatu objek wisata memiliki peran krusial dalam perkembangan objek tersebut. Penelitian ini dilaksanakan dengan tujuan untuk menilai pengaruh daya tarik, citra destinasi, dan Electronic Word Of Mouth (E-WOM) dengan keputusan berkunjung di Taman Wisata Guci. Analisis dalam penelitian ini menggunakan metode regresi linier berganda, pada pengunjung yang pernah mengunjungi Taman Wisata Guci sebagai sampel penelitian. Kuesioner diberikan kepada wisatawan yang sudah mendatangi Taman Wisata Guci menggunakan teknik pengambilan sampel accidental sampling, dengan banyak sampel sejumlah 100 responden. Hasil dari penelitian menyatakan yakni keputusan berkunjung dipengaruhi secara positif dan signifikan oleh daya tarik rekreasi, citra destinasi, dan E-WOM. Uji F menunjukkan bahwa keputusan berkunjung ke Taman Wisata Guci secara signifikan dipengaruhi secara bersamaan oleh Daya Tarik, Citra Destinasi, dan E-WOM. Oleh karena itu, pengelola Taman Wisata Guci disarankan untuk terus mempertahankan dan meningkatkan daya tarik, citra destinasi, dan E-WOM agar jumlah pengunjung dapat terus meningkat setiap tahunny

Heni Nurhayati; St. Rukaiyah; Nurmadhani Fitri Suyuthi

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research focuses on four tourist destinations in North Penajam Paser Regency: Istana Amal Beach, Nipah-Nipah Beach, Tanjung Jumlai Beach, and D’Wish Gunung Mulia. Attractions, amenities, and accessibility are considered key factors influencing repeat visits. Based on data analysis, attractions, especially natural beauty and environmental cleanliness, have a significant influence on repeat visits by tourists. Thus, the hypothesis stating a positive influence between Attractions and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted. However, amenities such as accommodation and dining places do not significantly affect repeat visits. Therefore, the hypothesis stating a positive influence between amenities and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially rejected. On the other hand, accessibility such as ease of road access and clear signage has a positive influence on repeat visits. Thus, the hypothesis stating a positive influence between Accessibility and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted.Overall, Attractions, Amenities, and Accessibility collectively influence tourist repeat visits. This indicates that the management and development of tourist destinations need to consider these factors. Although Amenities have less significant influence, it is important to continue improving and enhancing supporting facilities at tourist destinations. The findings of this research provide valuable insights for tourism managers and policymakers to improve the quality and attractiveness of destinations and strengthen the position of North Penajam Paser Regency as an appealing tourist destination for local tourists.

Mohammad 'Azam Izzuddin; Ikaputra

SARGA: Journal of Architecture and Urbanism 2024 Universitas 17 Agustus 1945

Kampung Malabero Kota Bengkulu memiliki satu wilayah bagian kecil yang disebut Kampung Cina. Kampung ini sudah lama dijadikan sebagai tempat tinggal bagi orang berdarah Tionghoa dan kampung ini sudah ada sejak zaman penjajahan Inggris, ketika mereka berusaha menguasai perdagangan lada sekitar abad ke-16. Sekitar tahun 1689, setelah kemitraan perdagangan Inggris East India Company (EIC) mengizinkan masuk, banyak orang keturunan Tionghoa pindah ke kota Bengkulu. Tahun 1970-an merupakan masa kejayaan Kampung ini. Di sinilah sebagian besar warga Bengkulu biasa berbelanja aneka dagangan mulai dari kelontong, pakaian, elektronik dan perabotan rumah tangga. Sejarah yang panjang dan keunikan bangunan arsitektur menjadikan tempat ini sebagai destinasi wisata sejarah yang cukup popular dan mungkin tidak dimiliki oleh daerah lain. Namun, masa kejayaan kampung ini memudar pada 1990-an. Memudarnya kajayaan kawasan kecil ini diiringi oleh redupnya Karakter Pecinan pada Kawasan. Kemunduran daya tarik kawasan muncul pada aktifitas kepariwisataan pecinan Kota Bengkulu ini. Dilatar belakangi oleh kemunduran tersebut, perlu dilakukan penelitian tentang bagaimana eksistensi kampung ini sebagai pecinan. Data penelitian ini adalah data kualitatif, yakni data yang tidak dapat dihitung seperti; gambaran umum, lokasi penelitian, karakteristik kawasan, keberadaan, dan sejarah kawasan. Hasil penelitian menyimpulkan bahwa Kampung Cina Kota Bengkulu masih memiliki karakter yang kuat sebagai Pecinan.

Muhammad Nursyawal; Muhammad Ryandana

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The Tanjung Pinang Island area has many tourist destinations that have special characteristics in Indonesia, but in its management it still faces many obstacles such as a lack of community involvement in managing existing tourism resources and the low quality of tourism facilities and infrastructure. In particular, the development of the area on Penyengat Island as a leading tourist area is also hampered by various regulations, government communication between governments has not been optimal even though the Penyengat Island tourist attraction has been designated as a national cultural heritage. The maintenance of tourist objects is carried out by the Archaeological Center whose technical unit is in Batu Sangkar, West Sumatra. The impact is that regional government communication, especially in terms of budget allocations for the city government, can’t be carried out well. This research aims to (1) identify government communication models in managing potential tourist attractions on Penyengat Island, (2) examine the characteristics of the community so that the form and level of community participation in maintaining and preserving the environment in supporting tourism on Penyengat Island can be seen. This research was carried out in Penyengat Island, Tanjungpinang City, Riau Islands Province.

Heri Usodo; Palupiningtyas, Dyah; Agustina Deva PN; Aland Satria AW; Heri Usodo +1 more

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

The research aims to: (1) empirically examine the influence of food quality on tourist satisfaction, (2) the influence of destination image on tourist satisfaction, (3) the influence of destination image on tourist satisfaction, (4) the influence of tourist satisfaction on revisit intention, and (5) the influence of food product quality and destination image on revisit intention through tourist satisfaction. This study adopts a quantitative method. The population of the research consists of tourists who engage in culinary tourism in Semarang city, with a sample size of 125 respondents selected through accidental sampling technique. After reviewing the theory, the research instrument scale is adapted and distributed to the respondents. Once the data is collected, the next step involves data coding. The collected data is then analyzed using Structural Equation Modeling (SEM) to obtain information regarding the influence of the independent variables, namely food product quality and destination image, on revisit intention in culinary tourism with tourist satisfaction as the intervening variable. The results of the research indicate that: (1) food quality empirically influences tourist satisfaction, (2) destination image influences tourist satisfaction, (3) destination image influences tourist satisfaction, (4) tourist satisfaction influences revisit intention, and (5) food product quality and destination image influence revisit intention through tourist satisfaction.

Reski Amalia; Agussalim Burhanuddin

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Tropical ocean tourism destinations are very common in Indonesian waters and are one of the main attractions for foreign tourists from abroad, especially for tourists who are looking for exclusive experiences such as cruise ship travel. This can certainly provide economic benefits to the Indonesian tourism industry and support the economy of the local community. However, it cannot be denied that the high volume of tourists in a tourist destination can affect the sustainability of the marine environment in the future. Through this research, the author will discuss the challenges of environmental incident management for tropical marine tourism destinations, with a focus on the incident of the Caledonian Sky Cruise Ship's collision with coral reefs. In this research, the author will focus on the obstacles and challenges that exist in the process of resolving the Caledonian Sky Cruise Ship case which is reviewed in various aspects, namely international and national law. By combining the methods of policy analysis, case studies, and library research, the author will identify aspects related to the Caledonian Sky Cruise Ship incident. In this research the author will discuss the Indonesian government's efforts in resolving the case and the various challenges that exist in the process of resolving the Caledonian Sky Cruise Ship incident

Istikomah Istikomah; Achmad Djoni Sudirman; Iswati Iswati; Emilia Pranata

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to:1) determine the effect of destination imageon consumer satisfaction in Pacitan Gong Cave Tourism, 2) determine the effect of facilities on consumer satisfaction in Pacitan Gong Cave Tourism, 3) determine the effect of desination image, tourist facilities on consumer satisfaction in Pacitan Gong Cave Tourism. This study resulted that Destinatin Image (X1) has an effect on Consumer Satisfaction (Y), where the T count value is 4,079 > T table value 1,989, meaning that there is a significant effectof destination image (X1) on consumer satisfaction (Y). Tourismfacilities (X2) have an effect on consumer satisfaction (Y), where the T value us 2,913 > 1,989 meaning that there is a significant influence of tourism facilities (X2) on consumer satisfaction (Y). The F value is 94,504 which means it is positive with a significant value of 0,000 means less than 0,05. There fore, simultaneously the desination image variable and tourist facilities have a positive effect on the consumer satisfaction variable. And the last one is the test results for the value of R2 is 6,090 which means that the variables X1 and X2 are able to explain the variable Y by 69,0%.

Meshy Mulyani; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This research is based on phenomena related to destination image, tourist satisfaction, and revisit intention at Padang Beach Tourism Attraction. This research applies a quantitative approach with a causal-associative method. The sample consisted of 100 tourists selected through purposive sampling. Data were collected through the use of questionnaires that have been validated and tested for reliability. The data were processed through multiple linear regression analysis using SPSS version 26.00. The results showed that destination image and tourist satisfaction play a positive and significant role in the intention to return to visit Padang Beach Tourism Attraction. The results state that destination image and tourist satisfaction together contribute significantly (around 20%) to the intention to return to visit Padang Beach.

Choirul Amin; Khoirul Ashmanah

SARGA: Journal of Architecture and Urbanism 2023 Universitas 17 Agustus 1945

Semarang memiliki potensi wisata yang banyak, lengkap dan baik untuk dikunjungi. Dimulai dari wisata alam hingga berbagai obyek wisata dan pariwisata yang tidak bisa dilepaskan dari nilai-nilai arsitektural. Untuk mempermudah wisatawan dalam melakukan kegiatanya harus didukung beberapa hal, seperti: alternatif jalur transportasi menuju Semarang hingga moda transportasi antar obyek wisata yang akan dikunjungi. kuliner juga bisa menjadi kegiatan pokok yang bersifat wisata arsitektural dengan informasi yang tepat. begitu pula dengan penginapan untuk beristirahat dengan aktifitas tidur dan juga dapat dinikmati secara nyaman sebagai bagian dari aktifitas wisata. Tujuan Penelitian konsep mapping desain pariwisata arsitektural di Semarang, yaitu: pertama menghasilkan jadwal tabel kegiatan wisata di Semarang khususnya wisata yang bernilai arsitektural beserta wisata pendukungnya, kedua menghasilkan alternatif jalur transportasi yang dapat dipakai dalam berwisata di Semarang, ketiga menghasilkan informasi arsitektural yang akurat terkait obyek wisata yang akan dikunjungi. Hasil yang diharapkan pada penelitian konsep mapping desain pariwisata arsitektural di Semarang, yaitu: pertama tabel harian yang berisi jadwal kegiatan wisata, kuliner, dll yang dilengkapi dengan alokasi waktu menuju serta selama di obyek wisata, kedua alternatif jalur transportasi menuju dan selama berwisata di Semarang, ketiga informasi arsitektural terkait obyek wisata yang akan dikunjungi sebagai bagian dari pertimbangan wisatawan berkunjung ke obyek wisata tersebut.

Cindy Marcellin Apsari; Marcellino Syah Putra; Nur fitria Herdianti; Mutiara Kusuma Wardhani; Choirul Dwi Priamsyah +2 more

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

Artikel ini membahas penerapan Digital Marketing dan Environmental Graphic Design (EGD) di Desa Cupak dengan penekanan pada Studi Kasus KKN Universitas 17 Agustus 1945 Surabaya. Digital Marketing digunakan untuk meningkatkan visibilitas UMKM Desa Cupak melalui strategi seperti pemasaran media sosial, penggunaan market place, dan video pemasaran. Namun, untuk mencapai keberhasilan optimal, EGD juga diterapkan dalam desain kemasan produk, tanda-tanda jalan, dan papan informasi untuk membangun identitas dan memperkuat citra merek Desa Cupak. Studi kasus ini menunjukkan bahwa kombinasi strategi Digital Marketing dan desain visual yang menarik melalui EGD dapat meningkatkan daya tarik Desa Cupak sebagai destinasi wisata dan mendukung pertumbuhan ekonomi lokal. Integrasi Digital Marketing dan EGD penting untuk memperkuat bisnis UMKM dengan meningkatkan eksposur merek, membangun identitas yang kuat, dan menciptakan pengalaman menarik bagi pelanggan. Rekomendasi penelitian selanjutnya meliputi eksplorasi penerapan EGD di lingkungan UMKM dan evaluasi dampaknya terhadap keberhasilan bisnis.