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Agro-industry is a strategic sector that supports rural economic growth and food security. Agro-industry, as a strategic sector, often faces challenges in financial management, which have an impact on business stability and sustainability. This research analyzes the financial performance of the Tahu Bulat Putra Mandiri Agroindustry in Ciamis Regency based on liquidity, solvency and profitability ratios. Financial report data for the last three years (2022-2024) was analyzed using the case study method by calculating financial ratios, such as current ratio, quick ratio, debt to asset ratio, debt to equity ratio, return on assets (ROA), and return on equity (ROE). The results show fluctuations in financial performance, where the liquidity ratio is good enough to meet short-term obligations, but solvency reflects high financial risk due to dependence on debt, while profitability experiences a decrease in efficiency in generating profits. This research recommends improving capital structure, increasing operational efficiency, and business diversification to ensure the company's financial sustainability and stability.

This study examines the role of Artificial Intelligence (AI) in marketing strategy through a Systematic Literature Review (SLR) approach. AI has shown a transformative impact by outperforming traditional methods, especially in optimizing big data-based marketing strategies. With the ability to analyze consumer behavior in depth, AI enables businesses to personalize marketing efforts and improve user experiences more efficiently and responsively. However, challenges such as data privacy, high initial investment, and reliance on data quality remain major concerns that must be addressed. This study also evaluates the effectiveness of using AI across marketing channels, which shows significant differences in their impact on business strategy. In addition, the integration of AI-based fitness equipment is considered to have a major contribution in increasing consumer satisfaction while driving online business growth. The results of this study provide valuable insights into the effective implementation of AI, as well as highlight the importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

This research analyzes the factors that influence the success of e-commerce applications in increasing sales in the digital era. With the development of technology and changes in consumer behavior, e-commerce has become one of the main platforms for businesses to reach customers more widely. The main factors analyzed include user experience, transaction security, product quality, customer service, digital marketing strategy and innovation. The research results show that the combination of these factors significantly influences purchasing decisions and customer loyalty. Good user experience, guaranteed data security, and effective marketing strategies are proven to increase sales and consumer trust. This study provides important insights for business people in maximizing the potential for implementing e-commerce in the competitive digital era.

This research examines the perceptions of MSME actors regarding the implementation of MSME tax policies in Indonesia, The aim of the research is to explore in depth the perceptions of MSME actors towards tax policy and identify the factors that influence it. The research method used is qualitative phenomenology, with data collection through in-depth interviews with MSME actors. The research results show a diversity of perceptions, ranging from positive views which see policies as supporting business formalization and opening access to financing facilities, to negative views which see them as an additional burden, especially for businesses with thin margins. Factors that influence perceptions include the level of tax knowledge, business experience, characteristics of the business sector, access to information, and the ability to utilize technology. The research conclusions emphasize the need for a more nuanced and adaptive approach in the formulation and implementation of MSME tax policy. The government needs to consider the diverse characteristics and needs of the MSME sector, increase tax education and outreach, and improve the accessibility of tax information and services. Continuous dialogue between policy makers and MSME actors is needed to develop an effective tax system in increasing state revenues and supporting the growth of the MSME sector.

This study aims to expand the understanding of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) by utilizing social media. In today's digital era, social media has become one of the effective channels for promoting products and services. Adequate knowledge of digital marketing strategies can support MSMEs in increasing their visibility and sales. The method applied in this study is through training and workshops involving digital marketing practitioners. The findings of this study indicate that participants experienced a significant increase in their understanding and application of digital marketing strategies through social media, as well as a positive impact on their business growth.

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

This study aims to explore how customer satisfaction can moderate the relationship between e-word of mouth (e-WOM) and e-commerce repurchase intentions. In today's digital era, e-WOM has become one of the important factors that influence consumer purchasing decisions. The method used surveyed e-commerce customers and analyzed the data using moderation regression. The results show that customer satisfaction is an important factor influencing the positive effect of e-WOM on repurchase intentions. These results provide e-commerce businesses with important knowledge to create effective marketing strategies and improve customer experience. It is hoped that this work will serve as a reference source for further research on the way these variables interact in the context of e-commerce.

This article discusses the importance of ethics, morals and morals in the context of sharia banking in Indonesia. With increasing public awareness of sharia values, sharia banking strives to provide financial services that meet the principles of justice, transparency and social responsibility. Sharia-based business ethics not only require bankers to behave honestly, but also understand the moral norms that govern social and business interactions. Morality rooted in religious and cultural values ​​is a guideline in maintaining the integrity of financial institutions. Meanwhile, morals reflect individual character which is formed through education and experience, which is very important in maintaining the public's reputation and trust in financial institutions. This article also identifies the challenges of implementing ethics and morals in sharia banking, and provides suggestions for increasing the understanding and application of these values ​​among banking professionals. By understanding ethics, morals and manners, it is hoped that more ethical and sustainable business practices can be created so that they can make a positive contribution to society.

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

Building a successful entrepreneur mentality is a crucial step that requires time, experience, and a continuous commitment to learning and development. This mentality includes the ability to adapt to changes, manage risks, and maintain focus on long-term goals. Successful entrepreneurs are not only capable of responding to market changes and dynamic business conditions, but they also possess a flexible attitude and resilience in facing failure. Failure, when faced with a positive mindset, can become a valuable lesson that matures an entrepreneur. In the business world, success is not solely determined by external factors such as capital or networks, but also by perseverance, endurance, and an evolving mindset. Every entrepreneur's journey is unique, but a strong and resilient mentality is a key element in achieving long-term goals. Therefore, entrepreneurs need to continuously sharpen their mental capabilities to remain focused, motivated, and able to withstand various business challenges.

Global phenomena highlight the increasing attention to entrepreneurship as a solution to reduce unemployment and promote sustainable economic growth (SDG 8: Decent Work and Economic Growth). On a local level, vocational high school (SMK) graduates in Indonesia face the challenge of low entrepreneurial intention, which has the potential to exacerbate youth unemployment rates. This study aims to explore entrepreneurship learning strategies and the contribution of teacher behavior in shaping the entrepreneurial intentions of SMK students through a Systematic Literature Review (SLR) approach. The novelty of this research lies in integrating two key elements—innovative learning strategies and teacher behavior as role models—which have been minimally discussed in previous literature. The urgency of this research stems from its contribution to SDG 4 (Quality Education), by strengthening entrepreneurship education as a foundation for developing a competitive workforce. The method employed in this study is a Systematic Literature Review (SLR), which involves collecting and analyzing relevant journal articles using VOSviewer software based on selected keywords. The findings indicate that project-based and collaborative learning approaches enable students to directly experience real-world business challenges, such as developing business ideas and working in teams to solve practical problems. Teacher behavior, serving as both facilitator and motivator, plays a crucial role in encouraging students to dream big, believe in their abilities, and view entrepreneurship as an attractive career path. The implications of this research provide practical insights for educators and policymakers in designing effective entrepreneurship curricula while supporting the SDG agenda, particularly in promoting quality education, decent work, and inclusive economic growth. This study contributes to the reinforcement of sustainable entrepreneurship education in Indonesia.

Global phenomena highlight the increasing attention to entrepreneurship as a solution to reduce unemployment and promote sustainable economic growth (SDG 8: Decent Work and Economic Growth). On a local level, vocational high school (SMK) graduates in Indonesia face the challenge of low entrepreneurial intention, which has the potential to exacerbate youth unemployment rates. This study aims to explore entrepreneurship learning strategies and the contribution of teacher behavior in shaping the entrepreneurial intentions of SMK students through a Systematic Literature Review (SLR) approach. The novelty of this research lies in integrating two key elements—innovative learning strategies and teacher behavior as role models—which have been minimally discussed in previous literature. The urgency of this research stems from its contribution to SDG 4 (Quality Education), by strengthening entrepreneurship education as a foundation for developing a competitive workforce. The method employed in this study is a Systematic Literature Review (SLR), which involves collecting and analyzing relevant journal articles using VOSviewer software based on selected keywords. The findings indicate that project-based and collaborative learning approaches enable students to directly experience real-world business challenges, such as developing business ideas and working in teams to solve practical problems. Teacher behavior, serving as both facilitator and motivator, plays a crucial role in encouraging students to dream big, believe in their abilities, and view entrepreneurship as an attractive career path. The implications of this research provide practical insights for educators and policymakers in designing effective entrepreneurship curricula while supporting the SDG agenda, particularly in promoting quality education, decent work, and inclusive economic growth. This study contributes to the reinforcement of sustainable entrepreneurship education in Indonesia.

This study aims to analyze the influence of marketing strategies and customer trust on purchasing decisions in Shopee-based online shops among students of the Faculty of Islamic Economics and Business, UIN Raden Intan Lampung. The research employs a qualitative method with a literature study approach, collecting data from various relevant literatures, journals, and documents. The findings reveal that effective marketing strategies, such as discount promotions, loyalty programs, and influencer engagement, significantly affect purchasing decisions. Moreover, customer trust, which is built on transaction security, product quality, and customer reviews, plays a crucial role in enhancing purchasing decisions. The study concludes that the collaboration between innovative marketing strategies and customer trust is essential for creating an optimal online shopping experience.

The Workshop program for training in making soap from used cooking oil is one of the work programs of the Regular Community Service Program (KKN) 83 UIN Walisongo Semarang Post 16 which was carried out with the mothers of Jawisari Village at the Jawisari Village Hall, Limbangan District, Kendal Regency. This workshop program was motivated by the fact that many people still use used cooking oil repeatedly so that it can endanger their health and there are still those who dispose of used cooking oil carelessly so that it can cause environmental pollution. This work program aims to provide an understanding to the community about the negative impacts of used cooking oil waste on the environment and health, introduce the application of science and technology through training in processing used cooking oil waste, and provide training and assistance to control environmental pollution by providing education and training to local residents on how to process used cooking oil waste into liquid soap. This training workshop activity was carried out in three main stages, namely counseling, practicing making liquid soap, and evaluation. The results of this program show that the training workshop activities were successful and well-run where participants were able to understand the basic techniques of making liquid soap and gain direct experience in practice, the mothers who participated were also very enthusiastic and actively participated and felt happy to be able to learn to change used cooking oil waste into liquid soap products that are useful for everyday life. Making liquid soap from used cooking oil is an innovation that is not only useful for reducing waste oil that pollutes the environment, but also provides economic and social benefits for the community because it can open up business opportunities and support the local economy. Therefore, as a sustainable step, it is necessary to provide education to the community about the importance of recycling used cooking oil and improving technology in the production of liquid soap to be more efficient and environmentally friendly

The Workshop program for training in making soap from used cooking oil is one of the work programs of the Regular Community Service Program (KKN) 83 UIN Walisongo Semarang Post 16 which was carried out with the mothers of Jawisari Village at the Jawisari Village Hall, Limbangan District, Kendal Regency. This workshop program was motivated by the fact that many people still use used cooking oil repeatedly so that it can endanger their health and there are still those who dispose of used cooking oil carelessly so that it can cause environmental pollution. This work program aims to provide an understanding to the community about the negative impacts of used cooking oil waste on the environment and health, introduce the application of science and technology through training in processing used cooking oil waste, and provide training and assistance to control environmental pollution by providing education and training to local residents on how to process used cooking oil waste into liquid soap. This training workshop activity was carried out in three main stages, namely counseling, practicing making liquid soap, and evaluation. The results of this program show that the training workshop activities were successful and well-run where participants were able to understand the basic techniques of making liquid soap and gain direct experience in practice, the mothers who participated were also very enthusiastic and actively participated and felt happy to be able to learn to change used cooking oil waste into liquid soap products that are useful for everyday life. Making liquid soap from used cooking oil is an innovation that is not only useful for reducing waste oil that pollutes the environment, but also provides economic and social benefits for the community because it can open up business opportunities and support the local economy. Therefore, as a sustainable step, it is necessary to provide education to the community about the importance of recycling used cooking oil and improving technology in the production of liquid soap to be more efficient and environmentally friendly

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.

This community service activity is an assistance that is packaged in the form of counselling. The activity focused on sharing experiences with residents of Kesongo Village, Tuntang District, Semarang Regency. The activity was held at the Kesongo Village Hall with the object of the community who are members of the catfish farming group. Participants who participated in this programme were initially targeted at 50 people from residents who have been involved in or have not been in the catfish farming business. There were about 35 participants or about 70% of the planned participants. The socialisation of this catfish farming mentoring training needs to be conveyed to the community at large. The more people who are involved in catfish cultivation, the more they will understand the importance of having a side business. In addition to the technical material presented related to catfish cultivation, business governance in the form of community-based groups and cooperatives was also delivered. Suggestions that can be given for this activity include that Kesongo Village residents continue to maintain a positive business climate in the catfish farming group.  The abundant freshwater around Rawa Pening should be further enhanced. The more successful small home-based businesses will further improve the welfare of the community.

The development of digital technology has transformed how companies present themselves online, with company profile and portfolio websites becoming crucial tools in building image and credibility in the digital market. This research aims to identify business opportunities in the website development industry, particularly for small and medium enterprises (SMEs), using NestLink as a case study. Utilizing the Business Model Canvas (BMC) method, the research analyzes the business model components of NestLink in providing website development services.The research results show that NestLink offers customized website solutions, including company profile website creation, ready-to-use templates, and portfolio websites. Distribution channels include social media, official websites, and digital advertising. The main strategy focuses on responsive design, good user experience, and flexible templates. The primary revenue comes from website development services and template sales.    

Surya Mobil is an MSME in the service and automotive sector in Batam City that was established in 2000. MSMEs experience problems related to inefficient manual financial recording, recording errors, and inaccurate data. The main objective of the service is to help digitize MSME financial recordings with spreadsheets. Data collection is carried out using the interview method with the owner, as well as observation and documentation of the location and operational activities of Surya Mobil. Activities produce general, purchase, and sales journals for data entry. In addition, there are automated ledgers and financial reports that can be accessed in real-time. The post-implementation impact received positive feedback from the owner so that it can help businesses achieve efficiency in the financial recording process.