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The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

Empowerment is an effort to awaken the strength and potential of the community which is based on the local community through a participatory approach and learning together. The purpose of empowerment is the condition to be achieved either from a social change which becomes a more empowered society, has the power as well as the knowledge and ability to be able to better fulfill their life needs. Economic empowerment is said to be important because this empowerment will create increased welfare for the community. The aim of this sweet potato processing innovation is to increase the community's skills in processing sweet potatoes which are a staple food that is usually baked and boiled into a product that has economic value. The counseling activity was carried out using the Cooking Demo method, the community seemed very enthusiastic about following the process of making Tarajju cakes, this can be seen from the many people who asked and wanted to get a complete explanation of the process of processing sweet potatoes into cakes.

Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires. The purpose of this study is to examine the background of the existence of Meranti sponge cake culinary, to find out how much Meranti sponge cake is enjoyed, to find out how Meranti sponge cake marketing techniques. This is a qualitative descriptive study with a literature study research method through decision studies sourced from journals of previous research results. The results of the review study show that Meranti's enthusiasts are greatly increasing by around 5% - 10% per year. The marketing techniques carried out by Meranti are improving product quality by innovating, increasing or expanding branches/shopping access (shopeefood, grabfood), making interesting new products so that consumers are interested in trying, increasing the potential of employees to help smooth the selling of Meranti sponge cake.

Pasar Ramadhan is an MSME business that sells various kinds of culinary or snacks that are very popular with the community. Food and drinks are sold such as fried meatballs, chips, cakes, boba, lemon tea, chicken noodles, grilled chicken, satay, and so on. This journal article was created to discuss SWOT analysis in an effort to develop a culinary business in the Ramadan market. This study aims to identify internal and external factors that influence culinary business development in the Ramadan market and provide recommendations for appropriate business development strategies. The research method used is descriptive analysis by collecting data through interviews with traders and visitors to the Ramadan market as well as through literature study. The results of the study show that internal factors such as product quality, price and promotion influence the culinary business development in the Ramadan market, while external factors such as market conditions, competition and regulations also play an important role in the culinary business development in the Ramadan market. Recommendations for the right business development strategy include improving product quality, price adjustments, and increasing promotions to increase the attractiveness of the culinary business in the Ramadan market. In addition, traders are also advised to pay attention to market conditions and existing competition and comply with applicable regulations to optimize culinary business development in the Ramadan market.

Business actors have a purpose in analyzing the business that is run some of the objectives are to condition the effectiveness of the use of capital so that the capital used is not used with things that are not yet important in running a business, for example in buying equipment that should not need to be purchased because the old equipment is still feasible and can be used. One of the businesses that can be done business analysis is a business that produces cakes, one of which is donuts. Potato Donuts are a variety of products that are in demand both from old people, teenagers and children. Revenue = Rp. 2.500,00 x 500 = Rp. 1.250.000,00, Profit = Rp.     232,500.00 Business Profit Analysis that can be done is as follows: With income of Rp. 1,250,000.00, a profit of 232,500 per day can be obtained if multiplied for the amount of demand for a fixed product, then a month's income of 12 x Rp. 232,500.00 = Rp. 2,790,00.00 or usually rounded up to Rp. 2. 790. 000,00. With the analysis of business opportunities, it can also be known whether the capital used so far has been effective, it can be seen from the amount of profit obtained always increases in each time period.