The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java

Ai Sri Rahayu
International Journal of Economics, Commerce, and... 📅 2024 Vol 1, No 4 🔗 DOI: 10.62951/ijecm.v1i4.210
Abstract
Information technology is developing rapidly, making it easier for companies to interact between countries and consumers. So that the company improves its competence to increase market share. The marketing information system helps companies to find out the needs of consumers and consumers can easily find information about a product from the company. The purpose of this study is to determine the influence of marketing information systems and product quality on purchasing decisions. The analysis unit of PT. Schneider Electric in the city of Bandung, West Java. The source of research data is primary, namely distributing questionnaires online and secondary data. The population is potential customers in the city of Bandung, the sample drawing technique uses a census of 100 customers. The results of the descriptive analysis of the marketing information system, product quality and purchase decisions in the score interval of 421-501 are very good. Associative analysis F calculates > F table so that there is an influence of marketing information systems and product quality on purchasing decisions At PT. Schneider Electric in the city of Bandung, West Java by 99.2%.
Keywords
Marketing information system; product quality; purchase decision; Schneider Electric
How to Cite

Ai Sri Rahayu (2024). The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java. International Journal of Economics, Commerce, and Management, 1(4). https://doi.org/10.62951/ijecm.v1i4.210

Ai Sri Rahayu, "The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java," International Journal of Economics, Commerce, and Management, vol. 1, no. 4, 2024.

Ai Sri Rahayu. "The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java." International Journal of Economics, Commerce, and Management, vol. 1, no. 4, 2024.

Ai Sri Rahayu. "The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java." International Journal of Economics, Commerce, and Management 1, no. 4 (2024).

Ai Sri Rahayu (2024) 'The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java', International Journal of Economics, Commerce, and Management, 1(4). doi: 10.62951/ijecm.v1i4.210.

Ai Sri Rahayu. The Influence of Marketing Information Systems and Product Quality on Customer Purchasing Decisions at PT. Schneider Electric in Bandung City, West Java. International Journal of Economics, Commerce, and Management. 2024;1(4).

Artikel Terkait

Contribution of Organizational Commitment through Discipline, Professionalism, and Work Culture of Public Service Sector Employees

Andari, Andari; Nafiudin Nafiudin; Fatya Nisyah; Niken Widillahi

The Influence of Village Apparatus Capacity on Village Fund Management Accountability with the Village Financial System (Siskeudes) as an Intervening Variable

Gloria Elizabeth Yoltuwu; Janet Wilsye Litualy

Empowering Local Human Resources in the Internationalization Process: A Qualitative Study of Coffee-Based MSMEs

Oktavianti, Indira ; Sudarmiatin Sudarmiatin; Heri Pratikto

Integrated Resource-Based View and Dynamic Capabilities for SME internationalization: Early Evidence from Indonesian Export-Ready Firms

Mirza Esvianti; Sudarmiatin Sudarmiatin; Heri Pratikto

The Transformation of Financial Literacy in the Digital Era: a Systematic Literature Review on Concepts, Dimensions, and Future Research Directions

Agatha Helena Deze

Applying Lean Hospital Strategies to Minimise Waiting Times in the Internal Medicine Clinic

Ilham Ahmadi; Erry Yudhya Mulyani; Anastina Tahjoo
Tren Sitasi Jurnal