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This study aims to analyze the struggle of the main character in achieving superiority in the novel Adiba by Mairisa Elvia. This struggle is rooted in the feelings of inferiority experienced by the main character since childhood. Through the individual psychology approach of Alfred Adler and qualitative descriptive methods, this research reveals the forms of the character's struggle in responding to traumatic experiences, social pressures, and inner conflicts that affect the direction of her life. Data were collected from quotes of narration, dialogue, or actions of the characters in the novel that reflect the effort to overcome feelings of helplessness and achieve meaningful life goals. Data collection techniques were conducted through careful reading and systematic note-taking of relevant parts of the text. The data were analyzed using content analysis to unveil the meanings behind actions, dialogues, and narratives related to the dynamics of the character's struggle. The research results show that the struggle towards superiority is demonstrated through hard work, a never-give-up attitude, and a drive to be beneficial to others. The main character not only struggles to overcome personal weaknesses but also shows a transformation of personality through constructive and social achievements. This process reflects an individual's journey in shaping a lifestyle and ultimate goals as compensation for the feelings of inferiority they once experienced. This study concludes that the psychological aspects in literary works can provide a deeper understanding of the motivations and personality dynamics of the characters, as well as enrich literary analysis with an interdisciplinary approach.

This study explores the role of halal certificates in increasing consumer confidence in food industry products in Indonesia. In a Muslim society and a global market that is increasingly aware of religious ethics and values, halal certificates are not only proof of halalness, but also serve as a signal of quality, safety and integrity of the producer. This research uses a qualitative approach through a literature study, by reviewing scientific articles, books, official reports, and relevant documents related to halal and consumer behavior. The results of the analysis show that halal certificates have three main roles: (1) as a credibility signal to reduce information asymmetry between producers and consumers; (2) as an instrument to reduce risk perceptions of ingredients, processes, and production ethics; and (3) as a brand communication medium that builds emotional attachment and social value. Consumers, especially millennials and Gen Z, demand halalness accompanied by transparency and education in the certification process. Halal certificates also strengthen product competitiveness in the global market, reflecting a religious lifestyle while being modern and sustainable. Therefore, industry players need to make halal certification a comprehensive brand strategy, while regulators such as BPJPH must continue to improve the transparency and effectiveness of the system.

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.

This study aims to analyze the influence of digital transformation and lifestyle on saving decisions, with user satisfaction as a mediating variable among users of the KB Star application in Jember Regency. Digital transformation enables financial institutions to offer efficient, fast, and integrated services, while lifestyle reflects customer preferences and behaviors that also shape financial decisions. KB Star, as a digital banking platform by KB Bank, has experienced a significant increase in users; however, not all customers utilize its features to the fullest. This research adopts a quantitative approach using explanatory research methods. Data were collected through questionnaires distributed to 200 respondents who were active users of KB Star. The results indicate that digital transformation and lifestyle significantly influence user satisfaction, and that satisfaction acts as a mediating factor in influencing savings decisions. This study provides implications for the development of digital services oriented toward customer satisfaction and lifestyle needs as a strategy to enhance loyalty and financial decision-making in the digital era.

This study examines the role of government in the social startup ecosystem in Indonesia, focusing on fiscal incentives and barriers. The rapid growth of startups has changed lifestyles, but many social startups face challenges due to inadequate government support and fiscal policies. This study uses a qualitative approach, analyzing secondary data from government documents and academic literature. Findings show that fiscal incentives, such as tax breaks, significantly increase operational capacity and innovation among social startups. However, complex regulations and high tax burdens remain substantial barriers. This study recommends policy reforms to create an enabling environment for social startups, contributing to inclusive and sustainable economic development.  

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

This photographic work showcases the everyday expriences of the punk youth community in Glugur Dara I Subdistrict, East Medan District, by employing a human interest documentation approach. The photography’s subject and main focus was the punk community, drawn from the author’s daily life in Medan City, where street musicians frequently perform at traffic intersections. The writer became interested in a set of entertainers whose looks and traits were remarkably unique—they belong to the Glugur punk community. These punk youths generally work as street performers and showcase their preferred lifestyle through punk clothing and adornments. The goal of this work is to artistically depict the symbols, attire, and identity of the punk community from a humanistic visual angle. The creative process consists of three main stages: pre-production, production, and post-production. The outcome of this project is a series of twelve photographic pieces under various titles, each capturing the punk community’s everyday life filled with freedom of expression, solidarity, and creative endeavors—highlighting their subcultural identity within an urban context.

Uric acid is the final product of purine metabolism, which can increase due to high purine intake or impaired renal excretion. Accumulation of uric acid in the body is at risk of causing joint inflammation and other metabolic disorders. Early detection and dietary education are strategic steps to prevent complications of hyperuricemia. This activity uses the Plan-Do-Check-Act (PDCA) approach by examining uric acid levels using POCT and education on managing purine consumption. The examination was carried out on 62 adult participants. Educational leaflets were delivered directly and individually to each participant. All participants had uric acid levels in the normal range (median 4.2 mg/dL), with the lowest value of 3.5 mg/dL and the highest 6.5 mg/dL. Most participants were women and were in the middle to elderly age group. Although no cases of hyperuricemia were identified, preventive education remains essential to maintain uric acid levels within optimal ranges and reduce future metabolic risks. Lifestyle interventions focusing on diet and hydration are critical for sustainable uric acid control and long-term health outcomes.   Keywords: Uric Acid, Purine, Hyperuricemia, Diet, Nutrition Education

Consumption of sweetened beverages contributes to increased blood glucose levels that lead to the risk of pre-diabetes and type II diabetes mellitus. Fasting blood sugar examination is an early screening tool to detect hidden metabolic disorders and educate the public about the importance of controlling sugar consumption. The examination was conducted through capillary blood sampling and point-of-care testing (POCT) analysis of 91 adult participants. Education was delivered in the form of a leaflet emphasizing the impact of sweetened beverage consumption on glucose regulation and the risk of insulin resistance. The results were classified into three categories: normal, pre-diabetes, and diabetes. The majority of participants (86.8%) were in the normoglycemic category. As many as 9.9% were classified as pre-diabetes and 3.3% were in the diabetes category. The average fasting blood sugar of the participants was 89.5 ± 20.1 mg/dL. These results emphasize the need for counseling regarding limiting the consumption of sweetened beverages to maintain stable blood glucose. Fasting blood sugar examination accompanied by education about sweetened beverages contributes to early detection of the risk of glucose disorders. Interventions based on examination results have the potential to increase awareness of fluid consumption patterns and encourage healthier lifestyle changes.   Keywords: Fasting Blood Sugar, Sugary Drinks, Pre-Diabetes, Type II Diabetes Mellitus, Nutrition Education

J-Pop music has become an important part of students’ lifestyles and plays a role in influencing their mood and learning productivity. This study employed a descriptive quantitative method by distributing an online questionnaire to 194 students who regularly listen to J-Pop while studying. Results showed that 69.8% of respondents felt their mood improved before studying when listening to this music, and 40.2% reported completing tasks more quickly. These findings indicate that J-Pop can serve as a positive stimulus to enhance motivation and focus during academic activities. However, its effects are subjective and highly dependent on individual preferences and study habits. Therefore, J-Pop has the potential to be part of an effective learning strategy if adapted to students’ personal characteristics and contexts. This study emphasizes the importance of considering psychological aspects when utilizing music as a learning aid to support students’ academic performance.  

Central obesity in women of reproductive age can have a negative impact on their health and is associated with the occurrence of metabolic diseases. This study aims to determine the factors associated with central obesity in women aged 15-49 years in Indonesia in 2023 using 2023 SKI data with a cross-sectional study design. The study sample was 213,309 women of reproductive age obtained using the linear systematic sampling technique. Data analysis was carried out up to multivariate analysis using the Cox Regression test. The results showed that the prevalence of central obesity in women of reproductive age was 49.11%. Age [PR = 1.96 (95% CI: 1.93 - 2.00)], occupation [PR = 1.20 (95% CI: 1.19 - 1.22)], and place of residence [PR = 1.08 (95% CI: 1.07 - 1.10)] were found to be associated with an increased risk of central obesity. Meanwhile, education level [PR = 0.97 (95% CI: 0.95 – 0.98)], physical activity [PR = 0.93 (95% CI: 0.91 – 0.94)], and emotional mental disorders [PR = 0.75 (95% CI: 0.70 – 0.80)] were found to be protective factors against central obesity. The most dominant factor with the occurrence of central obesity is age. Therefore, it is important for WUS to be aware of the risk of central obesity and implement appropriate preventive measures. Preventive efforts can be done by maintaining hormonal balance and body metabolism through a healthy lifestyle, as well as undergoing regular health checks.

Breast cancer is a highly prevalent disease and the leading cause of death in women worldwide. The determinants of breast cancer are multifactorial, including genetic, hormonal, environmental, and lifestyle factors. Breast cancer remains one of the significant global health challenges, with a growing burden of disease in both developed and developing countries. Based on recent data, it accounts for about 25% of all cancer cases in women worldwide (Sung et al., 2021). In Indonesia, breast cancer ranks first in cancer prevalence with an incidence rate of 42.1 per 100,000 population (MOH RI, 2022). This phenomenon requires a comprehensive understanding of the various determinant factors that play a role in the pathogenesis of this disease. The aim of this study was to analyze the determinant factors of breast cancer through Systematic Literature Review (SLR) of 8 national google schollar journals and 7 international pubmed journals.

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

Menopause is a natural phase in a woman's life marked by the permanent cessation of the menstrual cycle, usually occurring at the age of 45-55 years. This period is often accompanied by various physical and psychological changes that can interfere with the quality of life. Education about healthy lifestyles is very important to help menopausal women manage symptoms and prevent long-term health complications. This community service activity aims to provide health education related to healthy lifestyles to menopausal women in Simpursia Village, Wajo Regency. In the menopause phase, decreased estrogen and progesterone hormones can cause various psychological symptoms such as fear of getting old, being unattractive, difficulty sleeping, getting angry easily, being very emotional, feeling depressed and sad for no apparent reason, fear of losing a husband. If left untreated, this condition can cause the elderly to experience anxiety and depression which will affect the quality of life. The methods used are counseling, interactive discussions, The results of the activity showed an increase in participants' understanding of the importance of balanced nutrition, physical activity, stress management, and routine health checks. Health education has been proven effective in increasing awareness and healthy living behavior in menopausal women.

This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.

This study aimed to analyze the influence of a mental health education intervention on the knowledge and attitudes of student organization members at the Faculty of Agriculture, Universitas Siliwangi. The intervention, which included educational sessions and group discussions, was conducted on 22 April 2025 and involved 15 student participants from two student organizations. A pre-test and post-test were administered to measure changes in knowledge and attitudes. The Wilcoxon test showed a significant improvement (p = 0.022) in knowledge scores after the intervention. Attitudes also shifted positively, particularly in aspects of peer support, stress awareness, and healthy lifestyles. The findings indicate that community-based interventions in student organizations can effectively promote mental health literacy and supportive behaviors. The program is recommended for continuation and expansion to sustain its benefit

The development of the role and position of the Tunggu Tubang child in the Mayorat inheritance system in the Semende customary law community in Muara Enim Regency, South Sumatra, this is influenced by factors such as education, migration, lifestyle changes, and religion such as working outside the village and hiring people to manage agricultural land, without violating customary provisions that are oral and inherited from generation to generation. The responsibility of the Tunggu Tubang children in resolving inheritance disputes in the majority inheritance system in the Semende indigenous people involves an important role in providing an understanding of the provisions of the Semende customary inheritance to the members of the Tunggu Tubang family, responsible for conducting deliberations with Payung Meraje in order to reach an absolute and binding decision.

This study aims to analyze the spending patterns of students at the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU), and to examine the implementation of personal financial planning in their daily lives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with 40 students from various departments and semesters, selected purposively. The findings indicate that most students have high expenditures on consumption needs such as food and internet access, as well as lifestyle expenses like online shopping and entertainment. The majority do not regularly prepare a financial budget, rarely record their expenses, and exhibit impulsive spending behavior influenced by social pressure and digital media. Although students possess theoretical knowledge of Islamic economic values, their practical application in financial management remains limited. This study recommends the need for more practical, Islam-based financial literacy programs within the FEBI UINSU environment. Financial training and mentoring programs are considered essential to enhance students' financial awareness and independence.

The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer appeal. This study was conducted using a descriptive qualitative approach. Research data were obtained from the results of observations and digital reviews as well as support from various secondary literature. The results of the study indicate that collaboration with JKT48 is a successful marketing strategy, especially during the Senbatsu Sousenkyo (SSK) event, which increases sales. Chatime's collaboration with JKT48 has proven effective in increasing sales through the launch of an attractive collaboration menu, the creation of exclusive merchandise, and holding events for joint promotions. This influencer marketing strategy has succeeded in utilizing the loyalty of JKT48 fans to encourage purchases of Chatime products. The author suggests that Chatime products need to continue to innovate in creating new flavor variants and unique products to maintain their appeal amidst fierce competition. And continue to conduct market research periodically, to find out the developing trends. And maximize the use of social media for promotion and interaction with consumers, especially JKT48 fans.

Background: Adolescent health plays an important role in the growth and development process. It can improve adolescent health, reduce poverty rates, and help achieve the eight goals of the Millennium Development Goals (MDGs). Problems experienced by adolescents can be physical and psychological problems. Health problems in adolescents can be prevented and detected early. One method for detection is to conduct health screening and methods for prevention through counseling. Screening and counseling are very important in reducing risky behavior, so that it can reduce the morbidity and mortality of adolescents. This community service activity aims to: 1. Increase student awareness of the importance of maintaining physical and mental health. 2. Provide information on how to maintain adolescent health. 3. Encourage students to adopt a healthy lifestyle. Method: socialization about adolescent health at Santa Angela High School Atambua. First by using a pre-test, providing materials and then a post-test. Participants in this socialization were 94 people consisting of 79 adolescent students, 1 principal sister, 14 teachers. Results: Level of Knowledge about adolescent health 99% Good. Conclusion: This activity can provide a significant impact on the scientific knowledge gained by Santa Angela High School students about the importance of adolescent health. Community service can result in students' awareness of the importance of maintaining physical and mental health increasing. Providing information on how to maintain adolescent health. Encouraging students to adopt a healthy lifestyle. Suggestion: The PkM Team collaborates with partners in this case higher education, especially for adolescent health. Monitoring and evaluation of students about adolescent health periodically