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Vocational school students often face challenges in planning their career paths and presenting their competencies in a structured and digital format. This community service program aims to assist students in preparing career plans and developing digital portfolios that reflect their personal achievements, skills, and aspirations. The activity was conducted in three stages: (1) initial preparation involving coordination with the school and student needs assessment, (2) interactive training on career planning and digital portfolio creation using platforms such as Canva and Google Sites, and (3) feedback sessions where students presented their portfolios and received constructive input. Throughout the program, students were guided on how to reflect their strengths, skills, and future aspirations into a digital format, providing them with a comprehensive tool for job applications or further studies. The results showed a significant increase in students’ understanding of career planning and their ability to independently create well-structured digital portfolios. The majority of participants (78%) completed their digital portfolios, and over 80% were actively engaged during the sessions, demonstrating a high level of enthusiasm and commitment. This program highlights the effectiveness of a participatory and practice-based approach in enhancing students' career readiness and equipping them with essential tools for the modern job market. The students’ improved ability to showcase their competencies in a digital format also supports the evolving needs of employers in the digital age. Future programs are recommended to include advanced modules on digital personal branding, interview preparation, and networking skills to further support vocational students in successfully entering the workforce or continuing their education.

The presence of a strong trademark is also a determining factor for the success of a business in today's digital era. An attractive and professional brand design can differentiate the products or services sold from what competitors offer. However, not all business actors, especially enterpreneur activists, have sufficient knowledge and resources to create a quality brand design. Therefore, it is essential to enhance the capabilities of entrepreneurs in consistently producing appealing and effective brand designs. One practical approach is to promote the use of user-friendly graphic design tools, such as Canva, through awareness and outreach programs. With Canva, enterpreneur players can create professional brand designs without the need to have in-depth graphic design skills. The primary aim of this study is to enhance entrepreneurs' skills in designing appealing and professional trademarks by promoting the use of the Canva application through socialization efforts. This research is anticipated to offer the following advantages:: First, increasing the knowledge of enterpreneur about the importance of trademark design. Second, increasing the ability of enterpreneur to use Canva's basic features in creating brand designs. Third, helping enterpreneur in creating brand designs that match the identity of their business profile. This research was conducted in several stages: preparation, implementation, and evaluation. The expected output of this research is an increase in the capacity of enterpreneur stakeholders. After attending the training, the ability of enterpreneur players in Bedug Village, Pangka Sub-district, Tegal Regency to create brand designs increased significantly. New brand designs: new brand designs that are more attractive and professional were created by the trainee enterpreneur. Scientific Publication: The research results can be published in the form of scientific papers or seminar reports to enrich the repertoire of science.  

The purpose of this study was to understand the effect of using Canva-based learning media on the creativity of eleventh-grade students in economics. The background of this study stems from the low level of student learning creativity caused by the minimal use of innovative and engaging media in the learning process. Creativity is an important aspect in economics learning because it encourages students to think critically, create solutions, and understand abstract concepts more contextually. Static and monotonous learning media such as blackboards and textbooks often do not sufficiently stimulate student interest and participation. Therefore, a more interactive and visual approach is needed, one of which is using Canva. Canva is an online graphic design platform that allows teachers and students to easily create presentations, infographics, and other visual materials. Using Canva in learning can provide a more enjoyable learning experience and motivate students to be actively involved. This study used a quantitative method with a one-group pretest-posttest pre-experimental design. Data analysis was carried out by comparing creativity scores before and after treatment. Student creativity was measured using a test instrument that included aspects of fluency, flexibility, originality, and elaboration. The study subjects were 34 11th-grade students at SMAN 1 Tulungagung. The results showed a significant difference in scores between the pretest and posttest results, indicating that the use of Canva-based learning media had a positive impact on increasing student creativity. Students became more active in expressing ideas, more daring to experiment with concepts, and better able to present learning outcomes visually and attractively. These findings support constructivism theory, which states that effective learning occurs when students actively construct knowledge through meaningful experiences.

This study aims to formulate sustainable and competitive business strategies for Trans Metro Pekanbaru (TMP), a public transportation system managed by UPTD under the regional government. Using the Business Model Canvas (BMC) as the primary framework, supported by SWOT, Porter’s Five Forces, and PESTLE analyses, this research identifies the internal and external factors influencing TMP’s performance. The study found major challenges such as decreased ridership, lack of digital integration, and growing dependence on private vehicles. However, the flexibility offered through BLUD-based governance provides opportunities to improve innovation and service performance. Strategic recommendations include enhancing the value proposition, diversifying customer segments, and digitalizing distribution channels. These strategies are expected to strengthen TMP’s competitive advantage and support the development of an inclusive and efficient urban mass transportation system in Indonesia.

The company, which provides outsourcing services in various sectors such as cleaning services, security, administration, and others, primarily employs the canvassing method as its main market penetration strategy. This study uses a descriptive qualitative approach with data collection techniques through unstructured interviews and observation, aiming to analyze the Business Model Canvas (BMC) strategy. The results indicate that PT XYZ has implemented the nine elements of the BMC in an integrated manner, ranging from customer segmentation, value proposition, and communication channels to cost structure. The company targets customers from mid-to-large scale industries and government institutions.

This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings suggest that BMT Dana Mentari has implemented the nine elements of the BMC comprehensively, including community-based customer segmentation, strong Sharia-compliant value propositions, and marketing strategies such as direct outreach and personal selling. However, challenges remain, particularly in service digitalization and promotional efforts. The implications of this study highlight the importance of continuous innovation in Sharia-based products and marketing strategies to enhance competitiveness and institutional sustainability.

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.

This community service program aims to enhance the design skills of local Micro, Small, and Medium Enterprises (MSMEs) in Cadassari Village, Purwakarta Regency, through the use of digital design software, particularly Canva and CorelDRAW. Initial needs assessment revealed that most MSME actors in the area face challenges in creating product visual identities, including logos, packaging, and promotional media. Using a participatory approach and the Community-Based Participatory Research (CBPR) method, the training program was collaboratively designed and implemented in several stages, including planning, technical training, mentoring, evaluation, and a final showcase. The results indicate a significant improvement in participants’ ability to apply design tools for their business needs, along with the emergence of collaborative learning initiatives among participants. This training program contributes to the digital empowerment of local MSMEs and serves as a replicable model for creative economy development based on community engagement.

Community service represents a tangible contribution of higher education institutions in improving the quality of learning at the elementary level. This service activity was carried out collaboratively by lecturers and students at MI Miftahul Huda 2 Palangka Raya with the aim of enhancing the quality of IPAS (Ilmu Pengetahuan Alam dan Sosial) learning through the development of interactive teaching materials based on Canva. The program applied the Asset-Based Community Development (ABCD) approach, which emphasizes the empowerment of existing assets within the school community. The implementation involved mentoring sessions, technical guidance, and direct classroom application of the developed materials. Effectiveness was evaluated through pretests and posttests, showing an increase in students' understanding from an average pretest score of 55.19 to a posttest score of 77.04, with an average N-Gain of 0.47 (moderate category). Validation results from subject matter experts (96%), design experts (97%), and classroom teachers (89%) confirmed that the developed media were appropriate in terms of content, visual quality, and language use. In addition to improving learning outcomes, the use of technology-based teaching media also increased student motivation and teacher engagement during the learning process. The outcomes of this program not only provided direct benefits to the partner school but also demonstrated the potential for broader application as a participatory and sustainable model for digital innovation in basic education.

This PKM is carried out to provide assistance for TKML programs from KEMENAKER RI in Mempawah Regency to develop business using the Business Model Canvas (BMC) method approach. Business mapping is carried out by implementing nine BMC steps. The training process is carried out online and offline as well as direct visits to each TKM. Activities are carried out by discussing BMC by academics who are carrying out PKM, and then presenting the results of the discussion in the forum. The results of this training process are that participants understand their business processes, can map the businesses they run using the BMC method and can gradually increase sales and profits from the businesses they run. In the long term, it is hoped that TKM can be implemented sustainably in order to develop their businesses and also create new SMEs/Businesses that are able to compete in the business world in the future.

This PKM is carried out to provide assistance for TKML programs from KEMENAKER RI in Mempawah Regency to develop business using the Business Model Canvas (BMC) method approach. Business mapping is carried out by implementing nine BMC steps. The training process is carried out online and offline as well as direct visits to each TKM. Activities are carried out by discussing BMC by academics who are carrying out PKM, and then presenting the results of the discussion in the forum. The results of this training process are that participants understand their business processes, can map the businesses they run using the BMC method and can gradually increase sales and profits from the businesses they run. In the long term, it is hoped that TKM can be implemented sustainably in order to develop their businesses and also create new SMEs/Businesses that are able to compete in the business world in the future.

This study aims to analyze the implementation of the Business Model Canvas (BMC) at the Purwokerto branch of PT Jamkrindo Syariah in addressing competitiveness within the Islamic finance sector. The BMC is a strategic framework consisting of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative approach with descriptive analysis, utilizing observation and unstructured interviews with relevant stakeholders as data collection techniques. The findings reveal that the application of BMC at PT Jamkrindo Syariah has been optimal and has positively impacted the company’s operations, particularly in market penetration, customer relationship management, and cost efficiency. Furthermore, partnerships with both private and governmental institutions serve as critical elements for ensuring business sustainability. The study recommends that the company continuously pursue product innovation, strengthen digital channels, enhance human resources, and regularly evaluate its business model to remain responsive to market changes. Effective implementation of BMC can serve as a strategic tool to boost the company’s competitive advantage.

This research focuses on Kafe Lacosta in Kota Metro, examining its business strategy implementation using the Blue Ocean Strategy approach to navigate the increasingly competitive market landscape. The study aims to explore and evaluate how Kafe Lacosta applies the Blue Ocean Strategy framework to tackle the competition it faces. As competition in the café sector intensifies, business owners are required to adopt innovative strategies to sustain and grow their enterprises. This research adopts a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted through tools like the Four Actions Framework, the Eliminate-Reduce-Raise-Create (ERRC) grid, the Strategy Canvas, and the Blue Ocean Idea Index. The results indicate that Lacosta MSME has initiated the Blue Ocean Strategy, particularly through product innovation, service enhancement, and promotional activities. Nonetheless, pricing remains a challenge that needs further attention. In general, applying the Blue Ocean Strategy has enabled Lacosta to develop distinctive value propositions to address market competition, especially by offering affordable value to its customers.  

The advancement of digital technology media has had a significant impact on various aspects of life, including in the economic cycle of the community and the preservation of local culture. One of them is in the utilization of digital technology in the economic sector which is growing rapidly and becoming an effective strategy in increasing village productivity. This study aims to analyze the results of the implementation of the Jangrana Village Festival work program related to how the integration of digital technology can contribute to the empowerment of local communities in the context of developing MSMEs and preserving traditional culture. The method used in this study is a qualitative approach with data collection techniques in the form of interviews, observations, and literature studies. The results of the study show that the application of digital technology, such as the use of Canva in creating MSME promotional instruments, village social media, and the digitalization of traditional cultural content, can strengthen the economic cycle and local cultural identity. In addition, the participation of local communities to be active as MSME activists also encourages economic and social sustainability. Therefore, a collaborative strategy between the government, levels of society, and digital industry players is needed to ensure the success of this program. Through these programs, it is hoped that it can be a learning experience for the present and also the future regularly and sustainably so that it can be useful for the people of Jangrana Village, Kesugihan.

This study aims to explore the use of canva digital media in improving achievement and learning skills at the Bintan State Special School (SLB). In the digital era, inclusive education is a priority to provide equal opportunities for students with special needs. Digital media such as interactive learning apps, videos, and other digital aids are used to assist deaf, visually impaired, and students with other special needs in improving their learning abilities. This study uses a descriptive qualitative method, with participatory observation and interviews as data collection techniques. The results of the study show that the use of digital media at SLB Negeri Bintan contributes positively to increasing students' learning motivation and independence. The use of digital aids, such as voice-based applications and interactive videos, makes it easier for students to understand the subject matter, especially those with visual or hearing impairments. Despite challenges such as limited infrastructure and training for teachers, digital media has been shown to significantly improve student academic achievement. This study concludes that digital media has great potential to create a learning environment that is more inclusive, adaptive, and responsive to the needs of students with special needs. Appropriate technology support and increased training for educators will strengthen the implementation of digital media in learning at SLB.  

his community service program aims to empower youth in Tunjung Village through training in graphic design and branding using the Canva application. The training responds to the limited design skills among local youth, despite their basic knowledge of digital devices. In the digital era, the ability to produce visually appealing content is essential for promoting local products, supporting micro-enterprises, and enhancing community activities. The program was implemented using an Action Research (AR) approach, consisting of three main stages: preparation, implementation, and evaluation. The results showed a significant improvement in participants’ abilities to use Canva in designing various visual materials such as posters, banners, and logos. Despite several technical obstacles, such as limited device availability and unstable internet access, the training ran effectively. Final evaluations indicated positive responses from participants, who found the materials beneficial in enhancing their digital literacy and entrepreneurial potential. This initiative contributes to strengthening youth capacity in utilizing technology for productive and creative purposes.

The development of information technology is a challenge, so we are required to be able to adapt to improve our capabilities in the field of technology. The problem in orphanages is the lack of facilities, funds and volunteers to help improve skills. The aim of this service is to help orphanage children gain skills that can be used in the future. The training method used is lecture and direct practice. The children participating in the training welcomed this training activity happily, seen from the response when the training team carried out direct exposure and practice

This Community Service activity aims to introduce Information and Communication Technology (ICT) and apply it to Project-Based Learning (PjBL) in English courses for students of the Public Health Study Program at STIK Bina Husada Palembang. The focus of this training is on the use of ICT in this case the Canva and Google Translate applications. The methods used include lectures, discussions and practices, with the ultimate goal that students can produce technology-based projects in the form of educational posters in English. The results of the study showed a significant increase in ICT skills, self-confidence, and the ability to communicate using English. Students also showed good collaboration in groups, and were better prepared to face the challenges of the world of work that increasingly utilizes technology and cross-cultural communication, especially in the public health sector. This Community Service activity concluded that the integration of ICT and English in project-based learning can strengthen student competencies and prepare them to contribute effectively to the completion of students' English projects.

This research was conducted to determine the appropriate CV Restu Mande business strategy design using strengths, weaknesses, opportunities and threats (SWOT) analysis and the Business Model Canvas (BMC) in achieving export targets. The method used in this research is a descriptive qualitative method. Data collection carried out in this research was interviews with the leadership of CV Restu Mande, observation both directly and indirectly, and documentation. The SWOT analysis carried out in this research produces a SWOT matrix as a recommendation for CV Restu Mande's business strategy. The results of the SWOT analysis, SWOT matrix, and proposed new Business Model Canvas at CV Restu Mande are that in the customer segments section, target consumers are added in the form of Indonesian communities abroad, in the channels section, websites, international e-commerce and overseas retail need to be added, in the customer relationship section, rewards need to be added for resellers, dropshippers and loyal customers, in the key resources section we need to add production facilities, in the key activities section we need to add more interesting and detailed marketing activities, in the key partnership section we need to add agent collaboration. or distributors, loyal customers, production partners, and international trade consultants or experts, and in the cost structure section it is necessary to focus on investment in production facilities.