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This research was conducted with the aim of finding out the influence of promotions and Brand Image on purchasing decisions in Lazada Indonesia e-commerce. The method in this research uses a quantitative method, which means a research process that uses numbers as a tool to analyze Lazada Indonesia purchasing decisions. The type of research in this research uses verification research, namely research that explains cause and effect relationships. The population in this research is all consumers who make purchases at Lazada Indonesia using questionnaire distribution techniques. Brand Image has a positive and significant influence on purchasing decisions on Lazada Indonesia e-commerce.

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.  

This study aims to determine the influence of online customer reviews, online customer ratings, and live streaming features on the purchase decisions of fashion products on the Shopee marketplace in the Surakarta region. This research was conducted in October 2023. The number of samples in this study was 147 respondents from Shopee users in Surakarta. Sampling is done using the purposive sampling method. The data collection technique used in this study is the quantitative method of distributing questionnaires online through social media. Multiple regression is the analysis method used in this study. The results of this study show that online customer reviews, online customer ratings, and live streaming features partially have a significant positive influence on the purchase decisions of fashion products in Surakarta.

The problem of self-love is still a social issue in society. Somethinc complements management company by creating a #RespectMyBody campaign as a form of concern for that issue. Through this campaign, Somethinc invites people to take care of their bodies as a form of appreciation and self-love. Through the #RespectMyBody campaign, Somethinc released a new product in the form of bodycare. Therefore, it is necessary to rebuild brand awareness. The purpose of this research is to find out how much influence the message of the #RespectMyBody public relations campaign has on bodycare Something brand awareness. The theory used in this research is Persuasive Public Relations Campaign Messages (Message Structure, Message Content, Framing, Language, Emotional Attraction). As well as Brand Awareness (Brand Recall, Brand Recognition, Purchase Decision, Consumption). This study uses a quantitative approach and survey method by distributing questionnaires to 98 samples determined using Taro Yamane calculations with probability sampling techniques. The measurement results for the X variable were 3.66 and the Y variable was 3.64. Meanwhile, the influence is 62.3%, while the remainder is 37.7%. By proving that there is an influence, the results of the hypothesis test obtained tcount 20.326 > ttable 1.661, then H0 is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the #RespectMyBody public relations campaign message on Somethinc bodycare brand awareness.

The aims of this study are as follows: (1) To examine how products impact customers' purchasing choices at Golden IT Store Banjarmasin. (2) To analyze the impact of pricing on customers' purchasing decisions at Golden IT Store Banjarmasin. (3) To assess how the location influences customers' purchasing decisions at Golden IT Store Banjarmasin. (4) To test the influence of promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. (5) To comprehensively evaluate the collective influence of products, pricing, location, and promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. This research employs a quantitative approach involving the population of CVs. Golden IT Store Banjarmasin, with a sample of 31 respondents. Quantitative data analysis was conducted. The results of this study indicate that: (1) Products significantly impact purchasing decisions at CV. Golden IT Store. (2) Prices significantly impact purchasing decisions at CV. Golden IT Store. (3) The influence of location on purchasing decisions at CV. Golden IT Store is found to be statistically insignificant. (4) The effect of promotions on purchasing decisions at CV. Golden IT Store is relatively insignificant. (5) Collectively, products, promotions, pricing, and location have a substantial impact on purchasing decisions at CV. Golden IT Store.

The purpose of this study was to determine how Price discount and Electronic Word Of Mouth influence the Purchase Decision of Cinema Tickets through M-TIX. This study uses a descriptive type of analysis with quantitative methods. The entire Garut community became the population in this study, while 100 respondents became the sample.  Saturated samples were used in this study.  The data was collected using a questionnaire and analyzed using SPSS multiple regression analysis on Windows 25.0. The results showed that Price discount and E-Word Of Mouth can explain the Purchase Decision variable by 73.3%, while the remaining 26.7% is explained by other variables not included in the model.

This observation was made to determine the influence of product quality on the purchase decision of Iphone products among Surakarta residents. This observation used quantitative methods using manual data obtained by distributing documents or questionnaires and collecting responses from a sample of 59 participants. This observation uses Intelligent Partial Least Squares (PLS) analysis to evaluate the hypothesis, as well as using a quantitative approach. Based on the results of the Smart PLS analysis test conducted, it shows that product quality has a positive or significant effect on purchasing decisions.

This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.

This study aims to analyze the influence of fundamental analysis and technical analysis on stock purchase decisions of PT Industri Jamu dan Farmasi Sido Muncul Tbk (SIDO). Fundamental analysis and technical analysis are two approaches that are often used by investors in making stock investment decisions. This study uses a quantitative method with multiple linear regression analysis techniques. Data were obtained through questionnaires distributed to 100 SIDO stock investors. The results showed that fundamental analysis and technical analysis partially have a significant effect on SIDO stock purchase decisions. Simultaneously, both types of analysis also have a significant effect. Fundamental analysis has the most dominant influence on SIDO stock purchase decisions compared to technical analysis. Investors are advised to consider both types of analysis in making stock investment decisions in order to make the right decisions.

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.

This research aims to examine the influence of price and promotion on Shopee e-commerce purchasing decisions through a case study of Primagraha University students. Students also often shop through this application by exploring e-commerce. With the prices and promotions offered, many factors influence consumer purchasing decisions. In this research, the author considers price and promotion factors. This research methodology uses quantitative research with Primagraha University student respondents, with 103 respondents who often shop using the Shopee e-commerce application. Then data was obtained using a questionnaire. The results of this research show that the price impact is 8.4% and the promotion impact is 72.8%. Although the combined impact of price and promotion is 60% the remaining 40% is explained by other variables not considered in this study, such as product, location, people, process, physical evidence, wom and others.

This study aims to identify and analyze the effect of using the QRIS payment method on purchasing decisions in terms of three perceptions, namely the perceived effectiveness, convenience, and security of the QRIS payment method. This research uses a casual study methodology, which is a type of research to identify cause-and-effect correlations between two or more variables. In this study, data was collected randomly through questionnaires distributed via whatsapp social media to ITS students. Then, the data from the questionnaire was analyzed using multiple linear regression methods. The results of the analysis of this study indicate that together (simultaneously), the perceived effectiveness, convenience, and security of the QRIS payment method have a significant influence on purchasing decisions for students at the ITS Central Canteen. However, when viewed individually (partially) it is found that only the perception of convenience has a significant effect on purchasing decisions, while perceived effectiveness and perceived security do not have a significant effect on purchasing decisions for students at the ITS Central Canteen.

Brand Ambassador and Social Media Marketing are effective marketing strategies to encourage purchasing decisions. This study aims to determine the direct and indirect effects of brand ambassadors and social media marketing on purchasing decisions for Nature Republik products. This research uses a quantitative descriptive approach. The population of this study were consumers of Nature Republik, the sampling technique used purposive sampling totaling 100 respondents who live in Malang City. This research data analysis was carried out using the SEM PLS method using the SmartPLS application, descriptive analysis test and hypothesis testing. The results showed that 1) Brand Ambassador has a positive and significant effect on purchasing decisions for Nature Republic products in Malang City, 2) Brand Ambassador has a positive and significant effect on Social Media Promotion of Nature Republic products in Malang City, 3) Social Media Promotion has a positive and significant effect on Purchasing Decisions for Nature Republic products in Malang City.

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

Purchasing decisions are a crucial stage in the marketing process that is influenced by a number of factors. brand image (product image), lifestyle, and location have become important aspects that play a significant role in shaping consumer preferences Badag Ice Tea in Pandeglang will provide deep insight into how these elements interact with each other and contribute to consumer purchasing decisions. This type of research is quantitative with the aim of tracking the impact between independent factors (autonomous variables) and reliant variables (subordinate variables). the research place is Es Teh Badag Pandeglang. the research time was conducted for approximately 3 months from November 2023 to January 2024.The results of this study indicate that the f test of brand image, lifestyle and location simultaneously and significantly affects the purchasing decision of badag ice tea in pandeglang. The t test results show that brand image, lifestyle and location have a positive and significant influence on purchasing decisions for badag ice tea in pandeglang. The R2 value of 0.609 or 60.9% means that the brand image, lifestyle and area factors have an impact of 60.9% on purchasing decisions, the excess 39.1% is influenced by factors outside the focus such as value, progress and service quality.

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

The purpose of this study was to find out and analyze how much influence Product, Price and Strategic Location have on Purchasing Decisions at the MCP Royal Plaza Surabaya Muslim fashion store. This study used a quantitative method with a descriptive type with a random sampling technique and the number of respondents was 52 people. The data analysis method used in this study is multiple linear regression analysis, while the results of this study are that price has a significant and significant effect on purchasing decisions as seen from the t count > t table (4.426 > 1.661), and a significant level lower than 0, 05 which is 0.000, it can be seen from the value of t count <t table (-0.064 <1.661) then it can be seen that the significant value is lower than 0.05 which is 0.000 , Service Quality has a significant and significant effect on purchasing decisions seen from t count> t table (2.625 > 1.661) and a lower significant level than 0.05, namely 0.000, Price and Service Quality have a significant and significant effect on the decision to purchase MCP Store products, as seen from the t count > t table f count > f table (19,548 > 2,699) and the value sig 0.000 <0.05 the percentage value that influences the independent variables (Product, Price, Strategic Location) to the dependent variable (Purchase Decision) is 38%. Thus the variable price, strategic location and product quality affect the consumer purchasing decisions of the MCP Muslim fashion store at Royal Plaza Surabaya.