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This study examines the effectiveness of da'wah content on the TikTok platform in increasing Islamic understanding among students of UIN Sultan Maulana Hasanuddin Banten. The presence of social media has opened up a new space for Islamic da'wah activities, where TikTok with its short and interactive video format has become one of the platforms that is of interest to the younger generation. Using a quantitative approach with a survey method. This study aims to analyze the consumption patterns of da'wah content, attractiveness factors, and their impact on Islamic understanding and practice. Factors that influence the effectiveness of da'wah content on TikTok include attractive visualizations, short duration, use of simple language, and the credibility of the content creator. However, challenges were also found in the form of diverse interpretations and minimal verification of reference sources. This study concludes that TikTok has significant potential as a contemporary da'wah media, especially for the younger generation, with the note that it is necessary to increase Islamic digital literacy to ensure the validity of the information received.

The purpose of the study was to analyze the effectiveness of P4K with the innovation of the Dora Backpack to anticipate pregnancy risk in pregnant women in the working area of the Mantup Health Center in Lamongan Regency.This type of research is quasi-experimental with Post-test Only Control Group Design. The population of this study were pregnant women in the third trimester in the work area of the Mantup Health Center and Tikung Health Center totaling 262 pregnant women. The sampling technique is purposive sampling. The number of samples was 176 pregnant women, consisting of 88 control pregnant women and 88 intervention pregnant women. Univariate data analysis with frequency distribution table, bivariate analysis with Mann Withney and Logistic Regression. Based on the results of the Mann Withney test in the control and intervention groups, ap value of 0.000 means that P4K with the Si Dora Backpack Innovation is effective in increasing the ability of pregnant women to anticipate the risk of pregnancy and based on the results of the Logistics Regression test, external variables do not affect the ability to anticipate pregnancy risk factors, namely age with p value 0.341, education with p value 0.587, and occupation with p value 0.631. P4K With Si Dora's Backpack Innovation is effective in increasing the ability of pregnant women to anticipate the risk of pregnancy.

The rapid growth of social media, especially TikTok, has changed how consumers seek information and make purchasing decisions. This is especially clear among Generation Z, who strongly respond to visual, short, interesting digital content. Fear of missing out (FoMO), Influencer Endorsements, and electronic word-of-mouth (e-WOM) have become important components of digital marketing strategies, specially in the trendy beauty industry. Somethinc, a local beauty brand active on TikTok, is an ideal object of study for this research, which explores the impact of FoMO, Influencer Endorsement, and e-WOM on purchasing decisions. This research study explores whether FoMO, Influencer Endorsements, and e-WOM on TikTok significantly impact the purchasing decisions of Generation Z in East Surabaya. This research uses a quantitative method, collecting data through an e-questionnaire distributed to 100 Generation Z individuals living in East Surabaya who have purchased at least twice and used Somethinc products within the last five months. The results show that all three variables positively and significantly influence purchasing decisions, both partially and simultaneously. FoMO creates emotional urgency, Influencer Endorsements build trust through personal credibility, and e-WOM provides relevant information. These factors are effective in influencing Generation Z’s beauty product purchases.

The low level of financial literacy and the consumptive behavioral patterns among Indonesian youth represent a critical challenge in preparing the younger generation to face the complexities of the modern economy. Therefore, training in basic financial record-keeping serves as a strategic step in enhancing students' financial literacy, particularly at the secondary education level. This community service activity aims to improve the understanding and provide practical skills to students of MAN 2 Parepare in simple financial record-keeping. The goal is to enable students to manage personal finances and school-based entrepreneurial activities in a more orderly and responsible manner. The implementation method involved several stages, including preparation, training execution, and evaluation. The results indicated an increase in students' understanding of basic accounting concepts, the importance of financial recording, and their ability to prepare simple financial statements. This training has contributed to fostering students’ administrative discipline and financial awareness from an early age, enhancing youth financial literacy, and equipping them with essential skills for future financial independence.

The growth of digital technology and social media platforms has promoted intercultural communication, especially in second language acquisition by non-native speakers. This study examines phonological deviations in the Indonesian pronunciation of SunnyDahye, a South Korean influencer who frequently uses the language in her TikTok content. Employing a descriptive qualitative approach, data were collected from five purposively selected videos based on the clarity of audio and frequency of Indonesian usage. The analysis focused on segmental (consonants and vowels) and suprasegmental (intonation and stress) features using the International Phonetic Alphabet (IPA). Findings reveal notable instances of phonological interference, including the substitution of the alveolar trill /r/ with /l/, mispronunciations of the schwa vowel /ə/ replaced with /e/ or /a/, and flat intonation patterns influenced by Korean prosody. These deviations are rooted in the phonological system of the Korean language, which lacks certain Indonesian phonemes and prosodic features. The results emphasize the influence of first language phonology on second language articulation and underscore the importance of incorporating contrastive phonetic analysis in Bahasa Indonesia instruction for foreign learners. The study contributes to broader discussions in applied linguistics and second language pedagogy, particularly for the Indonesian for Foreign Speakers (BIPA) program.

The skin and hair care industry has experienced rapid growth in recent years. As the digital ecosystem becomes more established, various local products have the opportunity to emerge and exist in the market. Among the local products that have just emerged and found a place in the hearts of consumers is Lavojoy. Research on digital marketing strategies for imported products has been carried out very often, while for local products, especially skin and hair care products, has not been done much. This study aims to analyze Lavojoy's digital marketing strategy in increasing consumer loyalty. The research was conducted using a descriptive qualitative approach. Research data were obtained from the results of digital observations and data searches in various popular site databases related to the research problem. The results of the study show that the digital utilization strategy allows Lavojoy to build a loyal customer community through interactive content, collaboration with influencers, and active engagement through live and polling features. Two-way interactions carried out on Instagram, TikTok, and YouTube have a significant impact on brand awareness and customer emotional attachment to the brand. In addition, e-commerce optimization carried out through exclusive promo strategies, cashback, loyalty programs, and live shopping features has succeeded in increasing customer retention and encouraging repeat purchases. To increase the effectiveness of digital marketing strategies in the future, Lavojoy is advised to increase personalization in digital marketing by utilizing artificial intelligence (AI) and customer data analysis to offer a more personalized shopping experience, as well as developing content and product recommendations tailored to each customer's preferences, both through social media and e-commerce.

Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok is highly effective in reaching Gen Z, who prefer visual and interactive content. Arkline's strategies include creating trend-based videos, engaging with audiences via TikTok Live, and collaborating with popular influencers. These efforts enhance brand awareness, strengthen audience engagement, and drive purchase decisions. The TikTok Shop feature also facilitates in-app purchases, leading to higher sales conversions. Overall, TikTok proves to be a powerful marketing tool for Arkline in building closer relationships with consumers, expanding market reach, and boosting competitiveness. With adaptive strategies aligned with digital trends, local brands can fully leverage TikTok’s potential in the evolving fashion industry.

The use of social media in Arabic language learning is becoming increasingly significant in today's digital age. Social media has become an integral part of students' and teachers' daily lives, opening up great opportunities to create more interactive, collaborative and engaging learning experiences. WhatsApp, Instagram, Facebook, YouTube and TikTok can increase students' motivation to learn, make materials more accessible, and improve students' Arabic language skills. This study aims to identify the opportunities and challenges of using social media in Arabic language learning using library research method. The results show that social media is often utilized by teachers and students to improve communication, facilitate the distribution of teaching materials, and enrich the Arabic learning experience. The use of social media has also been shown to increase student motivation to learn through active engagement in discussion and collaboration. However, there are some challenges such as unequal access to technology, high potential for distraction, limited internet quota and network problems and digital security risks. The use of social media can be an effective tool in Arabic language learning if integrated with appropriate teaching strategies and accompanied by digital literacy training for teachers and students, as well as the development of creative and safe educational content. This study recommends the development of policies and guidelines for the use of social media in schools and universities, so that the potential of social media in supporting Arabic language learning can be optimally utilized. 

In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.

Humans are not merely thinking beings but also emotional and spiritual creatures. However, modern education tends to prioritize the cognitive dimension and academic achievement, while psychological and spiritual aspects are often neglected. This imbalance has resulted in the emergence of intellectually capable generations who may lack emotional maturity and moral integrity. Therefore, an educational approach that incorporates philosophical, psychological, and Islamic values is essential in shaping a holistic human being. This study aims to analyze the nature of humans from a psychological perspective and its implications for designing holistic, learner-centered education. This research employs a qualitative approach using the library research method. Data collection was carried out through documentary studies by reading and reviewing written sources such as scientific books, journal articles, and other academic literature relevant to the research topic. The data were analyzed using content analysis, which includes identifying themes, categorizing key ideas, and drawing conceptual meanings from the collected data. The results show that from a psychological perspective, humans possess innate potentials that develop through specific stages, are influenced by environmental factors, and have a fundamental need for self-actualization. Humanistic, cognitive, and behaviorist psychological approaches all contribute to a more comprehensive understanding of human nature. The findings reinforce the notion that education focused solely on cognitive development is insufficient for shaping a well-rounded personality. Therefore, the education system must be oriented toward balanced development of the cognitive, affective, socialand spiritual dimensions of learners.

Humans are not merely thinking beings but also emotional and spiritual creatures. However, modern education tends to prioritize the cognitive dimension and academic achievement, while psychological and spiritual aspects are often neglected. This imbalance has resulted in the emergence of intellectually capable generations who may lack emotional maturity and moral integrity. Therefore, an educational approach that incorporates philosophical, psychological, and Islamic values is essential in shaping a holistic human being. This study aims to analyze the nature of humans from a psychological perspective and its implications for designing holistic, learner-centered education. This research employs a qualitative approach using the library research method. Data collection was carried out through documentary studies by reading and reviewing written sources such as scientific books, journal articles, and other academic literature relevant to the research topic. The data were analyzed using content analysis, which includes identifying themes, categorizing key ideas, and drawing conceptual meanings from the collected data. The results show that from a psychological perspective, humans possess innate potentials that develop through specific stages, are influenced by environmental factors, and have a fundamental need for self-actualization. Humanistic, cognitive, and behaviorist psychological approaches all contribute to a more comprehensive understanding of human nature. The findings reinforce the notion that education focused solely on cognitive development is insufficient for shaping a well-rounded personality. Therefore, the education system must be oriented toward balanced development of the cognitive, affective, socialand spiritual dimensions of learners.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

The importance of implementing community service activities (PKM) in the Tri Dharma of higher education has a positive impact on the community. The title of this PKM is "Empowerment of human resources through digital financial literacy to prevent illegal online lending practices among mothers of Majelis Taklim Al Hasanudin. " The low level of digital financial literacy is the main cause that makes mothers entangled in illegal loans. The purpose of this PKM is to increase the understanding of digital financial literacy, which is crucial for the community to recognise and stay away from unauthorised online loans. With good knowledge, each individual is expected to make smart financial decisions and avoid the trap of illegal debt. This community service activity took place in the Sawah Baru Ciputat area, South Tangerang. The methods used in the implementation of this PKM include participatory approaches, lectures, and focus group discussions (FGDs). The results of this activity show that the participants, namely the mothers of Majelis Taklim Al Hasanudin who have received education, are able to take both preventive and responsive steps to protect themselves from the negative impacts of illegal online loans. Their improved understanding of the characteristics of illegal online loans, the importance of financial planning, and the ability to access legitimate financial information were significant results. Thus, digital financial literacy proved effective in strengthening the capacity of the women to maintain personal financial stability and avoid illegal online lending practices.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.

. This research analyses the transformation of slang among Indonesian youth, particularly on the TikTok platform, as an indicator of shifts in communication and cultural trends. Using a qualitative approach and content analysis, this study focuses on the use of slang in TikTok comments to understand the meaning and context of frequently used terms. We randomly collected data from comments made by TikTok users who actively use slang. The analysis results show that the term "Btw" serves as an opener for a new conversation, "Ultah" is an abbreviation for "Ulang Tahun" (Birthday), "Candu" expresses a deep liking, and "Gemoy" describes something cute or adorable. The use of these terms reflects the rapidly evolving dynamics of language among the younger generation, showing how slang strengthens social interactions in the digital media. This research is expected to provide insights into the mindset and expressions of language speakers on social media, as well as encourage discussions on the preservation of the Indonesian language in the digital era.

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.

The development of digital technology has brought changes in communication and information dissemination, including in Islamic preaching (dakwah). TikTok, as a short-video-based platform, has become one of the media used by preachers to convey Islamic messages in an engaging and interactive manner. This study aims to analyze the role of TikTok in the dissemination of Islamic preaching, assess its effectiveness, and identify the challenges and opportunities in its use. The research employs a quantitative approach by distributing questionnaires to respondents who actively use TikTok to access Islamic preaching content. The collected data is analyzed using pie chart diagram techniques to observe audience engagement patterns with Islamic preaching content on TikTok. The findings indicate that TikTok is highly effective in reaching a broader audience, especially the younger generation. However, challenges such as the ever-changing platform algorithm and potential misuse of features exist. The implication of this study is the need for a more adaptive and innovative preaching strategy to ensure optimal dissemination of Islamic messages. Future research is recommended to further explore audience engagement patterns and the long-term impact of digital preaching on social media.