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In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.

Student administration is important for continuous learning in schools. Activities that are important in managing first-time student registration. This research explains about students at school. The aim of this research is to describe student administration in the school environment using SWOT analysis. Based on the SWOT analysis of student administration at the school, the appropriate method for this research is to use qualitative research with a descriptive approach. Data collection techniques include: observation, interviews, notes, and documentation. We can conclude from the results of this main analysis that there is still a need to develop strategies and improve the quality of schools to increase community interest in registering their children.

This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effective risk management strategy to increase the competitiveness and resilience of XYZ MSMEs in the market. The results of this analysis can be the basis for more targeted strategic decision making and risk planning in supporting the growth of MSMEs in a dynamic business environment.  

Ethereal is a band that plays post black metal music in the city of Padang. However, the lack of introduction in the form of visual media to the Ethereal band causes few underground music lovers to know the identity of the Ethereal band. This design is carried out in order to increase the existence of the post black metal genre in Padang city and optimize and provide consistency to the introduction of the Ethereal band's identity so that it can be better known and remembered by the target audience. This design uses the Design Thingking method, so it can be concluded that in this design a problem is sourced to an empathy, the need for solutions to existing problems, then keep testing for improvement. Therefore, a manual book was made as the main media to introduce the Ethereal band to the target audience. By using data analysis called SWOT (strenghts, weaknesses, opportunities, threats). and supported by various supporting media on the visual branding of the Ethereal band in the form of: Digital Catalog, Poster, Ticket, T-shirt, Tumblr, Emblem, and Sticker Pack.

Alingbao is a food and beverage business in the city of Padang. The concept of cultural acculturation combines the traditional food of a race, namely Minangkabau and Chinese. This design aims to optimize the function and structure of Alingbao packaging, maximize the shape and visuals of the packaging so that information and brand awareness of the product is conveyed to consumers and potential consumers. This design uses the 4D method which consists of Define, Design, Develop and Disseminate with the development results in the form of pop-ups. The analysis method used is SWOT analysis (strengths, weaknesses, opportunities, threats). The main media in this design are three packages consisting of primary and secondary packaging. The supporting media for this design are social media, menu price lists, cups, hanging banners, aprons and tape. The main and supporting media in the design have also gone through a feasibility test in the form of a prototype. Meanwhile, the feasibility test indicators themselves consist of packaging layout, packaging visual elements, structure, function and packaging materials. This aims to ensure that the packaging is suitable and suitable for use.

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.

In Indonesia, tourism still has an important role in supporting national development. Morotai Island as a border area has a huge local potential in mining, farming, plantation, including human resources and tourism. Therefore, this research aimed to provide a recommendation for tourism development and so that to improve tourism competitiveness, particularly tourism activity conducted by tourists, based on SWOT analysis. This research used descriptive qualitative method. The research location was in the territory of Daruba, South Morotai, Morotai Island District, North Maluku Province. The data were obtained by doing observation, interview and literature study. In the interview part, some staff of Tourism Board and local people became the sources through focus group discussion and direct interview referred to purposive sampling technique. The SWOT analysis shows that Morotai Island District has nature beauty and War World II historical ruins as the strength. Those still have a huge opportunity to develop so that to revive the tourist activity there. Not to mention, Kelapa Bido as an endemic plant in Morotai Island District. Based on the SWOT analysis and observation, the recommendations for tourism activity are managing tour packages, agrotourism and digital tourism via augmented and virtual reality.  

Implementing SWOT analysis in digital marketing strategies is crucial in increasing the number of new student registrants in educational institutions. SWOT, an abbreviation of Strengths, Weaknesses, Opportunities and Threats, provides a basis for formulating effective strategies. In the context of digital marketing, power can be utilized to strengthen an institution's image and attract the attention of prospective students through online media. Identified weaknesses can be optimized with internal improvements, thereby providing a positive experience to prospective students. Opportunities in the digital world, such as the use of social media and online platforms, can be applied to increase marketing reach. Threats from competitors can be anticipated by adapting the latest technology and increasing competitiveness. Through SWOT analysis, digital marketing strategies can be formulated to be more targeted. Strengthening an institution's image through multimedia content and testimonials can utilize internal strengths. Weaknesses such as lack of online visibility can be overcome through targeted digital marketing campaigns. Opportunities to interact directly with prospective students via social media can increase engagement. By detailing each SWOT element in a digital marketing strategy, educational institutions can increase their appeal, overcome internal obstacles, take advantage of digital opportunities, and anticipate potential threats. Thus, implementing a SWOT analysis opens up great opportunities to increase new student enrollment through a targeted and effective marketing approach in the digital era.

Every financial institution has a frontliner who serves as a front guard or sequencer and provides information about banking as well as initial impressions of a bank. Due to the rapid development of the banking industry, PT. Bank Sumut KCP Syariah Lubuk Pakam must determine ways to improve the performance of frontline employees so they can compete with other banks. The problems raised in this research relate to how PT. Bank Sumut KCP Syariah Lubuk Pakam chose an approach to improve frontliner performance through SWOT analysis. Frontline Officers must have the knowledge and expertise in their profession to carry out their primary duties effectively. To do this, they must receive training and support that starts from the individual's outer appearance and continues within, so that when providing consumers receive fast, efficient and polite service, resulting in high customer satisfaction. This research uses qualitative methods and descriptive research design. SWOT analysis is used to apply qualitative and descriptive analysis to arrive at research conclusions. Based on the results of the Cartesian diagram, the institution is in Quadrant I, actively implementing a Growth-Oriented Strategy and supporting this strategy.

This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.

Literacy is a complex skill possessed by an individual to utilize potential and abilities in processing and understanding information through activities such as reading, writing, speaking, calculating, and problem-solving. With literacy skills, one can apply their knowledge and experiences as references for the future. As responsible citizens, the skills of cultural and citizenship literacy become crucial aspects that must be mastered by elementary school students. This is considering the students' character in discerning and selecting the noble cultural values of the nation as a basis for their attitudes, actions, and behaviors amidst the diversity of society, nation, and state. This research was conducted at SD Lab School FIP UMJ using the SWOT analysis method. The research results indicate that cultural and citizenship literacy has been implemented at SD Lab School FIP UMJ and plays a significant role in enhancing the cultural and citizenship values of students.

Rubber latex is a raw material for Indonesia's strategic plantations and is the largest contributor to the country's foreign exchange after palm oil. Several places in Indonesia have land conditions that are suitable for rubber plantations, one of which is the rubber plantation owned by Perumda Perkebunan Kahyangan Jember. However, in recent years, income from Perumda Perkebunan Kahyangan Jember has continued to decline, so it is necessary to formulate an optimization strategy which is expected to have a positive impact and be able to increase rubber latex production in Perumda Perkebunan Kahyangan Jember. This research uses SWOT and QSPM analysis methods. The results of the research show that there are several factors that influence rubber latex production, both internal and external factors, from these factors several alternative strategies have been produced, including the use of protective umbrellas, producing high quality rubber raw materials, improving production facilities and infrastructure, optimizing technology. for production and promotion. A suitable strategy to be implemented at Perumda Perkebunan Kahyangan Jember is the use of protective umbrellas because the application is quite simple and can function to maintain the quality of production and the quality of rubber latex..    

This research applies Marketing Funnel and SWOT Analysis to the Graha Office marketing strategy at PT ABC. Funnel stages involve Awereness, Consideration, Purchase, Retention, and Advocacy. The analysis data, including query popularity, market stage, clicks, impressions, and product CTR, are taken from Microsoft Excel. The focus of the research was the internal and external factors affecting the marketing of Graha Office. SWOT analysis identified Strengths, Weaknesses, Opportunities, and Threats. Results show the effectiveness of the Marketing Funnel strategy with full expectations. Achieving customer expectations involves process, product, location, employee attitude, friendliness, convenience, and product arrangement. The SWOT analysis highlights internal components, including management and product strategy, that influence marketing success. The findings form the basis for developing Graha Office's marketing strategy, strengthening its position in the competitive market. The implications of this study serve as a guide in strategic decision-making to deal with market dynamics.

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.

 A superior class is a special space for students whose skills in a particular field are rated higher than other participants. Positive image is a type of belief in something or an impression that someone has because of their knowledge and understanding of a fact or reality. The focus of the research in this paper is: (1) how are superior classes used as a strategy for madrasah heads in improving achievement and positive image at Al-amiriyyah Madrasah Tsanawiyah (MTs) Blokagung Banyuwangi? (2) What are the supporting and inhibiting factors for the strategy of increasing achievement and positive image through superior classes at Madrasah Tsanawiyah (MTs) Al-amiriyyah Blokagung Banyuwangi? The method used by researchers here is a qualitative approach with a qualitative descriptive research type. The location of this research is Madrasah Tsanawiyah (MTs) Al-amiriyyah Blokagung, Tegalsari District, Banyuwangi Regency, East Java, from March 1 to 14. The research subjects were the head of the madrasah as the leader who manages everything in the madrasah and the students of Madrasah Tsanawiyah (MTs) al-Amiriyyah, and local residents or parents of the students of Madrasah Tsanawiyah (MTs) al-Amiriyyah. Data collection techniques are observation, interviews and documentation. Meanwhile, the data analysis is analysis of the interaction of 3 Milles and Hubberman models, namely data reduction, data presentation, drawing conclusions and also SWOT analysis is used to determine supporting and inhibiting factors.