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CV Mitra Mulia Gamping Merupakan distributor resmi yang mendistribusikan produk danone yang terdiri dari air minum dalam kemasan (AMDK) dengan AQUA. CV Mitrs Mulia Gamping didiriksn pada tahun 2006, CV Mitra Mulia Gampirng memiliki target penjualan galon sejumlah 130,000 galon pada bulan Januari dan target Aqua kardus sejumlah 104,000 pada bulan Januari, jumlah target galon setiap harinya yaitu sejumlah 5.000 galon dan jumlah target harian untuk Aqua karton sejumlah 4.000 karton, pada bagian sales marketing yang berjumlah 10 orang dimana 8 orang pada bagian sales retail memiliki jumlah target yang sama sejumlah 375 galon pada setiap harinya dan terdapat 2 orang pada bagian sels Pareto dengan target penjualan sejumlah 1000 galon pada setiap harinya. Namun pada bulan Januari 2024 perusahaan ini mengalami penurunan penjualan khususnya pada penjualan Aqua galon, pada bulan januari perusahaan ini hanya mampu menjual 80.000 galon Aqua sedangkan target penjualan galon sebesar 130.000 galon yang artinya hanya mendapatkan 70% penjualan, sedangkan penjualan pada Aqua kardus sebesar 100.000 kardus. Tujuan dari penelitian ini antara lain untuk mengetahui factor dan atribut mana yang mempengaruhi tingkat kepuasan pelanggan dengan melakukan pengolahan menggunakan metode Kano Model. Berdasarkan dari penelitian ini greade M dimana apabila kinerja atribut ini rendah maka kepuasan pelanggan akan sangat menurun, atribut yang masuk pada kategori tersebut yakni P2(Apakah promo produk selalu disampaikan), P4(Bagaimana respon sales apabila toko melakukan order diluar rute kunjungan), P10(Apakah pengirim selalu meminta imbalan saat proses pengiriman), P15(Apakah produk competitor lebih menarik dibandingkan dari Aqua).

Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.

Community Service (KKN) in Perkebunan Maryke Village, Kutambaru District, Langkat Regency, was carried out by students of the Muhammadiyah University of North Sumatra from 12 to 27 August 2024. This program aims to improve the financial literacy of the community and optimize the potential of the broomstick MSME which is the main source of income for village residents. Through MSME mentoring activities, students conduct value chain analysis to improve production efficiency, product innovation, and more effective marketing strategies. This mentoring aims to increase the competitiveness of MSMEs and shorten distribution channels to a wider market. In addition, the financial literacy program in collaboration with Bank Sumut is also provided through workshops to teach the community, especially the younger generation, about the importance of saving, financial planning, and personal budget management. The results of this activity show an increase in community understanding of financial literacy and MSME management, as well as the creation of new innovations in broomstick products. This activity not only has an impact on increasing residents' income, but also strengthens social cohesion and sustainable village economic development. This program is expected to be a model for community empowerment in other rural areas.

Telkomsel Orbit is a product that provides an internet network that can be used anytime and anywhere, thereby attracting consumer interest. The company continues to market and develop this product so that it can continue to compete with other similar products, including by implementing several marketing methods which will be studied in this research. This study seeks to examine the impact of the independent variables, namely (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion on the dependent variable (Y1) Purchasing Decisions. This study uses quantitative data collected based on filling out questionnaires carried out by 330 respondents who are users of Telkomsel Orbit products in the Central Sumatra Region. Sampling was carried out by purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) techniques via the SmartPLS application. Statistical results show that the independent variables, such specifically as (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion have a positive and substantial effect on the dependent variable (Y1) Purchase Decision resulting in an R-Square featuring the value of 0.267 or 26.7%. The Telkomsel Orbit marketing team is expected to continue to improve and evaluate the application of personal selling, social media marketing and sales promotions to influence consumer decisions in choosing Telkomsel Orbit products. The application of personal selling is considered the most effective in this research, so it is hoped that optimization of human resources and abilities in forming relationships with consumers will continue to be carried out. Likewise, sales promotions must be carried out more massively to be able to continue to compete with other competitors, because the best and most attractive price offers or sales promotion methods will be superior in influencing purchasing decisions. Meanwhile, social media marketing continues to be optimized, especially facing the digital world, where information is disseminated via the internet or social media, so content is needed with information content that can attract consumer interest in products.

This research aims to improve public health and economic education in Ciantra Village through stunting counseling programs, health checks, and MSME development. The methods used include counseling at Posyandu to increase awareness about stunting and the importance of routine health checks, as well as MSME bazaars accompanied by marketing training to strengthen the local economy. The results of the study showed an increase in public understanding of stunting prevention and early detection of health problems, as well as an increase in sales of MSME products after rebranding. This program is not only successful in overcoming existing health and economic problems, but also strengthens the status of Ciantra Village as an independent village. The implementation of this program can be a model for other villages in an effort to achieve community independence and welfare.

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

This thesis examines the strategy for developing ginger farming in Kunjorowesi Village with the aim of increasing local agricultural income and sustainability. This research aims first, to identify factors that influence ginger farming income, and second, to evaluate the potential for developing ginger farming strategies that can increase income and agricultural sustainability. The research method uses observation techniques, interviews with farmers, and documentation to collect data. The analysis was carried out using the SWOT analysis model to identify strengths, weaknesses, opportunities and threats in ginger farming in Kunjorowesi Village The research results show that internal factors such as large areas of land, favorable land conditions, and the availability of skilled labor, as well as external factors such as supportive agro-climatic conditions and large market demand, have the potential to support the development of ginger farming businesses. However, there are also challenges such as limited capital, distance to farming locations, and interference from Plant Pest Organisms (OPT). Based on the SWOT analysis, a development strategy using the SO (Strengths-Opportunities) approach is recommended to utilize internal strengths and external opportunities. This strategy includes optimizing land use with skilled labor and strengthening cooperation between farmers, government and traders to improve marketing information.

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Businesses must use social media if they want to survive in this modern era. Almost all industries need social media to increase market share, boost brand credibility, and increase customer trust. Social media is also necessary for the transportation industry to function properly. Until now, there has not been much research on transportation related to marketing activities on social media, especially buses. This study provides a new perspective on efforts to improve SMMA purchasing decisions. It was found that customer experience and promotion variables are necessary as mediating variables between SMMA and purchase decisions. This study collects and analyzes quantitative data. In this study, purposive sampling method was used to 506 sample bus passengers at PO Bejeu Jepara. The empirical model was tested with Smart PLS 4.0 software.

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon conventional marketing models and switch to modern marketing.The development of information technology is growing rapidly. Some activities of Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run their business. One of them is the MSME Anak Rantau Iced Tea. Through the community service team, training on digital marketing was carried out as an effort to develop the Iced Tea Children of Rantau MSMEs The results of this activity showed that business actors participated in the training activities carefully. This can be seen from the enthusiasm of the actors in understanding marketing digitalization

The rapid era of technology plays an important role in driving new entrepreneurship. The aim of the community service activity to be conducted is to foster an entrepreneurial spirit and increase knowledge about the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace. The community service activity will be held at SMKN 4 Denpasar. The participants are students of SMKN 4 Denpasar. The problem faced by the school is the lack of training activities related to entrepreneurship. The solution offered to the partners is to provide training to build an entrepreneurial spirit. The method used in this community service activity includes socialization or counseling, discussion, simulation, and application. The results of the community service activities that have been carried out are that the students of SMKN 4 Denpasar have knowledge and are able to create business concepts through the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace.

The research aims to determine the influence of the marketing mix (4P) and consumer behavior on the intention to choose the Metallurgical Engineering study program. Analysis using Structural Equating Modeling (SEM) on Partial Least Square (PLS) and data collection by distributing questionnaires to 150 respondents who know Metallurgical Engineering, Institute Del Technology. Purposive sampling is the sampling method used in research. The research results show that the intention to choose a Metallurgical Engineering study program is strongly influenced by the marketing mix (4P) and consumer behavior.  

This research aims to analyze the consumer buying behavior consequential variables consisting of, Ecolabeling, Green Branding, Green Advertising, Environmental Knowledge, and Green Consumption. The sampling method used is non-probability sampling with purposive sampling technique. A total of 200 respondents had purchased or knew about environmentally friendly products and had ecolabeling labels. Data was collected through a cross-sectional questionnaire. Then the data was analyzed using SEM Structure Equation Modeling. The results of hypothesis testing show that there is a positive influence of Ecolabeling, Green Advertising, Green Branding, Environmental Knowledge, Green Consumption on Consumer Buying Behavior. The results of this research can provide input for entrepreneurs or companies that make environmentally friendly electronic products to further increase their green marketing and also product sales.                                                                  

Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer satisfaction influences purchasing decisions, whether consumer satisfaction can mediate the relationship between brand image and purchasing decisions. This research is quantitative research, the population in this research is students of the Faculty of Febi Uin Raden Intan Lampung. The sample used in this research was 100 respondents. Data collection uses a questionnaire. The data analysis technique used in this research is the SEM model using SmartPLS version 3.0. The research results obtained directly from each variable are that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on purchasing decisions. And for the test results passing the mediating variable, it was found that consumer satisfaction was able to mediate the influence of brand image on purchasing decisions through partial mediation.    

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .    

This study intends to ascertain the potential, issues, and requirements for learning English for marketing majors at vocational schools. It also seeks to evaluate the feasibility of the Busworld website, which was created as an alternate medium for this research. English communication abilities must be improved by vocational students. Issues that arise with marketing majors at vocational schools show that the same materials are still used in both general education and vocational education. A notable example of technology use in this study is the technology-based learning medium, which took the shape of a website centered around telecommunications. The Sugiyono Model is the model that is adapted for this research, which employs the Research and Development (R&D) technique. Finding Potential, Problems, and Data Analysis, Design Validation, Product Design, Product Testing, Product Revision, Final Product, and Publication are the steps that have been modified. The SMK Pemuda 1 Kesamben, SMK PGRI 2 Sutojayan, and SMKN 1 Kademangan served as the research's field sites. This study's data is quantitative in the form of teacher and student answers and product validation results, and qualitative in the form of observations, interviews, and documentation. The study's findings suggest that using the Busworld website as an alternate medium can help marketing students expand their vocabulary related to business. The results of the media validation and material validation, which were completed by three experts each, and which yielded a score of 98%, indicating high validity, serve as evidence for this. Additionally, 88.5% of the replies from thirty marketing students and three teachers were included in the results of the teacher and student surveys. In summary, the Busworld website, which offers resources such as 100 lists of verbs, 100 lists of nouns, 50 business abbreviations, and 50 conversations with business themes, is a valuable tool for improving the business vocabulary proficiency of marketing students at vocational schools.

The issue of plastic waste in Indonesia has reached alarming levels with annual production reaching 64 million tons, the majority of which ends up in the oceans, making Indonesia the second largest contributor to global marine plastic pollution after China. Increasing awareness and reducing daily waste generation are crucial to protecting the environment from the serious impacts of plastic's slow decomposition. This research employed accidental sampling with 20 to 30 respondents to investigate the influence of green marketing and green consumerism on purchasing decisions of environmentally friendly products. Data analysis included data exploration to identify patterns and trends, and Ordinary Least Squares (OLS) regression testing to evaluate the linear relationship between independent variables (green marketing and green consumerism) and the dependent variable (purchase decision). The results of multiple linear regression analysis indicate that the Green Consumerism variable (X2) has a positive regression coefficient of 0.260, although it is not statistically significant (p = 0.148), suggesting that consumer adoption of environmentally friendly behavior marginally contributes to purchasing decisions of environmentally friendly products. However, the low Adjusted R Square (0.031) indicates that the model only explains approximately 3.1% of the variability in purchase decisions. Therefore, companies need to consider other factors such as price and product quality, and integrate more holistic marketing strategies to enhance consumer preference for environmentally friendly products. Further research using more sensitive analytical methods could provide deeper insights to support more effective decision-making in dynamic markets.

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodetabek areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 114 respondents. The analytical tool used in this study is Structural Equation Model (SEM). The findings in this study show that social media marketing activity, brand awareness, brand image, brand loyalty have a significant effect on willingness to pay premium price. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.      

This research aims to determine the direct and indirect influence between product quality, social media marketing, brand trust on purchasing decisions among J.Co Donut's & Coffee consumers in Indonesia. The method used is Path analysis using a Structural Equation Modeling (SEM) approach with data collection using a questionnaire distributed online to 190 respondents who are active social media users and customers of J.Co Donut's & Coffee. The results of the analysis show that product quality and social media marketing have a direct positive influence on brand trust and purchasing decisions, while brand trust does not have a direct influence on purchasing decisions. Brand trust is not proven to be a mediating variable between product quality and social media marketing on purchasing decisions. These findings provide important insights for companies in developing marketing strategies and understanding the factors that influence consumer purchasing behavior, emphasizing the importance of product quality and marketing strategies via social media in building brand trust and influencing purchasing decisions.