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Petrus Frensi Mase; Dandy Patria W.; Sapto Pramono

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study analyzes the implementation of Asset-Based Community Development (ABCD) principles in the 'Nusa Loe' program in Biting Village, East Manggarai. The ABCD approach emphasizes utilizing local assets such as social networks, cultural traditions, natural resources, and human skills as the foundation for sustainable development and community independence. The program begins with an asset mapping activity led by the community, enabling the identification of the village's strengths from five key aspects: human, social, natural, institutional, and cultural assets. Through active participation, the community designs and implements development activities based on local potentials, replacing the conventional development paradigm that focuses on deficiencies and needs. The qualitative research approach employs in-depth interviews, participatory observations, and data triangulation to understand the shifts in mindset and community empowerment. The findings show that the implementation of ABCD successfully transformed the community's mindset, previously dependent on external aid, into a more independent and self-confident one. For example, Mr. Petrus, who improved the economic value of local coffee products after attending a coffee roasting training, and Mrs. Maria, who emphasized the importance of social capital and solidarity in supporting the sustainability of village businesses. The strengthening of cultural assets and local traditions, such as the Caci dance and customary rituals, was also integrated into the village's development plans and institutional management. The 'Nusa Loe' program demonstrates that asset-based empowerment can build a self-reliant, innovative, and sustainable village in the face of development challenges.

Selpi Saputri; Annisatul Mardiah Nasution; Oka Diana Sabilla.S; Dina Mardiana; Nadia Authari +2 more

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

This study aims to analyze the role and strategies of introducing mathematical proofs appropriately for students, as well as to describe their contribution to enhancing logical, critical thinking, and understanding of mathematical concepts. The method used is library research with a descriptive qualitative approach through the analysis of various current scientific literature relevant to mathematics learning and education. The results of the study indicate that mathematical proofs not only function as a tool for verifying the truth of a statement but also as an epistemological process that develops deductive, argumentative, and reflective reasoning skills in understanding the structure and relationships of mathematical logic. Effective introduction strategies include the use of visual representations, collaborative learning, linguistic scaffolding, and the application of a gradual approach from informal argumentation to formal deduction. The approach has been proven to enhance students conceptual understanding, argumentative skills, and logical awareness. The implication is that proofs need to be systematically integrated into mathematics learning in secondary schools to strengthen Higher Order Thinking Skills (HOTS) and develop a scientific mindset in accordance with the principles of the Merdeka Curriculum

M. Hamzah; Ichsan Ichsan; Afifuddin Afifuddin; Ahmad Vaza At Thariq; Ikhsan Saputra

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

Minimalist style, as one of the major streams of modern design, has developed rapidly and influenced various aspects of life, including furniture design in Aceh. Along with the increasing dominance of minimalism, the existence of traditional Acehnese ornamentation has declined in application and tends to stagnate through repetitive use of similar motifs. This study aims to integrate the aesthetic and symbolic values of Acehnese ornamentation into minimalist furniture design through a contextual design approach based on local wisdom. The research applies the Design Thinking method, encompassing stages of contextual exploration, formulation of aesthetic concepts, visual experimentation, and critical reflection. Visual experiments were carried out through manual sketches and digital reproduction using SketchUp, CorelDRAW X7, and Gopain. The study produced two furniture designs a document cabinet and an office desk which combine Acehnese ornaments derived from the tomb complex of Raja Jalil in Lam Lagang and the traditional house of Teungku Chik Awee Geutah in Bireuen. The findings reveal that integrating Acehnese ornamentation into minimalist design can create harmony between tradition and modernity without losing philosophical depth or local identity. The study highlights the significance of a contextual design approach as an innovative strategy for cultural preservation through contemporary furniture creation.

Rohmatin, Alfa; Jannah Salsabila; Ajeng Zahra Haroki; Amelani Putri

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Penelitian ini bertujuan untuk menganalisis strategi sekolah dalam mencegah dekadensi moral siswa di SMK Al–Azami Cianjur. Fenomena kemerosotan moral di kalangan pelajar menjadi tantangan serius di era modern, sehingga lembaga pendidikan Islam dituntut untuk berperan aktif dalam pembinaan karakter. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif yang dilaksanakan di SMK Al–Azami Cianjur selama Oktober–November 2025. Data dikumpulkan melalui observasi dan wawancara dengan kepala sekolah, guru, serta peserta didik, kemudian dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa pencegahan dekadensi moral dilakukan melalui lima strategi utama: (1) pembiasaan religius melalui kegiatan shalat berjamaah, shalat dhuha, puasa sunnah, dan budaya 5S (senyum, salam, sapa, sopan, santun); (2) penguatan pendidikan moral dan etika di setiap mata pelajaran dan kegiatan ekstrakurikuler; (3) pendampingan psikologis melalui layanan Bimbingan dan Konseling (BK) serta kerja sama dengan lembaga STIFIn untuk mengenali potensi siswa; (4) kolaborasi aktif antara sekolah, orang tua, dan masyarakat; serta (5) penerapan disiplin yang tegas namun mendidik. Strategi tersebut membentuk ekosistem pendidikan yang harmonis dan berakar pada nilai-nilai Islam. Implikasi penelitian ini menegaskan bahwa pendidikan karakter berbasis pembiasaan dan keteladanan efektif dalam membentuk generasi berakhlak mulia, disiplin, dan bertanggung jawab di tengah tantangan moral abad ke-21.

Raihani Maulida; Herlinda Putri; Sandi Saputra

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This research aims to describe the forms and functions of expressive speech acts found in the film “Perayaan Mati Rasa” by Umay Shahab. This film was chosen because it showcases various forms of emotional expression that reflect the reality of everyday communication. The method used is descriptive qualitative. The data, consisting of the characters' utterances in the film, were collected thru observation and note-taking techniques, then analyzed using Chaer's theory of speech acts. The research results indicate that there are six types of expressive speech acts in this film: expressing gratitude, apologizing, praising, showing sympathy, expressing anger/disappointment, and praying/hoping. Each type of speech act has a different social function, such as building emotional closeness, improving social relationships, expressing empathy, and affirming moral values in interactions between characters. This finding suggests that the film “Perayaan Mati Rasa” not only represents emotional conflict but also depicts the dynamics of human communication laden with social and psychological values. The results of this research are expected to serve as a reference in pragmatic studies and discourse analysis, particularly in the analysis of expressive speech acts in literary works or film media.

Desvita Laura; Jufri Sani Akbar; Yang Meliana; Rahmadiah Rahmadiah; Yoga Saputra

Nusantara Mengabdi Kepada Negeri 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The Community Service Program (Kuliah Kerja Nyata / KKN) is a form of higher education’s commitment to applying academic knowledge in real-life settings to empower rural communities sustainably. This KKN program was conducted in Nangka Village, Air Gegas District, Bangka Selatan Regency, focusing on strengthening economic innovation and legal education to improve community welfare. The activities were implemented through a participatory approach consisting of initial observation, collaborative planning with village authorities and target groups, program implementation such as MSME mentoring, digital marketing training, legal awareness sessions, social outreach, and participatory evaluation. The results revealed improvements in local entrepreneurs’ capacity to market their products digitally, enhanced legal awareness among villagers, increased skills and participation of local youth in economic and social activities, and the emergence of sustainable initiatives supported by the village government. In conclusion, integrating economic innovation with legal education through KKN has proven effective in enhancing community welfare and strengthening inclusive and sustainable village empowerment.

Yoga Saputra; Muhammad Syafa’atul Fitrah. Zm; Meisya Apriyanti; Suci Rabila Siregar; Qayla Meylani

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The quality of service at community health centers is still often complained about by the public. Several studies show that the quality of health services at community health centers is closely related to the availability of quality health workers. The aim of the research is to determine various health human resource problems that arise in community health centers which can affect the quality of community health center services, and efforts to overcome various problems related to Human Resources management so that the quality of services at community health centers can be improved. The approach used is a descriptive analysis method. Data obtained from various literature is processed and analyzed qualitatively according to the problems and objectives that have been set. The results obtained show that there are Human Resource problems at the community health center which affect the quality of service, namely the lack of integration of the planning system and procedures for the distribution of health workers; lack of capacity of Human Resources planning units at all levels in the distribution of health workers; lack of good communication so that there are differences in understanding, information and knowledge about the distribution of health workers between planning units and health service providers; lack of support from regional government, planning that is not integrated at various levels of administration in regional government as well as lack of implementation and budgeting of training for health workers at community health centers

Muhammad Amrul; Ika Devy Pramudiana; Sapto Pramono

International Journal of Humanities and Social Sciences Reviews 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study examines the implementation of Green Disaster Management (GDM) policies by the Surabaya City Disaster Management Agency (BPBD) as a means to enhance disaster resilience through environmental sustainability. The research analyzes the integration of GDM principles across all phases of the disaster cycle pre-disaster, during response, and post-disaster recovery. Data was collected through in-depth interviews with key informants, participant observation, and document analysis at BPBD and pilot project sites, including mangrove conservation areas, green emergency posts, and eco-friendly reconstruction sites. The findings indicate that Surabaya has demonstrated significant commitment to embedding sustainability into disaster management through community education, environmentally friendly logistics, and eco-based mitigation measures. Nonetheless, challenges persist, such as limited funding, resistance from developers, logistical constraints, and societal perceptions favoring immediate response over environmental considerations. During disaster response, innovations such as solar-powered emergency equipment and waste segregation practices are being adopted, but their widespread application remains hampered by resource limitations. Post-disaster, efforts in eco-friendly reconstruction and reforestation programs have shown promising results but require enhanced public awareness and long-term maintenance. The success of GDM implementation depends on effective inter-agency coordination, political commitment, and community engagement. Despite progress, hurdles related to budget constraints, social resistance, and knowledge gaps fully hinder the adoption of green approaches. This study highlights the importance of strategic collaboration, policy support, and community participation to mainstream sustainability in disaster management continuously. Strengthening these aspects will not only improve Surabaya's disaster resilience but also contribute to sustainable urban development aligned with global frameworks such as the Sendai Framework for Disaster Risk Reduction.

Kulsum Eka Mimin Mubaiyanah; Ika Devy Pramudiana; Aris Sunarya; Sapto Pramono

International Journal of Humanities and Social Sciences Reviews 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study explores the implementation of an electronic Human Resource Management System (e-SDM) in the Gubeng sub-district of Surabaya to optimize civil servant (PNS) leave management. The primary focus is on assessing how digitalization improves efficiency, transparency, accountability, and service quality in human resource administration, particularly in leave processing. Traditionally, manual procedures required 7-14 days to approve leave requests, involved multiple steps, manual calculations, and were prone to errors, delays, and lack of transparency. The introduction of the e-SDM system significantly reduces processing time to approximately one day, enabling online submission, real-time monitoring, and electronic approval accessible anytime and anywhere via smartphones. The system automatically calculates leaves balances and prevents over-application, ensuring data accuracy and reducing misuse. Besides operational efficiency, the system enhances transparency by providing accessible real-time status updates, creating an audit trail for each decision, and making the process auditable and accountable. Despite these advantages, challenges such as user resistance, digital literacy, infrastructure issues, and system integration remain. This research employs descriptive-analytical methods, combining interviews, observations, and documentation, to analyze the effectiveness of e-SDM implementation. The findings indicate that digitalization has streamlined leave management, minimized administrative burdens, and improved data accuracy. Moreover, it fosters a fairer and more transparent work environment, reinforcing good governance principles and supporting Surabaya's vision to become a smart city. The research underscores the importance of technological adaptation within bureaucratic reforms and offers strategic recommendations for further system improvements. Overall, the successful adoption of e-SDM in Gubeng serves as a model for digital transformation in public service delivery, contributing to more efficient, transparent, and accountable governance in local government institutions.

Azizatul Kamaliyah Suwandi; Ika Devy Pramudiana; Sapto Pramono

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze how the government policy of Mojokerto City is implemented to support the empowerment of shoe SMEs and to identify the factors influencing the success or failure of the policy. The method used in this research is a qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. Data was collected from shoe SMEs, relevant government officials, and supporting institutions. Data analysis was conducted using Edwards III's public policy implementation theory, which includes four indicators: communication, bureaucratic structure, resources, and implementer disposition. The findings of this study show that although the policy for empowering shoe SMEs has had a positive impact in several areas, such as improving product quality and marketing awareness, there are still barriers in terms of inter-institutional coordination, access to funding, and human resource quality. The conclusion of this study is that the implementation of the shoe SME empowerment policy in Mojokerto City can succeed with improvements in more effective communication, better coordination between institutions, and strengthening the resources needed by SMEs. Recommendations for the local government include simplifying administrative procedures, increasing access to funding, and enhancing entrepreneurship training relevant to the needs of shoe SMEs. Therefore, this policy is expected to have a greater impact on competitiveness and the local economy.

Atik Lestari; Sofia Daniati; Nurulisma Saputri

Garina 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

This study is an experimental research with a descriptive qualitative approach aimed at developing innovative hair styling in the form of fantasy buns made from rice straw waste as an environmentally friendly creative expression. The research was conducted through direct experimentation in creating fantasy hair buns using rice straw, followed by product feasibility and aesthetic assessments. The feasibility test was carried out by expert validators using the expert judgement method, while a public test was conducted to measure the level of interest and acceptance of the community through questionnaires distributed via Google Form. The results indicate that rice straw is suitable as an alternative material for creating fantasy hair buns due to its strong texture, easy shaping properties, and the ability to produce unique and artistic visual effects. These findings are expected to contribute to the utilization of agricultural waste into creative and valuable products in the field of hair styling.

Artana Siagian, Twendy Timothy; Wiyono, Wujud

Engineering and Maritime Technology Journal (Engment) 2025 Deptek Prodi Teknik Mesin Kapal Perang Akademi Angkatan Laut

The Indonesian Naval Academy (AAL) as a military educational institution requires a large electricity supply to support its operational activities, including in the Sapudi Building of the Engineering Department. This study aims to design a solar energy system to supply the electricity needs for lighting in the building. The method used is Research and Development (R&D) with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Data collection was conducted through direct observation of building conditions, electrical equipment, and solar radiation intensity data in Surabaya. The research results show that the total electricity requirement for lighting in the Sapudi Building is 4.686 kW with a total of 143 lights (96 neon lights and 47 light bulbs). Based on calculations with an average solar radiation of 5.00 kWh/m²/day, the designed system requires 41 units of Solar PV Lesso HPM 550W panel type with 21.3% efficiency and 9 units of Panasonic LC-P12100NA batteries with a capacity of 100Ah arranged in 3 series and 3 parallel configurations. This study proves that the utilization of solar energy can be an efficient and sustainable alternative solution to reduce dependence on conventional electricity in the AAL environment, while supporting the implementation of renewable energy in Indonesian military institutions.

Sayidatul Maslahah; Zidan Ramzy; Yunita Dwi Pebri Arini; Sulastri Juliyah; Talitha Fawnia +2 more

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity focuses on the utilization of Talas Beneng (Xanthosoma undipes K. Koch), a tuberous plant native to Banten Province, as a healthy alternative food source free from gluten and casein. The program was implemented through the Holistic School Field Introduction (PLP) by students from Sultan Ageng Tirtayasa University at State Special School 02 Serang City. The method employed was qualitative, with a direct practice approach through training in preparing various processed products based on talas beneng, such as steamed cakes, brownies, cookies, and sticks. The activity involved three intellectually disabled students from junior and senior high school levels, along with PLP students and a culinary arts teacher. The primary objectives of the program were to enhance life skills, independence, and awareness of the importance of diversifying healthy local food sources. The results indicate an improvement in participants' abilities to recognize local food ingredients, process them into nutritionally valuable products, and strengthen collaboration between universities and schools in inclusive education. This program demonstrates that the utilization of local food resources can serve as an effective strategy to support food security, social empowerment, and holistic education.

Muhammad Amrul; Ika Devy Pramudiana; Sapto Pramono

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This study examines the collaboration between the Regional Disaster Management Agency (BPBD) and community organizations, specifically the Forum for Disaster Risk Reduction (FPRB), in implementing community-based disaster mitigation policies in Tamanayu Village, Lumajang. Using a qualitative case study approach, the research explores the dynamics, processes, challenges, and successes of collaborative efforts in disaster risk reduction (DRR) at the local level. The analysis highlights the significance of participatory strategies, local knowledge, and community empowerment in enhancing disaster preparedness and resilience. The involvement of multiple stakeholders—including government, community members, academia, private sector, and media—underpins the practice of the Pentahelix concept, fostering an integrated approach to disaster mitigation. The findings reveal that effective collaboration depends heavily on mutual trust, shared understanding, and a robust institutional framework that embeds disaster mitigation within the social fabric of the community. Challenges identified include coordination issues, limited resources, bureaucratic barriers, and disparities in perception and capacity among stakeholders. Despite these obstacles, the community's proactive measures, such as self-organized simulations and local resource utilization, demonstrate increasing resilience and capacity. The study underscores the importance of strengthening local institutional support, continuous capacity building, and the integration of indigenous knowledge to ensure the sustainability of disaster mitigation efforts. Furthermore, strategic alignment and synchronization between BPBD's top-down policies and bottom-up community initiatives are crucial for effective implementation. The research provides valuable insights into how participatory governance and community empowerment can lead to more resilient societies capable of adapting to evolving risks, including climate-change impacts.

Bagus Acung Billahi; Kukuh Wisnuaji Widiatmoko

Journal of Civil Engineering and Technology Sciences 2025 Faculty Of Engineering University 17 August 1945 Semarang

Beban gempa merupakan representasi dari beban statik ekuivalen yang diaplikasikan pada seluruh bagian struktur bangunan atau pada bagian tertentu, dengan tujuan menirukan efek gerakan tanah akibat aktivitas seismik. Di antara berbagai metode analisis, analisis time history dikenal sebagai teknik yang paling presisi dalam memprediksi respons struktur terhadap gempa. Namun, penerapan metode ini memerlukan proses perhitungan yang kompleks dan cukup menyita waktu. Untuk menyederhanakan proses tersebut, digunakan pendekatan analisis statik ekuivalen, yang terbukti cukup efektif, khususnya pada struktur bangunan yang bersifat simetris. Prosedur perhitungan dalam metode ini mencakup evaluasi gaya geser serta simpangan antar lantai, dengan studi kasus berupa gedung perkantoran yang berlokasi di Kota Semarang. Perangkat lunak SAP2000 dimanfaatkan sebagai alat bantu dalam melakukan analisis tersebut. Berdasarkan hasil analisis, gaya geser dan simpangan antar lantai yang diperoleh telah sesuai dan memenuhi ketentuan yang ditetapkan dalam standar SNI 1726:2019 untuk bangunan gedung.

Muhammad Bugis; Ali Tutupoho; Fredy H. Louhenapessy; Andre Sapthu; Jani, Jani

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to improve access to economic education for the people of Hukurila Village, Leitimur Selatan District, Ambon City, with a focus on financial management and the empowerment of small businesses. The majority of the population in Hukurila Village depends on agriculture and fisheries, yet they still face challenges in efficiently managing resources and lack understanding of personal and business financial management. Through a series of training sessions and workshops, this program provides knowledge on financial planning, household budget management, and effective small business management techniques, enabling the community to enhance their economic independence. Additionally, the program introduces simple technologies for financial management and marketing business products, with the goal of expanding market reach for local products. By improving economic literacy and introducing technology, it is hoped that the people of Hukurila Village will be able to manage their finances and businesses more wisely, reduce dependence on external aid, and create sustainable economic independence. This program is expected to serve as a model for economic empowerment in other remote villages, promoting well-being through an inclusive and technology-based approach to economic education.

Efrida Pima Sari Tambunan; Soraya Saputri; Rika Rahmawati Situmorang; Syahnur Fadillah Azmi; Mahfuza Delila Harahap +1 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to increase the ability and creativity of the people of Situnggaling Village, Brand District, Karo Regency, in utilizing the potential of the surrounding nature in the form of telang flowers (Clitoria ternatea L.) through training in making simple syrup products. This training was attended by 34 participants consisting of housewives and village teenagers. The implementation method includes socialization of the benefits of telang flowers, syrup making demonstrations, as well as technical assistance in packaging and marketing strategies. Participants were also given an understanding of hygiene standards, the right dosage of ingredients, natural dyeing techniques, and product storage procedures to have a longer shelf life. In addition to the production aspect, this activity also discussed the economic potential of telang flower syrup products as a commodity for MSMEs, including the calculation of production costs and marketing opportunities through social media. The results showed a significant increase in participants' knowledge about the economic value and health benefits of telang flowers, as well as their ability to produce syrup independently. This activity is expected to be the first step in empowering the local potential-based economy and encouraging the formation of new sustainable home businesses in Situnggaling Village.

Saputra, Wisnu Adi; Wahyu K, Brahma; Harianto, Kukuh

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to determine the effect of service quality (X1), electronic word of mouth (e-WOM) (X2), and consumer experience (X3) on purchasing decisions (Y) among consumers of Facebook Marketplace in Kediri. This research is a quantitative study processed using statistical methods. The data collection techniques used were primary and secondary data. The sampling technique employed was incidental sampling, with a total sample of 96 respondents. The research data were obtained through questionnaires, literature studies, and documentation. The analytical techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination test. The results of the multiple linear regression analysis yielded the equation:Y = 5.686 + 0.191X1 + 0.242X2 + 0.425X3 + e. The t-test results showed that the service quality variable obtained a t-value of 2.215 with a significance level of 0.029, the e-WOM variable obtained a t-value of 2.072 with a significance level of 0.041, and the consumer experience variable obtained a t-value of 4.557 with a significance level of 0.000. The F-test results showed an F-value of 39.217 with a significance level of 0.000. Based on these results, it can be concluded that there is a partial effect of service quality on purchasing decisions, e-WOM on purchasing decisions, and consumer experience on purchasing decisions. Moreover, there is a simultaneous influence of service quality, e-WOM, and consumer experience on purchasing decisions.

Nana Patria, Agustinus Sungsang; Tigo Mindiastiwi; Puji Setya Sunarka; Aristo Gilang Saputra; Arjuna Muttho’an +3 more

Jurnal Suara Pengabdian 45 2025 LPPM Universitas 17 Agustus 1945 Semarang

Bangunan gedung hijau merupakan salah satu pendekatan dalam sektor konstruksi yang menekankan efisiensi energi, konservasi sumber daya, dan pengurangan dampak lingkungan. Namun, pemahaman terhadap konsep bangunan hijau di kalangan masyarakat konstruksi masih relatif rendah. Program ini bertujuan untuk memberdayakan 25 tukang bangunan dan 25 pengrajin batu bata di Penggaron Kidul dari tiga aspek utama: aspek produksi, aspek manajemen, dan aspek pemasaran. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan partisipatif.  Hasil program menunjukkan bahwa kelompok tukang bangunan mengalami peningkatan kualitas produk 88%, peningkatan pembuatan bisnis plan 80%, peningkatan merancang strategi pemasaran 84%, 5 inovasi produk konstruksi hijau, dan 8 teknologi diterapkan, sedangkan kelompok pengrajin bata mengalami peningkatan diversitas produk 91%, peningkatan kemampuan pembukuan usaha 86%, peningkatan target pasar 82%, 5 inovasi bata hijau, dan 7 teknologi diterapkan.

Agnesia Novalinda Ramadhani; Taufiqurrahman Widyo Budi Saputra; Mashita Fahmi Wardhani

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In January 2025, automatic motorcycles recorded a fantastic market share of 93.75% of total sales. This figure confirms Indonesian consumers' preference for the practicality and comfort offered by automatic motorcycles. This trend shows a shift in consumer interest, with consumers now preferring automatic motorcycles for their daily mobility needs over manual motorcycles. The purchase decision is a stage in the decision-making process until the consumer actually buys the product. Based on the background of the research through interviews, the researcher found that sales of Honda Beat motorcycles at the Taruna Adi Prima branch in Pati city fluctuated annually. Based on this background, the researcher was interested in determining the influence of price, product quality, and brand image on purchasing decisions. The number of respondents was 100 who had purchased Honda Beat motorcycles at the Taruna Adi Prima branch in Pati City, which became the sample for this quantitative study. Based on the research results, the price variable did not have an influence on purchasing decisions, but product quality had a positive and significant influence, and brand image also had a positive and significant influence with a significance value (sig) of 0.000 < 0.05.