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This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.

This research uses a qualitative method with Roland Barthes’ semiotic analysis approach to examine the meanings of visual and narrative signs in the 2025 Marjan Ramadan commercial. This advertisement was selected due to its rich symbolic elements and its significant role in shaping public perception and emotion during the holy month. Utilizing Barthes’ concepts of denotation, connotation, and myth, this study aims to uncover hidden meanings behind visual elements such as colors, lighting, character gestures, and storyline narration. Preliminary findings indicate that the Marjan advertisement not only promotes a syrup product but also encapsulates values of togetherness, tradition, and religiosity through cinematic visuals. Symbols like family dining tables, drums (bedug), and twilight lighting are interpreted as modern myths portraying an idealized Ramadan that is warm and harmonious. Therefore, this advertisement can be viewed as a form of cultural communication that conveys ideological messages through visual symbols familiar to Indonesian society.

This study explores the role of Vihara Buddhagaya Watugong as a center for the revival of Buddhism in post-independence Indonesia. The main objective is to understand how this vihara contributed to the revitalization of Buddhism through historical, cultural, and spiritual lenses. A qualitative descriptive approach was employed, involving archival research, in-depth interviews, architectural observation, and oral history. Findings reveal that Vihara Buddhagaya Watugong serves multiple functions as a place of worship, cultural hub, and interfaith dialogue platform. Its architectural features, such as the Avalokitesvara Pagoda and other sacred elements, illustrate a fusion of Buddhist values and local wisdom. The vihara actively engages in education, tradition preservation, and the strengthening of Buddhist religious identity within a multicultural society. These results suggest that the revival of Buddhism in Indonesia is not solely a spiritual phenomenon but also contributes to the national narrative of cultural identity and social harmony. Thus, Vihara Buddhagaya Watugong stands as a significant symbol of religious revitalization, cultural heritage, and social cohesion in modern Indonesia.

Obesity in women of childbearing age is a growing health problem, not only due to dietary patterns and lack of physical activity, but also due to the influence of social and cultural factors. This study aims to gain a deeper understanding of the experiences, perspectives, and habits of women of reproductive age who are obese within the context of local social and cultural norms. Using a qualitative phenomenological approach, data was collected through in-depth interviews with five primary informants who are obese, as well as triangulation informants from community health workers and healthcare professionals. The results of the study indicate that perceptions of obesity are still predominantly viewed from the perspective of physical appearance rather than health. Social factors such as family eating patterns, snacking habits, comments from others, and lack of physical activity are triggers for obesity. Meanwhile, local culture has a varied influence—some communities are beginning to adopt slim body ideals, while others remain neutral. Obesity also impacts self-confidence, social stigma, and limitations in daily activities. However, most informants expressed hope for a healthier life. This study recommends interventions that consider local cultural values and involve family and community support in obesity prevention effort.

This research aims to explore the forms, meanings, and processes of innovation undertaken by traditional Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of the digital era, with a particular emphasis on the role of local wisdom as a foundation for innovation. Using a qualitative approach with a case study design, this research explores the subjective experiences of MSMEs integrating cultural values with technological transformation. Data collection was conducted through in-depth interviews, participant observation, and document analysis, which were then analyzed using thematic methods. The results show that innovation in traditional MSMEs is not solely focused on technological aspects, but rather is the result of negotiations between cultural values, social adaptation, and modern market demands. Local wisdom has proven to be a source of values and ethics in product development, marketing strategies, and the digital transformation process. The innovation process occurs contextually and gradually, and is heavily influenced by community support and strong local social networks. This study confirms that culture-based innovation strategies provide a more sustainable and inclusive direction for MSMEs navigating the digital era. Therefore, digital transformation should not be separated from the social and cultural context in which MSMEs are rooted. This approach opens up space for a new understanding of more holistic innovation, which is not only technology-oriented, but also strengthens local identity and social cohesion within the MSME ecosystem.

Indonesia faces significant challenges in maintaining environmental ethics amid rapid economic growth and urbanization. Environmental degradation, such as deforestation, water pollution, and poor waste management, reflects a widespread lack of ecological awareness. However, local wisdom offers an alternative approach to environmental sustainability. This study aims to describe the forms of environmental ethics embedded in the local wisdom of the Betawi community in the Betawi Cultural Village of Setu Babakan, South Jakarta. Using a descriptive qualitative method, the research explores cultural practices that support environmental preservation, including the use of home gardens, reverence for nature, and community-based waste management. The findings show that the Setu Babakan community applies ecological principles through traditions, customs, and active participation in environmental care. Moreover, synergy between the government, local communities, and the tourism sector contributes to developing an area that not only preserves Betawi culture but also maintains ecological balance. These findings highlight the importance of integrating local cultural values into environmental policy as a pathway toward sustainable development.

This study examines the implementation of the Sigalovada Sutta as a form of ancestral devotion within the Nyadran Dauwang tradition practiced by the Buddhist community in Depok Hamlet, Java. Grounded in the understanding that religion and culture are deeply intertwined, the research aims to explore how Buddhist doctrinal values are actualized through local communal rituals and how these practices contribute to social cohesion, environmental stewardship, and cultural continuity. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with religious leaders, elders, and community members, and analysis of ritual documentation. Triangulation of methods and sources was applied to enhance the credibility and depth of interpretation. The findings reveal that Nyadran Dauwang consists of four interrelated components: communal cleaning of irrigation canals (Susuk Wangang), ritual journeys accompanied by offerings and food sharing, interfaith prayer gatherings, and Wayang Kulit performances. These practices embody key Buddhist values such as spiritual friendship, loving-kindness, compassion, ethical reciprocity, and collective merit-making, as articulated in the Sigalovada Sutta. The tradition also reinforces respect for ancestors, strengthens intergenerational bonds, promotes ecological awareness, and fosters harmony in a pluralistic religious setting. Rather than functioning as a rigid doctrinal text, the Sigalovada Sutta operates as a living ethical framework that guides communal life through culturally resonant forms. In conclusion, the study demonstrates that Nyadran Dauwang represents a contextualized enactment of Buddhist ethics that integrates religious teachings with local cultural heritage. This integration offers an important model for Buddhist religious education, cultural preservation, and community-based approaches to social and environmental sustainability.

This study aims to describe and analyze the level of community compliance in paying Land and Building Tax (PBB) from a social and cultural perspective. A qualitative approach was used with a case study method in one of the villages in region X which has varying levels of compliance. Data were collected through in-depth interviews, participatory observation, and documentation, with key informants consisting of taxpayers, community leaders, and village officials. The results of the study indicate that community compliance with PBB payments is not solely influenced by economic and regulatory factors, but also by social values ​​such as mutual cooperation, trust in local government, and cultural norms that live in the community. In addition, perceptions of tax fairness and the real benefits of paying taxes also influence community attitudes. These findings indicate the importance of a cultural approach in tax compliance improvement strategies, especially in areas with strong social characteristics. This study recommends the need for contextual and collaborative PBB socialization with local leaders to build tax awareness based on local values.

Indonesia has a very diverse cultural wealth, one of which is folklore that lives in various regions. Folklore, as a form of fiction originating from oral tradition, not only functions as entertainment, but also as a character education tool that conveys moral messages and social values. One of the famous folklores in Central Java, especially in Jepara Regency, is Sendang Bidadari. This story tells the origin of a spring that is a place for angels to stop and contains various social values ​​such as mutual cooperation, responsibility, politeness, honesty, and social concern. This study aims to identify the social values ​​contained in the Sendang Bidadari story and its meaning in the context of social life. Using a qualitative approach, this study analyzes the story to make it an alternative learning media in strengthening character education. The results of the study show that the Sendang Bidadari story can be used to teach the younger generation about the importance of preserving local culture and behaving well in social life.

This study explores the relationship between religiosity and Organizational Citizenship Behavior (OCB) within contemporary organizations by adopting a positive psychology perspective. OCB is defined as discretionary behaviors by employees that go beyond their formal job duties and contribute positively to the overall functioning and success of the organization. Examples include helping colleagues, being punctual, and demonstrating initiative, which foster a cooperative and productive work environment. Religiosity, on the other hand, is understood as a belief system that shapes an individual’s values, attitudes, and behaviors, both intrinsically—stemming from internal spiritual commitment—and extrinsically—motivated by external social or cultural influences. Through a systematic review of ten national and international academic journals, this study identifies several common dimensions of OCB, such as altruism (helping others selflessly), civic virtue (active and responsible participation in organizational affairs), and conscientiousness (going beyond minimal job requirements). The findings reveal a consistent positive correlation between religiosity and OCB, especially in sectors like education, Islamic banking, and healthcare, where religious principles strongly influence organizational culture. The integration of religious values into organizational practices encourages employees to exhibit behaviors that promote harmony, ethical conduct, and a sense of community within the workplace. This is particularly evident in employees who possess high levels of intrinsic religiosity, as their internalized beliefs motivate them to engage in prosocial actions that benefit the organization. The study recommends that human resource management strategies incorporate religious or spiritual values to cultivate a positive organizational culture. Such integration can be achieved through training programs, leadership development, and reward systems that emphasize ethical behavior and social responsibility, ultimately leading to improved employee satisfaction, loyalty, and overall organizational performance.

Tarakan City, as the largest city in North Kalimantan Province, plays a strategic role as a center for economics, trade, and tourism. Good accessibility through its international airport and seaport makes Tarakan a major gateway to various destinations in North Kalimantan. This potential is supported by its rich natural resources and cultural heritage, as well as its position as a distribution hub for goods and services. However, the development of the tourism sector remains hampered by the limited availability of premium accommodation facilities that meet international standards, particularly for domestic and international tourists, as well as business travelers. This final project proposes the design of a four-star hotel in Tarakan City as a solution to increase the attractiveness and competitiveness of the tourism sector. The concept used is Neo-Vernacular Architecture, a design approach that combines traditional architectural values with modern needs and technology. This concept aims to maintain local identity, enrich the building's aesthetic qualities, and create comfortable spaces suited to the local tropical climate. During the design process, a thorough analysis of site conditions, climate characteristics, local cultural potential, and four-star hotel operational standards was conducted. The traditional architecture of the Baloy Mayo traditional house served as the primary inspiration, both in terms of form, decorative elements, and spatial philosophy, resulting in a design that is contextual and representative of Tidung culture as one of Tarakan's identities. The resulting design is expected to provide quality accommodation facilities that not only support the needs of tourists and business people, but also become a modern architectural icon that respects and preserves local culture. The presence of this hotel is expected to contribute to the development of the tourism industry and strengthen the image of Tarakan City as a leading destination in North Kalimantan.

Deli Serdang is a district in North Sumatra known for its diversity and significant Malay community commodities. Traditional songket weaving, especially the Deli Tobacco Leaf motif, plays an important role as a symbol of economic growth and prosperity for the Deli Malay community, and is a Malay cultural heritage that must be preserved. This study highlights the Malay songket tradition in Deli Serdang, to reveal its aesthetic and symbolic meaning through interviews with craftsmen and community leaders. The Tobacco Leaf motif, in addition to beautifying the fabric, also reflects traditional artistic values ​​such as balance, proportion, while emphasizing the identity of Indonesian culture. This study encourages the preservation of cultural heritage to remain relevant and modern.

Handling of child cases in Eastern Indonesia faces various challenges, ranging from limited legal infrastructure to the strong influence of local culture. This study evaluates the application of a restorative justice approach that integrates local wisdom values in resolving child cases, with a focus on the socio-cultural context of the community in the region. Through qualitative methods with case studies in several regions in Eastern Indonesia, this study reveals that a restorative approach based on custom and deliberation has proven to be more effective in restoring social harmony, preventing stigmatization of children, and encouraging rehabilitation compared to a formal litigation approach. The findings also show that the involvement of traditional figures, families, and local communities is key to the success of the restorative justice process. However, challenges remain in terms of regulation and uniformity of understanding among law enforcement officers. This study recommends the need for synergy between the national legal system and local wisdom to create a more contextual, inclusive, and equitable model for handling child cases.

Sustainable food security is a strategic issue in rural development that requires a comprehensive approach based on local communities. This community service activity aims to provide socialization and education on sustainable food security through a socio-economic phenomenological approach focusing on the role of farmer housewives in Pondidaha Village, Konawe Regency. The implementation methods include educational lectures, focused group discussions (FGD), field visits, and hands-on sustainable food management practices involving 20 farmer housewife respondents. The results show that 80% of participants gained adequate understanding of sustainable food security concepts, local food diversification strategies, and active roles in improving family welfare through strengthening socio-economic capacity. The main challenges identified include limited access to resources, dual roles of housewives, and seasonal income instability. The implemented solutions include sustainable agriculture management training, food diversification counseling, and improved market access. This socio-economic phenomenology-based education provides a perspective that the life experiences, cultural values, and habits of farmer housewives are key to the success of food security programs at the community level. This activity contributes to increasing awareness, skills, and community participation in realizing sustainable food security in Pondidaha Village.

Sustainable food security is a strategic issue in rural development that requires a comprehensive approach based on local communities. This community service activity aims to provide socialization and education on sustainable food security through a socio-economic phenomenological approach focusing on the role of farmer housewives in Pondidaha Village, Konawe Regency. The implementation methods include educational lectures, focused group discussions (FGD), field visits, and hands-on sustainable food management practices involving 20 farmer housewife respondents. The results show that 80% of participants gained adequate understanding of sustainable food security concepts, local food diversification strategies, and active roles in improving family welfare through strengthening socio-economic capacity. The main challenges identified include limited access to resources, dual roles of housewives, and seasonal income instability. The implemented solutions include sustainable agriculture management training, food diversification counseling, and improved market access. This socio-economic phenomenology-based education provides a perspective that the life experiences, cultural values, and habits of farmer housewives are key to the success of food security programs at the community level. This activity contributes to increasing awareness, skills, and community participation in realizing sustainable food security in Pondidaha Village.

The Geothermal Power Plant (PLTP) project in Batukuwung Village, Padarincang District, Serang Regency, has raised concerns among the community about the threat of environmental damage and the disruption of the sustainability of local agricultural systems. During this time, the community relies on traditional agriculture that is closely tied to local social, cultural and ecological values. This research aims to assess the social and ecological impacts of the PLTP project on the lives of village communities. The method used is a descriptive qualitative approach with a case study, through purposive sampling techniques for in-depth interviews with affected residents, as well as online media analysis. The results show that the presence of the project has created ecological and social vulnerabilities, especially disruptions to water and land access, and narrowed the space for community participation in decision-making. The findings show that the clean energy narrative is not always in line with the reality on the ground. This research emphasizes the importance of the principles of ecological justice and local community sovereignty in energy development policies, especially in areas that depend on natural sustainability.  

This literature study examines the construction of cultural identity through socio-economic practices in plantation ecosystems among the Acehnese, Malay, and Chinese communities in Indonesia. Using a systematic literature review of 42 selected sources (1990-2023), the research reveals that plantations function as sites of identity negotiation—dynamic arenas of cultural adaptation and resistance. In Aceh, the integration of Islamic values (zakat [alms] from plantations, meunasah education) and local wisdom (peusijuek rituals) mediates post-conflict reconciliation and identity transformation from "combatants" to "farmers" (Muchlis et al., 2023; Aulia et al., 2024). For the Malay community, the customary-territorial concept of bela kampung (communal defense) underpins resistance to authority fragmentation through gotong royong (mutual cooperation) and communal land allocation (Yunanda et al., 2024; Nasution et al., 2024). Meanwhile, the Chinese community develops invisibility strategies (e.g., land acquisition via family foundations, citizenship aliases) to convert legal marginalization into clan-based social capital (Irawan, 2016; Thung, 2018). Key findings highlight divergent identity sources: religiosity (Aceh), customary-territoriality (Malay), and clan social capital (Chinese). The study recommends integrating local wisdom into inclusive plantation policies and employing ethnographic approaches to examine identity intersectionality complexity.

Both the process of democratization and the societal change that has taken place in Indonesia have been significantly influenced by globalization. The purpose of this study is to conduct a literature review that focuses on the relationship between globalization, social transformation, and the growth of democracy in Indonesia. With the help of a qualitative methodology that is founded on literature studies, this research investigates the ways in which the flow of information, technology, and global values influences the mentalities of individuals, as well as the social structures and political dynamics in Indonesia. The findings of the study indicate that globalization fosters the development of a society that is more receptive to democratic principles, such as the protection of human rights, the freedom of expression, and the provision of opportunities for political engagement. There are, however, challenges that come along with globalization. These challenges include socio-economic inequality, the erosion of local values, and threats to ethnic and cultural sovereignty. With globalization serving as a catalyst in improving political freedom and expanding civil society involvement, the process of democratization in Indonesia developed fast after the reforms that took place in 1998. The findings of this study highlight the significance of policies that are capable of striking a balance between the impact of globalization and the maintenance of local identity. This is necessary in order to bring about social change that is inclusive and to enhance democracy in Indonesia in a way that is sustainable.

Indonesia faces significant challenges in maintaining environmental ethics amid rapid economic growth and urbanization. Environmental degradation, such as deforestation, water pollution, and poor waste management, reflects a widespread lack of ecological awareness. However, local wisdom offers an alternative approach to environmental sustainability. This study aims to describe the forms of environmental ethics embedded in the local wisdom of the Betawi community in the Betawi Cultural Village of Setu Babakan, South Jakarta. Using a descriptive qualitative method, the research explores cultural practices that support environmental preservation, including the use of home gardens, reverence for nature, and community-based waste management. The findings show that the Setu Babakan community applies ecological principles through traditions, customs, and active participation in environmental care. Moreover, synergy between the government, local communities, and the tourism sector contributes to developing an area that not only preserves Betawi culture but also maintains ecological balance. These findings highlight the importance of integrating local cultural values into environmental policy as a pathway toward sustainable development.

Traditional arts are an important part of cultural heritage that must be preserved. One of the unique and distinctive art forms from Batu Bajanjang, Lembang Jaya District, in Solok Regency, West Sumatra, is the Plate Dance in Ateh Talua. This dance has deep philosophical values and requires extraordinary skills from the dancers. However, modernization and the decreasing interest of the younger generation are major challenges in preserving this dance. This article discusses the History of Plate Dance Art, Plate Dance Art in Diateh Talua, and efforts that can be made to Preserve Plate Dance in Ateh Talua so that it remains part of the cultural identity of the Batu Bajanjang community. Through education, cultural festivals, and government and community support, this art can continue to develop and be passed on to future generations.