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Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.

One of the important factors in quality human resources in a company to be able to run the business process properly in accordance with the vision and mission that has been set by the company. CV. Lestari Indojaya is one of the companies engaged in procurement and education which was founded in 2000. In order to encourage the creation of increasing performance productivity, CV. Lestari Indojaya carries out the selection of the best employees. Decision support systems can help decision makers to get recommendations for the best employees using the SAW (Simple Additive Weighting) method. In this study, the data used came from internal data and external data. There are several criteria needed to help decision makers choose the best employees, namely discipline, quality of work, cooperation and behavior. Based on all the criteria and alternatives in this study, Darwansyah was the best employee at CV. Lestari Indojaya with a total preference value of 2.875. The SAW method is an effective and practical method in calculating the best employee recommendations at CV. Lestari Indojaya so that decision makers can consider these recommendations according to the specified priorities.

Nutritional issues in Indonesia continue to pose a significant public health challenge and necessitate early educational interventions. Children aged 7 to 9, categorized as part of Generation Alpha, are digital natives who are beginning to develop logical thinking abilities and demonstrate a strong preference for audiovisual content. In response, a two-dimensional digital animation entitled “MIGI: Makan Minum Bergizi” was developed as an educational medium. This project aims to implement the animation principles of appeal, exaggeration, and squash & stretch, which serve as the foundation for communication and visual quality in animation. The animation was produced using Adobe After Effects with the keyframe animation technique, resulting in the application of the appeal principle through uniquely simple internal organ character designs, bright and contrasting color palettes, and the use of symbolic language relevant to the target audience. The exaggeration principle was applied to dramatize movement and emotional shifts, while squash & stretch was implemented using scale transformation and puppet tools, maintaining volume consistency. These three animation principles were consciously and conceptually applied to enhance the visual appeal and communicative effectiveness of the educational message, making the work an engaging and potentially impactful learning medium.

The thrift fashion trend is a phenomenon of buying used clothes that are still wearable, either through physical stores, bazaars, or online platforms that are now popular among young people, especially Gen Z. This study uses a quantitative research method with a descriptive research type that aims to analyze the influence of brand preferences, lifestyle, and prices and the interaction of the three on purchasing decisions on the thrift fashion trend among generation Z at UNTAG Surabaya. The population in this study were Generation Z students of the University of 17 August 1945 Surabaya who had made purchases and followed the thrift fashion trend with a slovin sample formula of 100 respondents and determined using a non-probability sampling technique. The data processing technique in this study used SPSS. Data was collected through an e-questionnaire via a google form that included the variables Brand Preference, Lifestyle, Price and Purchase Decision. Based on the results of the partial t-test, it was proven that the Brand Preference variable (X1), Lifestyle (X2), Price variable (X3) had a significant effect on purchasing decisions on the thrift fashion trend among Gen Z at UNTAG Surabaya. Meanwhile, the F test simultaneously shows that Brand Preference (X1), Lifestyle (X2), and Price (X3) simultaneously influence purchasing decisions (Y) on thrift fashion trends among Gen Z at UNTAG Surabaya.

This study aims to compare three main aspects of the experience of enjoying traditional Surabi snacks in a number of places along Jalan Setiabudi, Bandung, namely taste, price, and comfort. The method used is a qualitative descriptive approach with observation, interview, and survey techniques to consumers. The results of the study show that there is a significant variation in the taste of Surabi offered by culinary business actors, both in terms of texture, sweetness level, and the peculiarity of toppings. In terms of price, it was found that differences do not always reflect the quality of taste, but are also influenced by location and market segmentation. The comfort of the dining place, including cleanliness, atmosphere, and supporting facilities, is an important factor in determining consumer preferences, especially young people and tourists. These findings can be a reference for culinary MSME actors in improving competitiveness and service quality, as well as providing practical information for consumers in choosing a place to enjoy Surabi that suits their needs and tastes.

Museum Sri Baduga, located in Bandung, is one of the main cultural institutions that houses important collections related to the history and culture of Sunda. This study aims to explore the attractions of Museum Sri Baduga as a tourist destination, particularly within the context of the rapidly developing local tourism industry. As a popular tourist destination, Bandung offers a variety of options, making it essential to understand the museum's position in attracting visitors and identifying aspects that can be improved. Additionally, this research highlights the museum's role in cultural preservation, positioning it not only as a recreational site but also as an educational center that contributes to the preservation of local heritage amidst globalization. The study seeks to uncover the key factors influencing the appeal of Museum Sri Baduga and how the museum can adapt to changing tourist preferences in the modern era. The findings are expected to provide practical recommendations for museum management in designing more effective marketing strategies to attract visitors from diverse backgrounds, both domestic and international. By focusing on tourist attractions and contributions to cultural preservation, this research aims to offer new insights relevant to the development of Museum Sri Baduga and the tourism sector in Bandung.

Quality health services are an important factor in increasing patient trust in medical facilities and health workers. One of the crucial aspects is accuracy in providing drug recommendations that suit the patient's needs. Drug recommendations are influenced by various criteria, including effectiveness, safety, price, availability, and potential side effects. However, in practice, there is often a gap between the patient's expectations and the reality of the treatment received. This can affect patient satisfaction and perception of health services. To overcome these challenges, a Decision Support (SPK) is needed that is able to provide drug recommendations in a more objective, measurable, and structured manner. This study uses the Simple Additive Weighting (SAW) method because of its advantages in processing various complex and diverse criteria. SAW works by giving weight to each attribute, normalizing the data, and then calculating the preference value to determine the best alternative from several available drug options. The results of the study show that the SAW method is able to produce more structured and consistent recommendations than manual determination. In this study, the drug with the highest preference value, which is 92.00, was recommended as the top choice. These findings confirm that SPK and SAW-based approaches can be an effective solution in supporting medical personnel, especially in the selection of external drugs. In addition to improving decision accuracy, this SPK also has the potential to be further developed, for example by integrating into an electronic medical record (EMR) or based on a mobile application, so that its use becomes more practical and accessible. Thus, the implementation of the SAW method in SPK not only provides benefits on the technical aspect, but also contributes to improving the quality of health services as a whole.

This study aimed to evaluate the effect of substituting vinegar with pomegranate juice (PJ) on the physicochemical characteristics, sensory quality, and antioxidant activity of mayonnaise. The mayonnaise was formulated into five treatments with varying concentrations of vinegar and PJ. The analyzed parameters included pH, color (L*, a*, b*), viscosity, emulsion stability, and sensory attributes (taste, aroma, color, texture, and preference), while antioxidant activity was assessed in the best formulation. The results showed that increasing the PJ substitution significantly improved viscosity and emulsion stability, decreased lightness (L*), and enhanced the red hue (a*). The P4 formulation (containing 2.75% PJ) demonstrated the best overall performance, with high viscosity, excellent emulsion stability, and also receiving high sensory scores. Antioxidant analysis revealed that P4 had higher antioxidant activity compared to the control (P0). Therefore, PJ has the potential to serve as a natural alternative to vinegar in mayonnaise production while enhancing the product's stability and functional value.

This study was aimed to look into students’ perception of using English movie in increasing listening skills. This study was quantitative research with using survey design. The survey was a way to collect the data how students perceived the use of English movie in listening classroom. Ten questionnaires were distributed to 28 students of second grade level at Lab School Unsyiah. The obtained data was analyzed descriptively based on students’ frequency. The result of this study showed majority of students felt positive with the use of English movie in developing the listening ability. The use of English movie in listening class assist students to learn and understand the speaker are saying. Therefore, the use of English movie was the preference media in learning English particularly to improve students’ listening skills.

This study aims to analyze and compare the quality of user experience between two popular e-wallet platforms in Indonesia, OVO and DANA, using the UX Honeycomb method and the System Usability Scale (SUS). The UX Honeycomb method evaluates six key aspects of user experience: useful, usable, desirable, findable, accessible, and credible. Meanwhile, the SUS method measures system usability from the users’ perspective. The respondents in this study were students of Hasanuddin University who actively use both platforms. The results indicate that both OVO and DANA exhibit good usability levels based on SUS scores. However, differences were found in several UX Honeycomb dimensions. DANA scored higher in credibility and findability, while OVO performed better in usability and desirability. These findings provide valuable insights for app developers to enhance user experience quality and serve as a reference for users in choosing an e-wallet platform that suits their preferences.  

In Indonesia, housing design policies are increasingly adopting a human-centered approach, recognizing that a home is deeply connected to the preferences of its occupants. These preferences are highly personal and diverse. While housing design is becoming more tailored to the characteristics of residents, few designs take into account the profession of the homeowner as a basis for classification. This research was conducted through direct field observations and interviews with homeowners. It focused on houses owned by individuals from 10 different professional fields in Indonesia. The goal was to explore how different professions influence the design and organization of living spaces. The study revealed that a homeowner's profession significantly impacts home design. Key findings include the addition of specialized rooms based on hobbies or interests, spatial arrangements that reflect the owner’s priorities, and increasing adaptability in design to account for climate change. These observations highlight the importance of considering profession-specific needs in housing design. The results suggest that the existing Indonesian National Standards (SNI) for housing and settlements need to be updated. The current standards focus primarily on minimum space requirements, but they should be expanded to include factors related to the homeowner's profession, which significantly shape the character of the design. Integrating these factors would lead to more personalized, functional, and sustainable housing designs.

E-commerce has shown very rapid development in recent years as a result of advances in digital technology, changes in consumer preferences, and increasing access to the internet. This study aims to explore the direction of development, challenges, and potential of e-commerce in the future through the Systematic Literature Review (SLR) method of scientific publications published between 2018 and 2024. Of the 203 articles reviewed, 40 articles were selected for further analysis. The results of the study identified five main categories, namely: technological advances (including AI, IoT, and AR), consumer behavior trends, innovations in business models, regulatory and security issues, and opportunities open to MSMEs. The conclusion of the study confirms that the future direction of e-commerce will be largely determined by technology integration, policy adaptability, and business responses to changes in the digital market. These findings are expected to be a reference for academics, business actors, and policy makers in developing inclusive and sustainable e-commerce strategies in Indonesia.

This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three times. The analysis, conducted through multiple linear regression, reveals that product quality, price, and brand image significantly influence purchase decisions both individually and simultaneously. These results highlight the importance of these factors in consumer decision-making and offer practical insights for cosmetic companies, especially Wardah, in crafting marketing strategies tailored to the preferences of young consumers. Additionally, the findings contribute to the growing body of marketing literature on cosmetic products in the Indonesian context.

This study examines the application of big data analytics on Bhinneka.com, a leading e-commerce platform in Indonesia, to tackle the increasing in complexity of online user behavior in a swiftly changing digital environment. The primary issue is too challenges in evaluating extensive, unstructured, and heterogeneous user data, which obstructs personalization, marketing efficacy, and operational decision-making. The study seeks to assess the efficacy of big data instruments, specifically Artificial Intelligence Recommendation (AIRec) and Customer Data Platform (CDP), in improving user behavior forecasting. Service customization, and data-informed strategies. This study utilizes a qualitative case study methodology, including literature review and platform observation, to synthesis the many forms of big data analytics (descriptive, diagnostic, predictive, and prescriptive) and their implementation at Bhinneka.com. Significant findings indicate that the integration of AIRec and CDP has augmented the platform’s capacity to predict consumer preferences, improve marketing accuracy, and optimize logistics. However, obstacles stay the same, such as disjointed data systems, data quality concerns, and internal opposition to embracing a data-driven culture. The study suggests that although big data analytics substantially enhances Bhinneka.com’s digital competitiveness, ongoing investment in data infrastructure and organizational competence is crucial to fully harness its potential and preserve a competitive advantage in Indonesia’s e-commerce market.

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.

This research uses a qualitative method to examine the influence of marketing strategies on the interest in using Islamic banking products among Generation Z. This generation has unique characteristics in accessing information and making financial decisions, including the selection of banking services. Marketing strategies employed by Islamic banks—such as digital promotion, emotional appeal, and Islamic values—play a crucial role in attracting the attention of this generation. The study aims to understand how the elements of marketing—product, price, place, and promotion—affect Generation Z’s perception and preference toward Islamic banking products. Data were collected through in-depth interviews with informants from among university students and Islamic banking practitioners. The analysis results show that the use of social media, delivery of religious values, and ease of access are dominant factors in increasing interest. These findings contribute to the development of relevant and effective marketing strategies for Islamic banks to expand their market among digitally literate and spiritually aware young generations.

This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.

This study aims to analyze the perspectives of mathematics students on mixing aloe vera extract with weak acid solution for hair health and softness. The research method used is descriptive quantitative through the distribution of questionnaires to 43 mathematics students at Medan State University and other universities in North Sumatra. The questionnaire consists of 19 statements covering aspects of knowledge (12 items), environmental awareness (4 items), and psychomotor (4 items) with a Likert scale of 1-5. The results showed that the majority of respondents had good knowledge about the benefits of aloe vera for hair care (mean = 4.02), but the understanding of weak acid solution and its mechanism of action was still moderate (mean = 3.12). The environmental awareness aspect showed a high value (mean = 3.76) which reflects the tendency of students to choose natural products. Meanwhile, the psychomotor aspect showed a moderate value (mean = 3.44), which indicates the limitations of respondents' skills in applying hair care products optimally. This study found a positive correlation between knowledge about natural ingredients and the tendency to use natural-based products for hair care. The results of this study are expected to be the basis for developing hair care product formulations based on natural ingredients that suit the needs and preferences of students.

This research looks into how well Duolingo and YouTube help people learn Japanese. A quantitative approach was taken, gathering information from 35 individuals through an online questionnaire. Participants were chosen based on whether they used Duolingo, YouTube, or both platforms. The questionnaire explored their past learning experiences, how they use these platforms, their preferences, how effective they think these tools are, and what challenges they encountered while learning. The findings reveal that most of the participants already had some background in Japanese and preferred online resources due to their accessibility, no cost, and fun features. Duolingo was liked for its organized, game-like approach, whereas YouTube was appreciated for its authentic, visual materials. A lot of people enjoyed learning at their own pace, finding listening and pronunciation to be useful strategies. Some individuals struggled with staying motivated and dealing with complicated grammar rules. To sum up, both Duolingo and YouTube are good resources for learning basic Japanese, especially for those studying on their own. However, they work best when used alongside other resources. It is suggested to combine digital tools with guidance from teachers for the best outcomes.