Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar

Mutiara Devi Damayanti ; Uhud Darmawan Natsir ; Anwar Anwar ; Hety Budiyanti ; Annisa Paramaswary
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syaria... 📅 2025 Vol 3, No 2 🔗 DOI: 10.59059/jupiekes.v3i2.2333
Abstract
This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.
Keywords
Marketing strategy; Islamic bank; young customers; product innovation; youth preferences
How to Cite

Mutiara Devi Damayanti, et al. (2025). Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar. Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), 3(2). https://doi.org/10.59059/jupiekes.v3i2.2333

Mutiara Devi Damayanti; Uhud Darmawan Natsir; Anwar Anwar; Hety Budiyanti; Annisa Paramaswary, "Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar," Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), vol. 3, no. 2, 2025.

Mutiara Devi Damayanti; Uhud Darmawan Natsir; Anwar Anwar; Hety Budiyanti; Annisa Paramaswary. "Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar." Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), vol. 3, no. 2, 2025.

Mutiara Devi Damayanti; Uhud Darmawan Natsir; Anwar Anwar; Hety Budiyanti; Annisa Paramaswary. "Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar." Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 3, no. 2 (2025).

Mutiara Devi Damayanti, et al. (2025) 'Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar', Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), 3(2). doi: 10.59059/jupiekes.v3i2.2333.

Mutiara Devi Damayanti; Uhud Darmawan Natsir; Anwar Anwar; Hety Budiyanti; Annisa Paramaswary. Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Pelaku UMKM di Antama Street Food Makassar. Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES). 2025;3(2).

Artikel Terkait

Strategi Pembangunan Ekonomi Pedesaan di Daerah Tertinggal Melalui Optimalisasi Potensi Lokal, Infrastruktur Pertanian, dan Teknologi Tepat Guna

Putri Amirah Hajarani; Imsar Imsar

Pengaruh Good Corporate Governance, Struktur Modal,dan Kinerja Keuangan terhadap Harga Saham Perusahaan Sektor Financials

Rosita Diyah Ramadhani; Sigit Puji Winarko; Erna Puspita

Model Kebijakan Fiskal Islam Berbasis Keadilan Sosial: Analisis Ekonomi dan Syariah

Siti Nur Rohmah; Hilyawan Prada Putra Akbar; M. Abdillah Hanif

Pengaruh Struktur Modal dan Profitabilitas Terhadap Kualitas Laba PT. Unilever Indonesia TBK Periode 2019-2023

Irma Handayani; Deri Apriadi

Pengaruh Advertising, Financial Literacy, dan Personal Selling Terhadap Keputusan Menjadi Nasabah Koperasi Simpan Pinjam Dalam Perspektif Bisnis Islam : Studi Pada BMT Assyafi’iyah Kc. Sumberagung Pringsewu

Khamelia Khoirunnisa; Ersi Sisdianto; Adib Fachri

Inovasi Produk Akad Qardhal Hasan (Pinjaman Modal Usaha)

Husna Wahida; Fani Indriani; Riandi Fauzi; Husni Kamal
Tren Sitasi Jurnal