Publication Search

65,449 articles from 545 journals · 1,699 citations tracked

Showing 321-340 of 3,045

Analytics

Romdhani, Fiska Arinta; Afifah, Fitri Nur

Populer: Jurnal Penelitian Mahasiswa 2026 Universitas Maritim AMNI Semarang

This research aims to determine the extent to which interactive quizzes can help improve students' understanding of Economics lessons in the Merdeka Curriculum, which focuses on a Deep Learning approach implemented at SMA Negeri 4 Surakarta. The results show that quite a few students have difficulty grasping economic concepts. The lack of participation and learning motivation, combined with the dominance of the lecture method, makes the learning process tend to be one-way. Conversely, the application of digital technology by educators is still very limited. This research uses a descriptive qualitative approach, collecting data thru observation, interviews, and documentation. A total of five students from the eleventh grade were selected based on purposive sampling techniques who had already taken economics lessons. The results show that the quiz format contributes to increasing students' interest, attention, and participation due to the presence of visual elements, screen animation, and a game-like atmosphere. However, obstacles such as slow internet connectivity or a slightly longer completion time than estimated did arise, although they did not hinder overall learning activities. Essentially, implementing this type of quiz aligns with the direction of the Merdeka Curriculum, which emphasizes in-depth conceptual understanding while also encouraging self-study habits, training the ability to reflect on the material, and creating a classroom atmosphere that tends to be more dynamic.

Dewi Purwani; Amirur Rosidah

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study analyses the synergy between teachers and parents through a home visit programme at Jenu Islamic Junior High School in supporting student learning assistance. A descriptive qualitative method was applied with data collection techniques through in-depth interviews, participatory observation, and documentation studies conducted over three months. The results show that the home visit programme, conducted regularly every three months, has succeeded in building effective collaboration between educators and parents in supporting student learning. Home visits not only strengthen the emotional bond between the school and families, but also enable teachers to understand the learning conditions of students directly in their home environment. This programme has had a significant impact on improving student motivation, attendance, and discipline. Despite facing obstacles such as scheduling difficulties and ethical challenges for female teachers in visiting the homes of male parents, the personalised approach applied in this programme proved to be capable of creating a more inclusive and sustainable educational environment. The home visit programme has become an effective mentoring model for improving the holistic academic and character development of students based on Islamic values.

Dicky Setiady; Abdul Mukti; Khairan Muhammad Arif; Muhammad Ihza Pramudya

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

The phenomenon of pseudoexpertise on social media, namely the tendency to feel knowledgeable without adequate scientific grounding due to exposure to unrestricted information, has become a serious challenge for Islamic religious education. This study employs a phenomenological method through in-depth interviews with two Master's students of Islamic Education (PAI) at UIN Syarif Hidayatullah Jakarta, who come from different social backgrounds teaching at Islamic boarding schools in rural Bogor and urban South Jakarta to obtain diverse perspectives on how social context influences the emergence of pseudoexpertise. The selection of master's-level informants is based on their academic qualifications and teaching experience, which are considered capable of providing representative insights. Secondary sources include scientific articles and relevant literature. The findings indicate that globalization and pseudoexpertise constitute obstacles that are difficult for religious teachers to control, as students acquire much of their religious knowledge from outside the school without verification. Therefore, contextual Islamic Education (PAI) learning and teachers who serve as knowledge validators through healthy communication are required, enabling students to filter information and develop more mature religious literacy.

Ruben Pranto Sirait; Rinto Francius Sirait

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

Many churches face great challenges in carrying out the mission of the gospel effectively in the midst of their limited resources, one of which is the Evangelical Kalimantan Church (GKE), especially in the Calon Resort (Cares) of GKE Bulik Timur. This study uses a qualitative approach by examining the condition of objects naturally, where the researcher plays the role of a key instrument and the sampling technique is carried out by purposive sampling. The results of the study show that limited funds caused by the lack of spiritual health of congregation members are the main obstacle to service, especially in PKB mission activities and congregation formation. The low financial support of the congregation is influenced by the weak theological understanding of giving and the limited economic income of the congregation. To overcome this, the church implements various theological and responsible efforts and strategies, including through strengthening preaching, spiritual formation, and the development of productive investment in the form of oil palm plantations. This plantation business has proven to be able to be a sustainable solution in supporting church finances so that services can run more optimally.

Tiara Putri Ayu Setyaningrum; M. Junaidi

Mahkamah : Jurnal Riset Ilmu Hukum 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The Aceh Sharia Court has special authority to enforce Qanun Jinayat as part of the implementation of Aceh's privileges in the legal field. This research aims to analyze the effectiveness of the Sharia Court in enforcing Qanun Jinayat in Aceh. The research method used is normative legal research with a statutory regulatory approach and a conceptual approach. The research results show that the Sharia Court has carried out judicial functions in accordance with its authority in examining, adjudicating and deciding jinayat cases. The research results reveal that the effectiveness of enforcing Qanun Jinayat still faces a number of obstacles, including limited resources of the judicial apparatus, differences in public understanding of jinayat law, and coordination between law enforcers that is not yet optimal. This research concludes that the Sharia Court functions in enforcing Qanun Jinayat, but it requires improving institutional quality and legal system support so that the objectives of enforcing sharia law can be achieved optimally.

Manda Carissa; Wisnu Yuwono

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

This internship program was carried out at PT Sunningdale Tech Batam with a focus on assisting and analyzing the material procurement process from both local and international suppliers, which has been affected by various challenges such as resin import quota regulations, slow customs clearance processes, and external disruptions including extreme weather and geopolitical conflicts. Through direct observation, interviews, and the collection of procurement administrative documents, this activity successfully mapped the entire procurement flow and identified key obstacles that cause material delays. The output produced is an official procurement flowchart that was then implemented across three departments, demonstrating improved process effectiveness through reduced lead time for local materials from 7–9 days to 6–8 days and for imported materials from 21–25 days to 18–22 days, along with fewer documentation errors and increased staff understanding of procedural workflows. Overall, this internship activity provides a significant contribution to the company by enhancing procurement efficiency, strengthening cross-departmental coordination, and improving supply chain resilience against external risks.

Kholidah Hannum Hasibuan; Yusrina Gultom; Silvia Anggraini Hsb; Reyhan Hidayat; Zulhimma Zulhimma

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Strengthening family-based microenterprises is one strategic approach to improving the economic resilience and independence of local communities. Family microenterprises not only serve as a source of income, but also as an important instrument in maintaining the social and economic stability of households. This study aims to describe the conditions of family-based microenterprises, identify obstacles to their development, and formulate strategies for optimizing family economics in Neighborhood I of Padangmatinggi Village, Padangsidimpuan City. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation studies. Research informants include family micro-business actors, village officials, and other related parties. The results show that family-based micro-businesses have a real contribution to increasing household income and meeting basic family needs. However, business development still faces limitations in capital, low financial literacy, limited product innovation, and minimal marketing access. Therefore, an integrated development strategy is needed that includes increasing human resource capacity, facilitating access to financing, utilizing digital technology, and institutional support from the local government to realize the sustainability of family micro-businesses.

Ragil Triokta Handayani; Anza Ronaza Bangun

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

. Corruption is an extraordinary crime that has a systemic impact on economic stability, governance and the protection of human rights. Indonesia and Singapore show significant differences in the effectiveness of corruption eradication, despite both applying the rule of law principle. Indonesia established the Corruption Eradication Commission (KPK) through Law Number 30 of 2002 jo. Law No. 19/2019 as an independent institution with powers to investigate and prosecute, but its effectiveness has been weakened by political interference, regulatory revisions, and bureaucratic obstacles. Singapore, on the other hand, relies on the Corrupt Practices Investigation (CPIB) under the Prevention of Corruption Act 1960, which has historical legitimacy, stable political support, and consistent regulations. This difference in effectiveness is reflected in the 2024 Corruption Perception Index, where Indonesia ranks 99th with a score of 37/100, while Singapore ranks 3rd with a score of 84/100. Although the KPK normatively has broader authority, 2024, where Indonesia ranked 99th with a score of 37/100, while Singapore ranked 3rd with a score of 84/100. Although the KPK normatively has broader authority, empirical results show that the success of corruption eradication is determined by institutional integrity, regulatory consistency, and structural independence. This research uses a normative juridical method with a literature study approach and deductive thinking method to analyze the legal basis, and implementation of the two institutions. The results of this study found that the differences between the anti-corruption institutions of the two countries do not merely depend on legal instruments, but on political structure, organizational culture, and institutional commitment in upholding integrity. It is expected to provide normative recommendations to strengthen Indonesia's anti-corruption institution, namely the KPK, through structural, regulative, and institutional reforms

Risma Eka Nandika; Rinawati Zailani

Gemawisata: Jurnal Ilmiah Pariwisata 2026 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Local economic development in the village is a major factor in sustainable development. This study aims to understand how tourism villages and creative industries can work together to improve the local community's economy. The method used is a qualitative research method with a descriptive approach. With in-depth techniques, data collection includes observation, interviews, and documentation studies. The results of this study indicate that the synergy between Gronjong Wariti tourism and the Emping Melinjo creative industry has great potential to improve the economy of the Mejono Village community in order to increase income, open job opportunities, and improve people's lives. However, there are several obstacles faced, including a lack of attention and support from the local government, minimal supporting facilities, low quality of human resources (HR), the use of simple production technology, and suboptimal promotion. The Emping Melinjo creative industry faces several serious challenges, such as limited quality raw materials, dependence on middlemen, and low public awareness of the village's potential. Relatively high product prices also reduce purchasing power. To address this, we need to strengthen marketing networks and seek more stable alternative sources of raw materials. Furthermore, business management is suboptimal. Therefore, strategies are needed to optimize this synergy, such as improving human resource quality, product quality, and promotion, enhancing management capabilities, developing supporting infrastructure, fostering product innovation, and developing a monitoring and evaluation system.

Sri Ilham Nasution; Khomsahrial Romli; Muhammad Mawardi J; Fauzi Nadziiran Haq

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Globalization and the penetration of digital culture have accelerated the homogenization of values, which has weakened the cultural identity and social character of the younger generation. This condition places local wisdom as a source of values that not only needs to be preserved but also systematically transformed in education. This article offers a critical analysis of the integration of local wisdom in character education as a mechanism for social transformation. Using a structured literature review approach, this study analyzes the concept of local wisdom, the role of teachers as agents of cultural preservation, the challenges of implementation in the context of modern education, and strategic models for integrating local values into the curriculum and school culture. The findings show that local values such as gotong royong (mutual cooperation), tepa selira (harmony), Tri Hita Karana (harmony between humans, nature, and the divine), Silih Asah Asih Asuh (mutual encouragement, love, and care), ABS-SBK (mutual respect, honesty, and integrity), and various traditional philosophies of the archipelago have proven effective in strengthening students' social character, enhancing social cohesion, and strengthening national identity. However, obstacles such as the dominance of global culture, low cultural literacy among teachers, and weak national curriculum support are significant hindrances. This article proposes a three-layer integrative model of contextual curriculum, culture-based pedagogy, and participatory school culture as a strategy for transforming social values that are adaptive to the challenges of the digital age. The conclusion emphasizes that character education based on local wisdom is not only an instrument for cultural preservation but also a strategic framework for building social resilience and national identity amid rapid global change.

Putri Rani Margareth Sipahutar; Besty Habeahan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The development of digital technology has encouraged the government to modernize public services, including in the field of land affairs. Traditionally, land registration has been associated with long, complex procedures that are often prone to abuse of authority. To address these challenges, the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) has begun implementing a digital-based land registration system. However, its implementation raises an important question: is this digital system truly effective in improving the quality of services at the Land Office, or does it instead create new obstacles? This study aims to analyze the effectiveness of land registration digitalization, particularly in terms of accessibility, efficiency, transparency, and the challenges encountered during its implementation. The research employs an empirical juridical method with qualitative analysis. The juridical approach is used to examine the legal foundations of land registration digitalization, including Law No. 5 of 1960 on Basic Agrarian Principles, Government Regulation No. 24 of 1997 on Land Registration, and the Ministerial Regulation of ATR/BPN No. 1 of 2021 on Electronic Certificates. The empirical approach involves direct observation of service processes at the Land Office and interviews with employees and citizens utilizing digital services. The findings reveal that digitalization of land registration has generally improved the quality of services at the Land Office. Administrative processes have become faster, land data are stored more securely, and service transparency has increased, as the public can monitor the status of their registration online.

Yose Sitompul; Roida Nababan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The criminal justice system in Indonesia is very concerned about money laundering crimes that continue to grow along with technological advances and the complexity of modern economic crimes. This study examines in depth the legal provisions related to TPPU in Indonesia, which is based on Law Number 8 of 2010 concerning the Prevention and Eradication of Money Laundering Crimes. This research aims to identify the role of prosecutors as law enforcers in applying elements of anti-trafficking at the investigation and prosecution stages, as well as to analyze various obstacles that arise in the evidentiary process in court. Using a normative juridical approach, this study utilizes literature analysis, court decision review, and evaluation of relevant legal provisions. The findings of the study show that proving preliminary crimes and the flow of funds from crimes requires public prosecutors to have a comprehensive understanding of money laundering mechanisms, including the placement, layering, and integration stages. In practice, prosecutors face various challenges, such as difficulties in tracing the origins of assets disguised through complex transactions, limited access to financial technology data, and lack of cooperation support between law enforcement and financial institutions. These obstacles often cause the proving process to be protracted and less effective. Therefore, it is necessary to increase the capacity of law enforcement officials, strengthen coordination between agencies, and use more optimal technology to support efforts to eradicate trafficking more effectively and comprehensively.

Arisanti Ayu Wardhani; Ahmad Hafiyyan Shibghatalloh; Albertus Setyo Sumargo; Glenda Angeli

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to identify research trends related to women's empowerment in the tourism industry over the past ten years, from 2014 to 2024. The method used in this study is qualitative, using a literature review approach. The data was collected through the Scopus database, which resulted in 117 publication documents that met the criteria in the period 2014 to 2024. Data analysis was carried out using the VOSviewer application. The results of the study show that there are 117 publication documents related to women's empowerment in the tourism industry. However, the topic of women's empowerment has not been explored much from the perspective of tourism empowerment. Women's empowerment is considered important to be discussed in the context of tourism, as tourism activities provide new opportunities for women to access resources and employment. However, women's empowerment still faces various obstacles. Therefore, effective collaboration between stakeholders is needed to be able to increase women's empowerment, especially in the field of Tourism.

Lodia Lede Hiku; Yeftha Y. Sabaat; Stefanus Triadmaja; Rex Tiran

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research is entitled “Women’s Representation in Political (Analysis of the Low Number of Elected Female Legislative Members in the Sabu Raijua Regency DPRD in the 2024 Election).” The low representation of women in politics is a significant issue in various regions, including Sabu Raijua Regency. This study aims to analyse the low representation of women in politics and the factors that hinder women from becoming legislative members in the Sabu Raijua Regency DPRD in the 2024 elections using Gender Theory, which focuses on three derivatives of the theory, namely gender issues, gender ideas, and gender representation. The results of the study show that the obstacles faced by women are not only related to individual capabilities, but are also the result of social constructs influenced by gender issues, gender ideas, and gender representation. Women are often faced with domestic burdens, financial constraints, and a lack of training from political parties, which limits their political capacity. Patriarchal customs also reinforce the notion that men are more suitable for leadership, while women are seen as quota fillers. As a result, representation is more symbolic than substantial, as evidenced by the fact that only two women have won seats in the Regional People's Representative Council (DPRD), one of whom was through the PAW mechanism. Barriers include traditional norms, gender stereotypes, and social legitimacy; lack of support and strategy from political parties; and financial constraints and campaign capital.

Nadya Uli Lumban Tobing; Besty Habeahan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Land registration is a crucial mechanism in realizing legal certainty over land rights, particularly land with ownership status (hak milik). The Basic Agrarian Law (Undang-Undang Pokok Agraria/UUPA) Number 5 of 1960 explicitly regulates land registration as an effort to provide legal protection and certainty of rights for landowners. The purpose of this study is to understand the procedures of land registration for ownership rights to ensure legal certainty for landholders, as well as to identify the obstacles encountered in the registration process that hinder the achievement of such certainty. This study employs a normative legal research method by examining primary and secondary legal materials. The research focuses on analyzing regulations related to land registration to provide legal certainty, in accordance with the provisions of the Basic Agrarian Law (UUPA) No. 5 of 1960 and its implementing regulations, such as Government Regulation No. 24 of 1997 concerning Land Registration. The findings of this study indicate that the procedures for land registration both sporadic and systematic (through the Complete Systematic Land Registration Program or PTSL) function to ensure legal certainty and protect ownership rights. However, several challenges arise in its implementation, including low public awareness, land disputes or overlapping ownership claims, limited resources at land offices, and financial and time constraints. Therefore, to achieve the intended objectives, improvements in the administrative system of the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) are required, along with increased public awareness regarding the importance of land certification.

Doni Margipson Sitohang; Roida Nababan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research examines the implementation of the curator’s role in the bankruptcy process following the Postponement of Debt Payment Obligations (PKPU) based on Law Number 37 of 2004 concerning Bankruptcy and Postponement of Debt Payment Obligations. The main objective of this study is to analyze the role, authority, and challenges faced by curators in carrying out their duties in accordance with Indonesia’s positive legal framework. This research employs a normative juridical approach combined with an empirical juridical approach, incorporating a review of legal literature, court rulings, and statutory regulations, as well as interviews with curators and supervising judges in commercial courts. The findings reveal that curators play a central role as administrators and liquidators of bankrupt estates, with the authority to inventory, secure, manage, and liquidate the debtor’s assets to protect creditors’ interests. Pursuant to Law Number 37 of 2004, curators are also responsible for overseeing the bankruptcy process, preparing reports, and ensuring that the distribution of liquidation proceeds is conducted transparently and equitably. However, the implementation of this role often faces obstacles such as limited curator competence and resources, external interference, the complexity of bankruptcy laws, and inadequate judicial supervision. This study emphasizes the importance of legal reform, professional capacity building, and the adoption of digital technology to enhance the effectiveness of Indonesia’s bankruptcy system. A professional, accountable, and integrity-driven curator is essential to achieving the fundamental objectives of bankruptcy law—ensuring fair, efficient, and transparent debt settlement for all parties involved.

Arief Hardian; Syabila Syazwana; Gladis Pradani

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the implementation of the Management Internship Program (KKM) and its contribution to improving students' professional competence at the Medan Amplas District Office. The background of this study stems from the need for higher education to produce graduates who not only master theory but also possess practical skills appropriate to the demands of the workplace, particularly in government administrative environments. This study used a qualitative descriptive method through in-depth interviews, questionnaires, and direct observation of KKM participants and field supervisors. The results showed that the KKM program had a significant impact on improving students' professional competence. Improvements were seen in hard skills, such as understanding of government administration (88%), ability to use office applications (81%), and report preparation (76%). In addition, there was a significant increase in soft skills, including communication skills (92%), discipline (85%), and self-confidence in completing tasks (78%). Direct interaction with employees and the community and active guidance from field supervisors were key supporting factors in the program's effectiveness. However, the study also identified several obstacles such as limited supervision and high agency workload. Overall, this study concludes that KKM plays an important role as a contextual learning tool that is able to improve students' professional competence through the application of theory to real practice in the government environment.

I Made Agus Setiawan; Kadek Mery Herawati; I Gusti Ngurah Aristiawan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to analyze the effectiveness of Law Number 10 of 2009 on Tourism in relation to tourism actors in Indonesia. The enactment of this law is intended to provide legal certainty, protection, and development opportunities for business actors, tourists, and the community in supporting sustainable tourism development. The research employs a normative-empirical legal method with statutory and conceptual approaches. Data were collected through literature review and field observation to assess the extent to which the legal norms contained in the Tourism Law are implemented in practice. The findings reveal that the law has provided an important normative framework for the recognition of rights, capacity building, and protection of tourism actors. Nevertheless, structural challenges such as limited access to capital, low human resource competence, and the suboptimal implementation of legal protection and social security remain significant obstacles. Therefore, strengthening strategies are required through digitalization, training and certification, facilitation of MSMEs, and pentahelix synergy involving government, academia, business actors, communities, and the media. Through these measures, the implementation of the Tourism Law is expected to foster a tourism ecosystem that is competitive, inclusive, and sustainable at the local, national, and global levels.

Nadya Novia Lado; Karolus Kopong Medan; Rudepel Petrus Leo

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study discusses in depth the factors that cause and efforts to overcome the crime of trafficking in persons (TPPO) in the jurisdiction of the East Nusa Tenggara Police (NTT), which is known to have the highest number of trafficking cases in Indonesia. Using a juridical-empirical approach through interviews with nine resource persons consisting of law enforcement officials, women and child protection institutions, and the community, this study shows that although the substance of the law is quite adequate, its implementation is still weak and has not been able to cause a deterrent effect for perpetrators. Limited human resources, supporting facilities, and weak coordination between institutions are the main obstacles in the law enforcement process. Countermeasures are carried out through three main aspects, namely preemptive (counseling, socialization, and community economic empowerment), preventive (port supervision, formation of a monitoring team for illegal job vacancies, and cross-sector cooperation), and repressive (investigation, arrest, and legal process against perpetrators). This research also emphasizes the importance of increasing the capacity of the apparatus, synergy between agencies, and public education as sustainable steps in reducing the number of trafficking and protecting victims as a whole.

Siti Markhamah; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Entrepreneurship and Management 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

On the effectiveness of using social media as a marketing channel for MSMEs in Balikpapan. MSMEs play a major role in the national and regional economy, but developments in digital technology have caused marketing patterns to change drastically from traditional methods to online media. Social media such as Instagram, Facebook, TikTok, and X are now effective marketing tools because they are able to reach a wide audience at a low cost. However, this effectiveness is highly dependent on content quality, consistent interaction, and the right marketing strategy. Although social media offers many opportunities, MSMEs in Balikpapan still face various obstacles, such as limited human resources with an understanding of digital content, a lack of ability to read marketing metrics, and limited advertising budgets. In addition, research on the effectiveness of social media on MSMEs, especially in Balikpapan, is still minimal. Therefore, this study was conducted to analyze the extent to which MSMEs utilize social media, assess its effectiveness through indicators such as reach, interaction, and sales, and identify supporting and inhibiting factors. The results of this study are expected to provide strategic recommendations for MSMEs and theoretical contributions to the development of digital marketing models.