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The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.

This study aims to explain the process of developing Edpuzzle learning media and identify the feasibility of media development in learning Network Service Technology. The method used is the ADDIE method for class XI TKJ students at SMK Pemuda Samarinda. Data collection techniques using observation and interviews. The analysis techniques used are skinative analysis techniques and quantitative analysis. The research subjects involved were media experts, material experts and students. The results obtained in this study are very feasible with an average score of 82.26.

The development of digital technology has brought changes in communication and information dissemination, including in Islamic preaching (dakwah). TikTok, as a short-video-based platform, has become one of the media used by preachers to convey Islamic messages in an engaging and interactive manner. This study aims to analyze the role of TikTok in the dissemination of Islamic preaching, assess its effectiveness, and identify the challenges and opportunities in its use. The research employs a quantitative approach by distributing questionnaires to respondents who actively use TikTok to access Islamic preaching content. The collected data is analyzed using pie chart diagram techniques to observe audience engagement patterns with Islamic preaching content on TikTok. The findings indicate that TikTok is highly effective in reaching a broader audience, especially the younger generation. However, challenges such as the ever-changing platform algorithm and potential misuse of features exist. The implication of this study is the need for a more adaptive and innovative preaching strategy to ensure optimal dissemination of Islamic messages. Future research is recommended to further explore audience engagement patterns and the long-term impact of digital preaching on social media.  

 This study aims to compare student learning outcomes between digital media-based learning and conventional methods. The research subjects consisted of two classes: Class VIII E as the control class, which learned through lectures, dictation, and summarizing, and Class VIII F as the experimental class, which used PowerPoint, the Kahoot application, and instructional videos. The study was conducted over four meetings within four weeks. Pretests and posttests were used to measure learning improvement and analyzed using the n-gain formula. The results showed that the average n-gain score of the control class was higher than that of the experimental class. This indicates that although the experimental class used interactive digital media, the control class demonstrated better comprehension of the material, most likely due to the summarizing activity that helped students focus and internalize the content more deeply. These findings suggest that conventional methods involving active student engagement through note-taking and summarizing still have high effectiveness in learning, and the implications may serve as a consideration in designing instructional strategies suited to students' learning characteristics.

This article aims to examine the role of digital learning media in supporting mathematics learning that is aligned with the spirit of the Merdeka Curriculum. The research was conducted using the Systematic Literature Review (SLR) method on twenty scientific articles that discuss the use of digital media in learning mathematics at various levels of education. The results of the study show that digital learning media such as the Canva application, Wordwall, digital comics, animated videos, and educational games can significantly improve concept understanding, learning motivation, and student engagement. Digital media also supports the differentiated and contextual learning approach that is the main characteristic of Merdeka Curriculum. This study concludes that digital media is not only effective in conveying abstract material visually and interactively, but also encourages the development of students' 21st century skills, such as critical thinking, independence, and creativity. The findings are expected to be a reference for teachers, researchers, and policy makers in designing innovative and adaptive mathematics learning strategies in the digital era.

Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..

This study aims to examine in depth the use of slang in digital communication by TikTok Gen Z content creator, Nathalie Tresya. Slang as a form of language variation reflects social dynamics, generational identity, and popular culture trends that develop in the digital space. This study uses a qualitative descriptive approach with a non-participatory observation method. Data were collected from a number of TikTok videos uploaded by Nathalie Tresya, focusing on verbal and textual speech containing slang elements. Analysis was conducted to identify the form, function, and context of slang use in the content studied. The results of the study show that Nathalie Tresya uses various forms of slang such as abbreviations, puns, foreign loanwords, and code mixing between Indonesian and English. This language is used as a communication strategy to build closeness with the audience, display identity as part of Gen Z, and increase the appeal of content on the TikTok platform. These findings confirm that social media, especially TikTok, is a medium that actively encourages the birth of new language forms that are worthy of being studied in the context of digital sociolinguistics.

This study aims to produce a company profile video for the Faculty of Technology, Battuta University, Medan using Adobe Premiere CC 2019 software. This company profile video is designed to provide a clear picture of the vision, mission, organizational structure, facilities, and superior programs at the Faculty of Technology, Battuta University, Medan. The production process of this video goes through several stages, namely planning, shooting, processing visual materials, and editing to produce a video that is in accordance with the communication objectives to be conveyed. Adobe Premiere CC 2019 was chosen as the main tool in video editing because of the ability of this software to provide various professional editing features, such as transition settings, visual effects, color adjustments, and audio processing that supports the quality of the final video results. The results of this study are in the form of a company profile video that can be used as a promotional media, which is expected to improve the image and attractiveness of the Faculty of Technology, Battuta University, Medan in the eyes of prospective students and the general public. With this video, it is hoped that information about the faculty can be conveyed more effectively and attractively.

The development of digital technology provides new opportunities in the development of church youth in the modern era. Youth as a digital generation are more responsive to technology-based approaches, so the church needs to adapt its development methods. This study aims to examine the application of digital technology in youth development strategies in the church environment. The method used is descriptive qualitative through field observations, in-depth interviews with church administrators and youth, and documentation studies of digital programs that have been implemented. The results of the study show that the use of social media, spiritual podcasts, development videos, and community-based digital applications can significantly increase youth participation and involvement. However, the study also found obstacles such as limited human resources, lack of digital training, and the absence of a systematic digital strategy. In conclusion, digital technology has great potential as a youth development tool if it is designed and implemented with a mature strategy and is oriented towards the needs of today's youth.

The purpose of this research is to study the phenomenon of slurred language disorder using a psycholinguistic approach. This study concentrates on the phoneme changes that occur in individuals with lisp disorder who are active on digital platforms such as YouTube and TikTok.  One definition of lisp disorder is difficulty articulating certain phonemes, especially /r/, /k/, and /s/, which impacts the ability to speak effectively.  Using observation and analysis of the utterances of five individuals with a lisp featured in the videos, this study employed a descriptive qualitative methodology for data collection. Based on the age and physical condition of each subject, the analysis results show the substitution of the phonemes /r/ into /l/, /w/, /g/, /c/, /k/ into /t/, and /s/ into /c/.  This study provides important knowledge about the phonological changes of lisp disorder and how it impacts language acquisition and public communication in the digital age.

The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.

The rapid development of social media has changed the learning patterns of the digital generation, including in learning Japanese. This study examines the effectiveness of short videos based on social media such as YouTube Shorts, TikTok, and Instagram Reels as a medium for learning Japanese. The study used a quantitative approach through a descriptive survey with a Likert scale instrument, involving 61 respondents who had experience teaching Japanese using short videos. The findings showed that this media effectively improved vocabulary and phrase understanding, practised pronunciation, and built learning motivation. However, its effectiveness in developing productive skills such as speaking and writing is still limited. Most respondents also stated the need for longer content to deepen mastery of the material. These findings indicate that short videos have the potential to be an interesting, practical, and easily accessible learning medium. However, the development of learning content should be directed at combining the visual appeal of short videos and communication practice-oriented materials to achieve more optimal and sustainable learning outcomes.

The vulnerability of the younger generation to negative exposure to new media (internet and social media) has the potential to weaken national resilience, especially the aspect of family resilience. Family resilience as a fundamental element is disrupted by negative broadcasts, the rise of hate speech and information (fake news and misleading narratives) that are widely found in new media. For this reason, it is necessary to strengthen national solidarity through the idea of ​​forming Pancasila family resilience that protects the younger generation from the destructive threats of social media. This study aims to determine the extent to which Pancasila family resilience can strengthen the spirit of national solidarity of the younger generation. The study used a literature study method with a qualitative approach. Data collection techniques used primary and secondary sources with data collection techniques using data triangulation. The results of the study stated that (1) The threat of weakening national values ​​arises from digital developments marked by the rise of new media in the form of the internet and social media; (2) The negative influence of new media appears in negative video broadcasts, the phenomenon of hate speech and misleading narratives, and fake news that creates social unrest in society; (3) The concept of Pancasila family resilience is needed to strengthen the spirit of national solidarity and prevent the negative impacts of new media among the younger generation. The conclusion of the research is that the concept of Pancasila family resilience is expected to be able to encourage the spirit of Pancasila in preventing various negative impacts of the digital technology phenomenon, especially the negative influence of new media on the spirit of nationalism among the young generation of Indonesia.

The development of digital technology has given birth to a new era in the world of electronic commerce, namely social e-Commerce 2.0, which combines interactive features of social media with the ease of online transactions. One of the pioneers of this transformation is TikTok Shop, a platform that allows users to explore, promote, and purchase products directly through short video content. This article discusses how TikTok Shop revolutionizes the way consumers interact with products, the role of content creators as the main driver in marketing, and relevant business strategies amidst changes in digital consumer behavior. Through a trend analysis approach and case studies, this article examines the potential and challenges faced by TikTok Shop as a representation of the future of digital shopping. The results of the discussion show that TikTok Shop not only accelerates the buying and selling process but also creates a new ecosystem that combines entertainment, community, and consumption in one integrated platform.    

This study aims to improve students' understanding and skills in the makeup and costume of the Gambyong Pareanom dance through the application of the modelling method assisted by audio-visual media. The research subjects were 35 students of class X SP 5 at SMK Negeri 8 Surakarta for the 2024/2025 academic year. The research was conducted in three cycles, each consisting of planning, action, observation, and reflection stages. The learning method involved the use of videos, live demonstrations, group discussions, and independent practice. The results showed significant improvement in each cycle. In the pre-action stage, only 40% of students felt helped by the method and 68% lacked self-confidence. In Cycle I, 55% felt helped and 60% began to show better understanding. In Cycle II, with more interactive media, 72% of students felt helped and 68% reached the minimum passing grade (KKM). In Cycle III, 88% of students found the method very effective, 85% achieved the KKM, and 83% showed improved confidence. These findings prove that the modelling method using audio-visual media is effective in enhancing conceptual understanding, technical skills, and student confidence. The study recommends broader application of this method in vocational school skill-based learning to create a more engaging, contextual, and relevant learning experience aligned with workforce demands and cultural preservation.

This Community Service Activity aims to integrate cultural values ​​such as gamelan and keroncong into film works. In addition, to introduce cultural heritage to the younger generation. Activities include training and film screenings. Activities are carried out together with students, divided into several divisions with implementation stages including pre-implementation, implementation and post-implementation. Evaluation of the activity showed an increase in information or insight of 34 points related to script writing, as well as 15 and 13 points of understanding of material related to camera operation and editing. In this activity, the team also made a company profile video that already has Intellectual Property Rights (IPR) at the Directorate General of Intellectual Property. In the future, there needs to be other art and cultural productions through films. Then from the films that have been produced are promoted or introduced more widely using social media.

Learning biology on the human motion system material often presents challenges due to the complex and abstract nature of the material. This study aims to improve student learning outcomes by applying the Discovery Learning learning model assisted by video media in class X SCIENCE SMA Negeri 2 Tondano. This research is a Class Action Research which was carried out in two cycles using a collaborative reflective approach. Each cycle consists of planning, action, observation, and reflection stages, with data collection through observation, evaluation tests, interviews, and field notes. The results in the first cycle showed that the average student score only reached 53.4 with a classical completeness rate of 32%. In cycle II, after improvements based on reflection in cycle I, learning outcomes increased significantly, with an average of 85.3 and a completeness rate of 100%. These findings show that integrating video media in discovery-based learning effectively improves students' understanding of hard-to-visualize biological concepts. Audio-visual media help students relate visual information to authentic experiences, while Discovery Learning encourages active and exploratory engagement of students in the learning process. This research contributes to the science education literature by showing that technology-based and participatory learning strategies can answer the challenges of biology learning in secondary schools. Implicitly, teachers are encouraged to adopt a similar approach to create active, engaging, and meaningful learning.

In the world of education, students' English language skills cannot be separated from the learning process provided by lecturers. Lecturers as facilitators try to provide the best teaching and learning process for their students. English is a course that develops communication skills both orally and in writing, understanding and expressing information. This course is no longer just a course that is limited to grammar, but can also develop students' skills in communicating English orally and in writing. For this reason, a creative approach is needed that can make students more active and interesting in learning English. One of the approaches provided by lecturers is learning English by utilizing audio-visual media, namely using videos, films, and music. In teaching English material, the use of this learning media is one of the right learning media to use. The purpose of this journal is to provide strategies in utilizing audio-visual media to improve students' English learning outcomes. Technically, the strategy for utilizing audio-visual media in the process of teaching and learning English is divided into three stages, namely preparation, use and the last is follow-up after use. This media utilization strategy will make English learning more effective, interactive and interesting. Lecturers will be more optimal in delivering materials and students will find it easier to understand.

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of exploratory case study type, data collection through interviews, observation, and documentation. data analysis methods using descriptive qualitative. The results showed that CV. Rezky Bahari Makassar has implemented various digital marketing strategies, including social media marketing, such as WhatsApp, Facebook, Instagram, Website and Email Marketing, Integrated digital marketing strategies focus on attractive visual content, technological innovations such as 360-degree videos and direct interaction with customers to increase the visibility and accessibility of its products to consumers. The implementation of this strategy resulted in a significant increase in sales of ornamental corals. Despite facing challenges such as a decline in revenue due to the Covid-19 pandemic in 2020, the company managed to return to a positive growth path through digital marketing strategies, with sales revenue reaching its highest peak in 2023. This research provides insights into effective digital marketing practices in the ornamental coral industry and suggests that the integration of various digital channels can result in increased sales.