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Jeremy Timothy

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study reexamines Genesis 26:12–13 to illuminate the hermeneutical tension between the original meaning of the Hebrew term זָרַע (zāraʿ) and the interpretive patterns characteristic of the Prosperity Gospel. Through a historical-critical approach combined with narrative analysis, the study demonstrates that Isaac’s act of sowing must be understood as an actual agrarian activity undertaken within conditions of crisis and limitation, and grounded in the initiative and faithfulness of God. The findings indicate that the blessing Isaac received was never intended as a universal, reproducible formula but as a theological declaration of divine care within a history marked by uncertainty. In contrast, the Prosperity Gospel employs a hermeneutic that is predominantly literal and selective in its use of texts while disregarding their contexts, thereby reshaping the covenant narrative into a reductive pattern of guaranteed prosperity. This analysis shows that such reading not only shifts the theological focus of the text but also obscures the dynamics of faith, obedience, and grace that form the heart of the narrative. The study affirms the necessity of a more critical and responsible hermeneutic and argues that recovering the historical context and narrative structure serves as an essential theological corrective to Prosperity Gospel readings that detach the text from its original context.

Dian Ariani Faomasi Zendrato; Fracti Afrilisa Sihombing

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

Education in the modern era requires students not only to master cognitive knowledge, but also to have the ability to think critically, analytically, creatively, and problem solving skills independently. Therefore, the application of the Problem Based Learning (PBL) model and the Learning Strategy for Improving Thinking Ability (SPPKB) is considered relevant and ideal in the context of Christian Religious Education (PAK) to integrate faith values with the reality of daily life. This study uses a literature study method by examining scientific journals, books, and academic articles to analyze the definition, essence, characteristics, and steps of PBL which include the introduction of authentic cases, problem solving, investigation planning, independent learning, solution synthesis, presentation of results, and reflection. PBL has proven to be effective in increasing learning motivation, collaboration, and internalization of Christian moral values, although it has limitations in the relatively long time requirement and the demands of teacher competence as facilitators. Meanwhile, SPPKB emphasizes intellectual stimulus, exploration of ideas, data processing, in-depth analysis, and metacognitive reflection to form a systematic and independent mindset in dealing with religious ethical issues. These two student-centered learning strategies complement each other in forming students who are dynamic, reflective, critical, and responsible as Christian personalities through flexible and contextual learning adaptations in PAK.

Lubana Nataghain AlMuhdhar; Nida Hasanati

Jurnal Publikasi Ilmu Psikologi. 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Competition in acquiring young talent is increasing, so employer branding strategies  are an important element for organizations in attracting the interest of generation Z. As digital natives, generation Z has different characteristics and expectations, including the need for career development, work-life balance, organizational reputation, and an inclusive work culture (Smith, 2022). In the midst of global competition and the increasingly dominant use of digital technology in the job search process, companies are required to build an authentic and relevant employer image in order to increase the attractiveness of their talents. Previous research has shown that employer branding has a significant effect on the interest in applying for jobs for generation Z, either directly or through mediating factors such as organizational reputation and person-organization fit (Backhaus & Tikoo, 2004; Jiang & Iles, 2024). Based on this phenomenon, this study aims to analyze the influence of employer branding on the interest in applying for jobs of Generation Z and examine the role of organizational reputation and person organization fit as a mediation variable. The study used a quantitative approach with a survey method of Generation Z respondents who were looking for a job, then analyzed using multiple regression and bootstrapping mediation test. The results of the study show that employer branding has a positive and significant effect on the interest in applying for jobs for generation Z, and this influence is stronger when the reputation of the organization and the person-organization fit plays the role of mediator. These findings affirm the importance for organizations to build a positive image, provide an inclusive work culture, and highlight the value match between companies and applicants in order to be able to compete in the fight for young talent in the digital era.

Budi Arif Suyanto; Annafi, Muhammad Hafiyyan

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

The phenomenon of masculine men has become a new strategy in the modern beauty product marketing industry. Changing social and cultural values about gender identity have led to the emergence of male images with soft, stylish, and aesthetic characteristics in various promotional campaigns. This study aims to analyze how the phenomenon of masculine men is used as a marketing communication strategy, as well as its impact on consumer perception. The method used is a literature study with a descriptive qualitative approach, which examines contemporary communication theory, gender theory, and modern marketing concepts. The findings suggest that the use of masculine male figures in beauty product advertising can expand market segmentation, attract cross-gender audiences, and create an inclusive brand image that aligns with current social trends. However, this strategy also raises debates about the limitations of masculinity and the social construction of beauty. Therefore, the phenomenon of masculine men can be understood as a form of adaptation of marketing communication to changes in cultural and gender values in contemporary society In addition, the findings of this study are expected to make a theoretical contribution to the study of marketing communication and gender studies, as well as become a practical reference for beauty industry players in designing promotional strategies that are sensitive to social dynamics, cultural values, and the increasingly diverse preferences of modern consumers.

Karara Dwi Krisnaeni; Fatimatuz Zahro

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the influence of coastal cultural tradition-based learning media in the implementation of the Pancasila Student Profile Strengthening Project (P5) on students' learning interest at MTsN 3 Tuban. The background of this research is the lack of integration of coastal local wisdom in learning while the characteristics of madrasah students require a contextual approach that connects material with the surrounding environment. The study uses a quantitative approach with a pretest -experimental design involving 36 eighth-grade students as samples. The research instrument is a learning interest questionnaire with a Likert scale covering aspects of attention, interest, involvement, and continuous desire. Data were analyzed using descriptive statistics and normalized gain test. The results showed a significant increase in students' learning interest with an average score increasing from 68.75 in the pre-test to 82.94 in the post-test with an N-Gain value of 0.45 in the medium category. These findings identify that coastal cultural tradition-based learning media have a positive impact on increasing students' learning interest through contextual and meaningful learning.

Aguk Nugroho; Vivin Astharyna Harysart; Armaya Mangkunegara; Marwan Marwan; Achmad Wildan Dimyati +2 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The rapid development of information technology has increased the use of online lending services, including illegal platforms that impose excessive interest rates, misuse personal data, and employ intimidating debt collection practices. Limited legal and digital literacy has made communities more vulnerable to these risks. This Community Service Program aims to enhance the understanding of residents in Kradenan Village, Tuban Regency regarding the characteristics of illegal online loans, their social, economic, and psychological impacts, and the relevant legal protections under regulations such as the Electronic Information and Transactions Law, the Personal Data Protection Law, and OJK Regulation No. 77/2016. Through participatory legal education and interactive discussions, the program achieved full participation and improved participants’ knowledge by up to 75%. Residents became more capable of identifying illegal loan applications, recognizing data misuse risks, and understanding preventive measures and available legal remedies. This program effectively increased public awareness to use digital financial services more responsibly and avoid the dangers of illegal online lending.

Asyifa Turrahmi; Radhiyatul Muna; Yerina Elma Astari. HM; Silvia Fahmi Ramadani; Riza Lailiza +1 more

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This research examines the practices of a B4 class teacher at RA Takhrimah Tungkop in identifying children’s Multiple Intelligences (MI) through authentic observation during an activity of printing moon shapes using banana stems. The study employed a descriptive qualitative approach with data collected through in-depth interviews and participatory observation. Data were analyzed thematically and supported by source and technique triangulation to ensure the validity of the findings. The results indicate that the teacher’s understanding of the MI concept was still focused on linguistic, logical-mathematical, and visual-spatial intelligences. Despite this limited conceptual scope, the implementation of authentic observation during the art-based activity successfully revealed a broader range of children’s intelligences. The moon-printing activity demonstrated indicators of visual-spatial intelligence through shape recognition and composition, bodily-kinesthetic intelligence through hand–eye coordination and motor control, and intrapersonal intelligence reflected in children’s ability to manage emotions, maintain focus, and show persistence during the task. Repeated observations accompanied by anecdotal records enabled the teacher to construct individual and continuous MI profiles for each child. These profiles can be utilized to design more varied, contextual, and child-centered learning strategies that align with the characteristics of early childhood learners in the Raudhatul Athfal setting. The practices observed also illustrate the connection between Gardner’s MI theory and Islamic early childhood education grounded in concrete learning activities. The findings support the development of child-friendly learning environments and encourage teacher creativity in conducting activity-based assessments. This study recommends strengthening teacher competencies through training in authentic MI assessment and further research using a research and development approach.

Adel Febram S.; Muhammad Yasin

Jurnal Kewirausahaan Cerdas dan Digital 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The shift in economic structure from a reliance on traditional agriculture to modern industrialization has yielded various competitive advantages for a region. The presence of leading sectors at the local level is a strong indicator of increased added value and high productivity, fueled by a healthy competitive climate among business actors. This phenomenon is closely related to the characteristics of the industrial sector, which possesses very strong forward and backward linkages, making it a primary driver of national economic growth. Progress in the manufacturing sector is not merely a measure of economic success but also serves as a driver of fiscal stability through massive employment absorption and increased foreign exchange earnings. Industrial growth is considered highly strategic because it holds significant potential for future expansion through technological innovation and production efficiency. This condition makes industrial cluster development an instrument for driving sustainable economic growth in Indonesia, while simultaneously strengthening the competitiveness of local products in the global market through the integration of a more organized production system.

Anggi Agustin; Anita Fitriani; Clarissa Syahnaz Aulia; Tri Cahyanto

Jurnal Pendidikan Kimia, Fisika dan Biologi 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Advances in in vitro fertilization (IVF) technology have expanded the scope of reproductive interventions, from simply addressing infertility to enabling genetic selection of embryos through preimplantation genetic testing (PGT). This advancement not only enables the detection and prevention of severe genetic diseases, but also opens up opportunities for the selection of non-medical traits such as intelligence potential, physical characteristics, or specific polygenic scores, giving rise to the phenomenon of “designer babies.” This development presents complex bioethical issues related to human dignity, social justice, biological safety, and the right of children to have an open future. This paper aims to analyze the ethical issues of selecting non-medical characteristics of embryos in modern IVF through a literature review using a biomedical ethics framework, including the principles of autonomy, beneficence, non-maleficence, and justice. The findings show that the application of technology for non-medical purposes is still fraught with scientific risks, biological uncertainties, the potential for commercialization of humans, and the threat of socio-biological inequality. This analysis emphasizes the need to restrict the use of technology to clear medical indications, increase regulation and governance, and involve the public in policy formulation. Thus, advances in reproductive technology must be accompanied by strict ethical considerations so as not to sacrifice individual dignity and the value of justice in society.

Anisa Abdulrahman; Sri Meliyanti Djingo; Febriyanto Ali

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

The development of thematic teaching materials at the elementary school level requires a deep understanding of students’ learning needs to ensure that the presented material is relevant, contextual, and capable of improving learning outcomes. This study aims to analyze the learning needs of elementary school students as a basis for developing effective thematic teaching materials. Literature related to learning needs, teaching material design, integrated thematic approaches, and the characteristics of students’ cognitive development were analyzed comprehensively. The results of the study indicate that students’ learning needs include contextual material, concrete visualizations, collaborative activities, and varied learning media. Challenges include limitations of teachers in conducting needs analysis, suboptimal utilization of technology, and the suitability of material to the local context. This article provides strategic recommendations for designing student-needs-based thematic teaching materials that are adaptive, engaging, and competency-oriented.

Agustin, Nur; Mahmudah, Nur Aini; Purnomo, Panji

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2026 Universitas Slamet Riyadi Surakarta

Wheat has limited nutritional content, therefore fortification with other ingredients is required to complement these nutrients, one of which is fortification with pineapple peel flour and chicken bones in noodle products. Thus, this study was conducted to investigate the impact of adding chicken bone and pineapple peel flours on the characteristics of wheat flour noodles, with the goal of developing a product enriched in fiber and minerals, and exhibiting acceptable sensory qualities. The research design used a completely randomized design (CRD) with 2 experimental factors, namely pineapple peel flour concentration (0%,3%,5%) and chicken bone flour concentration (0%,5%,10%) with triplicate replication. Based on the optimal treatment by Zeleny method, sample N1T3 emerged as the most favorable formulation. This sample exhibited the following chemical profile: a moisture content of 8.77%, an ash content of 4.52%, a protein content of 14.45%, a fat content of 1.52%, and a fiber content of 0.4%. Furthermore, sensory evaluation of Sample C yielded scores of 3.11 for color, 3.11 for aroma, 3.00 for taste, 2.89 for texture, and 2.89 for overall acceptance.

Ahmad Fahmi; Tatang Permana

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Engine performance is a critical parameter in automotive engineering as it directly affects power output, torque characteristics, and overall vehicle efficiency. One of the components that significantly influences engine performance is the exhaust system, which regulates exhaust gas flow and back pressure. This study aims to experimentally analyze the effect of replacing a standard exhaust system with an aftermarket exhaust system on the performance of a 2NR-VE engine. The research employed an experimental method using a comparative design with two testing conditions: a factory-standard exhaust system and an aftermarket exhaust system. Engine performance testing was conducted using a dynamometer (dyno test) to measure horsepower and torque across various engine speed ranges (RPM). Each testing condition was performed repeatedly, and the resulting data were averaged to reduce measurement errors and minimize the influence of operational fluctuations. The experimental results indicate that the aftermarket exhaust system significantly improves engine performance. The maximum power increased from 82.5 HP to 91.6 HP, while the maximum torque rose from 131.2 Nm to 154.4 Nm. These improvements suggest that the aftermarket exhaust configuration effectively reduces exhaust back pressure and enhances exhaust gas flow efficiency. Therefore, replacing the exhaust system can be considered an effective approach to improving engine performance, provided that the modification is technically appropriate and complies with applicable emission and noise regulations.

Muhammad Derajad; Suhadianto Suhadianto; Igaa Noviekayati

Systematic Literature Review Journal 2026 International Forum of Researchers and Lecturers

The phenomenon of burnout has evolved into a significant occupational health problem with a prevalence reaching 82% across various global work sectors, especially post-COVID-19 pandemic. This study aims to identify and analyze the causal factors of burnout through a systematic literature review approach using PRISMA 2020 guidelines. Literature search was conducted on four main electronic databases yielding 309 articles which were then selected down to 10 high-quality articles meeting inclusion criteria for the 2021-2025 publication period. Synthesis results indicate that burnout is a multidimensional phenomenon influenced by complex interactions between organizational and individual factors. Dominant organizational factors include work overload, lack of managerial support, unsafe working conditions, and resource inadequacy with burnout prevalence ranging from 17-94%. Individual factors encompass demographic characteristics, coping strategies, resilience, and internal psychological conflicts that serve as moderator variables. Job satisfaction and work meaningfulness function as mediator variables connecting organizational conditions with burnout outcomes. These findings provide theoretical contributions in understanding burnout etiology and can practically serve as a foundation for developing evidence-based preventive interventions to reduce burnout prevalence in work environments.

Mita Sari; Adelia Putri Abas; Nayla Faradilla; Haryanti Huna; Naysila Napulo +1 more

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study was to examine how problem-based mathematics learning affected the learning interest of 5- to 6-year-old students at the Ki Hajar Dewantara State Kindergarten in South Jakarta. To compare problem-based mathematics learning and conventional learning, this study used a quantitative method and a quasi-experimental design. Problem-based learning is intended to use mathematical problems in children's daily lives. Children in group B were divided into experimental and control groups. To collect data, structured observations were conducted on elements of children's interest in learning. These included enjoyment, focus, activity, and willingness to participate in learning activities. To determine the difference in the level of interest in learning between the two groups, the data obtained was analyzed statistically. The results showed that, compared to conventional learning, problem-based mathematics learning had a significant effect on increasing children's interest in learning. Children showed more enthusiasm, better concentration, active involvement in activities, and critical thinking skills in solving mathematical problems. The results showed that effective problem-based mathematics learning made learning meaningful, enjoyable, and appropriate for the characteristics of early childhood development.

Adi Setiawan Saputra; Gilang Adi Winahyu; Rizky Nasrullah; Yani Iriani

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

This study aims to describe the implementation of the Segmenting, Targeting, and Positioning (STP) concept in Apple Inc.’s marketing strategy and to assess students’ perceptions as young consumers of Apple products. A descriptive qualitative approach was applied through a literature review supported by an online survey involving 30 students who use Apple products. Data were analyzed descriptively to relate Apple’s STP strategy to respondent preferences and satisfaction levels. The results indicate that Apple applies multidimensional market segmentation encompassing demographic, psychographic, and behavioral aspects, targeting premium consumers, creative professionals, and urban youth. The targeting strategy emphasizes product quality, design, and symbolic value, while positioning is established as a premium brand supported by an integrated product ecosystem. Survey findings show that ease of access is the most prioritized factor among respondents (40%), followed by information completeness (33%). The overall satisfaction level is categorized as moderate, with a mean score of 3.67. These findings suggest that Apple’s STP strategy has been effective in strengthening brand image among students; however, improvements are still needed, particularly in information delivery and service accessibility. This study is expected to provide practical insights for businesses and educational institutions in developing marketing strategies aligned with young consumer characteristics.

Deasy Widyasatomo; Wika Matana

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The traditional homes of indigenous communities in Indonesia are highly vulnerable to natural disasters, particularly earthquakes, due to Indonesia's location in the Pacific Ring of Fire, which experiences high seismic activity. This situation demands the strengthening of traditional buildings to withstand potential earthquakes. Stilt houses, as a form of traditional architecture, possess characteristics that actually support earthquake resilience, such as flexible structures, the use of lightweight materials, and the application of local wisdom passed down through generations. With the development of modern construction techniques, stilt houses have the potential to become safer and more adaptable dwellings to earthquake shocks. However, indigenous communities, particularly those living in earthquake-prone areas and with lower levels of education, often face limited knowledge and skills related to the basic principles of earthquake-resistant construction. This lack of understanding results in traditional house construction without considering structural safety aspects, ultimately increasing the risk of serious damage and even collapse during an earthquake. These impacts not only threaten life but also cause significant material losses. This community service activity aims to improve the preparedness and resilience of the Sentani Indigenous community by developing earthquake-resistant stilt house models, increasing knowledge and skills in earthquake-safe house construction and maintenance, and encouraging the use of innovative technology and materials. The expected outcomes are the creation of model houses that can serve as examples and the dissemination of information on earthquake-resistant construction technology.

Rio Rahma Dhana; Dwi Kartikasari; Wulandari Wulandari

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The development of science and technology generally brings positive impacts in terms of convenience in various human activities, but on the other hand, it also leads to negative consequences such as an increase in waste. One of the significant wastes produced from construction activities, including building and house construction, is feldspar, which typically comes from leftover ceramic materials. Feldspar is a type of waste that is difficult to decompose naturally and has no economic value, often accumulating and polluting the environment. Therefore, innovation is needed to utilize this waste to create value. This study aims to use feldspar powder as a replacement for fine aggregates in K-200 grade concrete mixtures. The research method involved mixing feldspar powder in specific proportions as a substitute for sand, followed by a series of tests, including compressive strength and flexural tests, to determine the feasibility and performance of the resulting concrete. The results indicate that the use of feldspar powder as a fine aggregate produces a concrete mixture with satisfactory mechanical characteristics, meeting the K-200 concrete standards. These findings not only provide an alternative environmentally friendly material but also offer a solution to reduce ceramic waste, contributing positively to sustainable construction.

Sabrina Nur Baiti; Adhiningdyah Mulyani Taufiqs; Waluyo Waluyo

Moral : Jurnal kajian Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The rapid growth of digital financial technology has introduced new economic instruments that require re-evaluation through the lens of Islamic economic law, one of which is Bitcoin. This study aims to analyze the legal standing of Bitcoin as a means of transaction and investment using a normative legal approach. Data were obtained through extensive literature review involving primary and secondary sources, including Islamic jurisprudence, maqāṣid al-sharī‘ah, qawā‘id fiqhiyyah, official fatwas, and contemporary technological and economic studies. The analysis employed normative and reconstructive methods to assess the compatibility of Bitcoin’s characteristics with the principles of Islamic law. The findings indicate that Bitcoin may be classified as a form of digital māl because it possesses utility, can be lawfully owned, and is tradable within open market mechanisms. However, its extreme price volatility, limited public acceptance, and absence of state-backed legitimacy make it unsuitable as a lawful medium of exchange in Islamic transactions. Conversely, Bitcoin may be permitted as an investment instrument under strict conditions, provided the activity avoids speculative motives, ensures transparency, and follows prudent financial conduct. Based on these assessments, this study concludes that Bitcoin is more appropriately categorized as a digital commodity rather than a transactional currency. This research contributes conceptually to the development of sharia-compliant crypto-asset regulations and opens avenues for further exploration on designing more stable and ethically aligned digital financial instruments.

Noor Thalia Ratnawaty; Wulan Cahya; Sinta Praditya; Ratna Pangastuti

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to determine the effect of Islamic behavior modification strategies through reward implementation on improving children's discipline in early spiritual activities at TK Unggulan An-Nur Surabaya. A quantitative approach was used with the Equivalent Time Sample Design involving 13 children aged 5–6 years. Observations were conducted over three weeks using indicators such as punctuality, attentiveness in prayer sessions, neat sitting, and memorization of short surahs and prayers. The results showed an increase in discipline scores during the first and second weeks when rewards were given, but a decline in the third week when rewards were withheld. These findings indicate that Islamic behavior modification strategies through rewards significantly improve young children’s discipline. Additionally, the effectiveness of the strategy depends on each child’s characteristics and the consistency of reward implementation. The findings support Skinner's reinforcement theory, asserting that positive behavior can be cultivated through proper reinforcement, particularly within the context of Islamic early childhood education.

Andrea Marcella Rahardjo

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

The development of social media has significant transformations in the communication strategies of retail companies, particularly in building relationships with customers digitally. In the context of increasingly intense competition, social media no longer functions merely as a promotional channel, but also an interactive space to shape engagement, brand perception, and long-term relationships with customers. TIP TOP Supermarket, as one of the modern retail players in Indonesia, utilizes Instagram as its primary digital communication channel to reach audiences, convey brand values, and build customer engagement. The majority of TIP TOP Supermarket’s customers do not yet possess high levels of digital awareness, resulting in limited engagement with TIP TOP’s activations on Instagram. TIP TOP has not yet implemented a strategic approach in managing its Instagram. This condition constitutes a challenge in Instagram management. This study aims to analyze the stages of research and diagnosis, objective, strategies, tactics, implementation, and reporting-evaluation carried out by TIP TOP Supermarket in building customer engagement. The research employs a descriptive qualitative approach within a positivist paradigm. Data were collected through in-depth interviews with seven key informants from the Marketing and Communications Division, observations, and online documentation. The findings indicate that the management of TIP TOP Supermarket’s Instagram has gone through all stages of the ROSTIR, although several aspects have not yet been fulfilled. The conclusion emphasizes the importance of building a brand identity with consistent characteristics. This study recommends the establishment of a digital community on Instagram and the adoption of a responsive approach toward customers.