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The issue of plastic waste has become a global environmental challenge, with Indonesia being one of the largest contributors. This study aims to analyze the business opportunity of eco-friendly custom tote bags as an innovative solution to reduce plastic waste in society. The research adopts the Business Model Canvas (BMC) framework to design strategies for a business that encompasses nine key elements. Findings reveal that custom tote bags made from eco-friendly materials such as muslin and canvas offer added value through personalized designs, effective digital marketing, and market segmentation targeting environmentally conscious youth. This study provides guidance for entrepreneurs to capitalize on the market potential of eco-friendly products and suggests optimizing social media for marketing efforts.

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.

The development of digital technology has transformed how companies present themselves online, with company profile and portfolio websites becoming crucial tools in building image and credibility in the digital market. This research aims to identify business opportunities in the website development industry, particularly for small and medium enterprises (SMEs), using NestLink as a case study. Utilizing the Business Model Canvas (BMC) method, the research analyzes the business model components of NestLink in providing website development services.The research results show that NestLink offers customized website solutions, including company profile website creation, ready-to-use templates, and portfolio websites. Distribution channels include social media, official websites, and digital advertising. The main strategy focuses on responsive design, good user experience, and flexible templates. The primary revenue comes from website development services and template sales.    

Inhiven Design is a company that combines graphic design with interior design to provide creative and integrated solutions in various fields such as housing, offices, and commercial. The author's purpose in conducting this study is to analyze the history of the early formation of Inhiven Design? Then what are the problems faced during the establishment of Inhiven Design? And how does Inhiven Design optimize sales in its marketing? The method used in this study is qualitative observation with primary data collection through direct interviews. This study examines the development of Inhiven Design, including the company profile, history of its establishment, and marketing and management strategies implemented. Data were collected through qualitative observation and direct interviews with team members to understand the marketing strategy carried out by Inhiven Design by applying contemporary trends in interior design. The results of the analysis show that the success of Inhiven Design depends not only on technical skills and creativity, but also on the ability to adapt to market changes and maintain good relationships with customers and business partners.

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This research aims to explore and develop the local potential in Lelamase Village to improve the creative economy of the local community. Through a community empowerment approach, this research identifies various potential natural resources and local skills that can be used to create creative products of economic value. Empowerment activities include training, business assistance, and marketing facilitation to encourage the community to produce superior products in accordance with market demand. The results of the study show that through the optimization of local potential and collaboration between communities, there is an increase in income and business skills among the residents of Lelamase. With a sustainable strategy, this empowerment effort is expected to become a model for creative economy development that is able to strengthen economic independence and improve the standard of living of the community in Lelamase Village..

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This community service program is designed to help MSMEs in Kedung Waringin Village utilize TikTok as a creative marketing medium. A total of 22 business actors participated in the training which included theory and practice, including understanding the TikTok algorithm, creating video content, and using features such as hashtags and TikTok Shop. The results of the training showed a significant increase. Before the training, 60% of participants did not understand digital marketing, but this figure increased to 85% after the training. In addition, 90% of participants felt that the training was relevant to their business needs, and 60% of them recorded an increase in sales of up to 30% after implementing the strategies taught. This activity provides direct benefits by improving participants' skills in digital marketing and building their confidence to use technology independently. This program shows the success of a practice-based approach and can be a model for MSME empowerment that can be applied in other areas

The purpose of this study is to show how much green finance—which includes investments in renewable energy, sustainable infrastructure, green technology, social investment, and green bonds—can help a sample of Iraqi bank employees achieve sustainable financial performance, including accounting, marketing, and comprehensive performance. The research problem was that the banking system and the government must work together effectively to provide the required financial tools, such as low-cost bank loans and exemptions from environmental taxes, in order to achieve sustainable financial performance and make the shift to a green economy. By examining the connection between these factors, two primary hypotheses were created to gauge the degree of influence and linkage. The primary instrument for gathering information pertaining to the field component of the study was the questionnaire form. There were 179 people in the sample. The study included a variety of statistical techniques, including standard deviations, arithmetic averages, and structural equation modeling with the aid of statistical tools (spss.var.29, amos.var.26). The most significant of the conclusions drawn was that green financing has a morally beneficial effect on sustainable financial performance.

The Suzuki XL7 is one of the car models produced by PT Suzuki Indomobil Sales (SIS) in Indonesia. Since its launch in 2020, the car has undergone significant development, especially with the introduction of a hybrid variant in 2023. This article aims to analyze the import and export phenomenon of the Suzuki XL7 from 2019 to 2024, as well as the challenges faced in the process. Through an in-depth literature review, this research will explore the various variables that influence the success of the Suzuki XL7 in the domestic and international markets. The research method used is literature analysis, which involves collecting data from various reliable sources. The discussion will cover market analysis, marketing strategies, as well as case studies related to challenges and solutions in the face of global competition. The conclusion of this research will provide a comprehensive overview of the Suzuki XL7's position in the Indonesian and global automotive industry.

Local food-based Entrepreneurship Training will be one of the important things for the community in utilizing products. However, there are several major problems in the Production sector such as the continuity of local food products not being available at all times because the community does not utilize raw products to be processed into new products that have added value. In addition, there are problems in the managerial and marketing fields. The problems in the managerial field are lack of planning, organization, lack of organization, lack of directors in the division of work in groups and lack of supervision. In the marketing field, there are still problems in promoting and selling products where in addition the products have not been accepted by the Community. The method of implementing Community Service activities from the UNIMOR Research and Community Service Institute (LPPM) provides solutions in answering the problems that exist in the Kasih Setia Women Farmers group. The method of implementing the activities in question is by identifying problems using the Participatory Rural Appraisal (PRA) model. The results achieved are that Farmers gain Knowledge in the Empowerment Program through Entrepreneurship Training activities by changing Purple Sweet Potato and Yellow Pumpkin materials into pumpkin sticks and purple sweet potato sticks so that they have added value to the product. There are several suggestions that need to be considered in empowering the Kasih Setia Farmer group, namely that Farmer Empowerment activities must continue to be encouraged in other villages or in the village with an empowerment model in the form of other processed foods to increase farmers' knowledge in processing local products into new products so that the added value of the product becomes higher to penetrate the market.    

The creative sector in Indonesia has great potential for economic growth, but many Micro, Small, and Medium Enterprises (MSMEs) face challenges in adopting product innovation for international expansion. This study aims to analyse the role of product innovation, marketing strategy, and collaboration with creative industries in supporting the international expansion of MSMEs. The method used is Structural Equation Modeling (SEM) analysis with AMOS, involving 600 registered MSMEs in the creative sector. The results showed that product innovation, effective marketing strategies, and collaboration have a significant influence on the ability of MSMEs to enter the global market. The findings imply that an increased focus on innovation and the development of adaptive marketing strategies, as well as building strong collaboration with stakeholders, are critical to the successful international expansion of MSMEs in Indonesia.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.

This research aims to analyze the business model canvas on traditional Indonesian pastry and beverage products, focusing on understanding the elements that make up an effective and sustainable business model. This research uses a qualitative approach by identifying nine key components in the Business Model Canvas, namely customer segmentation, value proposition, distribution channels, customer relationships, key resources, key activities, key partners, cost structure, and revenue streams. The main focus is on utilizing the uniqueness of traditional cake and beverage products that reflect the richness of Indonesian culture, as well as the challenges in maintaining competitiveness in the modern market. The results show that the value proposition of traditional Indonesian products, such as authentic flavors and natural ingredients, is the main attraction for consumers. However, distribution and marketing channels remain a challenge, given the lack of digital market penetration and understanding of technology-based marketing. In addition, the cost structure and revenue streams show potential for efficiency improvements through product innovation and strategic partnerships with small and medium-sized enterprises. This research provides important insights for culinary entrepreneurs to design more adaptive and sustainability-oriented business strategies in an increasingly competitive market.

This study aims to analyze the influence of personal selling, innovation capacity, and distribution effectiveness on the marketing performance of MSMEs, as well as the role of moderating the competitive environment. This study uses the Structural Equation Modeling (SEM) approach with 387 MSME respondents in Indonesia. The results showed that personal selling and innovation capacity had a positive and significant influence on marketing performance, while distribution effectiveness did not show a significant influence. The competitive environment plays a significant moderating variable on the influence of innovation capacity but does not moderate the relationship between personal selling and distribution and marketing performance. These findings indicate that to improve marketing performance, MSMEs need to focus on personal selling strategies and product innovation, especially in markets with a high level of competition. This research also provides recommendations for MSMEs to improve their distribution strategies and better adapt to the development of marketing technology.

This community service program aims to increase the use of abundant milk from dairy cows in Sereng Hamlet, Kemiri Village, Puspo District, Pasuruan Regency, through training in making sucked pudding or pudot. The local community, which previously only sold raw milk to collectors with low economic value, is trained to process milk into value-added products that are more attractive to consumers using direct practical methods to facilitate community understanding and skills at every stage, starting from socialization, training theoretically, hands-on practice, to digital marketing. The results of the activity showed that participants not only mastered the technique of processing pudot with various flavors, but also utilized digital platforms to reach a wider market. Apart from improving technical and economic skills, this program motivates communities to innovate and be independent in managing local products. With ongoing support and evaluation, it is hoped that the people of Sereng Hamlet can create new, sustainable business opportunities and strengthen the village economy through diversifying dairy products. This program is expected to become a model for rural economic development that can significantly improve the quality of life of local communities

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.

CV Mitra Mulia Gamping Merupakan distributor resmi yang mendistribusikan produk danone yang terdiri dari air minum dalam kemasan (AMDK) dengan AQUA. CV Mitrs Mulia Gamping didiriksn pada tahun 2006, CV Mitra Mulia Gampirng memiliki target penjualan galon sejumlah 130,000 galon pada bulan Januari dan target Aqua kardus sejumlah 104,000 pada bulan Januari, jumlah target galon setiap harinya yaitu sejumlah 5.000 galon dan jumlah target harian untuk Aqua karton sejumlah 4.000 karton, pada bagian sales marketing yang berjumlah 10 orang dimana 8 orang pada bagian sales retail memiliki jumlah target yang sama sejumlah 375 galon pada setiap harinya dan terdapat 2 orang pada bagian sels Pareto dengan target penjualan sejumlah 1000 galon pada setiap harinya. Namun pada bulan Januari 2024 perusahaan ini mengalami penurunan penjualan khususnya pada penjualan Aqua galon, pada bulan januari perusahaan ini hanya mampu menjual 80.000 galon Aqua sedangkan target penjualan galon sebesar 130.000 galon yang artinya hanya mendapatkan 70% penjualan, sedangkan penjualan pada Aqua kardus sebesar 100.000 kardus. Tujuan dari penelitian ini antara lain untuk mengetahui factor dan atribut mana yang mempengaruhi tingkat kepuasan pelanggan dengan melakukan pengolahan menggunakan metode Kano Model. Berdasarkan dari penelitian ini greade M dimana apabila kinerja atribut ini rendah maka kepuasan pelanggan akan sangat menurun, atribut yang masuk pada kategori tersebut yakni P2(Apakah promo produk selalu disampaikan), P4(Bagaimana respon sales apabila toko melakukan order diluar rute kunjungan), P10(Apakah pengirim selalu meminta imbalan saat proses pengiriman), P15(Apakah produk competitor lebih menarik dibandingkan dari Aqua).