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The objectives of this community service (PKM) are (1) Increasing the entrepreneurial capacity building of UPPKA Kelut Makmur (Klagen-Wilayut Makmur) cadres in Wilayut Village, (2) UPPKA Kelut Makmur cadres have the provision of soft skills and hard skills to carry out businesses with competitive advantages, (3) Ice Cream Products "Food Healty" can be developed for business. The target is 15 UPPKA Kelut Makmur cadres who are members who manage village businesses. The problems faced are: a. Do not have capacity building as a provision for the ability to do business; b. Limited facilities and infrastructure; d. Lack of product creativity; e. Lack of product creativity. Lack of product creativity; e. Competence of managers who are still conventional; f. Do not have an integrated business model. Not having an integrated business model. The solution to the problem is an entrepreneurship training programme, through the concept of creative business through electronic media based on socio-technopreneurship. The ice cream business will be developed to be distributed to toddler and elderly posyandu and general customers. The programmes carried out are: conducting a business development programme workshop. The results of PkM are improving soft skills and hard skills of UPPKA Kelut Makmur members as novice business people.

This article discusses the phenomenon of language use by young people in the contemporary era. Through qualitative research combining pragmatic and sociolinguistic theories, we explore various aspects of the language used by young people today. The language used by young people today is a reflection of cultural changes and social trends that affect the way they communicate.In this article, we outline the variety and creativity found in youth language, including the use of slang words, popular terms. Our analysis includes the social context that drives the development of this language, as well as its impact on youth understanding and identity. In addition, the article discusses the potential positive and negative impacts of the evolution of youth language on interpersonal communication and how this language reflects changing values in society. In an effort to understand and appreciate the dynamics of youth language, we invite readers to reflect on the importance of language adaptation in keeping up with the times.

This research reveals that the use of Indonesian in Shopee advertising is a relevant strategy and has a positive impact. The accuracy of linguistic context is the main focus, reflecting wise policies in capturing linguistic diversity in Indonesia. Understanding dialects, phrases and linguistic norms in each region is the main key in creating appropriate and relevant messages. Shopee succeeded in tailoring messages well, in depth, and connecting with consumers from various walks of life, creating significant personal closeness. Language diversity in Indonesia is recognized as the key to success, ensuring that Shopee advertising is not only a marketing effort, but also an authentic communication that is close to consumers' daily lives. Linguistic creativity is an important factor in attracting consumer attention. Puns, local humor and creative expressions create marketing messages that are interesting, entertaining and different from competitors. This creativity is not only a sweetening element, but also an effective strategy in building a positive, attractive and educational brand image. Shopee has successfully utilized Indonesian creatively, not only as a shopping platform, but also as a provider of entertaining and attention-grabbing content. This relevance is not just a communication tool, but also the foundation for building deep and meaningful relationships with consumers in diverse markets. This research highlights that Indonesian is not just words, but a force that can shape feelings, win the hearts of consumers, and create a positive impact in the world of e-commerce.

The Tridharma of Higher Education contains three important points, namely education, research and community service. Community service on this occasion was carried out with partners from Yapim Mabar Vocational School.  In the era of digitalization, student creativity is very important, so it is necessary to provide computer programs such as Ms. Office, including Microsoft Power Point. There is a need for training on computer applications related to Microsoft Power Point, therefore the proposed solution is in the form of training to equip vocational school students with the ability to understand Ms. Power Point, this ability is very necessary in completing assignments, organizing the results of interesting material presentations given by school teachers or university lecturers later.

In an era of cultural acceleration and rapid advancements in science and technology, this research evaluates the application of the Problem-Based Learning (PBL) model in Informatics at SMA Negeri 8 Maros, focusing on enhancing student creativity. Employing a quantitative method within the Classroom Action Research framework, this study involves cycles of planning, action, observation, and reflection. Data collected through creativity tests, surveys, and class observations reveal that PBL significantly boosts student creativity. These findings are crucial, considering the critical role of education in preparing future generations for digital era challenges. This study highlights how education, especially in Informatics covering programming, artificial intelligence, and computer networking, can adapt to changing times. By integrating technology and innovative approaches into the learning process, students can enhance creativity and other essential skills needed in the digital age. This research offers valuable insights for educators and policymakers in preparing students for a bright, sustainable future.    

In developing an independent curriculum in Indonesia, one of them cannot be separated from the role of philosophy of science, which in curriculum development is the spirit or foundation of education which must be evaluated, studied periodically, innovative and dynamic following changing times, such as the philosophical Ki Hajar Dewantara who stated that education is appropriate. the nature of nature and the nature of the times, meaning that education develops according to the times. Of course, all the changes and developments that occur in the educational curriculum cannot be separated from the results of several studies on how the implementation of this independent curriculum can overcome learning loss, the effects of the Covid pandemic plus the global challenges of change from era 4.0 to Society 5.0, which has the impact that today's generation needs. have the ability to think critically, creatively and innovatively. In the independent curriculum, it can be seen that the superiority of its characteristics is that the material is simpler and more in-depth and there is a significant reduction in material. The materials presented are limited to essential material. Reducing material provides an opportunity for students to explore the material more comprehensively. Next is more independence, which means that in an independent curriculum, students are given more freedom to choose the subjects they are interested in according to their interests, talents, potential and aspirations. Meanwhile, teachers can teach according to the stages of student achievement and development. So it is more relevant and interactive. Students are guided to be able to collaborate, work together to form groups to identify problems that are becoming issues to strengthen the profile of Pancasila students, namely faith and devotion to God Almighty and noble character, global diversity, mutual cooperation, independence, critical reasoning and creativity. The essence of this independent curriculum is independent learning. This aims to enable students to explore their respective interests, potential and talents.

Cultural development in Indonesia, driven by science and technology, places education as the key to achieving national goals. Focusing on the practice stage in educational technology provides practical experience at SMA Negeri 8 Maros. Informatics learning involves programming, artificial intelligence, and computer networks. Research at SMA Negeri 8 Maros involved 35 class X.5 students with a focus on Information and Communication Technology (ICT). Strengthening the Teaching Profession (P2K) from 4 September to 30 October 2023, creating innovative learning tools for the integration of office applications. Students are required to master office applications and online communication skills. The Pancasila student profile emphasizes critical thinking skills, independence and creativity. The results of implementing Informatics learning using the PBL model show a positive impact on student motivation, increasing enthusiasm, and building critical thinking skills. Students who apply PBL produce higher grades. Informatics learning classification is important for understanding computational thinking and computer systems. The application of the PBL model has a positive impact making students more creative and independent in creating projects using Microsoft Office.    

The creative industry is an industry that focuses on the creation and exploitation of intellectually owned works, one of which is fashion design, including t-shirts. The current condition of society, both individuals and groups, are now starting to build their brands with the innovation and creativity they build, including Ndlodok T-shirts. This community service is the second stage, namely to introduce ndlodok t-shirts to the community. The initial offer of the "Ndlodok" T-shirt was to formulate a library-based "Ndlodok" T-shirt with characteristics of the Mojokerto dialect with the hope of opening up a new market. Apart from that, the product would become a souvenir that consumers were looking for because it had become a characteristic of Mojokerto UMKM. In facing the rigors of UMKM businesses which are increasingly competitive, "Ndlodok" T-shirt products do not experience problems in the middle of their journey, at this early stage it is necessary to introduce them as a reference for "Ndlodok" T-shirts in carrying out promotional activities.

Giving gifts or souvenirs among young people with flower bouquets has become common place, unfortunately the flower bouquets we give often wither and become trash. One alternative substitute for souvenirs or flower bouquet gifts is a snack bouquet. Giving a snack bouquet not only cheap and affordable, it also provides more benefits because we can eat the snacks. The Trend of giving souvenirs or gifts in the form of a bouquet of snacks can be a form of business for young people, especially for the teenagers of the Kasih Ibu Bangkinang Orphanage. After this activity, it is hoped that teenagers can develop an entrepreneurial spirit and will grow into creative individuals. The problem of teenagers at Kasih Ibu Orphanage is that they do not have insight into entrepreneurship and there is a lack of activities that build their creativity and skills. Therefore, training is needed to increase understanding of education about entrepreneurship and a spirit of creativity that is trained at an early age, which is the main capital for their productivity and independence when they grow up. For sustainability programs, because children's entrepreneurship cannot be carried out alone, guidance and support from adults, assistants in orphanages and teachers are needed. Providing opportunities for teenagers to learn to do business (entrepreneurship) from a young age is not oriented towards making money, but rather to train independence, by relying on their creativity.

Social media (social media) has now become a part of the life of Indonesian people who are very phenomenal. Various kinds of advantages and conveniences are offered to interact with everyone both in terms of business even from various circles. Not only that, with the development of internet use and communication technology devices such as smartphones that are increasingly advanced, it has become one of the drivers of the growth of new networking sites that offer friends and information online. Social media has also become the backbone as a means of communication in this digital century. This study aims to determine students' perceptions about the extent of the use of social media in helping them learn English. English that is expected to be understood and learned is English in hospitality and also in advertising language. English that is expected to be understood and learned is English in hospitality and also in advertising language. This research is important to find out how students perceive the effectiveness of using social media to support their learning and understanding and creativity in the field of English for Hospitality and in compiling advertising language. A total of 50 students from the English Literature study program of Udayana University will be used as data sources in conducting this research. This research will use qualitative methods with a case study design. The use of questionnaires as well as semi-structured interviews will be carried out in collecting data. In analyzing the data will use a basic statistical model of the results of questionnaires on students. Meanwhile, the results of the interview data will be analyzed with the Flow model from Miles and Huberman.

Copyright is an exclusive right for creators or recipients of rights to announce or reproduce their creations or give permission for them without reducing restrictions according to applicable laws and regulations. Issues regarding intellectual property rights, one of which is copyright, in today's free trade are things that must be considered. Therefore, it is important to protect copyright for creators so that their ideas, creativity and works are not plagiarized by others. In this case, the legal protection for copyright that can be given is based on Law Number 28 of 2014 concerning Copyright. The method used in this study is normative with a qualitative approach and the sources used are Law Number 18 of 2014, books, journals and articles related to the problems studied.

Culture is a result of human creativity, taste, intention which is passed down from generation to generation. Culture is not just dance, clothing, houses, customs, or songs, but culture is a complex system which is full of physical and spiritual values ​​that strengthen the soul. A strong soul will not be easily swayed by any attack. A strong soul will be able to live by combining the progress of the times with noble values. Using qualitative methods such as literature studies, here we will discuss culture and globalization. This aims to ensure that each of us can be more inspired by God's grace towards all of us, in which God has made us part of the great, noble, civilized Indonesian nation to become leaders on earth.

The use of learning methods using the STEAM method to develop student creativity. Also be the key to being in the future, so that it has the ability to participate in the next life. STEAM basically needs to be taught from an early age to children so that children can think creatively and critically and can solve problems. The goal is to stimulate children's creativity with the STEAM method. The method carried out in this research is a qualitative method. The subjects in this study were children aged 5 - 6 years with a total of 30 people. The results of children's research can respond to the stimulus given well, children are able to express their imagination into works, creating existing materials into works of aesthetic value.  

People with mental disorders (ODGJ) need special attention and support so they can live more independently and prosperously. Individual empowerment is an effective approach to provide support and assistance for ODGJ in improving their psychological well-being and improving the individual's quality of life. This research will explore how ODGJ are able to channel their potential through involvement in batik skills. This research uses a qualitative approach which aims to obtain an overview of individual empowerment through batik skills in improving the psychological well-being of ODGJ at the Bina Laras Harapan Sentosa Social Home 3. Based on the research results, empowering batik skills at PSBLHS3 has a positive impact on the psychological well-being of ODGJ by exploring potential , increase creativity, and form positive attitudes and improve the quality of social relationships. The program provides opportunities for autonomy, self-acceptance, and positive social interactions, thereby improving mental health and overall well-being. Thus, empowering batik skills has helped improve the psychological well-being of ODGJ at the Bina Laras Harapan Sentosa 3 Social Home. Batik skills are an effective means of providing support, empowerment and improving the quality of life for social assistance residents with mental disorders.

Dispora or Youth and Sports Service is a regional government located in the province or district/city. Dispora has an important role in developing youth potential and advancing the field of sports in a country or certain city district, and its objectives include developing leadership, creativity and youth skills. , as well as increasing achievement and participation in sports activities to support overall Community Health and Development. The general aim of this research is to find out what influences employee/worker loyalty in completing performance programs that will be implemented in the Youth and Sports Department. This research uses a research method with a qualitative approach, where the research carried out is descriptive. The focus of this research is the achievement of work results (performance) of government officials at the Youth and Sports Department in increasing loyalty to performance by analyzing problems, especially regarding employee readiness and response to performance and loyalty. The results of this research are that employee loyalty is one of the keys to the success of a program. performance, so as to reduce the risk of failure in the performance program, suggestions: To increase employee morale and work motivation, leaders should act more wisely, so that appropriate work programs are created.

This analysis delves deeply into Es Kopi Kulu's communication strategy to enhance brand awareness, employing a qualitative descriptive research method through literature review. Es Kopi Kulu has successfully crafted a brand identity through innovative products that showcase creativity and align with current consumer trends. The strategic use of social media has been pivotal in expanding reach and fostering customer interaction, involving them in participatory activities and sharing personal stories. Additionally, collaborative approaches and sponsorships with third parties, such as local artists, have contributed to reinforcing brand awareness within the community. Collectively, the synergy of these three elements provides Es Kopi Kulu with an edge in creating a consistent brand narrative and cultivating strong relationships with customers. This achievement serves as an inspirational catalyst for industry players to tap into creativity, leverage social media effectively, and form strategic partnerships to fortify brand awareness in a competitive market

Empowering MSMEs is crucial for boosting the national economy in the contemporary industrial revolution age. The methods for fostering invention and creativity among housewives in RW 02, Rungkut Kidul Village, are covered in this study. Housewives contribute to the family's financial stability. Women labor to obtain economic stability in the face of uncertain economic situations. And MSME performers make up the bulk of the female cast. By incorporating digital marketing into their product offerings, MSME actors based in RW 02 Rungkut Kidul are attempting to raise the caliber of their output. Furthermore, the bulk of business owners have implemented business legitimacy, MSME actors. But there's a problem: only a small percentage of MSMEs have.

This journal explores strategies aimed at enhancing Arabic writing skills (kitabah). The study investigates diverse approaches, including practical exercises, technological integration, and differentiation methods. The research reveals that engaging students in relevant writing activities and leveraging digital resources significantly contributes to the development of their creativity and proficiency. Moreover, the implementation of differentiated approaches proves effective in catering to the diverse needs of students. This abstract emphasizes the importance of employing varied and contextual strategies for optimal outcomes in teaching Arabic writing skills.

This journal explores strategies aimed at enhancing Arabic writing skills (kitabah). The study investigates diverse approaches, including practical exercises, technological integration, and differentiation methods. The research reveals that engaging students in relevant writing activities and leveraging digital resources significantly contributes to the development of their creativity and proficiency. Moreover, the implementation of differentiated approaches proves effective in catering to the diverse needs of students. This abstract emphasizes the importance of employing varied and contextual strategies for optimal outcomes in teaching Arabic writing skills.