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The rapid growth of the beauty industry, particularly in Indonesia, has created a potential market for entrepreneurs while simultaneously intensifying business competition. Aligned with the development of the internet and information technology, companies are encouraged to leverage these advances through advertising on social media, including platforms such as TikTok. One local cosmetic brand that utilizes TikTok for product promotion is Dear Me Beauty. This phenomenon has led to a study that examines the mediating role of brand awareness in the relationship between advertising appeal and purchase intention. The purpose of this research is to analyze the influence of advertising appeal and brand awareness on the purchase intention of Dear Me Beauty’s cosmetic products, and to investigate the mediating role of brand awareness in that relationship. This study was conducted in Denpasar City with a sample size of 100 respondents using a non-probability sampling method and purposive sampling technique. The analysis techniques employed include descriptive analysis and inferential analysis, specifically path analysis and the Sobel test. The results show that advertising appeal has a positive and significant effect on purchase intention; advertising appeal has a positive and significant effect on brand awareness; brand awareness positively and significantly influences purchase intention; and brand awareness mediates the effect of advertising appeal on purchase intention for Dear Me Beauty products.

This study aims to examine the influence of TikTok usage on youth voter participation among Generation Z in the 2024 Presidential Election in Kupang City. TikTok, as one of the most popular social media platforms among young people, serves as a medium for spreading political information, forming political identity, and mobilizing political participation. Using a quantitative approach with a survey method involving 396 respondents, the data were analyzed using multiple linear regression. The results indicate that engagement with political content, political identity formation, and political mobilization through TikTok significantly influence youth voter participation. These findings affirm the strategic role of social media in enhancing political awareness and engagement among the younger generation.

This study aims to evaluate user sentiment toward the Liputan6.com application available on the Google Play Store. In the digital era, user reviews serve as a significant indicator in assessing the quality of an application. However, the inconsistency between rating scores and review content renders manual analysis less objective. To address this issue, a machine learning approach was adopted by comparing two algorithms, namely Support Vector Machine (SVM) and Naïve Bayes (NB). A total of 2,500 reviews were collected through a web scraping process and automatically labeled based on the rating (positive if ≥ 3, negative if < 3). The data preprocessing stages included cleaning, case folding, tokenizing, stopword removal, and token filtering. Subsequently, word weighting was carried out using the TF-IDF method, followed by classification using 10-Fold Cross Validation in RapidMiner. The evaluation results indicate that, in the positive class, NB demonstrated superior precision (89.47%), whereas SVM achieved higher recall (98.94%) and F1-score (90.96%). In the negative class, SVM performed better in terms of precision (66.15%), while NB attained higher recall (65.65%) and F1-score (36.34%). Further evaluation based on AUC and accuracy positioned SVM in the good category (AUC 0.842; accuracy 83.82%), while NB was categorized as fail (AUC 0.505; accuracy 60.87%). Overall, SVM is considered to be more effective than NB.

Entrepreneurship try to reach welfare economy of citizen constitute a responsibility of church's institution in creating a better life. Covid 19 Pandemic has given impact in economic bussiness where the strategy used by UMKM actors in agrobussiness to increase and mantain their income. The success of UMKM can bring Economic Improvement. Reseach method is qualitative descriptive with research instruments such as indepth interview, observation, and documentation. the result of shows (a) a couple of obstacles such as nature obstacle, human obstacle, and economic obstacle (capital). the word of the Lord regarding entrepreneurship i.e about trust to the blessing source, about running the daily bussiness, about sugestion to do online selling, etc. marketing be utilized such as wrapping, online opportunity, announcement utilization, online shop shopee, application whatsapp, (d) process open new branch (e) selling in facebook application (f) joining bazar (g) inspiration from the shepherd with online selling such as facebook, Tiktok, Go Food, Shopee, and grab (h) door to door selling (i) about customer. Solution and testimony divided into: spiritual solution and bodily solution. Testimony: The Lord bless with house and blessing for the children of the Lord; blessing buying rice with uncoincidently found in the street. The Lord bless therefore still able to harvest, be multiplied in harvest's result and the Lord send the buyers.

Tourism is an important sector for the economy, where Sam Ratulangi International Airport Manado acts as the main connectivity hub connecting domestic and international tourists. In 2024, the number of foreign tourist visits through this airport was recorded at 45,884 people, a decrease of 49.3% compared to the previous year according to BPS data, while domestic tourist visits actually increased significantly to 743,948 people. This phenomenon shows the great potential for tourism in Manado, but also challenges related to fluctuations in the number of tourists, especially from abroad. This study aims to determine the effect of flight ticket prices on tourist interest in using air transportation services in Manado, North Sulawesi in using air transportation services, and to measure how much influence flight ticket prices have on the interest of tourists in Manado, North Sulawesi in using air transportation services. This study uses a quantitative correlational method involving 100 tourist respondents visiting Manado. The sampling technique uses probability sampling with simple random sampling technique. Data analysis is carried out using. validity test, reliability test, normality test, linearity test, simple linear regression, T test and coefficient of determination (R2). Data processing through the SPSS version 22.0 application. The results of the study from the statistical test results showed a T count value of 4.945 which is greater than the t table of 1.660, and a significance value of 0.000 which is smaller than the probability of 0.1. It is known that the correlation or relationship value (R) is 0.447 and the coefficient of determination value is 0.200, which means that the influence of the flight ticket price variable on tourist interest is 20.0%. Meanwhile, the remaining 80.0% is influenced by other factors not examined in this study, such as promotion, facilities, or destination appeal. Thus the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected, which means that there is a significant influence between flight ticket prices and tourist interest.

Diabetes mellitus is a metabolic disorder characterized by high blood sugar levels continuously. Insulin resistance is the main cause of type 2 diabetes mellitus, so it is very important to control it to maintain blood sugar levels. Traditional ingredients have long been used to treat diabetes. One of the traditional ingredients used is cinnamon which has been proven to have a potential effect on the management of type 2 diabetes mellitus. The content of cinnamon that has an antidiabetic effect is cinnamaldehyde which provides a distinctive taste and aroma. The method used is by analyzing journals that meet the inclusion and exclusion criteria. Articles were searched for in the search media PubMed, Science Direct, and Google Scholar. The results of analyzing the articles found were a decrease in blood glucose levels, HbA1c, HOMA-IR, and an increase in insulin levels between the blood glucose of the control group of experimental animals and the blood glucose of the group that received cinnamaldehyde intervention. The conclusion of this study is that cinnamaldehyde intervention can reduce blood glucose levels, HbA1C, HOMA-IR and increase insulin levels in the blood.

Daun meniran dan daun kenikir adalah tanaman herbal yang bermanfaat dalam menyembuhkan luka sayat. Manfaat tersebut didukung senyawa yang terkandung didalam daun meniran dan daun kenikir yaitu saponin, flavonoid, alkaloid, tannin, steroid, terpenoid. Penelitian bertujuan untuk melihat kecepatan proses penyembuhan luka sayatan dengan menggunakan gel kombinasi ekstrak daun meniran dan daun kenikir. Hewan percobaan yang digunakan berupa tikus putih jantan, berjumlah 25 ekor dengan masing-masing kelompok perlakuan berjumlah 5 ekor yaitu kelompok kontrol positif (Bioplacenton®), kontrol negatif (basis), dan kelompok perlakuan variasi kombinasi ekstrak daun meniran : daun kenikir (10%:15%,15% :10%,20%:5%). Pengamatan dilakukan selama 14 hari, kemudian data yang didapatkan diolah dengan One Way Anova dan post hock test tukey. Hasil yang didapatkan dalam penelitian menunjukkan formula yang mampu memberikan kesembuhan luka paling cepat adalah formula 1 dengan variasi konsentrasi ekstrak daun meniran : daun kenikir 10%:15%, yaitu pada hari ke 4.

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era. 

This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.

This study explores the reconstruction of the concept of I‘tikāf through the scientific interpretation (tafsir ilmi) of the Qur’an, aiming to bridge the gap between spirituality and rationality. The research employs a qualitative approach using library research methods to analyze Qur’anic verses related to I‘tikāf and various classical and contemporary tafsir works. The primary sources include the Qur’an and interpretations from scholars such as M. Quraish Shihab, al-Maraghi, and Ibn ‘Ashur. The study finds that I‘tikāf, when viewed through the lens of scientific exegesis, offers not only a spiritual retreat but also a space for reflection, intellectual development, and personal transformation. This integrated understanding enhances the relevance of Qur’anic teachings in the context of modern life, emphasizing that spirituality and reason are not mutually exclusive but complementary in the Islamic worldview. 

Business management based on the application of a combination of offline and online is inseparable from various challenges that can arise, especially in terms of HR management itself, namely the business owner. So that the right strategic action is needed so that the business can run well. This study aims to get an idea of ​​​​how the strategy is, and what challenges are faced in managing a business based on a combination of offline and digital affiliates at Rio Ponsel. This study uses a qualitative approach with a case study method and data collection through interviews with Rio Ponsel business actors. The results of the study showed that the business management strategy that combines offline sales systems and marketing through the TikTok affiliate program at Rio Ponsel is in the form of implementing internal strategies such as product development according to local market needs, implementing positive personal branding, and improving service quality directly. In addition, external strategies are also applied. Meanwhile, the biggest challenge faced by Rio Ponsel business actors is the high level of competition with competitors both in the offline and digital markets.

This analysis discusses the political communication strategy of presidential and vice presidential candidate pair Anies Baswedan and Muhaimin Iskandar (Cak Imin) in the 2024 Presidential Election through a discourse analysis of their campaign advertisements. This campaign utilizes various propaganda techniques such as glittering generalities, plain folks, transfer, and contrast framing to shape political images, strengthen emotional connections with voters, and implicitly criticize political opponents. Symbols of the people and religiosity are used strategically to create social identification and legitimacy in the eyes of the public, especially traditional Muslim voters. In addition, the strategy of political public relations and the use of social media, including TikTok Live, show how the modern campaign approach has shifted towards digitalization and more targeted message segmentation. This analysis underlines the importance of emotional, symbolic, and inclusive communication narratives to avoid social fragmentation and shows that contemporary political campaigns are not only about conveying information, but also about strategic symbolic influence and imaging in the digital era.  

In the current digital era, consumer perceptions and decisions can be influenced by social media, one of which is TikTok, in the dissemination of information through Electronic Word of Mouth (eWOM) which can influence consumer behavior. This study aims to analyze eWOM on TikTok towards the purchase intention of Azarine serum products using the Information Adoption Model (IAM) approach. This model examines how information quality, information quantity, and information credibility affect the usefulness of information which then has an impact on information adoption and purchase intention. This study was conducted with a quantitative approach, where data was collected by distributing questionnaires to respondents who were TikTok users and had been exposed to Azarine serum content. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS software. The results showed that information quality did not have a positive and significant effect on the usefulness of information, while information quantity and information credibility had a positive and significant effect on the usefulness of information. Furthermore, the usefulness of information had a positive and significant effect on information adoption and information adoption had a positive and significant effect on purchase intention. These findings emphasize the importance of information characteristics in shaping consumer decisions and can be a reference for companies in designing more effective digital communication strategies on social media.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

Rice is a primary commodity in Indonesia's agricultural sector, playing a strategic role in national food security. However, rice productivity in Jombok Village, Ngantang District, Malang Regency, has declined due to an infestation of rats (Rattus argentiventer). The uncontrolled rat population has caused damage to crops from the vegetative to the generative stages, resulting in a decrease in harvest yields. The limited understanding among farmers about effective pest control strategies has worsened the situation. The community service aims to enhance farmers' knowledge and skills in controlling rat pests through an Integrated Pest Management (IPM) approach. The methods used include socialization, counseling, field training, and the evaluation of pest control techniques involving mechanical, biological, and chemical methods. Evaluation results showed that farmers' understanding improved from 40% to 85% after the training. Furthermore, after one month, the rat population decreased by 40%. These findings suggest that education and hands-on practice contribute to the effectiveness of pest control and increased rice productivity. Therefore, a farmer empowerment-based approach should continue to be implemented to support the sustainability of agriculture in agrarian regions.

Bag charm is a fashion accessory that is on the rise because of its ability to beautify the appearance of the bag and provide a unique personal touch. In recent years, these accessories have become a significant trend in the fashion world, especially thanks to the influence of social media such as TikTok and Instagram. One of the interesting innovations of bag charm is the use of bristle wire (pipe cleaner) as the main material, which allows the creation of various interesting shapes such as flowers, animals, and funny characters. The business proposal "Bag Charm from Feather Wire" offers creative products with high aesthetic value and personalized appeal according to customer taste. In addition to being easy to make, this product has low production costs and promising profit potential. The theoretical study in this proposal includes the concept of entrepreneurship, product innovation, and market analysis as an important foundation in business development. Marketing strategies through social media and craft exhibitions are also key in expanding market reach. This venture not only provides profitable business opportunities, but also encourages creativity in the handicraft industry and becomes a means of self-expression for consumers. With the wide market potential and uniqueness of the product, the bag charm of bristle wire can become a new trend in the world of handmade accessories.

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

This study aims to examine the mediating role of work motivation on the effect of work stress on employee performance. The sample consisted of 140 employees selected using purposive sampling technique. Data were collected through questionnaire distribution. The data analysis technique employed in this study was Structural Equation Modeling (SEM) based on variance or component-based SEM known as Partial Least Squares (PLS). The results indicate that work stress has a negative and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Work stress has a negative and significant effect on work motivation. Furthermore, work motivation mediates the effect of work stress on employee performance. Theoretically, the findings support previous research through the lens of Self-Determination Theory. Practically, the results provide valuable insights for companies to manage work stress effectively in order to improve employee performance and to enhance employee work motivation.

With the existence of online marketing platforms such as TikTok stores that have a significant impact on people's lives and offer various sales features, digital development is currently expanding. Ummicha Store in Kalen Village, Dalanggu District, Mojokerto Regency, became the location of the study. The purpose of this study was to determine the effect of product design, online customer reviews, and marketing content on purchasing decisions at the Ummicha store. The sample in this study was 140 people, with four variables, namely Product Design (X3), Marketing Content (X1), Online Customer Review (X2), and Purchase Decision (Y1). The population of this study were customers or visitors to the Ummicha store in Kalen Village, Dalanggu District, Mojokerto Regency. The calculated F value of the study was 43.604, which is greater than the F table of 2.671 with a significance level of 5% and a significance level of 0.000. Therefore, it can be concluded that the variables Marketing Content, Online Customer Review, and Product Design on Purchasing Decisions have a significant influence on the purchasing decisions of Ummicha store customers. In the multiple linear regression analysis test of this study, the equation Y = 3.868 + 0.194 X1 + 0.466 X2 + 0.309 X3 was found. After the hypothesis was tested, it was found that purchasing decisions were significantly influenced by all independent variables with a significance value of less than 0.05.

The rapid growth of social media, especially TikTok, has changed how consumers seek information and make purchasing decisions. This is especially clear among Generation Z, who strongly respond to visual, short, interesting digital content. Fear of missing out (FoMO), Influencer Endorsements, and electronic word-of-mouth (e-WOM) have become important components of digital marketing strategies, specially in the trendy beauty industry. Somethinc, a local beauty brand active on TikTok, is an ideal object of study for this research, which explores the impact of FoMO, Influencer Endorsement, and e-WOM on purchasing decisions. This research study explores whether FoMO, Influencer Endorsements, and e-WOM on TikTok significantly impact the purchasing decisions of Generation Z in East Surabaya. This research uses a quantitative method, collecting data through an e-questionnaire distributed to 100 Generation Z individuals living in East Surabaya who have purchased at least twice and used Somethinc products within the last five months. The results show that all three variables positively and significantly influence purchasing decisions, both partially and simultaneously. FoMO creates emotional urgency, Influencer Endorsements build trust through personal credibility, and e-WOM provides relevant information. These factors are effective in influencing Generation Z’s beauty product purchases.