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Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon conventional marketing models and switch to modern marketing.The development of information technology is growing rapidly. Some activities of Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run their business. One of them is the MSME Anak Rantau Iced Tea. Through the community service team, training on digital marketing was carried out as an effort to develop the Iced Tea Children of Rantau MSMEs The results of this activity showed that business actors participated in the training activities carefully. This can be seen from the enthusiasm of the actors in understanding marketing digitalization

Computer network training at SMKN 5 Surabaya is an activity that aims to provide students with knowledge and skills in the field of computer networks. This training is usually given to students majoring in Computer and Network Engineering (TKJ). The material taught in computer network training at SMKN 5 Surabaya includes: Introduction to computer networks, network topology, network addressing, implementation of the training using a blended learning approach, which combines theoretical and practical learning. This method has proven effective in improving students' conceptual understanding and technical skills. (Garrison and Vaughan, 2008) state that this approach is able to answer challenges in vocational education by combining the advantages of face-to-face and online learning. In addition, collaboration with industry through internship programs provides students with valuable practical experience, which strengthens their readiness to enter the world of work. (Anderson and Solis 2018) reveal that industry involvement can increase the relevance and quality of vocational education. However, this research also identifies several challenges that need to be overcome to ensure sustainability and improve the quality of training. One of the main challenges is limited resources, especially in terms of equipment and software which are always evolving. Continued investment and professional training for teachers is key to overcoming this challenge. (Smith and Ragan 2005) emphasize the importance of professional development for teachers in maintaining educational quality. With continued commitment from all parties, computer network training at SMKN 5 Surabaya is expected to continue to provide significant benefits for students and industry.

A community service program is one way of implementation to improve human resources (HR) 's ability to meet community needs and solve social problems together with the community to enhance social welfare per the vision, mission, and functions of Islamic state universities. Therefore, the author presents a cassava chip marketing innovation training program through Instagram media due to the impact of COVID-19 in Banyudono Village, Ponorogo as an effort to advance and improve the online market. Training for home industry owners using the ABCD (Asset Based Community Development) method which prioritizes assets and potential that exist around and are owned by the community. The main conclusions resulting from this service program, among others: First, this activity serves as an effort to improve the human resource capabilities of home industry owners related to the use of social media. Second, increasing insight and knowledge of home industry owners on the use of online marketing through Instagram social media in the era of globalization and the covid-19 pandemic.

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.

This community development activity aims to help MSMEs penetrate the digital market.  Team provided digital marketing training to the home dishwashing soap industry on December 17, 2023, at Gemintang Café and Resto. Fifteen participants, all dishwashing soap producers from Kebumen Regency, attended. The training aimed to increase product sales through lectures, practice sessions, and Q&A. The one-day event covered product photography, online marketing techniques, and market expansion strategies. Participants were highly enthusiastic and actively engaged with the material. They learned to take attractive product photos, identify suitable marketplaces, and use marketing tricks on platforms like WhatsApp, Facebook, Instagram, and TikTok. The training also highlighted new cooperation opportunities with agencies and institutions, contingent on having legal and accountable permits.

There are still doubts about teachers implementing the Merdeka Belajar curriculum; several of the reasons include: (1) Teachers have not fully understood the Merdeka curriculum; (2) The spirit of curiosity of teachers about the Merdeka curriculum is still low so that training on the Merdeka curriculum through online are often ignored; and (3) Face-to-face training expected by teachers is still very minimal; (4) The assumption that the implementation of the Merdeka curriculum must be with complete facilities. However, the main problem is the low ability of teachers to master information technology. Of the six (6) personnel, both teachers and heads of PAUD institutions of the Yogatama Play Group, only two (2) people can operate laptops and access information through online media. The results of the study show that the strategy of implementing the Merdeka Belajar curriculum for PAUD students of the Yogatama Play Group has been well prepared and is by the expectations of all parties, even though in the application of the principles of the new Merdeka Belajar curriculum at the initial stage, namely the Merdeka Belajar stage whose learning tools still use the 13 curriculum or the emergency curriculum.

The shift from face-to-face learning to online and blended learning due to the Covid-19 pandemic presents challenges for educators and prospective teachers in designing effective instruction. One of the commonly used instructional media in online and blended learning is video. However, using video as a material delivery tool has its drawbacks, such as difficulties in monitoring student activities and assessing their understanding. This issue is also experienced by students of the Mathematics Study Program at Universitas PGRI Mahadewa Indonesia when using video as learning material. To address this problem, training was conducted for prospective teachers on designing instruction using videos integrated with the Edpuzzle platform. In this training, prospective teachers were taught to create notes and quizzes within videos, provide feedback and assessments, and monitor learning activities. Through this training, it is expected that prospective teachers can design interactive online and blended learning using video.

Technological advancements have increased the forms and types of crimes, including online gender-based violence (GBV). The COVID-19 pandemic has driven Indonesian society to engage in online activities, leading to a 23% increase in internet usage by April 2020, but also triggering a surge in cyberattacks, with 190 million cases recorded during the same period. Cases of online GBV have risen from 281 in 2020 to 1697 in 2023.   This research examines the vulnerability of women to online GBV and the challenges faced by the Gender Justice Advocates Collective (KAKG) in providing legal protection. Factors such as patriarchal culture, lack of digital literacy, objectification of women, and victim-blaming culture exacerbate women's vulnerability. KAKG faces obstacles including limited human resources, insufficient family support, and difficulties in determining the location of crimes.   This study employs a non-doctrinal method, examining the implementation of laws in society. Interview data indicate that the majority of online GBV victims are women, with a significant increase in complaints from 2022 to 2023. The study highlights the importance of digital literacy education and training for law enforcement officers with a victim-centered and gender-equitable perspective to effectively handle online GBV cases.

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

The coconut cooking oil-making program is one of the empowerment programs for women to improve the economy by utilizing the potential of existing natural resources. This program was carried out in Weranggere village, Witihama District, East Flores Regency, as one of the solutions for managing the natural potential in the village. The program aims to increase natural resources and process them into a product with a better selling price than before processing. Coconut is one of the natural resources that will be processed to meet the needs of women and become a business opportunity. Through this program, women in the village are given training on processing coconut into quality oil. They were also taught how to have good and attractive packaging and marketing that can be done online through social media. The method carried out is a fiel research, which is carried out by going directly into the field with the purpose of observation and interview. In addition, this program also encourages the formation of women's groups to manage businesses in the village as an economic improvement. This program is also a forum for women to share knowledge, experience, and support. Women's empowerment through the production of coconut cooking oil provides benefits such as increasing skills, business, and income for women in villages, as well as increasing the selling value of the economy and natural resources owned.

The PKM implemented aims to train high school students to use Google Classroom media for the teaching and learning process in the current hybrid era, after the Covid-19 pandemic. With this training, students and teachers can optimize their use of Google Classroom more optimally and efficiently because they have previously used it. The first stage was to explore problems related to the potential of e-learning during the Covid-19 pandemic. 3 years ago, this activity resulted in an increase in students' knowledge about e-learning and skills in using Google Class Room in the current era. Classes are an online learning medium that is interactive and fun in the teaching process and collecting assignments

Abstract. This study examines the application of Agile Management principles in online learning platforms, focusing on the challenges and benefits experienced during implementation. Through qualitative research, including interviews and case studies, the research explores how platforms have adopted Agile practices, such as iterative cycles, regular feedback, and flexibility, to enhance responsiveness and adaptability. The findings reveal that the majority of platforms have integrated Agile principles, with a significant focus on overcoming challenges like resistance to change and a lack of training. Participants reported improved collaboration, increased efficiency, and the ability to respond to changes effectively. However, challenges remain, including the need for hybrid models combining Agile with traditional management frameworks. This study contributes valuable insights into the effectiveness of Agile practices in educational technology and offers directions for future research on enhancing Agile implementation in diverse educational settings.

Community Service is a process of devotion through various direct activities in the midst of the community, lecturers and students strive to be part of the community and actively and creatively involved in the dynamics that occur in the community. Lecturers and students have a strategic role as agents of change. Based on the results of the observation, the work program for Video Editing training using the Filmora application was determined to be carried out using the lecture method followed by direct practicum by making examples of intro videos with the Filmora application. One of the formats that is currently a favorite of trademark owners and their own services is endorsement via content creators. This is considered more effective because it can reach more business people with similar interests with the target audience that suits what they want.

Using digital marketing to increase sales of MSMEs, digital marketing has a very important role in increasing sales and income so they can access a wider market. Lack of understanding, skills and abilities in using digital technology is one of the obstacles experienced by MSME players. In this problem, the way to overcome the problems faced by MSME players is that training is provided on how to use digital applications, especially the WhatsApp business and Instagram applications to improve the abilities and skills of MSME players in using digital as a promotional media. The method used in this field work activity uses direct mentoring and training methods for MSME actors by implementing the stages of observation, interviews, planning, activities, activity processes, end of activities, and documentation. With the results, MSME players have begun to understand and understand how to manage and use the WhatsApp business and Instagram applications as media for promoting online sales of the goods they produce.

This Real Work Lecture (KKN) program aims to improve the digital marketing skills of MSME players in Sekaran Village, Gunungpati District, Semarang City. With technological developments, digital marketing has become important to expand market reach and increase sales. This activity includes training and seminars on the basics of digital marketing, choosing the right marketplace, optimizing seller accounts, as well as implementing SEO and decorating online stores. Participants are also invited to practice directly creating an account, uploading products, and optimizing their shop. The results of the activity showed an increase in participants' knowledge and skills in digital marketing, as well as an increase in traffic and sales on their marketplace accounts. This program has succeeded in having a positive impact on MSMEs, helping them utilize technology to achieve greater business success

The activity of writing scientific papers, especially scientific articles, is one of the activities that must be done by professional teachers. Apart from being a professional demand, writing scientific papers for teachers is also a form of scientific implementation and dissemination to the community. The purpose of this training activity is expected to improve the ability to write scientific papers, especially scientific articles for teachers. The method of implementing this training is divided into three stages. First, the presentation of the material, the two participants were divided into groups to discuss things that could be raised as the theme of writing scientific articles, the third practice in groups with the guidance of lecturers of the PPKn study program, Faculty of Teacher Training, PGRI Adi Buana University, Surabaya, and assistance to complete activities synchronously and asynchronously. This training resulted in 9 scientific articles that have been worked on by teacher groups, three of which are the results of the implementation of classroom action research (PTK) that has been previously carried out by teachers, and there are two participant articles that have been successfully uploaded to the national online journal Pacivic Universitas PGRI Adi Buana Surabaya.

This study aims to investigate the influence of the Management Training Discussion Method on the Understanding of Islamic Education Management Students C4 Class of 2022. Discussion is an activity where people gather to talk and share opinions about a topic. The goal of the discussion is to broaden the understanding of a particular issue or topic. Training Management is the process of managing training within an organization. Its purpose is to enhance knowledge, skills, and abilities to work more effectively and efficiently. The method used in this research is a quantitative method, employing a causal-comparative approach with online questionnaires distributed through electronic media such as Google Forms. The findings from this study indicate that a constant variable does not contribute significantly to the correlation analysis, but it can still show a significant relationship in the regression analysis.

This study aims to investigate the influence of the Management Training Discussion Method on the Understanding of Islamic Education Management Students C4 Class of 2022. Discussion is an activity where people gather to talk and share opinions about a topic. The goal of the discussion is to broaden the understanding of a particular issue or topic. Training Management is the process of managing training within an organization. Its purpose is to enhance knowledge, skills, and abilities to work more effectively and efficiently. The method used in this research is a quantitative method, employing a causal-comparative approach with online questionnaires distributed through electronic media such as Google Forms. The findings from this study indicate that a constant variable does not contribute significantly to the correlation analysis, but it can still show a significant relationship in the regression analysis.

This community service activity (PKM) was carried out with a partner, the manager of Siengkong TapiOK, which is one of the MSME actors in the city of Bogor. The problem faced by partners is apart from worrying about eroding profits when paying taxes, there is also limited knowledge in making tax payments online using the OnlinePajak application. This community service activity aims to increase the knowledge and skills of Siengkong TapiOK managers in paying taxes online. Implementation of PKM activities consists of three stages, namely the preparation, implementation and evaluation stages. Recapitulation analysis shows that the material presented is in accordance with partner needs. The statistical results of the paired sample t-test show that this training has proven to have a positive and significant impact on increasing the knowledge and skills of Siengkong TapiOK managers