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Quality is an important factor for consumers in choosing a product, so maintaining or improving product quality is important for companies to compete and satisfy consumers. Small and Medium Enterprises (SMEs) face challenges in maintaining product quality and therefore require an effective quality control system, one example is Pak Sifa' Fried Tofu UKM in Jombang. By using primary data obtained through interviews and direct observation, Statistical Quality Control (SQC) methods such as check sheets, stratification, scatter diagrams, histograms, control charts, Pareto diagrams, and cause-and-effect diagrams are used for data analysis aimed at identifying types dominant defects in fried tofu products and their causes. The research found that the dominant defect in fried tofu production was split tofu defect with a defect rate of 52.921%. Factors that cause split tofu defects include human factors, methods, measurements, machines, materials and the environment. This research highlights the need for SMEs to prioritize quality improvement strategies, particularly addressing dominant defects and their root causes. Implementing SQC tools can help SMEs improve product quality and reduce defects.      

This study analyzes related to the application of mathematical concepts to the demand and supply function of MSME products in North Pelawi Village, Babalan District, Langkat Regency. The results show that there is an elasticity associated with mathematical concepts for the demand function and the supply function. Usually, because MSME products are hampered by supply chain disruptions and production. However, through recovery strategies and interventions to apply mathematical concepts in the demand and supply functions, a balance curve between the demand and supply functions is formed. Awareness to apply mathematical concepts for business actors has an important role in controlling the rate of supply of goods so that the number of goods demand can be fulfilled according to the number of desires and the prices offered can be adjusted to the prices requested by consumers. This research highlights the importance of awareness and understanding the role of business actors who are aware of the application of mathematical concepts so that regulating demand and supply can run systematically and not damage the market price offered to consumers.

This research is motivated by the support of to apply for Halal certification through MIT-18 Post-109 UIN Walisongo Semarang KKN Students. This service aims to help micro, small and medium enterprises in Krajankulon village to apply for Halal certification independently through the Free Halal Certification Program. The activity carried out by MIT-18 Post-109 UIN Walisongo Semarang KKN students lasted for one month starting from July 2024 involving 15 stakeholders. The methods used include lectures, questions and answers, and online registration tutorials in collaboration with Pendampingan Produk Halal (PPH) of the Ministry of Religion of Kendal Regency. The results of this activity show an increase in participants' awareness and understanding of the importance of Halal certification, as well as the acceleration of the business legalization process through an easily accessible and free independent declaration system. This support is expected to increase the value of products and support business sustainability through strong legitimacy. Micro, small and medium enterprises play an important role in the Indonesian economy, especially in Muslim-majority societies where halal products are highly regarded. Halal certification is not only important for consumers, but also makes products more competitive in the market. However, there are still many in Indonesia that have not received halal certification, including in Krajangkulon Village, Kendal Regency. This is due to lack of information, lack of understanding of the certification process, and administrative obstacles such as obtaining a Company Identification Number (NIB). Therefore, this study highlights the importance of intensive support and socialization to increase awareness and understanding of Halal certification in order to support sustainable economic growth and provide assurance to consumers.

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.

Information technology is developing rapidly, making it easier for companies to interact between countries and consumers. So that the company improves its competence to increase market share. The marketing information system helps companies to find out the needs of consumers and consumers can easily find information about a product from the company. The purpose of this study is to determine the influence of marketing information systems and product quality on purchasing decisions. The analysis unit of PT. Schneider Electric in the city of Bandung, West Java. The source of research data is primary, namely distributing questionnaires online and secondary data. The population is potential customers in the city of Bandung, the sample drawing technique uses a census of 100 customers. The results of the descriptive analysis of the marketing information system, product quality and purchase decisions in the score interval of 421-501 are very good. Associative analysis F calculates > F table so that there is an influence of marketing information systems and product quality on purchasing decisions At PT. Schneider Electric in the city of Bandung, West Java by 99.2%.

The background of this research is the high risk of accidents in the marine transportation sector that threatens passenger safety, as well as the need for an in-depth analysis of the effectiveness of existing regulations in protecting consumers. This study aims to find out and analyze the legal regulations for consumer protection for passenger safety in sea transportation, evaluate the implementation of relevant laws and regulations, and analyze consumer protection barriers to passenger safety in sea transportation. The research methods used are normative juridical and empirical sociology. Normative juridical research is carried out by analyzing applicable laws and regulations, including Law Number 17 of 2008 concerning Shipping, Law Number 8 of 1999 concerning Consumer Protection, as well as various technical regulations such as Regulation of the Minister of Transportation Number 45 of 2012 and Government Regulation Number 51 of 2002. An empirical sociological approach is carried out through interviews and direct observation at the Riau Islands Sekupang Domestic Port to understand the implementation of regulations and safety perceptions among passengers and shipping business actors. The results of the study show that the legal regulation of consumer protection is regulated in Law Number 17 of 2008 concerning Shipping, Law Number 8 of 1999 concerning Consumer Protection, as well as various technical regulations such as Regulation of the Minister of Transportation Number 45 of 2012 and Government Regulation Number 51 of 2002, even though safety regulations have been stipulated that consumer protection is still not running optimally. The main obstacles include limited resources, non-compliance of business actors, and inadequate infrastructure. Ineffective supervision and law enforcement are also the main inhibiting factors. To overcome these obstacles, it is recommended to increase resources and facilities, stricter law enforcement, and increase safety awareness and education among passengers and crew. The government also needs to increase investment in port infrastructure and strengthen coordination between relevant agencies.

This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that most of the variation in Consumer Brand Engagement can be explained by marketing activities on TikTok social media. Trendiness has a strong influence on social media marketing activities, while the Electronic Word of Mouth (EWOM) indicator has a lower influence. Furthermore, the indicator that has the strongest influence on the Consumer Brand Engagement variable is Cognitive Processing, while the indicator that has the lowest influence is Affection. These findings underscore the importance of effective marketing strategies on social media in building strong engagement between brands and consumers.

The Influence of the Quality of Decorative Coral (Coral) Products in Increasing Sales at CV Bali Samudra Anugrah. Supervised by Ratnawati and Mauli Kasmi.A very important factor for a company in carrying out purchasing and sales transactions is quality. Quality is one of the attractions or desires of consumers. In developing products, companies have a greater opportunity to gain new customers, of course if the products sold meet expectations. The purpose of this research is to determine the influence, relationship or correlation, magnitude of perception, and significance of the quality of decorative coral (Coral) products on increasing sales at CV Bali Samudra Anugrah. The data collection technique used is a questionnaire. The data analysis technique is quantitative using validity tests, reliability tests, classical assumption tests, simple linear regression analysis and hypothesis testing.      

Property business is the activity of buying and selling a plot of land or house involving 2 (two) parties between the seller (business actor) and the buyer (consumer), in its implementation gives birth to legal relationships carried out through agreements. Quality in running a property business, business actors selling their plot of land to consumers are inseparable from the fact that the business actor gets the land previously from the landowner to then sell it to consumers. The method used in this study is Normative Juridical. The legal protection of agreements made by business actors and consumers in the property business is guided by articles 1320 and 1338 of the Civil Code. Breach of promise not to carry out the agreed is a form of default committed by one of the parties to the agreement as regulated by article 1234 of the Civil Code which can be resolved with a "win and win solution" through negotiations so that business actors and consumers are protected. Consumer protection in property business agreements starts from the beginning of the purchase, making the agreement, payment to the sale and purchase deed agreement. Consumers who have signed the agreement means that they have agreed to all the terms and conditions that have been set. All of these agreements, both oral, written, and deed are not authentic. Authentic deeds that are carried out legally, as long as consumers have fulfilled their achievements by making payments in full, not negligently, in accordance with their rights and obligations in Law no. 8 of 1999, consumers are obliged to get legal protection.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

The beverage industry is becoming increasingly competitive, making it crucial for businesses to establish a strong brand image and product quality to attract consumers. This study aims to analyze the influence of brand image and product quality on purchase decisions for Esteh Indonesia drinks. A quantitative research method was employed, untilizing non-probability sampling techniques. Data was collected through questionnaires distributed to 50 respondets in Kedamean District, Gresik Regency. Multiple linear regression analyseswas used as the data analysis technique. The findings revealed that brabd image has a positive impact on purchase influence, while product quality does not have a significant positive impact on purchase decisions for Esteh Indonesia drinks. However, the influence of brand images was found to be stronger than that of product quality. These findings suggest that Esteh Indonesia should maintain its brand image and enhance product quality to reinforce consumer purchase decisions. additionally, Esteh Indonesia should cultivate a positive brand image through various marketing strategies to enchance brand appeal among costumers.    

Background: The e-commerce industry in Indonesia has experienced extraordinary growth in recent years.  The rapid growth of e-commerce then gave birth to e-commerce in the form of a travel agent service called Traveloka.  Currently, the tagline #DontWorryNoLoss is the latest benefit offered by Traveloka to its consumers.  The #DontWorryNoLoss campaign by Traveloka on Instagram is aimed at getting the target audience interested in buying their products online, which in this context is travel agent services through their application or website.  Purpose: This research aims to examine the influence of the #DontWorryNoLoss campaign on the Traveloka Instagram account on online purchase intention.  The background to this problem is the rapid growth of e-commerce and the role of social media in product promotion.  The problem formulation focuses on how attitude toward the behavior, subjective norms, and perceived behavioral control influence consumer purchasing intentions.  The theory used in this research is the Theory of Planned Behavior developed by Ajzen (1991).  The aim of the research is to determine the significant influence of these three variables on the online purchase intention of Instagram followers @traveloka.id.  Method: The research method used was an explanatory survey by distributing questionnaires to 81 respondents.  Results: The results of this research show that there is a positive and significant influence of the #DontWorryNoLoss campaign on the online purchase intention of @traveloka.id followers.

Jati Village has a unique potential in processing organic waste into Liquid Organic Fertilizer (POC). The waste processing is an effort to preserve the environment and also provide added economic value to the local community. However, in making sales, the community in Jati Village has not implemented the right marketing strategy. Digital marketing offers various tools and platforms that can be used to promote POC. Digital marketing strategies that can be applied include the use of social media such as Instagram, Facebook, Tiktok and Youtube to promote POC through interesting and educational visual content, as well as direct interaction with consumers. By implementing digital marketing strategies, Jati Village can increase the visibility of their POC products, expand their customer base, and increase revenue. This can support the SDGs program, especially point 8, namely Equitable Village Economic Growth. Utilizing technology for marketing can help POC sales sell evenly.

The Prita Mulyasari case in 2008 highlighted the challenges of protecting consumers from strategic lawsuit against public participation (SLAPP) suits. SLAPPs aim to stop and prevent individuals or non-governmental organisations from exercising their right to voice their opinions publicly. However, specific regulations addressing SLAPP in the realm of consumer protection in Indonesia are still lacking. The Prita Mulyasari case underscores the need for further attention to establish clear and specific rules to protect consumers from SLAPP practices. This research will further examine how the Supreme Court Decision No. 300K/PDT/2010 in the Prita Mulyasari case can serve as a benchmark in upholding consumer rights within the Indonesian legal framework, especially given the absence of a legal umbrella that protects consumers from lawsuits aimed at limiting public participation in the form of SLAPPs by businesses. This research will employ a normative juridical approach, focusing on primary, secondary, and tertiary legal materials. The study will analyze data gathered from literature reviews using a qualitative normative data analysis method. The research findings indicate that although the Supreme Court granted Prita Mulyasari’s appeal, the legal reasoning in Decision No. 300K/PDT/2010 did not explicitly address the concept of SLAPP. The Supreme Court’s considerations largely focused on the fulfilment of the elements of tort under Article 1365 of the Civil Code. However, the Supreme Court’s use of Article 28F of the 1945 Constitution to justify Prita Mulyasari's conduct is a crucial step in strengthening the legal position of those who express criticism or complaints, as well as their  status as consumers.

The objectives of this research are: 1) Test and measure the influence of service quality and business location on consumer satisfaction. (2) Testing and measuring the influence of service quality and business location on consumer Word of Mouth (3) Testing and measuring the influence of service quality and business location through customer satisfaction as a mediating variable. This research was conducted on Wedangan "Ginastel" consumers on Jalan Sulawesi, Mulyoharjo sub-district, Pemalang sub-district, Pemalang City, who actively shop at least 30 consumers every day. Or the monthly average based on 24 working days is 720 consumers. 72 consumers were taken as samples. The research results found that there is an influence of service quality and business location on consumer satisfaction. Service quality and business location influence word of mouth. There is an indirect influence on the relationship between service quality and business location on word of mouth through mediation, namely consumer satisfaction as a mediator.

This study aims to determine whether the Quality of Service Product Quality on Customer Satisfaction Through Word Of Mouth at UMKM Bakso Perintis Bogor. The method used in this study is a quantitative method. The population in this study were consumers at Bakso Perintis customers who live in Perumahan Pura Bojong Gede, Jalan Boulavard Timur Raya, Tajur Halang District, Tajur Halang Village, Bogor, West Java. The use of samples in this study used a non-probability sampling technique with the calculation of the Lemeshow formula, which obtained 100 consumers. Data analysis using Smart PLS 3.0. The analysis methods used are descriptive analysis, validity test, reliability test, r-square test, q-square test and hypothesis test. The results of the study indicate that: 1). Service quality cannot directly affect word of mouth. 2). Product quality cannot directly affect word of mouth. 3). Service quality can affect customer satisfaction. 4). Product quality can affect customer satisfaction. 5). Word of mouth cannot directly affect customer satisfaction. 6). Word of mouth does not mediate service quality on customer satisfaction. 7). Word of mouth does not mediate product quality on customer satisfaction.

Tintun's Cookies, an SMEs of pastry and cookies that has been established for more than 10 years, plans to expand overseas. This study aims to identify countries with potential for Tintun's Cookies products, analyse external and internal factors, and formulate appropriate export strategies for Tintun's Cookies in preparing for exports to the target country. The research method uses Market Research Analysis using Trademap data and indicators such as import tariffs, requirements, trends, and distance in the destination country, PESTEL, EFE, IFE, and Marketing Mix 7ps. The results of the study show that Malaysia is the recommended country to be the main export destination for Tintun's Cookies products. This is supported by high market demand, proximity, elimination of import tariffs, ease of regulation, and cultural and product trend similarities. Based on the intersection of the IFE and EFE matrices, it shows that Tintun's Cookies is in quadrant 1, namely Grow and Build, where this position shows that Tintun's Cookies is in good condition in terms of strengths and opportunities and has the capability to export cookies to Malaysia. Thus, it is recommended a marketing strategy to take advantage of opportunities by developing products, market penetration, and market development. Some of the proposed strategies are to meet export requirements in Indonesia and Malaysia through export training from the government, meet labelling and identity requirements for cookies in Malaysia, set competitive selling prices, collaborate with the government and e-commerce media to reach consumers.    

This study aims to analyze the application of agile management in responding to the challenges of the COVID-19 pandemic in culinary MSMEs Lunpia Delight in Semarang City. Agile management allows companies to adapt quickly through digital transformation and product innovation. This study uses a qualitative method with a case study approach. Data were collected through in-depth interviews with management and employees and field observations. The results of the study show that agile management helps Lunpia Delight increase online sales by 50% after shifting focus from offline sales to various digital platforms. Product innovation such as ready-to-eat lunpia packages is also an effective strategy in attracting new consumers. However, this study identifies limitations in digital infrastructure and resistance to change as major challenges that need to be overcome. The conclusion of this study shows that the application of agile management and digital transformation is an effective strategy for MSMEs in facing market disruption. The limitation of this study lies in the focus of the study, which is only on one MSME, so the findings may not be generalizable to other sectors.

This research aims to identify and interpret the visual signs in the Marjan Syrup advertisement Ramadhan Edition 1444H using Roland Barthes' semiotic approach to understand the message to be conveyed to consumers. The type of research applied is qualitative description. The data analysis process was carried out by applying Roland Barthes' semiotic studies, allowing the observation of three levels of meaning (denotative, connotative, and mythical) in several scenes, visual signs, symbols, colors, and compositions contained in the Marjan Syrup advertisement, Ramadhan Edition 1444H. The research results concluded that this advertisement can be considered an achievement in communicating complex and in-depth messages through visual media.

Pharmaceutical Wholesalers (PBFs) have the responsibility to ensure that the quality of pharmaceutical products is maintained in accordance with Good Drug Distribution Practices (CDOB). One of the regulated aspects is related to the control of temperature-sensitive cold chain products. Product control must ensure product quality from receipt, storage to distribution to consumers. One of the efforts to ensure product quality during the delivery process is to conduct cold chain product delivery validation which aims to ensure product delivery remains at the appropriate range for patient safety. Delivery validation is carried out using Coolbox and Polyurethane box delivery media to compare the duration of the delivery media can maintain the temperature in the appropriate range and also ensure the necessary conditioning time before the product can be transferred to the delivery media. Also used are 4 icepacks, 5 icepacks and 6 icepack variations. Temperature is monitored for 1x24 hours, 2 x 24 hours and 3 x 24 during the standard delivery process. Temperature monitoring using a thermo logger and data processing using the Testo Comfort Software Basic 5.0 app. The results showed that Polyurethane Box using 5 icepacks could maintain the longest temperature of 49 hours and 40 minutes