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In the past, toys were identified solely as instruments of entertainment for children. Adults were generally considered inappropriate to own or play with toys. Over time, toys have evolved into collectibles that have artistic, historical, and investment value for people of all ages. This study aims to analyze Pop Mart's marketing strategy in shaping impulsive buying behavior. The study was conducted using descriptive qualitative methods. The research data was obtained from digital searches and observations from various official sources and related official websites. The results of the study show that Pop Mart, as a leader in this industry, has successfully implemented marketing strategies that utilize collaborations with artists, the blind box concept, and the principle of scarcity to create a unique and attractive shopping experience for its consumers. Collaborations with artists play an important role in building brand identity and increasing product appeal. By offering limited editions of popular characters such as Molly, Labubu, and SkullPanda, Pop Mart has been able to attract collectors and art enthusiasts who have an emotional connection to these works. This has led to increased brand loyalty and purchase frequency. The blind box concept creates an element of surprise that triggers excitement when opening the packaging, thereby encouraging repeat purchases. Additionally, the scarcity marketing strategy, combined with the application of FOMO behavior, successfully creates a sense of urgency among consumers. Products with limited editions and purchase quantity restrictions create exclusivity, making consumers feel they must act quickly to obtain the product before it sells out.

This study aims to analyze market sentiment towards Gold Financing Products (PKE) in Islamic banking before and after the Trump Effect phenomenon using the text mining method. This technique involves extracting information from unstructured text data to then be visualized and analyzed using the Natural Language Processing (NLP) approach and a RoBERTa-based classification model. Data was collected through web scraping from the X application with the help of API and processed using Google Colab. From a total of 4,074 tweets analyzed, it was found that the majority of public sentiment was neutral (59%), followed by negative (24%) and positive (17%). This reflects the public's tendency to discuss informatively rather than emotionally, although there was a spike in negative sentiment in certain periods indicating sensitivity to global dynamics, especially the impact of the Trump Effect on gold prices. The resulting wordcloud reveals key topics such as gold prices, buying and selling activities, and institutions such as Pegadaian Syariah and BSI. Terms such as "sharia", "riba", and "principles" emphasize the importance of Islamic financial values ​​in public perception. The results of this study indicate that text mining-based sentiment analysis is effective in capturing the dynamics of public opinion in real-time and can be a strategic tool for Islamic financial institutions in responding to market changes.

Marriage is a social institution that plays an important role in human life. Marriage is not just a union of two individuals, but also a long-term commitment that involves emotional, psychological, social, and spiritual aspects. In marriage, husband and wife are expected to build a harmonious, mutually supportive, and loving life together. However, in reality, not all marriages run smoothly without obstacles. Many couples experience various challenges, such as personality differences, communication problems, economic disparities, conflicts in childcare, to disputes regarding values ​​and life principles. If not handled properly, conflict in marriage can cause disharmony, stress, and even divorce. Family counseling is present as one solution to help couples understand and overcome various problems that arise in marriage. Family counseling aims to provide a deeper understanding of the nature of marriage, teach conflict resolution strategies, and help couples build healthier and more harmonious relationships. In family counseling, couples are taught how to communicate better, understand each other's emotional needs, and find fair and wise solutions to resolve existing differences. In addition, counseling also helps couples to increase mutual trust, strengthen commitment, and create a family environment full of support and love.

This study discusses the interpersonal communication strategies used by religious teachers in conveying Islamic values ​​to students at TPQ Margoyoso Blangkon Mosque. The background of this study is based on the importance of the role of religious teachers as agents of change in shaping the character of students through an effective communication approach. The purpose of this study is to describe the interpersonal communication strategies applied and their influence on students' understanding of Islamic values. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that religious teachers apply communication strategies such as a personal approach, two-way dialogue, empathy, and role modeling. This strategy has proven effective in building emotional closeness and increasing students' understanding and practice of Islamic values. The implications of this finding indicate that the success of conveying Islamic values ​​does not only depend on the teaching materials, but also on the quality of interpersonal communication between teachers and students. Therefore, religious teachers need to continue to hone their communication skills to create an inspiring learning environment that touches the affective aspects of students.

Play for early childhood is very important in the development of his personality. Playing for a child is not just filling time, but a medium for children to learn. Every form of play activity in children has a positive value for the development of their personality. However, free play is often the key to unlocking the creative talents that every human being possesses. Playing with children is useful for exploring their world, developing their competence to cope with it, and fostering their creativity. The function of play for early childhood can be used as an intervention that, if implemented properly, whether equipped with tools or without tools, will greatly assist social, emotional, cognitive, affective, and psychomotor development in general, and develop children's creativity.

This study aims to analyze the lexical and contextual meanings in the lyrics of the song “Mangu” by Fourtwnty Ft. Charita Utami. This song was chosen because it contains emotional, symbolic, and reflective messages that reflect inner turmoil and value conflicts in human relationships. The method used is a descriptive qualitative approach with semantic analysis techniques. Data was obtained from the song lyrics and analyzed through the stages of identifying lexical meaning based on the literal meaning of the words, and contextual meaning based on the situation and context of their use. The results of the study indicate that the lyrics of “Mangu” contain various forms of lexical meaning such as synonyms, antonyms, collocations, polysemy, and idioms, as well as contextual meaning reflecting spiritual conflict, differences in principles, and the search for identity. This song symbolically represents the social conditions often experienced by individuals in personal and existential relationships. These findings enrich the study of semantics in popular literary works and can be implemented in Indonesian language learning as contextual and meaningful teaching materials.

 In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.

This study explores how popular culture influences Generation Z's understanding of Christian values, a generation raised in the digital age with unlimited information access. Generation Z possesses unique traits, including strong technological skills, multitasking abilities, and quick reactions to social issues. However, they also tend to be individualistic, less independent, and have limited social skills. Popular culture, heavily influenced by mass media and digital trends, significantly shapes the identity and values of Generation Z. This culture often promotes individualism, materialism, and hedonism, which conflict with Christian values like love, humility, and service. Consequently, Generation Z may struggle to understand and apply Christian values in their lives. The study employs a literature review method to gather information from various sources regarding the impact of popular culture on Generation Z's grasp of Christian values. Findings suggest that popular culture can obscure their understanding of these values, leading them to prefer spectacular and emotional spiritual experiences over a deeper understanding of doctrine. Therefore, Christian Religious Education (PAK) plays a crucial role in assisting Generation Z in comprehending and embodying Christian values. PAK must adopt relevant and engaging strategies, utilizing digital media and interactive learning methods. Additionally, it should foster critical thinking skills, enabling Generation Z to differentiate between Christian values and those that conflict with them.

This article discusses the role of loving touch from parents in developing adolescent character. In facing the often complex and dynamic realities of life, a person's character plays a crucial role in shaping an individual's personality. Adolescents, as a group that tends to oppose or oppose the values held by their parents, require special guidance and attention in character formation. Using descriptive qualitative methods and literature studies, this article explores an understanding of how a parent's loving touch can influence the formation of a teenager's character. The discussion covers important aspects such as forming healthy emotional relationships, developing positive values and attitudes, boosting self-confidence, and developing empathy and social skills. The results of the analysis show that consistent and positive loving touch creates a strong foundation for adolescents' emotional, social and moral development. Parental love creates an emotionally safe environment, allowing teens to feel loved, appreciated, and have a safe place to express themselves. Apart from that, the role of parents as good role models provides examples of positive behavior that can be internalized by teenagers. The aim of developing adolescent character includes preparing them to face future challenges, forming positive values, strong attitudes, and correct orientation towards life goals. Thus, this article provides an in-depth understanding of how a parent's loving touch contributes to shaping the character of teenagers, so that it can help form a generation that has positive character, empathy and strong social skills to face the various complexities of life in the future.

Sleep disturbances in infants can cause significant physiological and psychological impacts, such as decreased immune function, impaired cognitive development, and an increased risk of emotional problems (Tanty & Pramesti, 2023). Poor sleep not only inhibits physical growth but also affects infants’ mental development, including attention disorders, anxiety, and low cognitive abilities (Hendri & Sari, 2021). Therefore, it is important to provide effective interventions to improve infants’ sleep quality. This study aimed to determine the effect of baby massage on infant sleep quality at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025. This research employed a quasi-experimental method with a pretest–posttest design using an experimental group and a control group, also known as a pretest–posttest with control group design, which is a form of quasi-experimental research design. The population of this study consisted of all infants aged 3–6 months at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, totaling 32 infants, with 16 infants in the experimental group and 16 infants in the control group. The results of the statistical analysis using the Wilcoxon test showed a significant probability value of 0.001 (p < 0.05). This indicates that the null hypothesis (H₀) was rejected and the alternative hypothesis (H₁) was accepted, meaning that baby massage had a significant effect on sleep quality among infants at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025.

This article discusses the importance of balance between body and soul in Islamic education by referring to the thoughts of Imam Al-Ghazali. In Al-Ghazali's view, education is not just a process of transferring knowledge, but a comprehensive effort to form a complete human being through the development of physical, intellectual, and spiritual aspects. The soul is positioned as the main center of personality development, while the body plays a role as a means to support the implementation of spiritual and social tasks. This study uses a qualitative approach with a literature study method to examine in depth the works of Al-Ghazali and other supporting literature. The results of the study show that Al-Ghazali's thoughts on the balance of body and soul are very relevant to be applied in the modern education system, especially in responding to the challenges of dehumanization and value crises. The integration of spiritual and physical dimensions in education can be a solution in forming students who are not only intellectually intelligent, but also emotionally and spiritually mature.

This study aims to explore the impact of father involvement in adolescent parenting and how this role affects children's emotional, social, and academic development. Adolescence is a critical period marked by significant changes in physical, cognitive, and emotional aspects. Active father involvement in children's lives has been shown to contribute positively to adolescent achievement motivation and emotional well-being. Through a qualitative approach and literature analysis, this study identified various forms of support provided by fathers, including affectionate support, parenting, and involvement in daily activities. The results showed that the higher the level of father involvement, the better the development of adolescents in facing life challenges. These findings emphasize the importance of the role of fathers in shaping children's character and life values, and provide recommendations to increase awareness of the importance of father involvement in parenting.  

This article discusses the transformation of the meaning of the altar from Hebrew tradition to modern spiritual life, highlighting the important role of the altar as a symbol of the relationship between humans and God. In Hebrew tradition, the altar serves as a physical altar for offering sacrifices, reflecting the sacrifice, purification, and spiritual commitment of the people of Israel. However, as time has progressed, the meaning of the altar has evolved into a deeper symbol that encompasses spiritual and emotional aspects. In a modern context, the altar is interpreted as a symbol of the human heart, a place where worship and devotion to God are performed wholeheartedly. This article also explores the application of altar values, such as devotion, humility, and service, in everyday life. Additionally, the concept of the altar is connected to universal interpretations that are relevant to various spiritual traditions. The method used in this research is a qualitative method with a literature study approach, involving the collection and analysis of literature and biblical verses related to the altar. Thus, this article aims to provide a deep understanding of the essence of the altar as a spiritual element that remains relevant, universal, and applicable in daily life, while inviting readers to reflect on the application of the altar concept in their lives.

This creation aims to design characters based on mythological figures from the origin story of the Batak tribe using the visual approach of the seinen manga art style. Batak mythology, which is rich in cultural values and ancestral narratives, is explored through a visual style that resonates with contemporary audiences. The seinen manga style is chosen due to its realistic, emotional, and thematically mature characteristics, making it appropriate for depicting traditional myths without diminishing the respect for cultural beliefs and values. The methods applied in this character design process include literature studies on Batak mythology, visual analysis of the seinen manga style, and concept exploration through stages of digital art creation. The main characters depicted are Debata Bataraguru, Debata Soripada, and Debata Mangalabulan, accompanied by traditional attributes that represent the cultural values of the Batak tribe.

The documentary film “Pedal Waktu Jalanan Bandung” was a final project that explored a vintage bicycle community known as Paguyuban Sapedah Baheula Bandoeng (PSBB). The creation of this work is driven by a concern over the gradual disappearance of onthel bicycles amidst the wave of modernization in the city of Bandung. This project aimed to document the scriptwriting process of a documentary film by applying an expository narrative approach, in which the writer served as the scriptwriter. The film was developed through three main stages: pre- production, production, and post-production. During the pre-production phase, the writer conducted in-depth research and field observations, and developed a script framework, synopsis, treatment, and interview questions. The production phase involved filming, conducting interviews, and recording voice-over narration. Post- production included visual and audio editing as well as finalizing the distribution through the YouTube platform. The final result was a documentary that not only delivered historical information but also raised emotional awareness about the importance of preserving traditional values. In conclusion, the application of an expository narrative successfully strengthened the storytelling structure and provided a deeper understanding of the vintage bicycle community in Bandung.

This type of research is survey research. The purpose of this study is to (1) determine the effect of emotional intelligence on the biology learning outcomes of class X students of SMAN 9 Gowa, (2) determine the effect of learning motivation on the biology learning outcomes of class X students of SMAN 9 Gowa, (3) determine the effect of emotional intelligence and learning motivation together on the biology learning outcomes of class X students of SMAN 9 Gowa. The population in this study were all class X students of SMAN 9 Gowa and the selected sample was 153 students. The data collection technique in this study was a questionnaire and documentation. The collected data were then analyzed using descriptive statistical analysis and inferential statistics. The results of the study showed that there was a positive and significant effect between emotional intelligence and learning outcomes. This was proven in the t-test hypothesis testing obtained a value of 4.935 with a significance level of 0.000 <0.05. There was a positive and significant effect between learning motivation and learning outcomes. This was proven in the t-test hypothesis testing obtained a value of 6.965 with a significance level of 0.000 <0.05. So it can be concluded that emotional intelligence and learning motivation play an important role in the learning process, especially in student learning outcomes.

The Merdeka Belajar Kampus Merdeka (MBKM) Community Service Program implemented in Selebar Sub-District aims to enhance mental health awareness and literacy among adolescents through an Islamic Guidance and Counseling approach. Adolescents are a vulnerable group facing emotional, social, and academic pressures, necessitating adequate psychological support. Students from the Islamic Guidance and Counseling Study Program at UIN Fatmawati Sukarno Bengkulu carried out this program using the Participatory Action Research (PAR) method, which included activities such as individual counseling, group guidance, and education on stress management, mindfulness, and self-care. The program engaged local communities, Islamic boarding schools, and religious institutions as partners in outreach and spiritual assistance. This initiative highlights the students’ role as social change agents capable of responding to societal needs through a holistic approach grounded in Islamic values. Evaluations indicated an increase in participants’ understanding of the importance of mental health, a reduction in stigma toward counseling, and greater willingness to seek professional help. The success of this program positively impacted adolescents' psychological well-being and reinforced the role of higher education institutions in building mentally and spiritually empowered communities. This experience provided meaningful learning for students, integrating academic knowledge with real-world social needs through transformative community engagement.

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms.   Keywords: , , , , , Reels, ,  social platforms.

This research uses a qualitative method to examine the influence of marketing strategies on the interest in using Islamic banking products among Generation Z. This generation has unique characteristics in accessing information and making financial decisions, including the selection of banking services. Marketing strategies employed by Islamic banks—such as digital promotion, emotional appeal, and Islamic values—play a crucial role in attracting the attention of this generation. The study aims to understand how the elements of marketing—product, price, place, and promotion—affect Generation Z’s perception and preference toward Islamic banking products. Data were collected through in-depth interviews with informants from among university students and Islamic banking practitioners. The analysis results show that the use of social media, delivery of religious values, and ease of access are dominant factors in increasing interest. These findings contribute to the development of relevant and effective marketing strategies for Islamic banks to expand their market among digitally literate and spiritually aware young generations.

Celebration is part of human emotional expression that is often carried out in various forms, ranging from personal celebrations to collective moments such as the success of a sports team or major religious holidays.This article aims to examine the phenomenon of celebration from the perspective of the hadith of Prophet Muhammad SAW, by reviewing several narrations related to expressions of joy, forms of celebrations, and the Shari'ah limits in their implementation.This study uses a qualitative-descriptive method with a thematic approach to relevant hadiths, both from the nine canonical collections and the commentary books.The study results show that Islam does not prohibit forms of celebration as long as they do not contain elements of sin, violate Sharia norms, or imitate traditions that contradict Islamic teachings.Hadiths show that the Prophet Muhammad (peace be upon him) himself did not deny expressions of joy as long as they were done within reasonable and meaningful limits.Therefore, celebrations in Islam are considered a means of expressing legitimate gratitude and happiness, as long as they are conducted in accordance with true Islamic values.