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This study aims to analyze the effect of discounts and cashback on consumer purchasing decisions on the Shopee e-commerce platform. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents who are active Shopee users. The results of the analysis show that discounts have a positive and significant effect on purchasing decisions, where consumers tend to be more interested in shopping when offered attractive discounts. In addition, cashback programs have also been shown to increase product appeal and contribute significantly to purchasing decisions. This study concludes that both discounts and cashback simultaneously influence consumer purchasing decisions, with important implications for e-commerce marketing strategies to increase loyalty and competitiveness in the market.

This study aims to analyze the impact of personal data protection on consumer satisfaction in online transactions in the marketplace. Along with increasing attention to privacy, consumers are increasingly demanding better data protection policies from marketplaces. This research uses a qualitative approach with in-depth interview techniques and content analysis of the privacy policies of several marketplaces in Indonesia. The results show that an effective data protection policy has a positive effect on the level of consumer satisfaction. The main influencing factors are policy transparency, consumer awareness, and their experience with personal data management. However, there is still a gap between existing policies and implementation in the field. Marketplaces that successfully manage personal data well can increase loyalty and competitiveness in an increasingly competitive market. The research also highlights the importance of educating consumers about their rights to personal data and the urgency for marketplaces to improve supervision and compliance with existing regulations. Overall, personal data protection not only fulfills legal obligations, but also becomes a differentiation strategy that increases consumer trust and strengthens marketplaces' position in the market.

As one of the leading beauty influencers in Indonesia, Tasya Farasya has a big influence on her followers' purchasing decisions. This study discusses the communication strategies used by Tasya Farasya in building consumer trust through beauty product reviews on TikTok. Consumer trust in her reviews is a major factor in the effectiveness of marketing strategies involving her. Therefore, this study aims to understand how Tasya Farasya constructs convincing communication and builds credibility in the eyes of her audience. This study uses a qualitative approach with a phenomenological method. Data were collected through observation of product review content on TikTok and analysis of interactions in the comments column. In addition, interviews with several of her followers were conducted to determine their perceptions of communication style and the level of trust in the reviews given. The results of the study show that the communication strategies used include relaxed and easy-to-understand language, enthusiastic expressions and honesty in providing product reviews, both in the form of recommendations and criticism. In addition, the use of attractive visual elements and active interaction with followers through comments and response videos, Tasya Farasya has succeeded in building trust among her followers.

This study aims to understand the considerations of female consumers in making decisions to purchase skincare products with the main focus on the price aspect. The background of this research is based on the increasing competition in the skincare market and the shift in consumer preferences for products that are not only judged by quality, but also by affordability. This study uses a qualitative approach with a case study method. The data was collected through in-depth interviews with six female informants who actively use skincare products and are domiciled in South Jakarta. The results show that perceptions of price are very diverse. Some consumers consider price as an indicator of quality, while others consider the economic value and effectiveness of the product more. Additionally, purchasing decisions are influenced by various factors such as income, skin needs, promotional strategies, and social media influence. In responding to prices, they also vary, ranging from waiting for promos to trying alternative brands that are more affordable. These findings reinforce Kotler and Keller's (2016) theory of personal and psychological factors in purchasing decisions, as well as being relevant to Monroe's theory of price perception. This research provides important implications for skincare business people in designing pricing and marketing strategies that are more adaptive to consumer behavior.

This study aims to examine consumers' perceptions of price influence their decision to purchase local coffee brand Kopi Tuku. Price perception is regarded as a key element influencing purchasing decisions, as consumers tend to judge price based on its quality, benefits, and nominal value. This study conducted quantitative research by surveying 395 Kopi Tuku consumers. Validity, reliability, classical assumptions, simple linear regression analysis, and t and F tests were used. The findings indicated that price perception significantly influences purchase decisions, as demonstrated by a computed value of 22.006 that is higher than the t-table and a significance value of 0.000. In addition,the value of 0.552 for the coefficient of determination (R²) indicates that price perception is responsible for 55.2% of the variation in purchasing decisions. The results suggest that in order to increase customer purchasing choices, Kopi Tuku should maintain a pricing strategy that is reasonable, competitive, and aligned with the worth of the available goods.

Nowadays, the development of the world of technology and information has a great influence on our daily lives. This is marked by the increasing number of new products circulating in the market. To be able to win market share of sales, a strategy is needed. One of the strategies carried out by the company is with a marketing mix pattern consisting of products, prices, venues and distribution. The most used product is Nokia Mobile Phones. To determine the analysis of the influence of the free bound variable, multiple regression analysis was used through a computer with the SPSS Release program with a validity and realiginess test The coefficient of determination (R square) was 0.793. But the number of variables is more than two, then an adjudted square of 0.726 is used, meaning that the change Y (buying decision) is determined by a free variable of 72.6%. The correlation coefficient of the overall independent variable (multiple R) is 0.891 or 8.9%, meaning that the relationship between the purchase decision and the independent variable is strong. Based on the analysis, it can be concluded that the influence of the marketing mix on consumer decisions in buying Nokia Mobile phones in South Ende District, Ende Regency can be said to be very influential Thus the expected target for the public to decide to buy products with trusted brands so that consumer satisfaction can be trusted.

One of the key elements in a company is customer service, which must be supported by a conducive environment. A supportive environment can be an added value for the company. Companies that sell products must consider that good service will create a positive image in the eyes of customers, making them feel that their needs are met. This study examines the service model and mechanism at XYZ Restaurant. The purpose of this article is to identify the model and mechanism used in the budgeting process at XYZ Restaurant. The research method employed is library research. The findings indicate that XYZ Restaurant applies both Top-Down and Bottom-Up budgeting approaches and is capable of adopting a combined budgeting approach. The budgeting process at XYZ Restaurant involves setting the company's vision and strategy, budgeting determination, communication and commitment, budget implementation, as well as monitoring and evaluation.

The urgency of consumer protection in Sharia-compliant transactions has become increasingly prominent alongside the growth of the halal industry and rising public awareness of transactional justice based on Islamic principles. This study aims to formulate the theoretical and normative construction of consumer protection within the framework of Islamic law and to assess its compatibility with Indonesia’s positive legal system. Employing a normative juridical approach combined with a descriptive-analytical method, this research explores primary legal sources including Qur’anic verses, the hadiths of Prophet Muhammad (PBUH), and scholarly opinions found in classical and contemporary fiqh al-mu‘āmalāt literature, as well as secondary legal sources such as Law Number 8 of 1999 on Consumer Protection, fatwas of the National Sharia Council (DSN-MUI), and relevant academic literature. The analysis is conducted through content analysis to extract the values of justice, transparency, and balance of rights and obligations within contractual mechanisms. This study finds that core principles such as truthfulness (ṣidq), disclosure (bayān), and justice (‘adālah) constitute the essential foundation of consumer protection in the Islamic legal perspective. The prohibition of gharar (uncertainty), riba (usury), and tadlīs (fraudulent misrepresentation) is not merely a moral injunction but an integral safeguard mechanism for consumer rights. Furthermore, the institutional presence of supervisory bodies such as DSN-MUI and Sharia certification mechanisms has proven to be strategic, though they continue to face challenges in implementation, socialization, and consumer literacy. The findings also indicate a substantial opportunity for harmonizing Islamic legal principles with the national legal system within the framework of maqāṣid al-sharī‘ah. Therefore, this study recommends strengthening sectoral regulations based on Sharia principles, integrating fatwas into positive legal norms, and enhancing educational capacity for both business actors and consumers in order to realize ethical, equitable, and sustainable transactions.

This study aims to analyze the implications of business law on consumer protection in e-commerce transactions in Indonesia. The results of the study indicate that business law plays an important role in protecting consumers in e-commerce transactions. However, the effectiveness of existing laws and regulations is still questionable because there are still many cases of fraud and unfair business practices. Therefore, this study suggests the need for improvements to laws and regulations, increased consumer awareness, effective supervision, and cooperation between the government and business actors to improve consumer protection in e-commerce transactions in Indonesia.

This research discusses the role of television advertising as a medium for conveying cultural and ethical values ​​in consumer society. Through a semiotic analysis approach, this study highlights how messages in advertising implicitly and explicitly encourage consumption patterns and construct a social reality that associates happiness and success with material possessions. In addition, branding strategies in advertising are proven to play an important role in shaping consumer identity through the emotional associations built between products and lifestyle. However, advertising practices often ignore ethical principles such as honesty, fairness and social responsibility, especially towards vulnerable groups. The results of this research emphasize the importance of integrating ethical values ​​in the advertising creative process and increasing public media literacy in order to create a healthier and more sustainable communication environment.

Along with the development of the era, many hotels and restaurants have sprung up both in big cities and in small towns. Thus, it can be seen that the business sector has become an arena of fierce and never-ending competition. The increasing establishment of restaurants in various places is the result of increasing market demand. Understanding the elements that influence the level of customer satisfaction is important. The purpose of this study is to explain how the influence of menu variation, taste and price on consumer satisfaction mediated by service quality. This study uses the theory of Planned Behavior with a sample size of 100 people and uses a purposive sampling technique. Data collection in this study was carried out using a questionnaire method via google form. The data analysis technique used in this study is SEM-PLS. The results of the study showed that the menu, taste, price have a significant effect on service quality, taste, price and service quality have a significant effect on consumer satisfaction while the menu does not have a significant effect on waiter satisfaction. Taste and price have a significant effect on consumer satisfaction through service quality as mediation, while the menu does not affect consumer satisfaction mediated by service quality. The results of this study can be used by cafes and restaurants to improve their services so that they can increase the satisfaction of consumers who come..

This research is the result of quantitative research which aims to answer questions about the influence of Viral Marketing and online Customer Reviews on the buying interest of Shopee marketing consumers. The research method used is quantitative research and the sampling technique uses a purposive sampling method with a sample size of 98 respondents. The data collection technique uses a questionnaire with the help of a Google form which is processed using SPSS version 27 and the data analysis technique uses multiple linear regression. This research focuses on undergraduate students from the Faculty of Economics and Business, Jambi University as young, dynamic and technology-savvy consumers, who very often use the Shopee e-commerce application to purchase various products. So Shopee has become one of the largest e-commerce which is very popular in Indonesia. The results of this research show that Shopee Viral Marketing has a positive effect on buying interest. Then online Shopee Customer Reviews have a positive effect on buying interest. Furthermore, based on the results of simultaneous test statistical calculations, it shows that Shopee's Viral Marketing and Online Customer Reviews have a simultaneous influence on Shopee marketplace consumer buying interest among undergraduate students at the Faculty of Economics and Business, Jambi University. For the Shopee marketplace, it is recommended to increase Viral Marketing promotions and maintain online Customer Reviews on the Shopee marketplace which is already popular among the public. Apart from that, Shopee also needs to create the latest innovations in order to accommodate customer desires and expectations, in order to maintain competitiveness and product relevance in the market.

This study analyzes the influence of Augmented Reality (AR) technology on consumer purchase intention with customer engagement as an intervening variable at Sephora Indonesia. This quantitative research involved 150 respondents who are users of Sephora Virtual Artist, analyzed using Structural Equation Modeling (SEM). The research instrument measures three main variables: Augmented Reality (interactivity, vividness, novelty), Customer Engagement (cognitive, emotional, behavioral), and Purchase Intention (intention, willingness, likelihood to purchase) using a five-point Likert scale. The research results show that AR has a positive and significant effect on customer engagement and purchase intention. Customer engagement also has a positive effect on purchase intention and is proven to mediate the relationship between AR and purchase intention. This study contributes to the AR literature in beauty e-commerce and recommends that Sephora optimize AR features, develop comprehensive customer engagement strategies, and continue investing in AR technology as a competitive advantage.

This study aims to influence customer experience and trust on repurchase intention e-market place and its impact on consumer loyalty: a case study on shopee. The population in this study were all Shopee consumers in Banda Aceh City. The sample collection technique in this study was purposive sampling. So that the number of respondents was 250 people. Data were collected by distributing questionnaires online which were linked to a google form. Data were measured using a Likert scale and analyzed using SEM AMOS. The test results concluded that Customer Experience, Trust, Repurchase Intention, and Shopee Consumer Loyalty on Shopee were running well; Customer experience affects repurchase intention; Trust affects repurchase intention; Customer experience affects consumer loyalty; Trust affects consumer loyalty; Repurchase intention affects consumer loyalty; Repurchase intention partially mediates the effect of customer experience on consumer loyalty; and Repurchase intention partially mediates the effect of trust on consumer loyalty. The results of this test explain that the loyalty increase model for Shopee consumers in Banda Aceh City is a function of increasing consumer repurchase interest, increasing customer experience, and strengthening trust in the Shopee brand

This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whitening utilizes this marketing strategy through collaboration with macro and micro influencers, interactive content presentation, and consistency in brand communication. These findings confirm that influencer marketing is an effective promotional strategy in increasing brand awareness and building trust, especially among generation Z who are more active in digital media. Further research is recommended to explore other factors that can influence consumer behavior in the digital era.

This study examines consumer protection efforts against the distribution of hazardous illegal traditional herbal medicines in Serang City, Banten. The widespread circulation of such products—particularly those containing Chemical Drugs (Bahan Kimia Obat/BKO) and lacking distribution permits—poses a significant threat to public health. Between 2020 and 2025, the Inspection Division of the Food and Drug Monitoring Agency (BBPOM) in Serang secured and destroyed approximately 706 items, totaling 6,841 units, with an estimated economic value of IDR 91,158,350. The research focuses on two main issues: the mechanisms for protecting consumers from dangerous illegal traditional herbal medicines in Serang City, and the role of BBPOM in supervising their circulation. Employing an empirical juridical method with a qualitative-descriptive approach, the study collected data through literature reviews, documentation, and interviews with BBPOM Serang officials. The findings indicate that consumer protection is carried out through both preventive and repressive measures. Preventive efforts involve pre-market and post-market supervision to ensure that products meet safety and regulatory standards before and after they enter the market. Repressive actions include law enforcement against violations, confiscation and destruction of illegal products, and the imposition of administrative and criminal sanctions on offenders. BBPOM Serang plays a pivotal role in monitoring illegal herbal medicines by conducting regular inspections, surveillance, and investigations of production and distribution facilities, as well as educating the public about the dangers of unsafe products. Nevertheless, supervision efforts are hindered by challenges such as low public awareness regarding product safety and economic pressures that drive some producers and sellers to ignore legal requirements. Strengthening collaboration between regulatory agencies, law enforcement, and community stakeholders is essential to improving consumer protection and ensuring the circulation of safe traditional herbal products in the region.

This research is based on the growing risk of personal data breaches in digital financial services, following the rapid growth of financial technology. The main goal of this study is to examine how personal data of consumers is legally protected under Law Number 27 of 2022 on Personal Data Protection, and to find out the challenges in applying this law in the digital finance sector. This study uses a legal approach by reviewing books and laws, and analyzing them in a simple, qualitative way. The results show that there are mismatches in regulations, low digital literacy, and technical and organizational problems that make it hard to apply the law effectively. This research suggests creating an independent supervisory body, making clear rules to support the law, improving public understanding, and encouraging cooperation between sectors to better protect users' personal data in digital services.

Listrik menjadi penunjang dalam kemajuan teknologi dan pelaksanaan pembangunan yang mendorong kegiatan ekonomi untuk kesejahteraan masyarakat. untuk mendukung program tersebut maka perlu dukungan instalasi listrik yang memadai untuk menjamin keselamatan dan mencegah kerugian pada konsumen. Kerugian ini dapat terjadi akibat instalasi yang tidak sesuai dengan standar PUIL. Seperti halnya dengan rumah ibdah yang terdapat pada kampung kalamanuk distrik fakfak timur kabupaten fakfak. Setelah dilakukan observasi, masih terdapat instalasi penerangan yang tidak sesuai dengan standar. keadaan ini membuat masyrakat menjadi tidak khusyuk dalam melakukan ibadah karena khawatir akan bahaya krosleting listrik yang dapat membahayakan keselamatan jemaat. Hal ini mendorong mahasiswa Jurusan Teknik Listrik Politeknik Negeri Fakfak melakukan reinstalasi penerangan pada rumah ibadah di Kampung Kalamanuk. Pelayanan yang diberikan berupa instalasi ulang listrik penerangan serta perbaikan instalasi dan mengganti perlatan yang tidak sesuai dengan standar. Proses instalasi dilakukan dengan mengganti pengkabelan untuk jalur penerangan. Pemasangan ulang kabel dilakukan pada plafon rumah ibadah kemudian diklem pada setiap jarak 30 cm. Setelah proses pengkabelan selesai maka selanjutnya adalah melakukan instalasi penerangan baik dalam ruangan rumah ibadah maupun yang terdapat pada teras depan dan belakang rumah ibadah. Sebanyak 2 buah lampu penerangan pada bagian teras depan, 2 buah lampu penerangan bagian teras belakang dan 6 buah lampu penerangan pada bagian sisi samping kiri dan kanan rumah ibadah. Pemasangan penerangan pada bagian teras dimaksudkan agar halaman rumah ibadah menjadi terang ketika malam hari.

Public services today are additional needs whose role is very important in society because they can relieve the community and help national development which aims to realize a just and prosperous society in the era of economic democracy. However, public services are indeed loaded with various problems, what's more, the range itself is very wide, covering both the profit and non-profit sectors. One of the means of shipping goods that can be used is PT Pos Indonesia. Atambua Branch Post Office is one of the branches of PT Pos Indonesia which operates for the Belu Regency area, East Nusa Tenggara Province. The formulation of the problems in this study are (1) How is the responsibility given by PT. Pos Indonesia Atambua Branch for the delivery of lost or damaged goods? (2) How are the obstacles to the implementation of the responsibility for lost or damaged goods provided by PT. Pos Indonesia Atambua Branch? The type of research used by the author is Empirical Legal research, the type of data used in this research is qualitative data. The data used in the research based on the relevance of the source data, namely primary and secondary data. The results of the study suggest that: (1) Liability for lost shipments by PT Pos Indonesia Atambua Branch, namely by providing compensation of 1 (one) x shipping costs and plus one time compensation guarantee that has been included in the proof of delivery receipt. If the shipment is damaged but part of the shipment can still be functioned, PT Pos Indonesia Atambua Branch provides compensation of 1 (one) x shipping costs and plus half x the cost of the guarantee of compensation that has been included in the proof of delivery receipt, but if it is totally damaged and loses its function, it will be given compensation of 1 (one) x shipping costs and add 1 (one) x the cost of compensation that has been included in the proof of delivery receipt. (2) The inhibiting factors are the lack of communication between PT Pos Indonesia and service users, negligence from PT Pos Indonesia Atambua Branch (Courier) which still often closes communication with the Foreman related to these problems.

This research is motivated by an existing phenomenon where the level of religiosity related to the way people dress today causes people to dress in a closed manner in accordance with sharia. There is a decline in buying interest at this time, due to the increasingly fierce competition in the Muslim fashion industry. Therefore, it is important to understand the factors that influence consumer purchasing decisions. Al-Qory Boutique takes advantage of religiosity, quality of service and the attractiveness of fashion models to attract consumers to increase the purchase rate of its products in the form of fashion clothing trends. The formulation of the problem from this study is whether religiosity, service quality and the attractiveness of fashion models affect the buying interest of consumers in the city of Banjarbaru. The purpose of the study is to determine the impact of religiosity on consumer buying interest in Banjarbaru City, to find out the impact of service quality on consumer buying interest in Banjarbaru City, to find out the impact of fashion model attraction on consumer buying interest in Banjarbaru City. This study uses quantitative-descriptive research methods with a population of 258,753 people and a sample of 100 people. The data analysis used in this study is multiple linear regression using SPSS version 25. The results of the study showed that the three independent variables, namely religiosity, service quality, and attractiveness of fashion models, had a significant effect on consumer buying interest. Religiosity has a significant influence with a regression coefficient value of 0.257 and a p-value of 0.042. The quality of service also had a significant effect with a regression coefficient value of 0.207 and a p-value of 0.021. The attractiveness of fashion models shows the most dominant influence with a regression coefficient value of 0.463 and a p-value of 0.000.