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The SIPINTER Online innovation in Tegal Harum Village is a form of digital service development aimed at improving public service efficiency and expanding service coverage. However, in its implementation, SIPINTER Online has not yet provided optimal benefits. This is due to the low number of community members in Tegal Harum Village who utilize the SIPINTER Online innovation. This study aims to identify the factors contributing to the low usage of SIPINTER Online in the village. The research employs a qualitative method with a descriptive approach. The analysis uses Rogers’ theory of innovation attributes, which includes relative advantage, compatibility, complexity, trialability, and observability. The findings show that the dissemination of information about SIPINTER Online is still lacking, resulting in limited public awareness. Moreover, hesitation in using technology and the community’s preference for conventional services are contributing factors to the low adoption rate. Therefore, SIPINTER Online has not yet delivered maximum benefits due to its limited reach. The recommendations include strengthening compatibility through sociocultural integration, reducing perceived complexity through education, increasing trialability through guided trials and direct outreach, and establishing feedback and continuous improvement mechanisms.

This study explores how Generation Z maintains the use of the Indonesian language amid the challenges of globalization. In a modern era heavily influenced by foreign cultures and rapid digital development, a shift in language usage patterns among youth is becoming increasingly apparent. Foreign languages, particularly English, are frequently adopted in daily communication, which may threaten the role of the Indonesian language as a marker of national identity. The purpose of this research is to identify the factors that influence Generation Z’s language attitudes and practices, and to examine how they perceive Indonesian as part of their identity. Using a qualitative approach through interviews and observations, the findings reveal that although there is a tendency toward mixed language usage, there remains a level of awareness among Generation Z about the importance of preserving the Indonesian language. However, globalization and the dominance of foreign media content are significant influences shaping their linguistic habits. Therefore, strategic and youth-oriented efforts are needed to ensure that the Indonesian language remains relevant and valued in the future.

The integration of Artificial Intelligence (AI) in education has introduced a more responsive and personalized learning approach. This study aims to examine the correlation between the intensity of AI usage and students’ learning outcomes. Employing a quantitative approach, the research utilized Pearson Product Moment correlation analysis. A total of 27 students, selected through purposive sampling and known to actively use AI in their learning process, participated in the study. Prior to the correlation analysis, the data underwent validity, reliability, normality, homogeneity, and linearity testing. The results confirmed that the instrument met the criteria for validity and reliability (Cronbach’s Alpha = 0.824), with data distribution being normal and homogeneous, and the relationship between variables being linear. The Pearson correlation coefficient of r = 0.583 with a significance value of p = 0.001 indicates a statistically significant and moderately strong positive relationship. These findings suggest that AI plays a meaningful role in enhancing students’ learning effectiveness. Therefore, it is essential to provide guidance and development efforts to ensure AI is utilized ethically and educationally to optimize its impact in academic settings.

The controversy surrounding the use of electronic cigarettes (e-cigarettes) or vapes has become a new trend and is increasingly being used among teenagers. The cases of e-cigarette use are increasing year by year, while there are no clear regulations in Indonesia governing the use of e-cigarettes among teenagers. The aim of this outreach is to increase knowledge about the dangers of electronic cigarettes, thereby reducing their usage among teenagers. The educational method used was health education with a question-and-answer discussion. The respondents who participated in the educational activity were 62 people. Based on the results of the analysis test, there is a significant relationship between the knowledge of adolescents before and after the education.

This study uses a qualitative method to analyze content trend strategies in interactive digital marketing that contribute to building consumer loyalty. In today’s highly competitive digital era, companies are required to create strong engagement with consumers through digital platforms such as social media, websites, and applications. Content trends like storytelling, user-generated content, live streaming, and influencer usage have proven to attract audiences and encourage ongoing interaction. This research explores how these trends are applied by various brands and how consumers respond to these approaches over the long term. The findings show that message consistency, emotional value in content, and interactivity are key factors in forming emotional bonds that impact loyalty. Furthermore, two-way engagement between consumers and brands through comments, likes, and sharing features strengthens this relationship. By understanding consumer digital preferences and behaviors, content strategies can be dynamically adapted to maintain loyalty while expanding the relevant market reach.

Indonesian language has an important role in education, especially in shaping students’ literacy skills through text-based learning. One type of text taught in the Merdeka Curriculum is anecdote text. This study aims to identify and describe the forms of syntactic errors in anecdote texts in the book Cerdas Cergas Berbahasa dan Bersastra Indonesia for SMA / SMK class X. The method used is descriptive qualitative with error analysis approach according to Ellis’ model. The data were collected through listening and note-taking techniques, and analyzed through the stages of identification, classification, and evaluation of errors. The results of the analysis show the existence of various errors, including the use of non-standard words, incorrect word writing, inappropriate diction, excessive word usage, conjunction errors, and punctuation errors. The findings emphasize the importance of improving the quality of language in textbooks, as errors in books can affect students' language skills. Theoretically, this study expands the study of syntactic errors in the narrative text genre. Practically, the results of this study can be a reference for teachers, book writers, and curriculum developers in improving and enhancing the quality of Indonesian teaching materials.

The development of the digital ecosystem has disrupted the transportation sector. Traditional transportation businesses have shifted to online transportation. This study aims to analyze Blue Bird's strategy in facing the ride-hailing disruption in Indonesia. The research was conducted using a descriptive qualitative approach. The data was sourced from digital searches and observations. The results show that the digital transformation implemented by PT Blue Bird Tbk has improved operational efficiency and competitiveness in the highly competitive transportation market. The My Blue Bird application, with real-time tracking and cashless payment features, has streamlined the booking process and strengthened customer loyalty. The data indicates an increase in app usage and a reduction in operational costs, supporting the effectiveness of the company's digital strategy. Strategic collaboration with ride-hailing platforms has also significantly contributed to market expansion and increased fleet occupancy. The success of this strategy is reflected in the rise in booking volume and overall customer satisfaction. As a further step that has not been fully implemented, it is recommended that Blue Bird explore the application of AI-based predictive models to optimize fleet scheduling and route dynamics. The use of this technology can provide more accurate demand forecasts and support strategic decision-making in resource allocation. Additionally, the development of a customer feedback system integrated with digital analytics will allow the company to respond to consumer trends and preferences more effectively. These measures, supported by enhanced digital infrastructure and cross-sector collaboration, are expected to further boost Blue Bird's efficiency and growth in the digital disruption era.

The rapid growth of social media among university students raises concerns regarding its impact on health, particularly sleep patterns. This research investigates the link involving social media usage intensity and students’ sleep patterns. A descriptive quantitative approach was employed through a survey method involving 30 active undergraduate students from various universities in Indonesia, using a survey based on Likert items. The analysis applied Pearson’s correlation to assess the intensity and orientation of the link between variables. The results revealed a strong and affirmative link between social media engagement and sleep pattern disturbances, indicated by a correlation score of 0.655. This reflects that greater intensity in using social media is associated with increased likelihood of disrupted sleep patterns, including irregular sleep schedules, reduced sleep duration, and decreased sleep quality. These findings emphasize the importance of better digital time management and educational interventions regarding healthy sleep habits, both for students and higher education institutions.  

Soil moisture is a crucial factor in agriculture that affects plant growth and crop productivity. In modern agricultural systems, accurate soil moisture monitoring is essential for optimizing water usage and enhancing the efficiency of automatic irrigation systems. This study aims to develop an Internet of Things (IoT)-based soil moisture monitoring system and evaluate the performance of three types of soil moisture sensors: Soil Moisture FC-28, Capacitive Soil Moisture Sensor, and Soil Moisture Hygrometer Module Sensor. The evaluation compares the accuracy and effectiveness of each sensor in measuring soil moisture. The research methodology involves measuring soil moisture in ten different soil samples using the three sensors simultaneously. The system is based on the ESP32 microcontroller, where data from the sensors are processed and displayed on an LCD Liquid Crystal I2C 20x4. Data analysis is conducted using the one-way ANOVA statistical method to determine whether there are significant differences among the measurement results of the three sensors.The results indicate that each sensor exhibits different measurement characteristics based on its working principle. The Soil Moisture FC-28 sensor, which operates on resistance, shows high sensitivity to changes in soil moisture but is susceptible to corrosion. The Capacitive Soil Moisture Sensor is more durable as it does not have direct contact with the soil, yet it requires more precise calibration. Meanwhile, the Soil Moisture Hygrometer Module Sensor provides more stable results under various environmental conditions. The one-way ANOVA analysis reveals no significant differences in the measurement results among the three sensors.

Current technological developments encourage companies to also use technology so that their employees can work more efficiently. That is why the Zahir Accounting application is used to help PT Nikko Utama in preparing financial reports. This study aims to measure the level of satisfaction in using the Zahir Accounting application. This study uses the Technology Acceptance Model (TAM) method to measure the satisfaction of Zahir Accounting application users. By distributing questionnaires to 30 respondents, in this study based on 4 (four) independent variables (Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, and Actual Usage) it can be explained that user satisfaction in using the Zahir Accounting application is 84.1%, so it can be said that users feel satisfied and find it easy to use the Zahir Accounting application.

This study aims to evaluate and develop SISKEUDES implementation in Sindangheula Village through the lens of Everett M. Rogers' Diffusion of Innovation theory. Using a qualitative descriptive method, data were collected through interviews with the village head and financial affairs officer. The findings indicate that SISKEUDES has been adopted primarily due to its relative advantage in replacing manual systems, resulting in more structured and accountable financial management. However, the complexity of the system, particularly in terms of technical usage and cognitive adaptation, presents challenges for village apparatus with limited digital literacy. The study highlights that successful adoption depends not only on the innovation's superiority but also on institutional readiness and continuous support. It concludes that while SISKEUDES brings significant improvements, its sustainability requires regular training and the institutionalization of digital competence within the village governance system.

Manco, a traditional snack from Madiun, holds significant potential to grow and gain recognition beyond its region of origin. Its unique taste, texture, and embedded cultural and historical values serve as key assets in an increasingly competitive market. However, the main challenges faced by manco entrepreneurs are building a strong brand identity and conveying the product’s uniqueness through engaging storytelling. Effective branding through distinctive logos, packaging, and memorable taglines can enhance the product’s appeal and perceived value among consumers. Furthermore, compelling storytelling, such as narratives about traditional production processes, the struggles of business owners, and the use of natural ingredients, can foster emotional connections and consumer loyalty. Nevertheless, challenges remain, such as inconsistent brand identity usage and limited digital promotion. Therefore, branding and storytelling training are essential for manco entrepreneurs to maximize their product’s potential, expand their market, and establish manco as a culinary icon representing Madiun both nationally and internationally.

Language is crucial for human interaction, making foreign language education, especially Japanese, increasingly vital in the global era. Indonesia holds the second-highest number of Japanese learners globally. This study evaluates SakuJapan, a Japanese learning application, to enhance basic Japanese skills among IPB Vocational School students. Using a quantitative descriptive approach with 20 students, data was collected via online questionnaires on usage, features, effectiveness, and motivation. Findings show SakuJapan is an effective and user-friendly tool; 75% of respondents regularly use features like Hiragana, Katakana, vocabulary, and practice questions. The application scored an average effectiveness of 4.3 out of 5, with 85% of users gaining confidence in basic Japanese. While generally well-received, suggestions include offline features, varied exercises, adjustable game difficulty, and more audio, daily conversations, and JLPT-standardized tests. These insights guide further development for a more comprehensive and adaptive learning platform.

Small and Medium Industries (SMEs) have become a crucial pillar of Indonesia's economy and have proven to be key drivers of economic resilience during times of crisis. According to data from the Department of Industry and Trade of Bali Province, the food and beverage SMEs in Denpasar City have the highest number of business units, totaling 1,002 units. However, the declining consumer interest in food and beverage SMEs has led to a decrease in their income. Capital, labor, the use of digital payment systems, and the adoption of e-commerce are expected to increase the income of food and beverage SMEs in Denpasar City. This study is a quantitative research involving a population of 1,002 food and beverage SME units. It aims to examine the effect of capital, labor, the use of digital payments, and e-commerce on the income of food and beverage SME actors in Denpasar City. The sample consists of 91 business units selected using a non-probability sampling method with a purposive sampling technique. The data were analyzed using multiple linear regression analysis. The findings indicate that capital, labor, the use of digital payment systems, and e-commerce have a simultaneous and significant effect on the income of food and beverage SME actors in Denpasar City. Furthermore, each variable capital, labor, digital payment usage, and e-commerce individually has a positive effect on income. The implication of this research is that increasing capital, adding labor, and promoting the use of digital payment systems and e-commerce can enhance the income of food and beverage SMEs in Denpasar City.

The present study aims to identify and analyse idiomatic expressions in the lyrics of "Shake It Off" by Taylor Swift. Idioms are a form of non literal expression which often pose a challenge for English language learners, due to the fact that their literal meanings are not easily discernible. Utilising a descriptive qualitative approach, this research analyses idioms based on Makkai's (1972) classification, which includes six types: phrasal verb idioms, tournure idioms, irreversible binomial idioms, phrasal compound idioms, incorporating verb idioms, and pseudo idioms. The findings indicate that the composition is replete with idiomatic usage, reflecting emotional meanings and social messages implicitly. A total of fourteen idioms were identified, which serve to reinforce Taylor Swift's stylistic language and make the song an effective and contextual medium for the purposes of English language learning. It is anticipated that these findings will contribute to the development of language teaching, particularly with regard to the comprehension of idiomatic meaning within the context of popular culture.

Mobile commerce has become a crucial element in the business world, opening up new opportunities to increase efficiency and effectiveness in operator card sales. This research aims to investigate the extent to which the use of mobile commerce can be applied to improve operator card sales performance. Research methods include customer surveys, transactional data analysis, and interviews with relevant stakeholders. Data was collected to evaluate mobile commerce adoption, factors influencing usage, and its impact on increasing operator card sales. The research results show that the use of mobile commerce has significant potential to optimize the operator's card sales process. Factors such as user convenience, transaction security, and accessibility of product information play an important role in the acceptance of this technology. By implementing mobile commerce effectively, companies can expand market share, increase customer satisfaction, and achieve sustainable business growth. These findings provide strategic insight for developing business models that are more adaptive to mobile commerce trends. Practical implications of the research results are also discussed, providing guidance for telecommunications companies and operator card providers in increasing the use of mobile commerce as an innovative sales strategy.

SMK TPI Gedangan Sidoarjo is one of the private high schools in Sidoarjo that offers 3 expertise programs, namely Mechanical Engineering, Automotive Light Vehicle Engineering, and Software Engineering (RPL). These programs are designed to equip students with practical skills that are in accordance with the needs of industry and the world of work. With the vision of the school is to produce middle-class workers who are ready to enter society, industry, and become independent entrepreneurs, have a global perspective, have noble character, and can apply themselves. On the other hand, many vocational schools have not provided systematic guidance or practical curriculum on the use of various types of social media for business promotion purposes. In order to improve the quality of students, 28 students were sent to learn about how to promote MSME products through social media. This training aims to explore how vocational schools can effectively utilize social media to promote their MSME products by recognizing the differences in characteristics and functions of each platform. With this approach, patterns of social media usage that are right on target can be found as well as training or mentoring strategies that are in accordance with student needs. The results of this training can be a reference for developing relevant and applicable digital marketing learning modules in the vocational high school environment. The results of participant feedback at the end of the training showed that 91% of students could understand the material provided and the trainer could provide effective UMKM product promotion solutions according to the current needs of students.

This study aims to analyze the trends and development of research related to the use of Geogebra in improving the understanding of the concept of revival with a bibliometric approach. Data was collected from the Google Scholar database using the Publish or Perish (PoP) application in the 2020-2025 time span. The initial identification results found 393 documents, which were then filtered to obtain 11 documents worthy of analysis. The analysis was conducted with the help of VOSviewer software to map keywords, annual trends, and research topic density. The results showed that the number of publications increased significantly since 2021, with peaks in 2022 and 2023. Network, overlay, and density visualizations show that the topic of Geogebra usage is growing and diversifying, with a focus on interactive learning models, student abilities, and visual understanding of the concept of congruence. This research makes an important contribution to literature mapping and opens up opportunities for further research in the field of mathematics education technology.

Energy efficiency in air conditioning systems is a critical factor in reducing energy consumption and environmental impact. This study aims to analyze the energy performance of an air conditioning system using the thermodynamic cycle method. The analysis focuses on the refrigeration cycle, particularly the vapor compression cycle commonly used in residential and commercial systems. Key parameters such as coefficient of performance (COP), refrigerant flow rate, and enthalpy at each cycle point were examined to determine overall efficiency. Data were collected through simulations and experimental measurements under standard operating conditions. The results show that optimizing system components, especially the compressor and expansion valve, can significantly improve energy efficiency. The COP increased by 12% when a high-efficiency compressor was utilized. In addition, the selection of eco-friendly refrigerants contributed to better thermal performance and reduced environmental risks. This research highlights the importance of thermodynamic analysis in designing and improving air conditioning systems for sustainable energy usage. Future studies are recommended to incorporate real-time monitoring and adaptive control systems to further enhance system performance and energy savings.

The rapid growth of social media has significantly influenced the psychological dynamics of adolescents, particularly regarding their mental health. This study aims to examine the relationship between the five dimensions of the Big Five personality traits (neuroticism, extraversion, openness, agreeableness, and conscientiousness) and adolescent mental health in the digital era. Using a qualitative method with a literature review approach, the study analyzed various recent scientific sources. The findings indicate that certain personality traits, such as high neuroticism, are positively correlated with mental health issues, while others, like extraversion and conscientiousness, serve as protective factors. The interaction between personality traits and social media usage patterns also affects adolescents' levels of stress, anxiety, and tendencies toward negative behaviors such as FOMO and digital addiction. These results highlight the importance of a personalized approach in supporting adolescents, involving parents, teachers, and counselors, to prevent psychological disorders and promote mental well-being based on individual personality characteristics.