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Brand satisfaction and loyalty are critical aspects of management that help retain the market's competitive advantages. In the context of the self-improvement of domestic products, this study studies the influence mechanism of domestic cosmetics on purchase intention in Chengdu from the perspective of consumers' perceived value. It tests the research hypotheses through questionnaire surveys and practical analysis. It guides how local Chinese cosmetics companies can improve consumers' rational suggestions to perceive value and increase their purchase intention. The number of respondents for this study was 392. The results of this study highlight the significant role of female consumers in the purchase intention of domestic cosmetic products, which is influenced by their brand satisfaction and brand loyalty

This research aims to map the economic potential in the Central Kalimantan region using the integration of three analytical methods, namely Hierarchical Cluster Analysis, Shift-Share, and Dynamic Location Quotient. Through this approach, this research identifies economic sectors that have comparative and competitive advantages at the local level and have the potential for further development. Hierarchical Cluster Analysis is used to group regions based on similar economic characteristics, while Shift-Share Analysis helps in determining sectors that contribute to regional economic growth. Dynamic Location Quotient is applied to assess changes in the comparative advantage of economic sectors over time. It is hoped that the results of this research can become a reference for stakeholders in formulating appropriate regional economic policies to encourage sustainable economic growth in Central Kalimantan.

Jabarlink as an ISP (Internet Service Provider) company is known to be active in marketing JIMS (Jabarlink Internet Managed Service) products in the Pangandaran area, but still requires an ideal strategy to be able to market JIMS products which currently have positive potential for hotels that want to increase their competitive advantage and guest preferences. This research aims to design a marketing strategy for JIMS services in Pangandaran hotels to increase competitive advantage and guest preferences. A qualitative method with a descriptive approach has been used where data collection was carried out through interviews with 15 informants / hotel managers, and involving 100 hotel customers in the interview process using an online user questionnaire. This research found that ISP companies such as Jabarlink need to carry out three activities in their marketing process, namely: Product innovation to avoid the threat of substitute products, effective and creative communication, and market segmentation and offering the right price

This study explores the integration of predictive analytics into supply chain management within national e-commerce enterprises. Predictive analytics, which utilizes historical data combined with machine learning algorithms, regression analysis, and time series forecasting, has shown significant improvements in operational efficiency. The study focuses on four key areas: demand forecasting, inventory management, transportation optimization, and customer satisfaction. By predicting demand more accurately, e-commerce platforms can reduce stockouts and overstock situations, streamline logistics routes, and lower logistics costs. The implementation of predictive analytics led to a 20% reduction in delivery times and a 15% decrease in logistics costs, thereby enhancing customer satisfaction. However, the study also highlights challenges in integrating real-time data from multiple sources and scaling predictive models across diverse product categories and geographic regions. The results emphasize the need for e-commerce platforms to invest in technology that enables seamless data integration and the development of region-specific predictive models. The findings are compared with industry benchmarks, showing that the improvements in logistics and supply chain performance align with global trends. Based on these results, the study recommends best practices for implementing predictive analytics, including effective data collection, machine learning model training, and scalability considerations. By following these practices, e-commerce companies can optimize their supply chains, reduce operational costs, and increase customer satisfaction, positioning them for greater competitive advantage in the marketplace.

This research focuses on strategies for upskilling the workforce to meet the demands of a digital economy. By analyzing corporate training programs and industry trends, the study identifies effective approaches for reskilling employees in areas like AI, data analytics, and digital marketing. Findings suggest that continuous learning is essential for maintaining a competitive advantage in a rapidly evolving landscape.

This research discusses the role of digital marketing and customer relationship management at PT. Indofood Sukses Makmur Tbk, a company mostly engaged in food and beverages that grows and originates from Indonesia. This research uses qualitative methods. The data collection method used in this study is a descriptive method which is a data collection technique via the internet. The results of the study concluded that digital marketing has a significant influence on customer relationship management strategies at PT. Indofood Sukses Makmur Tbk. Digital marketing plays a crucial role in expanding the company's market area and target customers, as can be seen from the use of various digital platforms to promote products, such as Instagram, Twitter, Tiktok, and Facebook. Therefore, digital marketing and CRM have an important role in developing strategies that can maintain the competitive advantage of PT. Indofood Sukses Makmur Tbk.

This service aims to analyze how to build good time management for housewives. The implementation method used in this PkM activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions as well as conducting live questions and answers. The training uses lecture, discussion and question and answer methods. This aims to increase participants' awareness and understanding of the importance of building educational institutions that have competence and competitive advantage. Meanwhile, in the evaluation or assessment stage, participants will be given feedback about the service program that has been implemented. In this case, it will be a consideration for the service team in order to provide benefits for Sei Krio housewives. Based on the results of the service activities for housewives, suggestions are given, including: 1. Be more enthusiastic, especially for housewives, so that the time they have can be used correctly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out regularly either in the same location or in different locations to increase thrifty and saving behavior for children.

Today's business competition is increasingly fierce, requiring an organization to have high competitive advantage. In order to obtain the expected quality of performance, the company pays great attention to the sense of job satisfaction of its employees. The sampling method used in this research is the saturated sample method, namely where the total population of Centra Electric employees is 63 people. Descriptive analysis in this research is in the form of respondents' responses to the statements submitted in the questionnaire in the form of frequency, percent, valid percentage and cumulative percentage. This research states that the Motivation variable has a P-Value value of 0.020 < 0.05, and a statistical t value of 2.333 > 1.96 and work compensation has a P-Value value of 0.000 < 0.05, and a statistical t value of 8.446 > 1.96 has an effect on satisfaction. Employee Work. The work motivation variable has a P-value of 0.006 < 0.05, and the statistical t value is 2.778 > 1.96. And the job satisfaction variable has an effect on performance. Partially, job satisfaction has a significant positive effect on employee performance. Meanwhile, the Compensation variable has no effect on Employee Job Satisfaction at Central Electric Semarang City. The research results show that the P-Value value is 0.375>0.05, and the statistical t value is 0.888<1.96. Although compensation can be a significant factor in employee motivation and job satisfaction, there are situations where compensation may not directly impact performance. In conclusion, from the results of this research, non-financial factors can become more dominant in motivating employees. Compensation variables influence employee performance at Central Electric, Semarang City, which is partially mediated by Job Satisfaction.

The aim of this research is to identify and analyze the economic potential of the base sector so that economic growth in East Kutai Regency can increase. Classification of economic sectors that have advantages and potential and can be developed to boost economic growth in East Kutai Regency. An overview of the pattern and structure of economic growth in East Kutai Regency. This research uses quantitative secondary data. The approach used is the Location Quotient (LQ) analysis tool to identify economic sectors that are the base sectors, Shift Share analysis to identify economic sectors that have the potential to become leading sectors and Klassen Typology analysis to identify a picture of the pattern and structure of economic growth to support economic development and regional development in East Kutai Regency. The research results show that during the research period, namely from 2013 to 2022, the mining and quarrying sector still dominates the economic structure of East Kutai Regency with the contribution of this sector to the total GRDP of 83.37%. The Mining and Quarrying sector in East Kutai Regency is a basic sector, so changes in GRDP growth or policy changes in the mining and quarrying sector are believed to have an impact on the formation of GRDP as a whole and besides that, this sector also has competitive advantages and is included in the fast-growing sector. and grow fast. East Kutai Regency in 2013-2022 shows that there are eight economic sectors that have a negative sign (PPij < 0) or slow growth, namely the Agriculture, Forestry and Fisheries sectors amounting to Rp. – 53,630.94,-, Processing Industry sector Rp. – 117,477.84,-, Transportation and Warehousing sector Rp. – 24,119.22,-, Financial Services sector Rp. – 2,233.09, Real Estate sector Rp. – 10,176.60, Corporate Services sector Rp. – 1,288.94, Government Administration, Land and Mandatory Social Security sectors amounting to Rp. – 4,012.91, Education Services sector Rp. – 7,759.64,-. This happens because at the provincial level the growth of these sectors has slowed down, resulting in a slow growth impact on the same sectors in East Kutai Regency.

This research explores business innovation strategies aimed at improving competitiveness and supporting the growth of creative industry Micro, Small and Medium Enterprises (MSMEs) in the digital era. A qualitative approach, used in this study, focused on knowledge of the challenges faced by creative industry MSMEs, the role of digital technology, and the innovative strategies they implement. The findings of this study underscore the key role of e-commerce, data-driven decision-making, collaboration, and enhanced customer experience on the competitiveness and growth of creative industry MSMEs. In addition, the findings also contribute that the implementation of business innovation strategies can give creative industry MSMEs a competitive advantage through unique products and services and innovative designs. MSMEs can produce a variety of new products and services by utilizing digital technology. This can increase market appeal and enable businesses to adapt to changing consumer trends

This article examines the effect of different leadership styles on fostering innovation within technology companies. By analyzing data from tech firms, the research highlights how transformational, transactional, and laissez-faire leadership styles impact employee creativity, collaboration, and the adoption of new technologies. The study concludes that transformational leadership is most effective in driving innovation and sustaining competitive advantage in the tech industry.

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

Human resources are very valuable assets and are a major investment that can determine the progress of an organization. Human resources who have knowledge, skills and attitudes that are in accordance with the needs of the organization will encourage creativity and new innovations so that they become a source of unique competitive advantage that is difficult to imitate. Thus, human resources as an asset in an organization must be managed effectively so that they are useful and effective in realizing organizational goals. Employee performance can be used as a benchmark to assess the progress of an organization. Performance measures can be seen from the number and quality of certain aspects according to the standards set by the organization or company, the form can be tangible (the measuring instrument or standard can be determined) or intangible (the measuring instrument or standard cannot be determined), depending on the form and process of implementing the work. This study aims to determine the level of work competence and work motivation as an effort to improve the performance of employees of the Archives and Library Service of Banjar City. This study uses a descriptive survey method, namely research that seeks to collect data, critically analyze the data and conclude it based on facts during the research period. The population in this study were employees of the Archives and Library Service of Banjar City, both civil servants and non-civil servants. Data processing used SPSS version 20. The results of the study were obtained from the results of testing with multiple linear regression tests showing that competence had an effect of 48.3%, and work motivation had an effect of 44.5% on performance partially, overall both variables had an effect of 78.9% and the remaining 21.1% was influenced by other factors.

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

This study investigates sustainable Islamic business models through a qualitative case study of green-tech startups in Central Java, Indonesia. Using semi-structured interviews with founders, managers, and employees, complemented by secondary data from business reports and sustainability disclosures, the research examines how Islamic ethical principles, including stewardship (khalifah), social welfare (maslahah), and justice (adl), are integrated into operational practices and sustainability strategies. The purposive selection of 3–5 startups enables an in-depth exploration of organizational decision-making, innovation adoption, and environmental and social performance. Thematic analysis identifies recurring patterns in ethical integration, technological innovation, and sustainability outcomes. Findings reveal that Islamic startups effectively embed ethical values into operations, fostering environmental accountability through renewable energy initiatives, waste reduction, and resource optimization, while enhancing community engagement and equitable service delivery. Technological innovations such as IoT, AI, and blockchain further support sustainability performance, enabling startups to monitor and optimize environmental outcomes without compromising financial viability. Comparative analysis demonstrates that Islamic startups outperform non-Islamic counterparts in key sustainability metrics, including carbon reduction and social impact, highlighting the competitive advantage of ethics-driven entrepreneurship. Overall, the study confirms that Islamic ethical frameworks foster both environmental accountability and technological innovation, providing a practical model for sustainable development in emerging economies. These findings offer valuable insights for policymakers, investors, and entrepreneurs seeking to align ethical, social, and environmental objectives with business strategy.

The objectives of this community service (PKM) are (1) Increasing the entrepreneurial capacity building of UPPKA Kelut Makmur (Klagen-Wilayut Makmur) cadres in Wilayut Village, (2) UPPKA Kelut Makmur cadres have the provision of soft skills and hard skills to carry out businesses with competitive advantages, (3) Ice Cream Products "Food Healty" can be developed for business. The target is 15 UPPKA Kelut Makmur cadres who are members who manage village businesses. The problems faced are: a. Do not have capacity building as a provision for the ability to do business; b. Limited facilities and infrastructure; d. Lack of product creativity; e. Lack of product creativity. Lack of product creativity; e. Competence of managers who are still conventional; f. Do not have an integrated business model. Not having an integrated business model. The solution to the problem is an entrepreneurship training programme, through the concept of creative business through electronic media based on socio-technopreneurship. The ice cream business will be developed to be distributed to toddler and elderly posyandu and general customers. The programmes carried out are: conducting a business development programme workshop. The results of PkM are improving soft skills and hard skills of UPPKA Kelut Makmur members as novice business people.

The aim of this research is to determine the effect of employee performance on sales which is mediated by competitive advantage. This research was conducted on Anyardrink store employees with syrup products. There were 8 types/brands of syrup used with various flavors, using a non-probability method in the form of incidental and purposive sampling. The data analysis technique used is Path Analysis and sampling test. Based on the results of the analysis, it was found that the regression model used met the classical assumption test. This research found that 1) Entrepreneurial Orientation has a positive and significant effect on Competitive Advantage; 2) Competitive Advantage has a positive and significant effect on Marketing Performance; 3) Employee orientation has a positive and significant effect on Sales Performance; 4) Competitive Advantage is proven to positively and significantly mediate the influence of Entrepreneurial Orientation on Marketing Performance.

In the era of globalization, competition between companies is increasing in achieving excellence. So companies that have competitive advantages will be able to survive in the competition. Apart from that, with conditions like this, every company is required to survive and have the ability to compete in order to face this competitive climate. Quality of service towards customer satisfaction is one of the factors that plays a very important role in the survival of a company, because this will make the company bigger and able to win every business battle. Therefore, every company tries to ensure that customers are satisfied and trust the company so that it has the potential to provide benefits to the company in the long term. In this research the author uses a descriptive approach in that the research is only descriptive, namely to find out or describe the reality of the events being studied so that it makes it easier for the author to obtain objective data in order to know and understand the development of the Quality Management System at LPK Wajo Intelektual Mandiri. Quality Management System LPK WIM is implemented based on the Plan, Do, Check, Action (PDCA) process which consists of planning steps, plan implementation, checking the results of plan implementation, and corrective action on the results obtained which basically uses Management functions in their implementation based on management achieving quality of both products and services. The implementation of a system formed by the internal LPK Wajo Intelektual Mandiri will certainly have a positive impact on the company, namely improving and guaranteeing the quality of the products or services produced so that in the end it will increase the level of customer satisfaction with the products or services provided.    

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the "best-selling" Traditional Cake Micro Business can improve its capabilities in the fields of production and business management and online marketing via social media. These outcomes are an indication of increased business empowerment.