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Many teachers complain about the low learning outcomes of students in Mathematics lessons. This situation also occurred in grade IV at SDN Megamendung 01 related to learning the number of thousands. One of the causes of the lack of learning achievement is the lack of students' understanding of the number of thousands. As professional educators, teachers must be able to hold an active, creative, and fun learning process for students. Thus, it is hoped that it can encourage the improvement of student activities and learning outcomes through appropriate methods. This research was carried out at SDN Megamendung 01 Megamendung District, Bogor Regency from March to May 2025 in two cycles, involving 17 students, consisting of 8 boys and 9 girls. This research provides benefits both theoretically and practically for students, teachers, and related educational institutions. The order of learning improvement actions in the form of learning thousands of numbers from: (1) sorting numbers from small to large, (2) sorting the largest to the smallest using the number card tool in the teaching of Mathematics Class IV. The findings of the study show that there is an increase in student learning achievement through improving the learning process until the second cycle by applying the Tike And Give Learning Model. Learning achievement can be seen from the increase in final grades from the beginning of cycle I to cycle II. Where the average test score in the pre-cycle increased from 50.59 to 61.48 in the first cycle and to 80 in the second cycle. Therefore, it is hoped that teachers can improve their ability to manage the classroom and have an appropriate learning model to increase student participation and learning outcomes.

The development of social media platforms such as Instagram, TikTok, Facebook, and YouTube has resulted in a major transformation in the way people communicate and interact, especially among Generation Z. This generation, born between 1997 and 2012, was formed in a digital environment rich in information and high social interaction. This study aims to uncover the psychological impacts of excessive social media use, such as the emergence of feelings of fear of missing out (FoMO), anxiety, low self-confidence, and identity crisis. Various studies have shown that high frequency of social media use is closely related to increased social pressure and mental health disorders. From an Islamic perspective, the Qur'an as a guide for Muslims offers spiritual solutions that can help balance the challenges of this digital era. This research underlines the importance of a faith-based approach to addressing the negative impacts of social media, and invites the younger generation to return to Qur'anic values ​​in order to achieve inner peace and strengthen their relationship with Allah SWT.

The purpose of this study is to determine the influence of Digital Marketing and Ticket Prices on Visit Decisions with the Customer Review moderation variable at the Sounds of Downtown Surabaya Concert. This study uses a quantitative method with a strategy using a survey, which has a total of 100 respondents with the result of distributing an e-questionnaire using a non-probability sampling technique with incidental sampling as the method. The analysis was carried out using statistical methods used to test the direct influence and moderation between the variables. This study shows that Digital Marketing has a significant effect on Visit Decisions with a significance value of 0.000. Likewise, the Ticket Price has an effect with a significance value of 0.034. The Customer Review variable was unable to moderate the influence of Digital Marketing and Ticket Prices on Visit Decisions with significance values of 0.097 and 0.667, respectively. With this research, it can be emphasized that Digital Marketing and Ticket Prices are able to drive Visit Decisions compared to Customer Reviews. Therefore, it is highly recommended for entrepreneurs who are already running a business in the entertainment/event industri or who are just starting out to encourage the optimization of Digital Marketing and periodically review the effectiveness of Ticket Prices and pay attention to the use of Customer Reviews in practice to motivate potential consumers or potential consumers.

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller credibility, promotional systems, interactivity, transaction ease, and social influence. These factors interact with one another and shape a satisfying shopping experience for consumers, thereby encouraging them to make purchases. By understanding these factors, businesses can design more effective marketing strategies to maximize sales through the TikTok platform.

This research aims to determine the Village Government's strategy in developing the Cemara Indah Beach tourist attraction, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency. The type of research used is qualitative research. The sample in this research was the Cemara Indah Gosong Telaga Beach tourist attraction. The results of the research show that the Village Government's strategy in developing Cemara Indah Beach, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency is more focused on creating promotional media such as creating social media such as Facebook, Instagram, WEBSite, Tiktok and Banners. This method is one of the promotional methods used. can attract the attention of visitors to visit Cemara Indah Gosong Telaga Beach. Of the various aspects that provide opinions specifically for the Gosong Telaga Village Government in the development of the Cemara Indah Beach tourist attraction, there are several inhibiting factors that researchers found from statements and those felt by the Gosong Telaga Village Government, including promotions, facilities, tickets that are too expensive for visitors, There are other tours that are still free    

The purpose of this study was to analyze the influence of service quality, price, promotion and consumer purchasing decisions. The population in this study were all consumers at PT. Citilink Semarang Branch in 2024, totaling 58,249 people, while the sample taken using the Slovin formula resulted in 100 people. Sampling using accidental sampling. The data analysis method used is multiple regression. The results of the analysis show that hypothesis 1 (H1) that service quality has a positive effect on consumer purchasing decisions is proven. This means that the higher the quality of service, the higher the tendency of consumers to make decisions to purchase airline tickets. Hypothesis 2 (H2) that price has a positive effect on consumer purchasing decisions is proven. This means that the more affordable the price offered, the higher the tendency of consumers to make decisions to purchase airline tickets. Hypothesis 3 (H3) that promotion has a positive effect on consumer purchasing decisions is proven. This means that the more intense the promotion from the company, the higher the tendency of consumers to make decisions to purchase airline tickets.

Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..

The research activities carried out in Cipancar Village, Subang Regency, West Java focused on efforts to develop the local tourism sector through digital promotion strategies. One of the leading destinations in the village is Curug Cijalu, a natural waterfall that has great potential but is still minimal in terms of digital exposure. This study aims to design a social media-based promotion strategy, especially TikTok, Instagram, and YouTube, to increase the attractiveness and reach of tourists to Curug Cijalu. The methods used include field observation, interviews with local stakeholders, and creative content production tailored to the characteristics of each digital platform. The results of the implementation show that an attractively packaged visual approach can increase audience interaction, expand the reach of promotion, and build a positive image of the destination. In addition, the use of social media also plays a role in encouraging local community participation and the development of digital literacy. Therefore, social media has proven to be an effective tool in supporting the promotion of sustainable tourism in rural areas.  

This research aims to analyze the influence of social media on tourists' decisions in choosing a culinary tourist destination on Jl. Dipatiukur, Bandung City. In the current digital era, social media has become the main source of information for tourists who are looking for culinary recommendations. The research method used is qualitative with in-depth interviews and content analysis from social media platforms such as Instagram and TikTok. Research results show that interesting visual content, positive reviews, and active interaction between users and culinary business owners play an important role in shaping the perception of tourists. Social media not only increases the visibility of culinary destinations, but also builds trust and personal relationships between consumers and service providers. This finding provides strategic insight for culinary business owners in designing effective marketing campaigns through social media, as well as highlighting the importance of the role of social media in increasing the attractiveness of culinary tourism destinations in Bandung.

This study investigates how artificial intelligence (AI) is transforming Islamic journalism and digital da’wah by analyzing the ethical challenges posed by algorithmically mediated media. Employing a critical-interpretive approach, the research examines how algorithmic logic impacts the production, visibility, and ethical dimensions of Islamic content on platforms such as YouTube and TikTok. The findings reveal a growing tension between Islamic communication principles—sidq (truth), amanah (trust), and hikmah (wisdom)—and the operational values of AI systems that prioritize virality, personalization, and engagement metrics. This paper contributes to global discourse by proposing a hybrid ethical framework that bridges Islamic communication ethics with digital media accountability. It argues for an integrative model where spiritual integrity, transparency, and justice guide the development and use of AI in Islamic media contexts.  

This study aims to examine in depth the use of slang in digital communication by TikTok Gen Z content creator, Nathalie Tresya. Slang as a form of language variation reflects social dynamics, generational identity, and popular culture trends that develop in the digital space. This study uses a qualitative descriptive approach with a non-participatory observation method. Data were collected from a number of TikTok videos uploaded by Nathalie Tresya, focusing on verbal and textual speech containing slang elements. Analysis was conducted to identify the form, function, and context of slang use in the content studied. The results of the study show that Nathalie Tresya uses various forms of slang such as abbreviations, puns, foreign loanwords, and code mixing between Indonesian and English. This language is used as a communication strategy to build closeness with the audience, display identity as part of Gen Z, and increase the appeal of content on the TikTok platform. These findings confirm that social media, especially TikTok, is a medium that actively encourages the birth of new language forms that are worthy of being studied in the context of digital sociolinguistics.

Creativity and innovation are essential aspects in developing entrepreneurial skills among students, especially in the field of handicrafts that focus on creating high-value products. This community service program aims to enhance the creativity and skills of fourth-semester Business Administration students through training in making simple flower vases decorated with pearl and diamond mat ornaments using wax glue. The method applied is project-based learning combined with a participatory approach, actively involving students in every stage from planning, implementation, to product evaluation. The training results show significant improvements in knowledge about flower vases and product innovation (54.5%), ornament attachment techniques (74.0%), design creativity (63.5%), and product aesthetics (38.3%). Intensive mentoring during practice encouraged students to develop creative designs that are not only visually appealing but also have high market value. This program not only improves students’ technical skills and creativity but also fosters the entrepreneurial spirit necessary to face increasingly competitive market challenges. Visual documentation serves as an important medium for evaluation and promotion of innovative student products. In conclusion, this training effectively develops students’ creative and innovative potential while opening sustainable and environmentally friendly business opportunities based on handicrafts.

The purpose of this research is to study the phenomenon of slurred language disorder using a psycholinguistic approach. This study concentrates on the phoneme changes that occur in individuals with lisp disorder who are active on digital platforms such as YouTube and TikTok.  One definition of lisp disorder is difficulty articulating certain phonemes, especially /r/, /k/, and /s/, which impacts the ability to speak effectively.  Using observation and analysis of the utterances of five individuals with a lisp featured in the videos, this study employed a descriptive qualitative methodology for data collection. Based on the age and physical condition of each subject, the analysis results show the substitution of the phonemes /r/ into /l/, /w/, /g/, /c/, /k/ into /t/, and /s/ into /c/.  This study provides important knowledge about the phonological changes of lisp disorder and how it impacts language acquisition and public communication in the digital age.

The rapid development of social media has changed the learning patterns of the digital generation, including in learning Japanese. This study examines the effectiveness of short videos based on social media such as YouTube Shorts, TikTok, and Instagram Reels as a medium for learning Japanese. The study used a quantitative approach through a descriptive survey with a Likert scale instrument, involving 61 respondents who had experience teaching Japanese using short videos. The findings showed that this media effectively improved vocabulary and phrase understanding, practised pronunciation, and built learning motivation. However, its effectiveness in developing productive skills such as speaking and writing is still limited. Most respondents also stated the need for longer content to deepen mastery of the material. These findings indicate that short videos have the potential to be an interesting, practical, and easily accessible learning medium. However, the development of learning content should be directed at combining the visual appeal of short videos and communication practice-oriented materials to achieve more optimal and sustainable learning outcomes.

TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers  can  post and save product details and listings to promote to TikTok users.The  purpose  of  carrying  out  this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider  scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.

This study aims to analyze the legal protection afforded to UMKM against predatory pricing practices in social commerce, with a focus on the TikTok platform in Indonesia. Predatory pricing refers to a strategy of selling goods at extremely low prices with the intent to eliminate competitors, which poses a threat to the sustainability of UMKM in the digital market. As MSMEs increasingly adopt digitalization and utilize e-commerce platforms, the challenges related to unfair business competition practices have become more evident. This study employs a qualitative approach with a descriptive-analytical method, examining the relevant regulations, including Law No. 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition. The findings indicate that although regulations are in place, their implementation on digital platforms still faces various obstacles, such as weak supervision and difficulties in law enforcement. This study recommends enhancing oversight, providing education for UMKM, and simplifying legal procedures to strengthen the protection of MSMEs against predatory pricing in the digital era.

The development of digital technology has given birth to a new era in the world of electronic commerce, namely social e-Commerce 2.0, which combines interactive features of social media with the ease of online transactions. One of the pioneers of this transformation is TikTok Shop, a platform that allows users to explore, promote, and purchase products directly through short video content. This article discusses how TikTok Shop revolutionizes the way consumers interact with products, the role of content creators as the main driver in marketing, and relevant business strategies amidst changes in digital consumer behavior. Through a trend analysis approach and case studies, this article examines the potential and challenges faced by TikTok Shop as a representation of the future of digital shopping. The results of the discussion show that TikTok Shop not only accelerates the buying and selling process but also creates a new ecosystem that combines entertainment, community, and consumption in one integrated platform.    

Abstract Beam Stacking is an educational game tool that facilitates playing while learning. So this game makes it easier for children in the learning process. Analysis of biomechanical ergonomics and work psychology on building block educational game tools includes selecting the size and shape of blocks that are suitable for children, not dangerous for children, and playing methods that are able to improve children's fine motor skills, with narrative qualitative research, based on the results of observations of educational game tools. Beam Stacking; played by BKB PAUD An-Nur children. The body movements produced in playing with building blocks are dynamic movements, in the playing environment sitting on the floor with a mat and statistical movements, in the playing environment sitting in a chair with the game tools on the table. Where the moving fingers, wrists, hands, head and back can train the movement skills of both hands, hand-eye coordination, and improve children's physical and mental performance in learning activities at BKB PAUD An-Nur. Supervision and in-depth direction from the teacher when children play is the prevention of injuries when playing with Beam Stacking. Keywords: Beam Stacking, Biomechanics, Ergonomics, Work Psychology Abstrak Balok Susun adalah salah satu alat permainan edukatif yang memfasilitasi bermain sambil belajar.. Sehingga permainan ini memberi kemudahan kepada anak dalam proses pembelajaran. Analisis ergonomi biomekanik dan psikologi kerja pada alat permainan edukatif balok susun meliputi pemilihan ukuran dan bentuk balok yang sesuai untuk anak, tidak berbahaya bagi anak, dan metode bermain yang mampu meningkatkan kemampuan motrik halus anak, dengan penelitian kualitatif naratif, didasari hasil observasi alat permainan edukatif balok susun yang dimainkan oleh anak-anak BKB PAUD An- Nur. Gerak tubuh yang dihasilkan dalam bermain balok susun adalah gerak dinamis, pada lingkungan bermain duduk dilantai dengan alas tikar dan gerak statis, pada lingkungan bermain duduk dikursi dengan alat permainan diatas meja. Dimana jari-jari tangan, pergelangan tangan, tangan, kepala, dan punggung, yang bergerak dapat melatih keterampilan gerak kedua tangan, koordinasi indera mata dengan tangan, dan meningkatkan kinerja fisik dan mental anak dalam aktivitas pembelajaran di BKB PAUD An-Nur. Pengawasan serta pengarahan yang mendalam dari guru saat anak bermain, merupakan pencegahan cidera permainan balok susun. Kata Kunci : Balok Susun, Biomekanik, Ergonomi, Psikologi Kerja