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Widiya Dewi Anjaningrum; Fransiska Sisilia Mukti; Agus Purnomo Sidi

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.

Lisa Kurniasari Wibisono; Isak Pasulu

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

Dewi Indrayani Hamin; Yayu Isyana Pongoliu

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2022 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

.Islam allows decorating, but using cosmetics must be in accordance with Islamic law, starting from the raw materials to the manufacturing process, not excessive, and not endangering the user. Along with global trends, the use of these cosmetic products is increasingly widespread in various parts of the world. Because of the high consumer demand for cosmetics. Cosmetics are a must-have item regardless of age and gender. This is a great opportunity for business people. Meanwhile, millennial consumers are a consumer segment that lives at a time when technological developments are running very rapidly, they are used to using technology and the internet to connect with a very large number of other people on a regular basis, at the same time. This generation has significantly more social network connections than any other generation, they have lots of online friends, and are able to improve their psychological aspects when they can engage with their friends. On the other hand, cosmetics sticking to the face and other parts of the body affect the requirements for the validity of prayer, namely being clean from uncleanness. every Muslim should pay attention and ensure that there is no more impurity on the body. The service activity was carried out in the City of Gorontalo Dulalowo Timur for young female students of MAN 1 Gorontalo. The activity methods used in this service are material, practice, and questions and answers. From this activity it resulted that the understanding and practice of young women regarding halal cosmetic literacy and business opportunities in the digital era in the good category 65% and 35% were quite good categories.  

Maulidizen, Ahmad; Winanto, Sujoko; Amriatus Safaah; Thoriq, Muhammad Rafi

Jurnal Pengabdian Kepada Masyarakat 2022 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The COVID-19 pandemic has impacted all sectors of the Indonesian economy. Many MSME actors close their businesses because of the declining interest in buying people. This activity aims to provide helpful information so that MSME actors receive stimulus funds to re-run existing businesses. They conducted this activity online through a zoom meeting attended by MSME actors from various sectors. Therefore, providing recommendations for MSMEs to sell their products through e-commerce and promote them through digital marketing as a marketing strategy to survive the pandemic. In addition, MSMEs also need to optimize marketing relationships with customers through customer relationship marketing to create loyal customers. Loyal customers have the potential to make repeat purchases and recommend products to other potential customers. By implementing this strategy, it is hoped that MSME businesses can continue to survive and have a positive impact on society and the economy Empowerment of Waqf through the Agricultural Sector as an Effort for Family Economic Resilience

Irfan Sadida; M. Gunawan Setyadi; Aisyah Mutia Dawis

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2022 Universitas Muhammadiyah Manado

The rapid development of technology is very influential on institutions, society and even universities. At this time, the role of graphic design in all fields is needed. This can be proven by the many fields of business that utilize the expertise of graphic designers. The shifting habit of using digital media in human activities has made the use of design as media promotion increasingly widespread in the business world. Examples of promotional media include brochures, leaflets, posters, business cards, billboards, banners, and banners. This illustrates that graphic design skills are important things that students need to have in this modern era. Therefore, it is important to hold graphic design training as an initial means for students to improve their ability to produce a quality graphic design work.

Bawa, I Dewa Gede Alit Rai

Jurnal Pendidikan, Bahasa dan Budaya 2022 Pusat Riset dan Inovasi Nasional

Dalam era digital ini ilmu bisa diperoleh dari mana saja tergantung bagaimana kegigihan siswa untuk belajar lebih giat lagi, dengan media blog ini kita bisa melihat berapa kali materi-materi kita ditonton penayangannya tetapi tidak dapat menganalisa informasi melalui hal tersebut sehingga diperlukan survey, dan wawancara tertulis untuk memperoleh analisa informasi yang dapat dikaji pada aspek minat belajar yang kedepannya juga sebagai masukan dalam pengembangan media blog selanjutnya. Tujuan dari penelitian ini adalah ingin mengetahui keberhasilan dari inovasi dan menambah media literatur pembelajaran IPS dalam meningkatkan minat belajar IPS dimasa pandemi Covid-19. Metode penelitian ini kualitatif deskriptif dengan teknik pengumpulan data kuesioner/survey,observasi, wawancara. Simpulan dari penelitian ini berdasarkan 3 indikator yang diamati yaitu perhatian, perasaan, dan motivasi, media blog dalam pembelajaran IPS pada SMP Negeri 1 Kuta mendapatkan respon yang baik dari siswa. Media pembelajaran sangat banyak, diharapkan guru-guru menguasai salah satu media pembelajaran yang ada secara mendalam dan dikemas dengan baik, sehingga media pembelajaran tersebut dapat menjadi fasilitas pembelajaran antara siswa dengan guru, dan siswa senang dan memahami apa yang guru ajarkan.

Khairul Dzaky Annoval; Muhammad Ismail Hisyam Rasyad

Concept: Journal of Social Humanities and Education 2022 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Bahasa Indonesia adalah bahasa resmi negara kita, Indonesia. Bahasa Indonesia sebagai unsur dan alat komunikasi komunitas utama di Indonesia. Perkembangan teknologi informasi memungkinkan komunikasi global begitu cepat sehingga yang berarti dapat menjangkau lintas negara dan lintas benua. Pada pembahasan ini “ Penggunaan bahasa indonesia dalam social media yang baik dan benar ” banyak pengguna aplikasi ini tidak menggunakan bahasa KBBI yang benar dan tata bahasa Indonesia yang baku. Sementara banyak penyebab kesalahan dalam arti bahasa. Hal yang sama berlaku untuk tujuan melakukan penelitian ini atau melihat berapa banyak penggunaan media sosial masih salah dalam penggunaan bahasa indonesia. Bahasa Indonesia juga tidak digunakan secara global, yang membuat bahasa Indonesia terkesan kurang berguna bagi proses globalisasi. Peningkatan fungsi sebagai landasan keilmuan harus dilakukan sesuai dengan perkembangan ilmu pengetahuan dan teknologi di Indonesia.

Haniek Listyorini; Sri Yuwanti; Renny Aprilliyani; Henry Yuliamnir; Mokhamad Kholil Aswan

Jurnal Pengabdian Masyarakat Waradin 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Tourism has become a Leading Sector for the Government. The success of tourism destinations in the current era of society 4.0 cannot be separated from the regional ability to develop information systems and promotions based on digital 4.0. The purpose of this activity is to help the Tourism Office's human resources have the basics of destination marketing and open the paradigm of thinking of the Tourism Office's human resources about the importance of marketing. The method is the lecture method, FGD, and direct practice in the field. The Participants of this activity were 7 people who came from Bimtek, namely the West Kotawaringin Regency Tourism Office. This community service activity was carried out on Saturday and Sunday, 16-17 November 2019. The place for this activity took a place at the College of Tourism Economics in Semarang and the Bandungan area. The result of this dedication is the formation of lecture material which includes the Definition of Tourist Attractions, the Definition of Tourism Destinations, and the Uniqueness of Kalimantan's Tourist Attractions which are worth VRIN.

Rahmad Ardhani; Ita Permatahati; Faiq Fadhil

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2022 Fakultas Teknik Universitas Cenderawasih

Smk Muhammadiyah 02 Karangayar is one of the schools that follows technological developments by visiting schools through the website. SMK Muhammadiyah 02 Karangayar has a bold business and marketing major so that every student needs expertise in website creation as a form of keeping up with technological developments in the digital marketing era. Smk Muhammadiyah 02 Karangayar requires supporting training that improves students' ability to create websites.

Vicky Indarto Setyono; M. Yogi Saputra; Isna Ayu Safitri Kusuma Dewi

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.

Fajrin, Wahyutri Imelda; Jumari, Jumari; Hidayat, Tauhid

Jurnal Faidatuna 2022 STAI Denpasar Bali

Data digitalization in the modernization era will make it easier for teachers and students to learn so that it will have an impact on learning achievement. the purpose of this study was to determine: 1) the effect of digitizing school data with student achievement in SD Muhammadiyah 2 Denpasar, 2) the effect of teacher performance on student achievement in SD Muhammadiyah 2 Denpasar, 3) influence between digitizing data and teacher performance on achievement student learning at SD Muhammadiyah 2 Denpasar. This research uses correlational quantitative methods. The population used in this study was fifth grade students totaling 140 students, and the number of samples totaling 104 students using the proportional stratified random sampling technique. Data collection techniques by observation, questionnaire and documentation. Data analysis technique by testing the hypothesis is a product moment correlation technique and multiple correlation analysis. The results of this study indicate that (1) there is an influence between the digitalization of data with student learning achievement where t arithmetic> t table of 2.195> 1.983 significance level of 5%. (2) there is an influence between teacher performance with student achievement where t arithmetic> t table of 2.195> 1.983 significance level of 5%. (3) there is the effect of digitalized data and teacher performance with student learning achievement where the value of Fcount> Ftable is 5.648> 3.08 with a significance level of 5%. From these results it can be concluded there is an influence between: 1) digitalization of school data on student achievement in SD Muhammadiyah 2 Denpasar, 2) teacher performance on student achievement in SD Muhammadiyah 2 Denpasar, 3) Digitalization of school data and teacher performance together towards achievement student learning at SD Muhammadiyah 2 Denpasar.

Nik Haryanti; Mar’atul Hasanah; Setyaning Utami

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2022 Pusat Riset dan Inovasi Nasional

The development of technology in the current digital era is very fast and rapid. Various technological advances can be obtained easily. Along with the times and the rapid development of technology, information and communication between humans can be done with various tools or facilities, one of which is a means for refreshment, such as playing online games.

Dede Indra Setiabudi; Iis Humaeroh

International Journal of Education and Literature 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the role of student organizations in building character, especially in today's digital generation. In conducting this research, the author applies a qualitative or descriptive literature study research method. Literature studies are obtained through a literacy process from various books and articles related to the material to be discussed. The literature study in this study was carried out by the author through the process of reading, concluding, then processing and developing the data obtained as material from the research conducted. Based on the research carried out, it was concluded that the very important role of student organizations in educating student character in this digital era is critical thinking. If students do not have the ability to think critically, it will be very easy to fall into things that weaken the character of the nation. Students must be able to be good examples for the community and the task of students is also to make the best possible use of existing digital technology and then implement it in everyday life. This research is expected to provide information and add insight to readers, especially students, about the role of student organizations in the digital generation.

Alya Takwarina Cahyani; Maliki Aji Prakoso; Murdiansyah Herman

CiDEA Journal 2022 Universitas 17 Agustus 1945 Semarang

Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.

Sitti Hartini Rachman; Karlina Ghazalah Rahman

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Diawal tahun 2020 pandemi Covid-19 mulai mewabah di Indonesia, hal ini menimbulkan pergerakan baru di bidang bisnis. Pandemi yang terjadi sekarang ini menyebabkan persaingan dunia industri sangat kuat terutama bisnis produk Kesehatan, adanya wabah Virus Covid-19 ini membuat masyarakat berbondong-bondong membeli produk Kesehatan yang sesuai dengan protol Kesehatan yang telah ditetapkan agar dapat menjalankan kegiatan di luar rumah di era new normal ini. Pandemi Covid-19 ini adalah bencana yang melanda masyarakat di seluruh Dunia, pemerintah Indonesia telah menetapkan Covid-19 ini jenis penyakit yang menimbulkan kedaruratan kesehatan masyarakat, hal ini menunjukkan bahwa penyebaran Covid-19 ini sangat tinggi di masa sekarang ini. Wabah pandemi Covid-19 ini membuka peluang yang lebih besar bagi para pelaku usaha untuk menghasilkan uang dengan cepat, salah satunya dengan menjual produk-produk kesehatan guna mengantisipasi penularan dan penyebaran Covid-19.  

Sarwo Nugroho; Sarwo Nugroho; Agus Waryanto

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Penelitian ini bertujuan untuk memahami bagaimana masyarakat terlibat dengan seni di era selfie, perangkat digital, dan media sosial. Ini mengkaji pengalaman penonton pameran seni, di mana pengunjung didorong untuk menggunakan media sosial untuk berbagi pengalaman seni mereka, untuk memahami bagaimana pendekatan semacam itu dapat mengubah sifat keterlibatan pengunjung dengan seni. Bisa dibilang, selfie yang diambil di ruang seni memperkaya pengalaman dan keterlibatan pengunjung dengan seni dan berfungsi sebagai alat pemasaran bersama, memberdayakan, dan otentik untuk museum. Data untuk penelitian ini dikumpulkan melalui observasi non partisipan (etnografi) dan netnografi di Museum Lawang Sewu Semarang. Hasil penelitian menunjukkan bahwa alih-alih mempromosikan pelepasan dari karya seni, selfie di ruang seni menjadi "keterikatan materi - diskursif jaringan" yang memberdayakan konsumen seni untuk bersama-sama menciptakan nilai dan organisasi seni untuk mengurangi jarak antar konsumen dan mereproduksi keaslian ikonik dari karya seni. karya seni di ruang maya. Artikel ini berkontribusi pada teori selfie dengan mengatasi pandangan tradisional tentang selfie sebagai manifestasi ekspresi diri narsistik. Sebaliknya, dalam mempromosikan interpretasi selfie sebagai sarana pemberdayaan dan demokratisasi yang digunakan oleh konsumen seni untuk mengembangkan narasi dan proyek identitas dalam konteks seperti museum di mana secara tradisional pengembangan narasi adalah karakter elit. Kontribusi lebih lanjut yang diberikan oleh penelitian ini berasal dari identifikasi kelompok pengunjung (yaitu, pelari realitas, pecinta seni, photoholics, dan pecinta selfie), ditempatkan pada kontinum nilai co-creation, yang perlu disadari oleh administrator seni sebagai memasuki era konsumsi seni yang lebih dinamis. Dengan menguraikan implikasi manajerial, penelitian ini memberikan refleksi awal tentang bagaimana manajer seni dapat menavigasi era yang muncul dari selfie .   Keywords: Selfie, Media Sosial, Interpretas

Ilma Atqiyak, Nila; Dwi Budi Santoso

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Gramedia Digital application itself is a good innovation in the digital era now. Even though it has been used by users but there are still some obstacles or lack of information contained on the application, therefore it requires maturity and capability assessment of the application. The COBIT 5 framework is an IT audit standard that has been issued by ISACA, COBIT 5 itself has a total of 11 domains but this time the research only focuses on 5 domains namely EDM05, APO05, BAI04, DSS01, MEA01. The results of the maturity and capability level calculations from Gramedia Digital applications resulted in an average of EDM05 with a result of 2.7, APO05 with a result of 2.8, BAI04 with a result of 2.7, DSS01 with a result of 2.7, MEA01 with a result of 2.8. And the average capability generated by these domains is rounded to 3. The conclusion in this study gramedia Digital application has not met the targeted target of 4.

Basmalah Harun; Magdalena Magdalena; Desi Ratnasari; Olivia

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2022 Universitas Muhammadiyah Manado

Technology has developed rapidly, this is because technology has become a primary need for society. In our current digital era, we are witnessing changes in communication styles. However, the use of social media can have positive and negative impacts. Where the development of technology also has an impact on every aspect of life, including the psychology of every human being. Negative impacts include the mental health of teenagers. The aim of this activity is to increase teenagers' knowledge about the impact of digital on the mental health of teenagers at Bawakaraeng High School. The method used is lecture and discussion at the end of the meeting. The results of the activity show that it can increase teenagers' knowledge and that teenagers are willing to limit the use of social media, look for information other than social media, look for positive activities, use social media wisely, release and delete social media applications. Thus, the effect of using social media decreases on the mental health of its users.

Roudlotun Ni’mah; Khoirotus Silfiyah; Farida Isroani

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Digital Age is a period that cannot be separated from the rapid increase in information technology. Islamic nature and character is very valuable as a channel and barrier for children at TPQ in managing information technology in today's digital era. This is what underlies the importance of Parenting Skill Training for TPQ Al Ikhlas Santri Guardians in the Digital Era, the Islamic Digital Parenting community movement program. This program demonstrates to introduce the computerized world to guardians, and teach them to have the option of getting ready. Young people are facing the rapid advancement of innovation by applying Islamic traits to children. This Business Program aims to provide skills to prepare and provide knowledge to guardians regarding correct Islamic parenting patterns for children in old age. Departing from this problem, then, at that time, what the guardians of santri needed to do to prevent and survive the bad consequences of the computerized world was to develop Digital Resilience in children. Advanced Resilience is its capacity to control the possible risks of an internet-based world by developing virtues in young people (Shotbolt, 2016, 2017). This work should be made possible by instilling great Islamic qualities and character in young people.

hisbulloh, moh hamzah

DINAMIKA HUKUM 2022 Universitas Stikubank

Abstrack: The rapid development of technology affects various aspects of life, one of the effects of technological developments is felt in the process of data management systems which are almost entirely digital-based, this affects the availability of data recorded in digital form which is very abundant, resulting in the creation of a digital system known as Big Data. On the other hand, the rapid development of technology creates new problems, problems that often arise in the current era regarding the protection of personal data. Regulations related to the protection of personal data, both in government and private institutions, have been regulated in several laws and regulations, but in their implementation the rules governing personal data protection are not sufficient to provide protection for personal data collected in Big Data, both in government institutions and private. Therefore, this study analyzes the alignment of the use of Big Data technology with public or consumer privacy regarding the protection of personal data. The research method uses a literature review with a conceptual-analytic approach. The data used are various journals related to the topic the author is studying, related laws and regulations and several news sources from print and electronic media. The use of big data must be balanced with strong protections related to personal data protection, in practice in Indonesia the lack of legal rules related to personal data protection has resulted in many cases of data leakage.