Publication Search

The rapid advancement of digital technology has transformed the landscape of language learning, particularly in the post-pandemic era where self-directed learning through mobile applications and online platforms is increasingly common. This study explores the effectiveness of two popular digital tools LuvLingua and YouTube in supporting independent Japanese language learning among Indonesian university students. LuvLingua offers a structured, gamified approach suitable for beginners, while YouTube provides authentic and contextual exposure through real-life content. Using a descriptive quantitative method, this research involved twelve students from non-language majors who actively use both platforms to study Japanese. The findings reveal that each platform has distinct advantages: LuvLingua excels in foundational vocabulary and pronunciation, whereas YouTube significantly enhances listening skills and cultural understanding. The combination of both platforms yields optimal learning outcomes, although success heavily depends on learners’ motivation, discipline, and time management. This study contributes to the growing body of research on technology-assisted language learning and provides practical recommendations for learners, educators, and content developers.

This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a case study method, the research utilizes SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM) to assess internal and external factors influencing the business. The results reveal that Topten Printing’s key strengths lie in its affordable pricing, reliable print quality, and prompt service delivery. However, the company also faces notable weaknesses, including a limited workforce and insufficient engagement on social media platforms. Opportunities exist in the growing demand for printed materials and government initiatives supporting micro, small, and medium enterprises (MSMEs), whereas significant threats stem from digital transformation trends and raw material price volatility. The synthesis of findings indicates that to enhance its market position, Topten Printing should implement a growth-oriented strategy focused on increasing production capacity by hiring freelance workers and intensifying social media marketing efforts. In conclusion, strengthening human resources and expanding digital marketing activities are essential steps for Topten Printing to maintain competitiveness and seize market opportunities in an increasingly dynamic business environment.  

The learning process of reading the Qur'an for students at MI Al-Ikhlas Kauman Parakan when learning using the Pandan Wangi method is considered to have run very well and is very helpful in supporting the Qur'an reading program. This is proven by the average student test score of 96.25 by meeting 3 indicators, namely correctness, fluency and eloquence, so it is proven that using the Pandan Wangi method book can help master the ability to read the Qur'an. Students have a high enthusiasm for learning and good use of learning media.

The objective of this research is to understand how the stunting reduction policy is implemented by the Health Office in West Seram Regency. The issue to be addressed in this research is: How is the implementation of the stunting reduction policy by the Health Office in West Seram Regency? This research involved eight informants. Data were collected through in-depth interviews, observation, and documentation. The collected data were analyzed using a descriptive qualitative analysis technique with a case study approach. Based on the policy implementation theory by Edward III, which includes four variables: Communication, Resources, Disposition, and Bureaucracy. The findings of this research indicate that the implementation of the stunting reduction policy has been carried out, but it is not yet optimal. In terms of communication, policy communication has been conducted through various media, but it has not reached the entire community. Limited resources, especially nutrition personnel and supporting facilities, are the main obstacles. The disposition of implementers is fairly good, but the lack of incentives hampers work motivation. Regarding bureaucracy, the appointment process of bureaucrats is carried out based on competence with reporting systems through the e-PPGBM application, but cross-sectoral coordination remains ineffective.

The purpose of this study was to develop flipbook learning media to improve listening skills in news texts of class VII students of SMP Negeri 1 Bawolato. The implementation procedure or research method used is Research and Development (R&D) with the Borg and Gall model, which includes ten stages ranging from potential and problems to mass production. The subjects in this study were class VII students of SMP Negeri 1 Bawolato, even semester class VII-A totaling 6 people, 3 boys and 3 girls, class VII-B totaling 31 people, 17 boys and 14 girls. The results of the study showed that the flipbook media had been validated by three experts, namely material, language, and design experts with a percentage level of 100% for each aspect tested so that it was categorized as "very feasible" to use. The practicality test conducted on a small group showed that the flipbook scored 96.21% which means "very practical" in its use. In addition, the results of the effectiveness test conducted on a large group showed an effectiveness level of 83.87% which was categorized as "very effective" in improving students' listening skills. It was concluded that flipbook learning media to improve listening skills in news texts was very feasible, practical, and effective in supporting learning to listen to news texts in class VII. It is hoped that further researchers will use this research as additional insight to carry out research.  

Listening ability is one of the basic language skills that is important in supporting the learning process of students in elementary schools. However, in practice, students still have difficulty in capturing information from listening materials, especially when learning is carried out conventionally without the support of interesting media. This study aims to analyze the ability to listen to information from audio media in grade VI elementary school students with a qualitative approach using the case study method. The steps of the case study method are determining the focus of the study, literature, determining the case, data processing, data analysis, negotiating the results of the study, and conclusions. The subjects of the study consisted of five students who were analyzed based on their answers to five thematic audio media-based listening questions. The results of the study showed that students were able to understand the contents of the story, recognize characters and traits, and capture moral messages from the listening materials. However, there were still shortcomings in the aspect of regularity in reorganizing information and in-depth understanding of the character of the character. The novelty of this study lies in the analytical approach based on mapping student difficulties and the use of audio media that is relevant to everyday life, which has been proven to increase students' imagination and involvement in listening activities. This study recommends the use of audio media in a varied and contextual way in learning Indonesian in elementary schools.    

Public service is an essential element that reflects the quality of governance in Indonesia, particularly in population administration, which includes the issuance of important documents such as ID cards (KTP), family cards (KK), birth certificates, and death certificates. Along with technological advancements, Indonesia launched the Digital Population Identity (IKD) application to improve efficiency and reduce reliance on physical documents. This study aims to evaluate the positive public’s response of the IKD application in Singosari District, Malang Regency, as well as to identify the challenges and factors influencing the implementation of this policy. The research method used is descriptive qualitative research with approaches such as interviews, observations, and documentation. The findings show that although the IKD application facilitates the administrative process, there are still challenges such as a lack of public’s response, limited mobile device availability, and technical issues with the application. Socialization through social media and the improvement of operator capacity are key supporting factors for the success of the implementation. This study contributes theoretically to the development of E-Governance concepts and practically highlights the importance of digital education for the public. It is suggested that enhanced socialization for groups less familiar with technology, improved supporting infrastructure, and training for service operators are necessary to ensure the success of the IKD application in population administration services in Singosari District.

The purpose of this study was to determine how effective smart clothing is in improving students' understanding of basic energy concepts in grade 3 of SDN Kaliwates 2 Jember. Smart Clothing Media consists of clothing cards with different energy images that help students understand the material visually and kinesthetically through grouping activities and group discussions. This study was conducted through a qualitative approach with a descriptive research type used. Interviews, documentation, and observation are data collection methods. The results of the study indicate that the use of this media can increase students' interest in learning, students' active involvement in learning, and their understanding of the material. Smart Clothing Media is considered effective because it presents material in a concrete, interactive, and fun way, thus supporting the achievement of science learning objectives optimally.      

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

This study aims to formulate effective promotional strategies to increase the popularity of Lae Pinang Waterfall as a potential natural tourism destination in Pakpak Bharat Regency. Despite its natural beauty and rich cultural value, this destination remains relatively unknown due to the lack of targeted promotional efforts and underdeveloped supporting infrastructure. This research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. Key informants include the Department of Tourism, local communities, tourism business actors, and visitors. The findings indicate that effective promotional strategies involve the use of social media, the development of creative content based on local culture, increased collaboration among stakeholders, and improvement of tourism facilities and infrastructure. Through analysis, it is concluded that Lae Pinang Waterfall has strengths in its natural charm and pristine environment but faces challenges related to accessibility and limited digital promotion. Therefore, an integrated promotion strategy with a focus on digital marketing is essential to enhance tourist appeal and support the sustainable economic development of the local communit

Community-based tourism is a form of tourism development managed by local communities with the aim of providing direct benefits to the local population. Lubuk Mande Rubiah Subdistrict in Padang City has promising natural tourism potential, yet youth involvement in its development remains limited. This study aims to examine the socialization of the role of Karang Taruna (youth organization) in supporting tourism development in the area. The research employed a descriptive qualitative approach through field observation and interviews with local youths involved in Karang Taruna. The results indicate that Karang Taruna contributes to managing ticketing, maintaining the cleanliness of the site, and initiating promotional efforts through social media. However, the lack of training and supporting facilities poses significant challenges to fully realizing this potential. The socialization efforts focused on strengthening youth capacity, increasing awareness of tourism promotion, and providing a sample digital product in the form of a promotional video. These findings imply that, with the right approach, Karang Taruna can serve as a driving force in building a sustainable tourism ecosystem rooted in local community participation.   Keywords: , , 

The learning process is the implementation of the curriculum in educational institutions to influence students to achieve predetermined goals. Lack of student enthusiasm in the learning process results in learning outcomes that are not optimal. The purpose of the study was to analyze the influencing factors and teacher strategies in improving the learning outcomes of fifth grade students in Mathematics at Al-Muhajirin Islamic Elementary School. The method used is qualitative. Data collection techniques with observation, interviews and documentation. The research findings show that student learning outcomes at Al-Muhajirin Islamic Elementary School are classified as good, but there are still students with low learning outcomes. This can be seen from the average score of the midterm exam which although it is quite satisfying, but there are students who have not reached the standard of completeness. The research conclusions include the supporting and inhibiting factors for student learning outcomes. Internal supporting factors include motivation and attitude, while external supporting factors come from relationships with parents, teachers and the environment. Meanwhile, internal inhibiting factors are motivation, intelligence, interest and talent, self-confidence, and discipline. External inhibiting factors include family, school and peer environment. The teacher's strategy in improving student learning outcomes is to provide motivation, use varied learning strategies, provide learning methods that are in accordance with the situation and conditions of students and use interesting learning media in accordance with learning materials.

In the 2024 Tanjungpinang City Pilkada, the Rahma-Rizha pair competed with Lis-Raja in the mayoral and deputy mayoral elections. Both candidate pairs have previous mayoral experience. The campaign was conducted directly to the public and utilized digital media. This study aims to compare the political marketing process between the Rahma-Rizha and Lis-Raja candidate pairs with the 4P theory by Philip B. Neffinegger and using qualitative methods. Based on the results of the product indicator study, the Lis-Raja pair excelled in active campaign programs and approaches, while Rahma-Rizha relied on the incumbent's experience and specific religious programs. Although their strategy was less than optimal, the program was an advantage over their political opponents. The promotion indicator showed the Lis-Raja pair's superiority in campaign effectiveness through social media and community support, while the Rahma-Rizha pair was stronger in direct meetings although less optimal in digital promotion and involvement of supporting figures. The price indicator explained that the Lis-Raja pair had greater financial capacity than the Rahma-Rizha pair. Finally, the place indicator shows that the Lis-Raja pair was more effective in approaching the community by involving religious figures as an effort to strengthen the religious brand by changing their appearance as a religious figure in the public eye, while Rahma tried to improve her image and support through Rizha, who has a background in preaching, to strengthen the mass base among religious figures, but this did not achieve the expected results. Although the Lis-Raja pair has an advantage in several political marketing indicators, such as a more active campaign program and effective use of social media, the Rahma-Rizha pair still has the potential to gain support, especially among voters who prioritize experience and personal strength in leadership.

The Entrepreneurship Seminar held by Post 7 MiT-19 KKN UIN Walisongo in Bedono Village is part of the community empowerment program, especially in supporting the progress of Micro, Small, and Medium Enterprises (MSMEs). This activity raised the theme "Digital Branding Strategy for MSMEs in Bedono Village" with the goal of increasing the insight and skills of MSME actors in optimizing digital media as a product promotion and marketing tool. This seminar was carried out through the delivery of materials, discussion of case studies, and direct practice of digital content creation. The results of the activity showed an increase in participants' understanding of the importance of building brand identity, the use of social media, and the proper implementation of digital marketing strategies. This activity is expected to be the first step to encourage local MSMEs to be able to compete more widely through digital brand strengthening.

The growing number of elderly in Indonesia demands more attention from families and communities towards their welfare. The many cases of elderly neglect show a lack of empathy and education regarding the role of families and communities in caring for the elderly. This study designed a social campaign entitled "Senja Kasih" which utilizes Instagram social media as a medium for delivering messages to the public. This campaign uses an emotional appeal approach to arouse audience emotions and empathy towards elderly issues. The research method used is mixed methods through interviews, observations, questionnaires, and literature studies. The design results include a campaign logo, visual concepts to increase the effectiveness of message delivery. This campaign collaborates with the Panti Lansia Yayasan Buddhayana Panditarama as a stakeholder. It is hoped that the "Senja Kasih" campaign can increase public awareness, build empathy, and encourage participation in supporting and caring for the elderly.  

This study aims to determine the role of digitalization in increasing the effectiveness of motor vehicle tax payments in Binjai City. This study uses a descriptive qualitative approach with data collection including observation, interviews, and documentation. The informants in this study consisted of 1 key informant and 3 supporting informants. The results of this study show that there are still many taxpayers who have difficulties in understanding the registration flow, payment methods, and printing documents such as SKPD. The lack of clear guidance in the application as well as delays in the submission of physical documents are the main obstacles. Therefore, the tax office in Binjai City has made various efforts to increase the effectiveness of Motor Vehicle Tax (PKB) payments. One way is to develop digital services that allow taxpayers to pay taxes online, so that it is faster and more efficient. In addition, officers also provide information media such as banners, video tutorials, and conduct direct counseling to the village office to increase public understanding of the digital payment mechanism.

The development of digital technology has given birth to a new form of presentation of literary works, one of which is cyber literature. The short story “Sepotong Senja untuk Pacarku”by Seno Gumira Ajidarma, published on the medium.com site, is an example of how literary works are transformed in digital space, combining visual elements, interactivity, and hypertextuality. This study aims to analyze the short story “Sepotong Senja untuk Pacarku” by Seno Gumira Ajidarma through a structural approach. The method used is a qualitative method with a literature study technique. The results of the analysis show that this short story has a romance theme, uses a forward plot, first-person point of view, a poetic language style using various figures of speech, and a story message about love that encourages actions beyond logic. The main character is depicted as a romantic and unyielding figure. In addition, the presentation in digital media enriches the reader's experience through supporting images, comment features, and intertextual relationships with other short stories. This short story shows the typical characteristics of cyber literature, namely interactivity and intertextuality that allow for the expansion of meaning in the story.

The activity of murojaah or repeating the memorization of the Qur'an is an important part in the process of strengthening memory of the verses of the Qur'an that have been memorized. However, children often face challenges in maintaining the consistency of murojaah due to lack of motivation and lack of interesting learning methods. This design aims to explore the potential of board games as a supporting media for murojaah juz amma which is educational and fun. By having an attractive visual design, it is expected to be able to increase learning motivation, strengthen memory, and strengthen social interaction between players.  

The development of digital technology has encouraged organisations to adopt big data analytics in human resource management (HRM), but there are still challenges in leveraging it for effective decision-making. This study aims to investigate the effect of big data utilisation on the quality of HR decision-making and identify the supporting and inhibiting factors for its implementation. A quantitative method with purposive sampling survey was conducted on 100-150 respondents from companies that have implemented big data-based management information systems and HR analytics. Data were analysed using Structural Equation Modeling (SEM) with AMOS software. The results showed that big data analytics significantly improved the quality of HR decision-making, with HR digital competencies and organisational culture as important mediating factors. However, challenges related to cultural resistance and limited expertise were found to affect the effectiveness of implementation. The practical implications of this research emphasise the importance of HR digital capacity building and ethical data governance to support the transformation of HRM into an adaptive strategic function in the digital era. This research also contributes to the development of data-driven management theory with a holistic approach that integrates technical, human, and ethical aspects.

This study explores the implementation of the Problem-Based Learning (PBL) model in Islamic Religious Education at Elementary School 13 Pulau Rimau, including its supporting and inhibiting factors. Using a qualitative descriptive case study, data were collected through observation, interviews, and documentation involving teachers and students. The study found that effective implementation of PBL requires thorough planning involving syllabus, lesson plans, objectives, methods, media, and resources. The learning process follows five main PBL stages and assesses students' attitudes, knowledge, and skills. The research recommends teachers to improve and develop their use of PBL to enhance student-centered learning and ensure more meaningful educational experiences.