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This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller credibility, promotional systems, interactivity, transaction ease, and social influence. These factors interact with one another and shape a satisfying shopping experience for consumers, thereby encouraging them to make purchases. By understanding these factors, businesses can design more effective marketing strategies to maximize sales through the TikTok platform.

Dalam Keputusan Penggunaan, Turbo Marketing  menjadi sebuah alasan utama dalam menetukan keputusan untuk menggunakan suatu layananan, Tujuan penelitian ini untuk mengetahui pengaruh Turbo Marketing  terhadap keputusan Penggunaan Grab food di kota bima, Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah mengunakan layanan grab food  yang jumlahnya tidak diketahui pasti (Unknown Population) jumlah sampel yang digunakan dalam penelitian ini sebanyak 50 responden dengan teknik pengambilan sampel yaitu purposive sampling. Teknik pengumpulan data dengan observasi, kuesioner, dan study pustaka. Teknik Analisa data dengan melakukan uji validitas, uji reliabilitas, uji regresi linear sederhana, koefisien korelasi, uji determinasi,dan uji t Hasil penelitian ini menunjukan bahwa Turbo Marketing berpengaruh secara signifikan terhadap keputusan penggunaan Grab food di kota bima

The development of the Islamic financial industry in Indonesia has shown significant growth, both in terms of institutions, products, and public participation. However, public doubts remain regarding the level of Sharia compliance of these financial products. Halal certification is a crucial instrument for ensuring that a financial product truly complies with Sharia principles. This study aims to analyze the urgency of halal certification for Islamic financial products and its implications for consumer trust from a Sharia economic law perspective. The research method used is qualitative with a normative-juridical approach through a literature review of laws and regulations, fatwas from the National Sharia Council (DSN-MUI), and previous research findings. The results indicate that halal certification for Islamic financial products plays a strategic role in increasing transparency, accountability, and public trust. However, there is regulatory overlap between Law Number 33 of 2014 concerning Halal Product Assurance and the provisions of the Financial Services Authority (OJK). Therefore, harmonization of regulations and strengthening oversight by the Sharia Supervisory Board are crucial steps in ensuring the integrity of the Islamic financial system.

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.

This study aims to analyze the effect of facilities and service quality on customer satisfaction at Pertamina gas station Jl. Aksara, Satria Barat, Medan Perjuangan. A quantitative method using multiple linear regression was employed, with data collected through questionnaires from 30 respondents using accidental sampling. The partial test (t-test) results show that service quality has a positive and significant effect on customer satisfaction, while facilities do not show a significant individual effect. However, simultaneously (F-test), both independent variables significantly and positively influence customer satisfaction. The coefficient of determination (R²) of 60.9% indicates that customer satisfaction can be explained by the variables of facilities and service quality. This research provides recommendations for gas station management to continuously improve service quality to maintain customer satisfaction.

This study aims to analyze consumer behavior in purchasing decision-making at traditional markets in Surakarta City. The focus of this research is to identify the factors that influence consumer purchasing decisions, such as price, product quality, location, service, and shopping habits. The method used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 100 respondents who are active consumers at several traditional markets in Surakarta, such as Pasar Gede, Pasar Klewer, and Pasar Legi. The data analysis technique used is multiple linear regression to examine the influence of independent variables on the dependent variable. The results show that price, product quality, and service have a significant influence on purchasing decisions, while location and shopping habits do not show a significant influence. These findings indicate that consumers in traditional markets in Surakarta tend to prioritize economic value and service interaction in their purchasing decisions. This research is expected to provide input for traditional market managers in improving competitiveness amidst the growth of modern markets.

Online loan-based financing services are increasingly attracting public interest because of the simplicity and rapidity of the procedure. However, in practice there are often violations of consumer rights, especially in the collection process by debt collectors who use violence and misuse personal information. This research seeks to assess the legal safeguards provided to consumers who use the Rupiah Plus application against such practices. By using a juridical-normative approach by examining applicable laws, regulations, and relevant case studies, this research reveals that although legal protection exists in a normative sense, its enforcement remains inadequate. Protective measures may be taken both preventively and repressively, while conflict resolution can be approached through judicial proceedings or alternative non-litigation methods.

This study aims to analyze the effect of product arrangement on consumer purchasing decisions at Alfamidi Jl. Tuasan, Medan. Product arrangement is a crucial visual merchandising strategy in the modern retail industry to attract consumer attention and increase sales. The study used a quantitative approach with an associative method, involving 30 respondents selected through accidental sampling techniques. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using simple linear regression with the help of SPSS version 25. The results showed that product arrangement had a positive and significant effect on consumer purchasing decisions with a coefficient of determination (R²) of 90.2%. The regression equation Y = 1.245 + 0.675X shows that every one unit increase in product arrangement will increase purchasing decisions by 0.675 units. The t-test produced a calculated t value of 16.071> t table 2.048 with a significance of 0.000 <0.05, confirming the research hypothesis. This finding confirms that product layout elements such as ease of access, visual appeal, and layout comfort play a vital role in influencing consumer behavior and increasing the effectiveness of retail marketing strategies.

Penelitian ini mengeksplorasi perilaku impulsive buying konsumen di toko Sinar terang shoes Parepare melalui lensa ekonomi syariah. Pentingnya penelitian ini terletak pada meningkatnya fenomena impulsive buying yang berpotensi bertentangan dengan prinsip-prinsip kehati-hatian dan perencanaan keuangan dalam ekonomi syariah.  Tujuan penelitian adalah untuk mengetahui bagaimana perilaku konsumen impulsive buying pada pembelian produk di toko Sinar terang shoes Parepare serta dengan perspektif ekonomi syariah. Metode penelitian kualitatif digunakan dengan pendekatan wawancara mendalam terhadap konsumen toko Sinar terang shoes Parepare. Hasil penelitian diharapkan memberikan pemahaman yang lebih spesifik tentang perilaku konsumen dalam konteks ekonomi Islam di toko Sinar terang shoes Parepare, khususnya terkait dengan pengendalian diri dan konsumsi yang bertanggung jawab.  Penelitian ini berkontribusi membantu memahami pola konsumsi masyarakat muslim, tetapi juga menjadi dasar edukasi konsumen untuk lebih bijak dan etis dalam berbelanja, serta memberikan implikasi bagi konsumen tentang keuangan yang bijak berdasarkan nilai-nilai Islam.

This research examines the criminal liability of debt collectors involved in forcibly seizing motorized vehicles from consumers. Such actions, often conducted by third parties representing finance companies, frequently occur without proper legal procedures and involve violence, coercion, or violations of consumer rights. The study responds to ongoing incidents where debt collectors act with force, while legal enforcement remains insufficient. Utilizing an empirical normative legal approach, the study combines a review of relevant laws—such as the Criminal Code (KUHP), Consumer Protection Law, and Financial Services Authority regulations with field research, including interviews with victims and observations in Kayubulan Village, Limboto Subdistrict, Gorontalo Regency. The findings reveal that debt collectors who repossess vehicles without official documentation, prior notification, or through intimidation may be committing criminal acts under Article 368 of the KUHP (extortion) and Article 335 (unpleasant acts). These actions clearly conflict with legal norms and consumer protection principles. The study recommends that finance institutions strengthen oversight of third-party collectors and ensure all collection activities comply with legal and ethical standards. Additionally, raising public legal awareness is essential, particularly regarding consumer rights and available legal remedies against coercion or unlawful conduct during debt collection. This dual strategy enhancing institutional accountability and empowering consumers aims to bridge the gap between law and practice, ensuring justice and legal protection in financial transactions.

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

Consumer protection in Indonesia is regulated in Law No. 8/1999 on Consumer Protection (UUPK), which emphasizes consumers' basic rights to safe and quality goods. This research focuses on the violation of consumer rights in the “Daun Suji” brand rice oplosan case, which came to light in February 2025. The results show that the oplosan “Daun Suji” rice does not meet the promised premium rice quality standards. This resulted in a violation of consumer rights, specifically Article 4 letters b and c of the Consumer Protection Law. These violations include the right of consumers to choose goods according to exchange value and guarantees, as well as the right to correct and clear information. This fraudulent practice harms consumers who expect quality products at the price paid.

Penelitian ini mengungkapkan sejumlah contoh nyata pelanggaran privasi konsumen di Indonesia akibat pemanfaatan Big Data. Pelanggaran ini meliputi kebocoran data pribadi di platform e-commerce, pengumpulan data tanpa persetujuan melalui aplikasi mobile, pemasaran berbasis data yang agresif, penjualan data kepada pihak ketiga tanpa izin, serta kebijakan privasi yang tidak transparan. Kasus-kasus tersebut menyoroti kerentanan data pribadi konsumen terhadap serangan siber dan penyalahgunaan, serta perlunya regulasi yang lebih ketat dalam perlindungan data. Sebagai respons terhadap tantangan ini, perusahaan di Indonesia mulai mengadopsi langkah-langkah strategis, termasuk implementasi kebijakan perlindungan data yang transparan, peningkatan kesadaran konsumen melalui edukasi, penggunaan teknologi keamanan mutakhir, dan kepatuhan terhadap regulasi, seperti Undang-Undang Perlindungan Data Pribadi. Selain itu, perusahaan bekerja sama dengan pihak ketiga dan melakukan audit risiko secara berkala untuk memperbaiki sistem keamanan mereka. Langkah-langkah ini bertujuan untuk meningkatkan kepercayaan konsumen dan memastikan perlindungan privasi dalam era digital. Penelitian ini menegaskan pentingnya kolaborasi antara pemerintah, perusahaan, dan konsumen dalam menciptakan ekosistem data yang aman dan bertanggung jawab di Indonesia.

A standard agreement is a form of standard contract that is drawn up unilaterally by business actors, without providing flexibility for consumers to negotiate the content of the clauses contained therein. This characteristic creates an imbalance in the legal position between business actors and consumers, which in practice is often used to include exculpation clauses or unilateral clauses that are substantively detrimental to consumers. In the context of Indonesian law, this form of contract has become a common practice in various sectors, ranging from financial services to electronic transactions, so the urgency of legal protection for consumers has become increasingly significant. This research aims to analyze and evaluate the form of legal protection for consumers in standard agreements, based on the provisions of Law Number 8 of 1999 concerning Consumer Protection and related legal instruments, including implementing regulations and relevant jurisprudence. The research approach used is normative juridistic, with data collection methods through literature studies, normative analysis of laws and regulations, and an examination of several concrete case studies that illustrate imbalances in the legal relationship between consumers and business actors. The results of the study revealed that although normative legal protection has been regulated quite firmly, especially in the provisions regarding the prohibition of the inclusion of clauses that are detrimental or misleading to consumers, various structural and cultural obstacles are still found in its implementation. These obstacles include weak supervision mechanisms for business actors, limited consumer access to legal understanding, and suboptimal role of consumer dispute resolution institutions. Thus, it is necessary to strengthen regulations through more operational legal instruments, increase the capacity of supervisory institutions, and mainstream consumer legal literacy as a long-term strategy in realizing a fair, effective, and sustainable consumer protection system.

Product photography training is one of the important strategies in increasing consumer appeal to MSME products. This activity was carried out with the aim of helping MSME Teh Poci Bu Minah in Wadungasih Village, Sidoarjo, in developing the visual quality of its products to be more attractive and competitive in the digital market. The methods used in the training include an introduction to the basics of product photography, lighting techniques, product arrangement, and the use of simple tools such as cellphone cameras. The results of the training showed a significant increase in participants' ability to produce more professional and attractive product photos. In addition, there was an increase in consumer interest based on engagement data on social media and an increase in sales after the publication of photos that had been improved in quality. This activity is expected to be an example of MSME empowerment through increasing digital and visual literacy.

This study looks at how social media marketing interact brand awareness and. Purchase interest is the dependent variable in this study, whereas social media marketing and brand recognition are the independent factors. This study employs a quantitative methodology, employing Google Forms to distribute questionnaires, SPSS 25 for data analysis, and non-probability sampling approaches, namely purposive sampling, to gather data from 112 respondents. The study's findings suggest that brand awareness and social media marketing influence consumers' desire to buy Ternak Dimsum Krian.

This study aims to analyze the legal responsibilities that can be imposed on online lending platform organizers for the misuse and illegal distribution of consumer personal data. With the rapid development of the online lending industry, the issue of protecting consumer personal data has become a very important issue. Misuse of personal data can have serious impacts on consumers, including identity theft and financial loss. Therefore, this study examines the forms of legal responsibilities that can be applied, such as administrative, criminal, and civil responsibilities, as well as the obstacles faced in their implementation. This study uses a normative approach with an analysis of applicable regulations, namely the Personal Data Protection Law (UU PDP), the Electronic Information and Transactions Law (UU ITE), and other related regulations. Data were obtained through a literature review covering relevant laws and regulations, journals, articles, and case studies. The results of the study indicate that online lending platform organizers can be subject to three forms of legal responsibilities. Administrative responsibilities include sanctions imposed by supervisory authorities such as the Financial Services Authority (OJK) and the Personal Data Protection Agency (BPDP). Criminal responsibilities can be in the form of imprisonment and fines for those who violate provisions related to personal data protection. Civil liability gives consumers the right to file a lawsuit for losses caused by a breach of their personal data. This study also identified various obstacles in implementing legal liability, such as lack of awareness of organizers, difficulties in supervision, and legal loopholes in user agreements.

This study aims to analyze the concept of consumer demand in the perspective of Islamic economics with a focus on the influence of spiritual values ​​on the consumption behavior of Muslims. The academic problem underlying this study is the gap between the values ​​of Islamic teachings that emphasize simplicity, blessings, and spiritual responsibility, with the social reality of Muslims who often exhibit consumptive behavior and follow the flow of modern capitalism. This study uses a qualitative approach with library research methods, reviewing various literature related to the concept of consumption in Islamic economics, maqashid al-syari'ah, and spiritual values ​​such as halal, thayyib, qana'ah, wara', and zuhud. The results of the analysis show that spiritual values ​​have a significant role in shaping consumer demand that is not only oriented towards material satisfaction, but also towards blessings and social responsibility. Demand in Islamic economics is positioned as a moral and worship activity, not merely a rational economic decision. Consumption based on spiritual values ​​is also positively correlated with inner peace and mental health of consumers. Therefore, internalization of Islamic values ​​in consumption behavior is believed to be able to realize a fair, sustainable, and falah-oriented economic system (happiness in the world and the hereafter).