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Suryani Suryani; Afrinaldi Afrinaldi; Hidayani Syam; Muhiddinur Kamal

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2024 LPPM Universitas 17 Agustus 1945 Semarang

This paper examines the relationship between the intensity of social media use and academic procrastination in students of MTsN 2 Bukittinggi. Using a correlative quantitative method, this study found that students' intensity of social media use has a significant relationship with their academic procrastination. The hypothesis was accepted with a considerable correlation value (0.431), and the positive correlation indicated that the higher the intensity of social media use, the higher the level of students' academic procrastination. Achieving these results through proper fieldwork and data processing demonstrates the relevance and validity of this study. Therefore, the conclusion of this study is that there is a significant correlation between the intensity of social media use and academic procrastination among MTsN 2 Bukittinggi students.

Suriani Suriani; M. Hafiz Nurhasan Sihombing; Gusthi Sulistio Al Fath; Deviana Dewi Sirait; Sri Diana +1 more

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to conduct legal socialization regarding the dangers of bullying for teenagers through social media at SMA Taman Siswa Sukadamai. Bullying is becoming an increasingly concerning phenomenon among teenagers, especially with the widespread use of social media. This has triggered the expansion of legal socialization efforts to increase awareness of these dangers. The methods used in this community service include counseling, workshops, and the provision of educational materials tailored to social media platforms. The results indicate an improvement in teenagers' understanding of the legal implications of bullying and an enhancement of their abilities to manage conflicts constructively. These steps are crucial in creating a safe school environment and supporting positive adolescent growth. Through effective legal socialization, it is hoped that bullying cases can be reduced and that an inclusive and empathetic school culture can be fostered. In conclusion, efforts to socialize the law regarding the dangers of bullying for teenagers through social media at SMA have a significant positive impact on raising awareness and changing adolescent behaviors related to bullying.

Nessya Mayla Faiza; Utari Mutiara Ayu; Noerma Kurniwa Fajarwati

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Religious communities like Indonesia often discuss religious issues. Determining the Eid al-Adha holiday in 2022 is one of the issues that is receiving attention. As is known, the Indonesian government determines the Eid al-Adha holiday in two ways: rukyat and reckoning. On the Instagram account @kemenag_ri, the Ministry of Religion of the Republic of Indonesia held an Isbat Session Teleconference on June 29 2022, and the results showed that the date set on the calendar had to be changed from July 9 2022 to July 10 2022. Instagram users provided this decision directly. This shows that the religious community has participated and there is agreement in handling the results of the Isbat Session. As an effort to explore the interactions that exist within religious communities, this research uses netnography techniques.

Dwi Yanti; Dwi Maya Lestari; Noerma Kurnia Fajarwati

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Human survival depends on the environment. However, the lack of human awareness in protecting the environment has caused a lot of destruction to occur. To increase human awareness and understanding, Pandawara uses TikTok social media to provide information as well as appeal to people to preserve the environment. This research aims to measure and analyze the effectiveness of TikTok social media content presented by the @PandawaGrup account as a campaign tool to increase public awareness and participation in efforts to clean the environment and the responses that occur therein. The researcher used a qualitative descriptive research method which was implemented by monitoring and analyzing the @pandawagrup account evenly. The results of this research are that the social media TikTok @pandawagrup as a campaign media in protecting the environment is considered to have a significant role because it is able to share advocacy information about the environment and there are positive impacts that emerge which can be seen from the large number of positive responses both in terms of the number of likes and good opinions in awareness of protecting the environment.

Ismatul Maula Hikmah; Rini Rusnawati; Nanda Silvia Br Galingging; Noerma Kurnia Fajarwati

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.

Ahmad Faqih Badrul Murtaja; Dewi Lyien Ien

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This research was conducted because the researchers' interest in the development of academic achievement and the quantity of students at MTs Al-Amiriyyah Blokagung was quite rapid, to analyze what kind of promotions were used by WKS Public Relations in increasing the positive image and quantity of students at MTs Al-Amiriyyah Blokagung and to analyze what factors -Factors that can affect the positive image and quantity of students owned by MTs Al-Amiriyyah Blokagung.The approach used in this study is a qualitative approach with a descriptive type of research. The method used in data collection is Observation related to social media promotion in increasing the positive image and quantity of students. Interviews with the Principal, WKS Public Relations and Media Team, as well as documentation data and archives of activities from the management at MTs Al-Amiriyyah Blokagung. The researcher uses the Miles and Huberman model, namely reduction, presentation and conclusion drawing or data verification. The results of the research obtained from the field stated that the image and quantity owned by MTs Al-Amiriyyah Blokagung in the eyes of the community was considered good. The communication strategies used, such as maintaining communication patterns, planning and arranging tasks as WKS Public Relations at MTs Al-Amiriyyah Blokagung, as well as maintaining openness and information provided to the public can affect the image and quantity of MTs Al-Amiriyyah Blokagung. Based on this, it can be seen that the factors that affect the positive image and quantity of MTs Al-Amiriyyah Blokagung are by planning and carrying out the programs well, improving the service system, maintaining good communication and cooperation among members/teachers or with the community as well as the existence of disclosure of information to the public.

Raja Awan Sidqi; Tria Patrianti

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.

Erla Julian Ferdiana; Jaya Ramadaey Bangsa

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.

Hamu, Fransiskus Janu

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Education in the current digital era demands the use of smart technology and social media platforms in the learning process to suit the character of the digital generation. However, the competence of lecturers in Indonesia in this regard is still limited. Therefore, the workshop "Revolutionary Strategies for Modern Learning Through the Integration of Smart Technology and Social Media Platforms for Digital Generation Education" is important to implement. This workshop aims to provide understanding and skills to 187 lecturers in implementing technology and social media for learning innovation for digital generation students. Workshop material includes smart technology trends, use of social media platforms, digital evaluation and assessment strategies, as well as discussion of challenges and opportunities for integrating technology and social media in digital era learning. Participants' enthusiasm was quite high and the evaluation results showed that 91% were interested in implementing modern learning strategies after the workshop.

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

Uswatun Hasanah; Zakiyah Zahara; Ira Nuriya Santi; Juliana Kadang

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

Uswatun Hasanah; Zakiyah Zahara; Ira Nuriya Santi; Juliana Kadang

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

Sylvia Vianty Ranita; Khairun Nisa Lestari; Rita Handayani

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Kasindir Village is one of the villages in Jorlang Hataran District, Kabupaten Simalungun, Sumatera Utara. Kasindir Village is a village that carries out agricultural, livestock, and trade activities. Kasindir Village has great potential for developing MSMEs in the village. The development of MSMEs is considered capable of realizing a sustainable economy and supporting local governments in the Sustainable Development Goals (SDG's) program, especially in poverty and hunger eradication programs, sustainable economic growth, and employment. Community service implementers in Kasindir Village observed that MSME actors still require understanding and knowledge on utilizing information technology to advance their businesses. This includes packaging attractive products, providing the latest innovations, and promoting on social media to expand their market. MSME strategy development is able to realize the spirit of the SDGs. In this activity, the methods used to carry out community service activities are socialization and observation methods. Some of the problems faced by creative MSMEs in Kasindir Village include limited capital, raw materials, the use of very simple production equipment, and limited marketing media. Therefore, various parties, both government and private, need to provide support through sustainable business development programs.

Angga Nurdiansyah; Ageng Saepudin Kanda

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The increasing ease of internet access has led to its misuse in the form of online gambling. Initially, online games served as the entry point, but curiosity and interest have driven teenagers to participate in online gambling. Kartono (2014) defines gambling as the intentional act of risking something valuable with awareness of the associated risks and specific expectations for uncertain events, such as games, matches, races, and other occurrences. The uncertainty of outcomes generates expectations and tension for gamblers. nawati, Prakoso, and Prihatmi (2015) assert that the development of information and communication technology significantly influences the gambling model and its payment methods. Unlike traditional gambling, which requires face-to-face interactions, physical means, and cash payments, online gambling leverages the internet, enabling games without physical encounters. The rapid evolution of online gambling in recent decades has facilitated easy access to various forms of gambling through the internet. Despite gambling's historical existence, online gambling possesses distinct characteristics that entail specific risks. This journal aims to identify and explore the diverse negative impacts associated with online gambling, while also delving into control measures that can be implemented to address these issues. Employing the qualitative descriptive phenomenology research method, our study will uncover shared meanings of the online gambling phenomenon as experienced by a group of students (Sahputra et al., 2022). The methodology employed here is the literature review method, wherein an independent activity is conducted to collect literature data, engage in reading and note-taking, and process research materials from various sources, such as books, online media, print media, and national and international journals. Online gambling has emerged as a concerning phenomenon globally. This journal examines various aspects related to the hazards of online gambling, encompassing social, economic, and health impacts. Additionally, we discuss control efforts that can be implemented to address these issues, with the ultimate goal of enhancing understanding and promoting more effective actions in addressing this problem. Online gambling presents numerous dangers that can adversely affect individuals and society at large. To tackle this issue, control efforts, including stringent regulations, public education, and rehabilitation programs, are imperative. A comprehensive understanding of the perils of online gambling will enable collaborative efforts to create a safer and healthier environment for everyone. Concrete actions are necessary to shield society from the detrimental impacts of online gambling.

Yunita Yunita; Saputra Saputra  ; Alfina Alfina 

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The objection of this activity is for UMKM (Small Business Entity) in Kelurahan Lamaru. We are doing asistency for SME “Kelapa Jelly” owned by Bu Heni in Jalan Sosial Dalam RT 19. The Problem which should be solving were she didn’t have any financial report and lack of marketing strategy in social media at digital era.

Siska Aulia; Zahra Anastasias; Syahid Hermansyah; Velda Murdiana

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

Interpersonal perception has undergone a significant transformation in the digital era, especially through the influence of social media. The presence of social media has now influenced the way individuals understand, interact, and form interpersonal relationships. The writing in this journal uses descriptive qualitative research methods, namely research conducted to examine an object, a condition, a group of people, or other phenomena with natural or real conditions (without experimental situations) to create a systematic overview or detailed description that is factual and accurate. This research is a study intended to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions or thoughts of people individually or in groups through observation and literature study so that a complete picture of an event can be presented which is intended to expose and clarify a phenomenon that occurs. From the discussion of interpersonal perceptions that occur due to social media in this digital era, it can be related to several theories of communication psychology, namely informative theory and behaviorism theory.

Kartika Satya Noviafitri; Atiqa Sabardilla

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Postingan media sosial menjadi sorotan utama bagi figur publik, salah satunya yaitu walikota. Walikota dikatakan memiliki citra yang baik jika postingan media sosial berisi informasi yang jelas, padat, dan tidak ambigu. Penelitian ini bertujuan untuk mengetahui susunan kebahasaan yang terkandung dalam caption postingan instagram resmi walikota Surakarta 2023. Data yang di analisis dalam artikel ini adalah 57 % data kohesi gramatikal dan 43% data kohesi leksikal. Sumber data diperoleh melalui postingan instagram @gibran_rakabuming dari bulan Juli hingga September. Metode yang digunakan dalam penelitian adalah deskriptif dengan pendekatan kualitatif. Adapun teknik analisis data yang digunakan berupa teknik simak-catat. Hasil penelitian menunjukkan bahwa caption pada postingan walikota Surakarta 2023 memanfaatkan kohesi gramatikal konjungsi, referensi, dan substitusi serta kohesi leksikal berupa hiponimi.

Cahyani Wayuningtias Posangi; Mutia Cherawaty Thalib; Mohammad Taufiq Zulfikar Sarson

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2024 International Forum of Researchers and Lecturers

This research is intended to find out (1) whether recording a film using a video camera and uploading it via Instagram story in the cinema constitutes a copyright violation. (2) what are the legal consequences of violations of film recording using a video camera in a cinema that is uploaded and distributed on social media Instagram stories? This research uses a type of normative legal research with a statutory approach, conceptual approach and case approach. The sources of legal materials used are primary legal materials and secondary legal materials. The primary legal materials in this research are legal materials of an authoritative nature such as statutory regulations, court decisions, and treatises, as well as official state documents. Meanwhile, secondary legal materials consist of books, scientific articles and other sources that are considered relevant to the research to be conducted. The results of the research show, firstly, that the act of recording film scenes by members of the public in a cinema, which in turn is uploaded to social media, cannot necessarily be classified as a criminal offence, on the grounds that the elements of this criminal act cannot be fulfilled. On the other hand, the community's intention to violate economic rights for commercial purposes must be fulfilled first to determine the action as a criminal offense. Second, legal protection by the government, in this case the Directorate General of Intellectual Property at the Ministry of Law and Human Rights of the Republic of Indonesia for creators or rights holders, can be done in two ways: the first is by instilling a sense of awareness in the community, and the second is by creating a legal protection policy ( new legal protection policy) by revising the Law on Copyright.

Gabryella Ivanka Rerungan; Claudio Claudio; Emilio Juan Pablo; Efraim Kevin; Etha Sandarinding +1 more

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The work program for creating logo and packaging designs as well as digital technology is a service to the community engaged in the production business of bead craftsmen in Lembang Angin- Angin. These bead craftsmen have been established in Lembang Angin-angin for a long time, but their marketing methods are still very minimal and there is a lack of community skills related to UMKM. Therefore, these UMKM need to be given counseling about the importance of branding and the use of digital marketing so that their marketing system can be better so that they can expand the target market coverage and support marketing activities through business accounts on digital media. The method used is by providing counseling in the form of making a logo. , packaging and training on how to manage digital media for selling beads. This program has the potential to increase the sales appeal of beaded products, as well as serve as a symbol of product identity to make it easier for consumers to remember the product. This will support increased marketing activities and increase sales of the bead business.

Nur Hidayah; Ahmad Fauzan; Mhd Irfan Ash; Muhammad Tabroni; Nurul Aini +4 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Indonesia faces challenges and opportunities in the digital era, where industry becomes a threat if human resources do not have sufficient skills to support this change. The digital industry offers great benefits if people have sufficient skills to engage in it. Many entrepreneurs have emerged in the digital era, generating income through online businesses or e-commerce. The use of this industry can provide optimal benefits, especially because the needs of modern humans are fast-paced and practical. Even though many people use gadgets with an internet connection, being just a spectator without actively participating in the digital era can cause losses. Sidingkat Village, which is rich in natural resource potential, especially ibus plants, has not utilized the internet optimally for development and marketing. Karang Taruna youth in this village have free time that has not been used productively. The aim of this Real Work Lecture (KKN) is to develop marketing of ibus plants and provide an understanding of online marketing media to Karang Taruna youth. The method used is the Participation Action Research (PAR) approach, which aims to increase public awareness of the potential and problems they have, as well as providing solutions through change programs. Through this approach, it is hoped that young people can be more productive and use their free time more effectively in the digital era