Publication Search

This research explores the transformative impact of artificial intelligence (AI) on personalized learning in educational settings. As traditional teaching methods struggle to cater to the diverse needs of students, AI offers innovative solutions that can tailor educational experiences to individual learning styles, preferences, and paces. This study investigates the various applications of AI technologies, including intelligent tutoring systems, adaptive learning platforms, and data-driven insights, to enhance personalized learning outcomes. By employing a mixed-methods approach that combines quantitative analysis of academic performance metrics with qualitative feedback from students and educators, the research aims to assess the effectiveness of AI-driven personalized learning initiatives. The findings reveal that AI not only improves student engagement and motivation but also facilitates differentiated instruction that addresses learning gaps and strengths. Additionally, the study identifies challenges such as data privacy concerns and the need for professional development for educators to effectively integrate AI solutions into their teaching practices. Ultimately, this research contributes to the ongoing discourse on the role of AI in education, offering actionable recommendations for educators and policymakers to optimize personalized learning experiences for all students.

This research aims to analyze the sustainability strategy implemented by PT Aspirasi Hidup Indonesia Tbk in the face of evolving market trends and consumer preferences. The main issue raised is the importance of adaptation to market changes and increasing the company's commitment to social responsibility. The main problem studied is the reason why Kawan Lama Group has changed the name of ACE Indonesia to PT Aspirasi Hidup Indonesia Tbk (AHI) (ACES) which was agreed at the Extraordinary General Meeting of Shareholders (EGMS) on June 7, 2024. This study aims to analyze the effect of Debt to Equity Ratio (DER) on Return on Equity (ROE) at PT Aspirasi Hidup Indonesia Tbk for the period 2019-2023. This research method uses a quantitative approach with descriptive research type.  The data was analyzed using Statistical Product and Service Solution (SPSS) Version 25 software. The analysis method includes Normality Test, Autocorrelation Test, and t Test (Partial Test). The results of this study are expected to provide insight into the impact of corporate funding decisions on the resulting profitability. Debt To Equity Ratio partially has no effect and is insignificant to Return On Equity where the tcount < ttable value is 1.802 < 2.30600 and a significant value of 0.169.    

Parenting style refers to the methods parents use to educate, guide, discipline, interact with, and protect their children to help them mature within the norms of the family and society. This study aims to describe the parenting style of parents of aerly childhood children at TK Cerdas Molibagu Kindergarten, Molibagu Village, Bolaang Uki District, South Bolaang Mongondow Regency. The qualitative research employed a descriptive qualitative approach. Data were collected through observation and questionnaires. The findings showed that, based on observations and open-ended questionnaires from 11 respondents, 36% (4 out of 11) of parents implemented an authoritarian parenting style characterized by full parental control and strict rules with punishments for violations. Similarly, 36% (4 out of 11) of parents adopted a democratic parenting style, emphasizing two-way communication and mutually agreed-upon rules. Meanwhile, 27% (3 out of 11) employed a permissive parenting style, granting full freedom to the child, where decisions were primarily based on the child’s preferences. The result indicate that the dominant parenting  styles applied by parents at TK Cerdas Molibagu are authoritarian and democratic.

Visual design at the HKBP Tapian Nauli Church plays an important role in providing counseling to young people. The message conveyed tends to be more effective if the design elements are adjusted to the preferences of the young audience, such as the use of modern colors and typography. Based on the research conducted, it can be concluded that design has a strategic role in religious counseling at the HKBP Tapian Nauli Church, especially in conveying messages to young people. Design is used as a supporting media that not only attracts attention but also helps clarify the religious values ​​that are to be conveyed.

This research aims to explore people's preferences in choosing between conventional and Islamic banks, focusing on the factors that influence customer decisions. The research method uses a descriptive qualitative approach by collecting primary data through Google Form questionnaires and secondary data through literature studies. The results show that although 80% of respondents understand the differences between conventional and Islamic banks, 83% still choose conventional banks. The main reasons include ease of infrastructure access, wider ATM availability, and integration with educational institutions and workplaces. Interestingly, 63% of respondents cite religion as a key consideration, and 70% consider the usury aspect of bank selection.Islamic banks are considered to have the advantage of applying the principles of fairness, transparency, and avoiding usury. However, obstacles such as limited ATM networks and lack of cooperation with companies are the main challenges in attracting customers.The study suggests Islamic banks to expand their networks, improve public education, and develop more innovative financial products that still comply with sharia principles.

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

Increasingly fierce competition and changes in consumer behavior are challenges for Dimsum and Es Teh Pandu MSMEs to continue to grow. This community service aims to overcome these challenges by formulating a strategy for the development of Dimsum and Es Teh Pandu MSMEs through optimizing digital marketing and marketing mix (4P). Through an in-depth analysis of the internal and external factors of MSMEs, including the identification of SWOT and consumer preferences, this community service will identify the most effective marketing strategies. The strategies to be developed include optimizing the use of social media, SEO, content marketing, and optimizing the marketing mix (4P). Thus, it is hoped that Dimsum and Es Teh Pandu MSMEs can increase competitiveness and achieve sustainable growth.

This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance between price and quality. Product quality was found to be the dominant factor affecting purchasing decisions, as consumers generally prefer products that are safe, effective, and meet their needs. These conclusions emphasize the importance of effective marketing strategies and product quality improvements to meet consumer preferences and foster their loyalty.

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

This research explores the relationship between the dynamics of the literary market, reading culture, and the development of the popularity of the novel genre. In this study, we discuss how social transformation, innovation in publishing technology, and shifts in reader preferences shaped the novel genre from the 18th century to the modern era. A historical approach and literary analysis are used to highlight the important role of publishers, book distribution, and technology in expanding the reach of novels to a wider audience.

Changes in consumer shopping behavior encourage perfume stores to innovate in providing a better shopping experience. This study designs a website-based perfume recommendation system with the Simple Additive Weighting (SAW) method, which is designed to help consumers choose perfume based on relevant criteria, such as aroma, durability, price, packaging, and volume. The SAW method was chosen because of its ability to provide the best alternative ranking by adding up the weights of each criterion. The results showed that Platinum perfume had the highest preference value of 0.86466, making it the main recommendation for consumers. The implementation of this system is expected to significantly improve the shopping experience and perfume sales.

PT XYZ is a company in the field of construction, development, and management of construction projects. They are responsible for planning, managing, and implementing construction projects, both for infrastructure and commercial buildings. The previous assessment did not have a weighting of the criteria assessment and took time to process the value of each employee because the assessment still used a manual method (assisted by calculator calculations) so that the employee calculation process was processed one by one. This is not in accordance with the director's expectations and has an impact on the assessment being inaccurate and detrimental to the company in terms of time. Therefore, to evaluate the performance of top employees at PT XYZ, this decision support system application was created, with the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method which can produce a simple Decision Support System with an easy-to-understand and logical concept in the PT XYZ Employee Performance Assessment.

This study analyzes the interest of students at SD Negeri 179 Tambangan in being active in class. It also aims to analyze the factors that influence students' interest in using interactive and participatory learning methods. The method employed is a survey of 100 students from different classes. Data were collected using a questionnaire consisting of closed and open-ended questions regarding learning experiences, interest in classroom activities, and preferences for the applied learning methods. The analysis shows that the majority of students are very interested in active learning, with 75% of respondents stating that discussion activitiesandeducationalgamesenhancetheirmotivation.However,thereare also challenges, such as a lack of equipment and limited time to implement these programs. These results provide valuable insights for educators in makingpolicies to develop more effective learning strategies. An increase in student interest is expected to improve the quality of education at SD Negeri 179 Tambangan.

This study analyzes the relationship between price and Universitas Gadjah Mada students in choosing residential accommodations. This study uses correlation methods with the independent variables such as discount, parking area, internet facilities, building quality, and cleanliness and also the dependent variable in the form price. Data refers to primary data from a survey in the form of a questionnaire. The research results show that all variables have an influence on prices and students' decisions in choosing residential preferences. This study also shows that the size of the parking area is the most influential variable on the preferences of Universitas Gadjah Mada students in choosing residential accommodations, where a large parking area increases interest and housing prices. Apart from that, building quality, environmental cleanliness, internet facilities, and discounts also have a significant influence, because they support students' economic, social, and emotional needs, as well as contributing to their comfort and quality of life.

This study analyzes the impact of international tourist arrivals and their spending on the occupancy rate of star-rated hotels in Indonesia from 2009 to 2023. Using a quantitative approach with multiple linear regression, the study examines the relationship between two independent variables nternational tourist arrivals and average tourist spending and the dependent variable, which is the occupancy rate of star-rated hotels. Data for this research were sourced from the Central Statistics Agency (BPS), the Ministry of Tourism, and Bank Indonesia. The analysis results show that the number of international tourist arrivals does not significantly affect the occupancy rate of star-rated hotels. However, average tourist spending has a significant negative effect, indicating that tourists with higher spending tend to choose higher-star hotels. The simultaneous F test reveals that both variables jointly have a significant effect on hotel occupancy rates. The coefficient of determination (R²) of 45.52% indicates that both independent variables can explain the variation in the occupancy rate of star-rated hotels. Based on these findings, it is recommended that the government and tourism industry stakeholders focus on promoting destinations that attract high-spending tourists and improving the quality of star-rated hotel accommodations to meet the preferences of international tourists.

This study explores the relationship between financial literacy, consumer communication, and financial decision-making among English Literature students at Universitas Negeri Medan. Using surveys with 40 participants aged 20-24, the research assesses students’ financial literacy levels, preferences for communication formats, and their impact on financial behaviors. Rsults indicate that while most students have a basic understanding of financial concepts, gaps exist in budgeting, selecting financial products, and seeking assistance. Visual formats like videos and infographics are the preferred communication channels, while social media, though widely accessed, often lacks clarity. Only a portion of students applies financial literacy effectively in decision-making, such as evaluating financial products critically or avoiding unnecessary spending.  The findings emphasize the importance of integrating tailored financial education programs with effective communication strategies. Enhancing financial literacy through practical and accessible learning methods can empower students to make informed and strategic financial decisions.

In the digital era, food blogs have emerged as influential platforms for sharing culinary experiences and shaping consumer preferences. This study focuses on Anakjajan.com, a prominent Indonesian food blog, to analyze the persuasive strategies employed in its content and their impact on readers' food literacy. Utilizing Aristotle's modes of persuasion—ethos (credibility), pathos (emotion), and logos (logic)—the research examines how these elements contribute to the blog's effectiveness in influencing food choices. Ethos is established through the author's expertise and authentic reviews, while pathos engages readers with evocative language and appealing visuals. Logos provides factual information about food quality and dining options. A qualitative approach was employed, involving content analysis of blog posts and surveys to assess the influence of these persuasive strategies on readers' decision-making processes. The findings reveal that understanding these modes of persuasion is essential for enhancing digital literacy, as they enable readers to critically evaluate online content and make informed culinary choices.

Tofu is a traditional food popular in Indonesia due to its delicious taste, affordability, and high nutritional content. However, tofu production in Indonesia is still dominated by simple technology, leading to low efficiency and less competitive selling prices. Product diversification efforts are needed to increase added value, such as processing raw tofu into tofu crackers. This Community Service activity aims to develop entrepreneurship among students of the Agribusiness Management Study Program at Jember State Polytechnic, particularly in the production of tofu crackers. The methods used include providing entrepreneurship materials, training in tofu cracker production, and conducting discussions and evaluations of the results. The activity outcomes indicated a shift in students' mindsets from job seekers to job creators, accompanied by high motivation for entrepreneurship. Students also learned tofu cracker production techniques, starting from material grinding, mixing, steaming, to frying, resulting in a nutritious, crispy product that meets consumer preferences. The feasibility analysis of the tofu cracker business showed profitable results, as seen from the indicators of BEP (unit), BEP (price), R/C Ratio, and ROI. This activity successfully enhanced students' skills, motivation, and knowledge while opening potential business opportunities for the surrounding community. It is hoped that the outcomes of this community service will benefit the community and MSME actors.

In the rapidly developing digital era, Sharia Financial Institutions (LKS) have a great opportunity to innovate and adapt to modern technology to support economic growth, especially for Generation Z. This research aims to identify optimization steps that can be taken by LKS in facing transformation digital, as well as exploring the role of sharia financial technology (fintech) in advancing the technology industry. Generation Z, as a highly tech-savvy group, has different needs and preferences than previous generations. Therefore, LKS is required to integrate digital-based financial services that are in accordance with sharia principles, so that they can be more attractive and serve this segment. This research uses a qualitative approach with literature studies and in-depth interviews with industry practitioners. The research results show that collaboration between LKS and sharia fintech, development of inclusive digital platforms, and increasing sharia financial literacy among Generation Z are key factors in advancing the sharia technology industry. This optimization will not only increase the competitiveness of LKS, but also support the sustainable development of the sharia digital economy.