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This study aims to determine: Guide's efforts to educate visitors in the Situmandi White Water Rafting Attraction in Hutabarat Village, Tarutung District, North Tapanuli Regency. The type of research used is qualitative research. The sample in this study was the Situmandi tourist attraction. The results of the study show: Guide's efforts to educate visitors in the Situmandi white water rafting attraction in Hutabarat Village, Tarutung District, North Tapanuli Regency are more focused on creating promotional media such as creating social media such as Facebook, Instagram, WEBSite, Tiktok and Banners This method is one of the promotional methods that can attract the attention of Guide's efforts to educate visitors to the Situmandi tourist attraction. From various aspects that provide specific opinions: in Hutabarat Village, Tarutung, North Tapanuli Regency. There are several inhibiting factors that researchers found from statements and those felt by the Hutabarat Village Government, including Promotion, tourist attractions, Facilities,

Dating relationships as a form of intimate personal relationships do not always go as expected. In fact, many cases show that these relationships can lead to discomfort and forms of violence, such as physical, psychological, sexual and financial abuse. This phenomenon has become one of the most discussed social issues, especially on social media. The Instagram account @indonesiatanpapacaran is present as a response to this issue, by voicing an invitation to abandon the practice of dating through moral and religious narratives. The existence of this account has led to various responses from the public, including students as a group of active social media users. This research aims to find out how students perceive the existence of the @indonesiatanpaparan account in the digital space. This research uses a descriptive qualitative approach with in-depth interview techniques and observation as data collection methods. The results showed that students gave diverse responses to the account, reflecting different attitudes, experiences, and perspectives in addressing the dating issues raised. This diversity also confirms that social media is a dynamic space that allows the formation of public opinion on complex social issues.

Femicide is the most extreme form of gender-based violence driven by unequal power relations through the patriarchal system. The absence of regulations and data collection on femicide cases in Indonesia encourages the importance of building public awareness. This research aims to find out how @indonesiahapusfemisida followers interpret femicide awareness and the strategies used by @indonesiahapusfemisida in building awareness as prevention. The research uses a qualitative method with a feminist perspective. Data was collected by observation, interview, and documentation. The results showed that followers understand gender-based violence that is systemic and rooted in patriarchal culture, misogyny, and sexism. The strategy of @indonesiahapusfemisida includes (1) getting to know the audience without being limited by background, (2) compiling femicide messages with a gender perspective with intersectional analysis, (3) using informative and educational methods, and (4) using digital media (Instagram), visual (infographics), and verbal (discussion).

This study analyzes Mustika Ratu’s crisis management strategy through Instagram social media, focusing on a case study of the umrah package giveaway. Using a qualitative approach with a case study, this study aims to deeply understand the process, challenges, and effectiveness of crisis management communication. Through content analysis of interaction observations on Instagram, the findings show that Mustika Ratu has successfully utilized the platform as the main means to respond to issues, build public trust, and maintain the company’s reputation when potential crises arise during the giveaway program. By using crisis management theory, the results of the study will discuss the pre-crisis, crisis and post-crisis processes. The results of the content analysis on the Mustika Ratu umrah package giveaway on Instagram show the implementation of a proactive crisis management strategy. How Mustika Ratu communicates to prevent or resolve potential problems (crises) that could arise from programs involving large prizes and sensitive spiritual values. Mustika Ratu shows efforts to prevent crises early on, before problems arise. Although this study did not find any major crises occurring, the analysis shows Mustika Ratu’s readiness to respond to potential complaints. After the crisis in this phase is also to maintain reputation and trust after the problem has been resolved.

The brainrot phenomenon has emerged in response to the high consumption of low-quality short videos among students, resulting in a decrease in focus and thinking skills. This article analyzes the literature on the impact of short-form content such as TikTok, Instagram Reels and YouTube Shorts on student cognitive abilities. The results show that overexposure to short, focused videos triggers addiction, which results in disrupting learning processes that require concentration and reflection. In addition, consumption of fast-paced content leads to a decline in literacy and critical thinking. These findings focus on the importance of digital literacy and educational policies that can keep pace with the changing media consumption patterns of today's students.  

This study explores the politeness strategies used in netizens’ comments on the policy of disbursing regional ASN teacher allowances across three social media platforms: Facebook, TikTok, and Instagram. The research is grounded in the growing phenomenon of public opinion expression in digital spaces, which often reflects varying levels of language politeness. The purpose of this study is to identify the types of politeness strategies used, examine the differences between platforms, and uncover the influencing factors. Employing a descriptive qualitative approach, the study applies Brown and Levinson’s politeness theory. Data were collected from user comments on a speech by President Prabowo Subianto regarding ASN teacher allowance distribution. The findings indicate that negative politeness and impoliteness strategies dominate across all platforms, with varying patterns. Facebook and TikTok featured more direct and sarcastic comments, while Instagram tended to display more indirect and polite expressions. Influencing factors include platform characteristics, the content of the speech, and the personal experiences of users. These findings contribute to digital pragmatics studies and offer practical insights for promoting ethical communication on social media.

This study discusses social media-based English learning strategies in a case study on @glishbygiovana Instagram account. The background of the study is based on the increasing use of social media as a flexible alternative learning tool, especially among the younger generation. The main objective of this study is to analyze the type of content, presentation format, audience interaction, and the impact of reporting English skills on increasing followers. The study utilized a descriptive qualitative method in a case study approach. The results showed that short videos such as stories and comments, educational signatures, and interactive characteristics successfully attracted users' attention and increased active participation in the learning process. The interaction formed between accounting assistants and followers creates a supportive and dynamic learning community. These results suggest that social media, particularly Instagram, can be an effective and enjoyable learning tool when consistently relevant. The effectiveness of this study demonstrates the potential of social media as an adaptive educational platform for modern learning needs and can be used as a model for formal non-classroom English teaching strategies.

This study analyzes the influence of social media and popular trends on the lifestyle transformation of students at the State Islamic University of North Sumatra (UINSU) using a qualitative descriptive approach. This study aims to explore the understanding, experience, and meaning formed from the use of social media, especially TikTok and Instagram, in shaping students' lifestyles. Data were obtained through in-depth interviews with active UINSU students selected using purposive sampling techniques. The results of the study indicate that social media is the main medium in spreading lifestyle trends, including a minimalist lifestyle, which is often at odds with students' consumptive behavior.

This study examines violations of ethical commenting on the Instagram account @Pertamina, in response to a fuel-mixing corruption case that caused state losses of up to one quadrillion rupiah. The research aims to describe forms of unethical comments posted by netizens and analyze them based on Article 28 paragraph (2) of Indonesia’s Electronic Information and Transactions Law (ITE Law). A normative juridical method was used, supported by digital observation, documentation, and note-taking techniques. The results revealed 20 comment samples containing hate speech, insults, threats, and defamation. These comments not only violate digital ethics but also potentially breach Articles 28(2) and 27(3) of the ITE Law. According to Soedikno Mertokusumo's theory of legal objectives, such comments fail to uphold justice, legal certainty, and usefulness, ultimately damaging the digital public space, which should foster healthy and productive communication.

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.

The advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt social media and e-commerce-based marketing strategies to expand market reach. This study analyzes the use of social media and e-commerce by Toko UD Kartini as a product marketing strategy. Using a descriptive qualitative method through interviews and observations, it was found that the store relies solely on WhatsApp, without utilizing catalog features or other platforms such as Instagram and online marketplaces. The main challenges include limited human resources and lack of promotional channel diversification. Therefore, digital development strategies such as optimizing WhatsApp Business, using social media actively, and enhancing digital marketing skills are needed to support business growth in the digital era.

This study aims to analyze the digital marketing strategies implemented by clothing stores in the Telang area from a sharia economic perspective. In the digital era, business actors are required to adapt to technology, including in terms of promotion and marketing. The approach used in this study is descriptive qualitative, with data collection through observation, interviews, and documentation. The results of the study show that most business actors have utilized social media such as WhatsApp, Instagram, and Facebook Marketplace to market their products. The strategies implemented are mostly in line with the principles of sharia economics such as honesty (ṣidq), openness (tabligh), and amanah. However, some practices that are not in accordance with sharia are still found, such as the use of photos that do not match the original product (gharar) and excessive promotion (tadlis). The main inhibiting factors in the implementation of sharia digital strategies are limited digital literacy and infrastructure. Therefore, ongoing assistance and training in sharia-based digital marketing are needed to improve understanding and business practices in accordance with Islamic values.

Currently the growth of culinary is increasingly competitive, Every small medium enterprise must pay attention to the strategies to retain consumers. Promotion and product quality can influence the consumer's purchasing decisions. The objective of this research was to analyze the effect of promotion and product quality on purchasing decisions of Sokressh Malang chips. This research was a quantitative research with variables of promotion and product quality as independent variables while purchasing decisions as the dependent variable. The data collection was conducted by distributing questionnaires from 100 respondents who were instagram followers of Sokressh Malang chips. The respondents were selected through the purposive sampling method. The methods of data analysis used multiple regression analysis and hypothesis testing. The conclusion of this study is that promotion and product quality partially and simultaneously have a positive and significant effect on purchasing decisions for Sokressh Malang chips. It is expected that Sokressh Malang chips can make more attractive promotion, and innovattions on products by improving the product quality, in order that the consumers will be interested to buy Sokressh Malang chips.

Human Rights are often the main topic of problems in a region, sometimes as a society, Human Rights must always be voiced so that every individual or group gets a decent life and rights. But in some cases, especially in Indonesia, there are many news and problems where the main issue is Human Rights, from the lack of justice and humanity for some groups, in this case there needs to be an important agent for social change and balance in a country. Students who have the predicate as Agents of Change have an important role in society to continue to advocate freedom of expression and opinion. Students have many communities that are active in the field of voicing Human Rights, one of which is the Amnesty community, Amnesty is an international forum or community driven by students and almost every university in Indonesia has such a community. One of the mass media often used by the Amnesty community is Instagram. This platform is currently in demand by many generations, especially the younger generation, especially students. By using Instagram as a platform to voice Human Rights, Amnesty can attract people around and even outside those who cannot be reached to help voice Human Rights for the common good. Human Rights issues are not only within the scope of the University but also in the international realm.

Social media has proven to be an effective tool for health promotion, particularly in rapidly and widely disseminating information and encouraging behavioral changes. This study is a literature review aiming to evaluate the role of social media in digital-based health promotion interventions over the past five years (2019–2024). Articles were collected from Google Scholar, PubMed, and Garuda databases, focusing on interventions conducted in Indonesia or those with global relevance. The review of nine articles revealed that platforms like Instagram, WhatsApp, and Facebook are effective in improving health knowledge and behaviors, especially among adolescents and mothers. Strategies involving visual and interactive content, along with collaborations with digital influencers, significantly increased audience engagement. However, key challenges identified include low digital literacy, the spread of invalid information, and a lack of standardized evaluation for intervention effectiveness. This study recommends enhancing healthcare professionals' capacity in utilizing social media and strengthening public digital literacy to support sustainable health promotion efforts.

Bag charm is a fashion accessory that is on the rise because of its ability to beautify the appearance of the bag and provide a unique personal touch. In recent years, these accessories have become a significant trend in the fashion world, especially thanks to the influence of social media such as TikTok and Instagram. One of the interesting innovations of bag charm is the use of bristle wire (pipe cleaner) as the main material, which allows the creation of various interesting shapes such as flowers, animals, and funny characters. The business proposal "Bag Charm from Feather Wire" offers creative products with high aesthetic value and personalized appeal according to customer taste. In addition to being easy to make, this product has low production costs and promising profit potential. The theoretical study in this proposal includes the concept of entrepreneurship, product innovation, and market analysis as an important foundation in business development. Marketing strategies through social media and craft exhibitions are also key in expanding market reach. This venture not only provides profitable business opportunities, but also encourages creativity in the handicraft industry and becomes a means of self-expression for consumers. With the wide market potential and uniqueness of the product, the bag charm of bristle wire can become a new trend in the world of handmade accessories.

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

Mental health issues among adolescents have become an increasingly critical concern, particularly regarding the low level of mental health literacy among the younger generation. This study aims to analyze the role of Instagram as a health promotion medium in improving mental health literacy among adolescents aged 15–18 years. A descriptive quantitative method was employed using the Mental Health Literacy Questionnaire (MHLQ), which was distributed online to 70 respondents who met the inclusion criteria. The results indicate a significant positive correlation between the frequency of interaction with mental health promotion content on Instagram and adolescents' mental health literacy levels (ρ = 0.449; p < 0.05). Most respondents demonstrated moderate to high levels of mental health literacy, suggesting that Instagram has the potential to be an effective tool for enhancing adolescents' understanding and awareness of mental health issues. This study provides evidence that social media can serve as a non-formal intervention tool to support efforts in increasing mental health literacy among Indonesian adolescents.