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This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.

This research is a type of quantitative descriptive research, namely a researcher who describes the research variables using a quantitative approach. The population in this study were all employees totaling 17 employees. The sample in this study used a saturated sample, namely the entire population was used as a sample. Data collection used a questionnaire method. The questionnaire method was carried out to obtain respondents' responses regarding the variables of Employee Competence and Service Quality. Data analysis used to test the hypothesis in this study was using Simple Linear Regression analysis found in the SPSS v. 19 program. The results of this study are that Employee Competence significantly influences Service Quality with a positive coefficient, which explains that there is a directly proportional relationship between the two variables. With the Regression Coefficient of the Employee Competence Variable (X) of 0.321, meaning that if X is increased by 1 then Y will increase by 0.321, this shows that the better the employee's competence, the better the quality of service at the Rakam Lombok Timur Village Office. The sig value of 0.038 illustrates that Employee Competence has a positive and significant influence on Service Quality, meaning that the better the Employee Competence, the Service Quality will increase. Service is said to be of quality or satisfactory if the community is satisfied with the service provided and can meet the expectations of the community.

This community service program aims to enhance the competence of community facilitators in implementing catechesis at Santo Krisologus BSB Parish Semarang. Based on preliminary studies, fundamental problems were identified, including deficiencies in facilitative competencies and disparities in community participation in catechetical activities. The workshop was designed using a multi-dimensional methodological approach integrating Mezirow's transformative learning theory and Groome's shared Christian praxis model. The program was conducted on October 20, 2024, with the participation of 34 novice community facilitators. The workshop implementation involved three main components: theoretical material presentation, guided practicum, and learning community formation. Results showed significant improvements in participants' theoretical understanding and practical skills, particularly in participative, appreciative, and reflective dimensions. The formation of learning communities indicates potential program sustainability through peer learning mechanisms. This program contributes to the renewal of community catechesis aligned with the vision of Church ad extra and can serve as a prototype for developing similar programs in other parishes.

This study aims to analyze the influence of the school environment on the growth of faith and morality among Christian students at Elpida Senior High School Noelbaki. The research is based on the premise that a Christian school is not merely an institution for knowledge transfer, but also a formative environment for spiritual and moral development. The study employed a quantitative approach with a survey method. The population included all students of Elpida Senior High School Noelbaki, while the sample consisted of 80 purposively selected students. The research instrument was a five-point Likert scale questionnaire covering spiritual, social, and academic aspects of the school environment. Data were analyzed using simple linear regression to determine the effect of the school environment on students’ faith and moral growth. The results revealed that the school environment has a positive and significant influence on students’ spiritual and moral development (t = 5.36, p < 0.05). A Christian-based school environment encourages students to live in obedience, love, and responsibility toward others. This study concludes that faith and moral education are not only taught theoretically but also modeled through school culture, teacher-student relationships, and a spiritually nurturing atmosphere.

The process of internalizing the values ​​of tolerance through Ma'had activities at the Al-Amien Prenduan Islamic Boarding School has been implemented, this can be seen from the condition of the students who mingle even though they come from different regional and ethnic backgrounds both from within and outside the country and from different backgrounds. different groups such as NU, Muhammadiyah or even Manhaj Salafi with their habit of wearing the veil in the daily lives of female students The problem raised in this study is how the process of internalizing tolerance values ​​through Ma'had activities. Second, what are the supporting and inhibiting factors in the process of internalizing tolerance values ​​through Ma'had activities at the TMI Al-Amien Prenduan Islamic Boarding School. In this study using a descriptive qualitative approach. The method used is the method of interviews, observation and documentation. For data analysis, researchers used the Miles and Hubberman models through data collection, data reduction, data presentation and drawing conclusions. From the validity of the data, researchers used triangulation with source triangulation. The results of research on the process of internalizing tolerance values ​​through Ma'had activities at the pondok are through: Lecture Activities, Santri Daily Activities, Santri Organizational Activities, and Year End Peak Activities. The factors that support the process of internalizing tolerance values ​​through Ma's activities 'had namely: Educators and Traditions in carrying out the sunnah of Pondok. While the inhibiting factors are: individualism, fanaticism and character.    

Choking is an emergency situation that frequently occurs in infants and toddlers and can potentially lead to death if not managed promptly and appropriately. Limited knowledge and skills of parents, particularly mothers, in providing first aid are among the factors that increase the risk of complications resulting from choking incidents in children. This study aimed to determine the effect of choking management education on mothers’ ability to handle choking incidents in children in Pinokalan Subdistrict, Ranowulu District, Bitung City. This study employed a pre-experimental design using a one-group pretest–posttest approach. The study population consisted of 75 respondents, with a sample of 15 mothers who had children aged ≤ 3 years, selected using accidental sampling techniques. The intervention consisted of health education on choking management using standard operating procedure guidelines and structured health education sessions, while mothers’ abilities were assessed using an observation checklist. Data analysis included univariate and bivariate analyses using the McNemar test with a significance level of α = 0.05. The results showed that prior to the educational intervention, most mothers had poor ability in managing choking incidents in children; however, after the intervention, there was a significant improvement in their abilities. The McNemar test yielded a p-value of 0.008, indicating a significant effect of choking management health education on mothers’ ability to manage choking incidents in children. These findings demonstrate that health education plays an important role in improving mothers’ preparedness and skills in dealing with pediatric emergencies. This study is expected to serve as a basis for the development of community-based health education programs as a promotive and preventive effort to reduce morbidity and mortality risks due to choking in children.

The implementation of public order for street vendors (PKL) is still a problem, due to the lack of handling carried out by the local government, causing the community to deliberately violate the trading place. The background of this research is to find out the obstacles in carrying out the duties of the civil service police unit in the Karimun sub-district in controlling street vendors. The method used in this research is to use a qualitative descriptive approach with data sources in observation, interviews, and documentation. The theory used in this study is the theory of the four main elements of performance evaluation measurement according to Mahsum (2013: 26) namely (1) the goals and objectives carried out by SATPOL PP have been carried out in accordance with established regional regulations even though there are several street vendors in the Puan market Maimun who has not optimally understood the regulations from SATPOL PP. (2) the performance measurement of SATPOL PP as public control can be said to be quite effective even though not as a whole in socializing the ban on selling on public roads. (3) in measuring the level of achievement of SATPOL PP targets, it can be said that the level of achievement is in the category of success in providing solutions related to selling on the roadside, it's just that there is a lack of strategy in spatial planning. (4) in evaluating the performance of SATPOL PP it has been optimal but there is still a lack of routine supervision and maximum sanctions, this is due to the lack of firm attitude and commitment from officers who violate the rules so that the handling of street vendors is not optimal. The conclusion of this study is that the Karimun Regency SATPOL PP has carried out public control of street vendors at the Puan Maimun market in accordance with regional regulation No. 1 of 2019 concerning public order. suggestions that SATPOL PP should provide regular outreach regarding the orderly regulations for street vendors, supervise officers who are undisciplined, give directions evenly and stipulate strict sanctions against street vendors who violate the rules.

This study aims to re-examine previous research between independent variables, namely local revenue and capital expenditure on financial independence. The object in this study is Financial Independence and the subject of this research is the Regional Government of West Sumatra Province for 2019-2021. The population in this study is the report on the realization of the budget revenues, capital expenditures and regional revenues of the Regional Government of West Sumatra Province. The type of data in this study uses a quantitative approach. The data source used is secondary data, namely data collected from existing records. This study took research samples using sensu techniques or saturated samples. The sample used in this study is the report on the realization of the APBD (Regional Revenue and Expenditure Budget) of the Regency/City Regional Government of West Sumatra Province which has been audited by the BPK with a total of 19 samples. The results of this study indicate that Regional Original Income has a positive effect on regional financial independence. Meanwhile, capital expenditure has a negative effect on regional financial independence.

The research on internal environmental analysis was conducted at PT. Perkebunan Nusantara III (Persero), a public company that focuses on plantation business in Medan, Indonesia. The purpose of this study is to analyze the internal environment in achieving goals and developing company strategies. This research employed a qualitative approach. The conclusion of this study is that the company has not been able to manage its strengths to achieve its goals, but has been successful in managing its human resources, resulting in increased business revenue.

This study aims to examine the intricate relationship among brand image, intellectual capital, human capital, public relation strategy, and firm value. The research adopts a qualitative approach utilizing semi-structured interviews with key stakeholders from diverse industries. A purposive sampling technique is employed to select participants with relevant expertise. Data analysis involves thematic analysis to identify patterns, themes, and relationships among the variables. The findings reveal nuanced interconnections between brand image, intellectual and human capital, public relation strategies, and firm value, highlighting the importance of holistic management approaches in enhancing organizational performance and competitiveness.

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.

This study aims to analyze the RCM (Reliability Centered Maintenance) and MVSM (Maintenance Value Stream Mapping) strategies implemented by PT. XYZ in machine maintenance at the Sabroe Line. RCM is used to reduce equipment failures and ensure that each physical item or system is functioning as intended. Meanwhile, MVSM is used to identify waste in maintenance activities and perform repair analysis. The research method used is qualitative research with a case study approach. Data was collected through observation, interviews and analysis of related documents. The results of the research show that PT. XYZ has implemented the RCM and MVSM strategies effectively in engine maintenance at the Sabroe Line. RCM implementation helps to reduce machine failure and increase machine reliability. Meanwhile, MVSM helps identify and overcome waste in maintenance activities. In conclusion, the RCM and MVSM strategies are effective approaches in engine maintenance at the Sabroe Line. This research provides a better understanding of the importance of a planned and structured maintenance strategy in improving engine performance. The recommendation for future research is to involve more departments and measure the impact of RCM and MVSM strategies on overall operational productivity and efficiency.

The purpose of this study is to compare the learning outcomes of students who were taught a system of linear equations with two variables using the Contextual Teaching and Learning model versus those who were taught the same material using the Direct Instruction methodology. Class VIII-1, which used the Contextual Teaching and Learning approach, and class VIII-2, which used the Direct Instruction model, were the topics. This study used a Posttest Only Control Group Design and a Quasi-Experimental Method. The sample for this study was drawn from two classes, specifically classes VIII1 and VIII2, each of which included 25 pupils. Both classes were equal and uniform. This data analysis is tested using the t-test with the parameters tcount = 5.020 > ttable = 2.059. H1 is accepted because H0 is refused. For instance, the Contextual Teaching and Learning (CTL) methodology can help students learn more effectively utilizing social math tools.

The educational process functions as the intellectual development and potential of students. The use of appropriate learning models or media can encourage the growth of students' enjoyment of the learning process, increasing learning motivation. This study applies the ASSURE learning model with Mentimeter media which can be accessed through each student's device. Menimeter media is used as a form of technology application in the learning process. Mentimeter can be used as an online presentation medium or presented in a quiz format to assess students' understanding of the material provided by the teacher (Zulfa & Huda, 2021). This study uses a qualitative research method with a descriptive approach method with research instruments that use test instruments and non-test instruments. The results of this study indicate that the ASSURE model with mentimeter media can be applied in learning to analyze the systematics and language of scientific work. The use of meter media in the learning process can motivate students in learning which affects the acquisition of learning outcomes.

This research illustrates the importance of optimizing ZIS activities based on Islamic philanthropy from the perspective of religious morality. Zakat is not only considered a religious ritual, but also a moral obligation that goes beyond just a formal act. LAZIZMU shows a commitment to managing ZIS funds professionally, with a focus on using funds for productive businesses aimed at improving community welfare. LAZIZMU conducts careful surveys of mustahik to ensure the distribution of funds is on target. Apart from that, LAZIZMU applies a consumptive and productive approach in managing ZIS funds, by providing direct assistance and providing business capital through the BUM program. The selection and mentoring process carried out by LAZIZMU has proven to be effective in empowering mustahik, by providing training and support in developing their businesses. The entire aid distribution process is carried out directly by LAZIZMU to ensure transparency and accuracy in the distribution of funds.

Effective learning is reflected in the extent to which learning objectives can be achieved. This study aims to examine how the planning, implementation, and evaluation of Fiqh learning using the Problem Based Learning (PBL) model in measuring the critical thinking skills of students in grades VII to IX at MTs Salafuyah Purwakarta. This study uses a qualitative approach involving teachers and students as the main subjects. Data were obtained through field observations, documentation, and interviews with teachers and students, which were then analyzed using domain, taxonomy, and componential analysis techniques. The results of the study indicate that the Fiqh learning planning in grades VIII and IX has been prepared in accordance with the Learning Implementation Plan (RPP) which refers to the steps of the PBL model. The learning implementation process also follows the stages in the model, with the teacher acting as a facilitator, including providing internet access to support learning activities. Learning evaluation includes cognitive, affective, and psychomotor aspects. The results of students' critical thinking skills show that grade VII students are in the fairly critical category, while grade VIII and IX students are included in the critical category.

Work stress is one of the main concerns for occupational safety and health for workers, both in the field of welfare and health. It has been estimated that about half of all workers absenteeism and work accidents at work are caused by disorders related to work-related stress. This study aims to determine the relationship between work stress and work accidents on workers in the oil palm harvesting section. This research is an analytic observational research which is directed to explain a situation or situation, using a cross sectional approach. The results of this study show that there is a positive relationship between work stress and the risk of work accidents. The results of statistical analysis using the Chi-Square test obtained a p-value of 0.005 when compared to the degree of significance (p-value <0.05). Suggestions for the company can be used as reference material for training K3 workers in the company to increase awareness of occupational health and safety in the company.

God sent Jonah to warn the people of Nineveh. Nineveh will be overthrown by God because of the great sin they have committed. However, Nineveh had repented to God, so God did not overturn the city and God loved Nineveh. From this incident, the prophet Jonah was angry with God because God loves Nineveh, and Jonah wanted the salvation that God gave only for the Israelites. In the present context, there are also Christians who have the same thoughts as the prophet Jonah, who think that religions other than Christianity are not religions that are loved by God. The purpose of this research is to show that God's love is universal and He forgives the mistakes of all those who repent and to guide the prophet Jonah and Christians who think that God's salvation or love is only for the nation of Israel and Christians is wrong thinking. The research method used is a qualitative research method and a critical historical approach in the text of Jonah 4:1-11 with the steps of literal translation, comparison of literal translations and the Indonesian Bible Institute (LAI). The results of this research are that God has proven that He loves all nations who have returned to their ways and also that God guided the prophet Jonah about his erroneous thoughts, namely through castor trees and caterpillars.  

Based on the results of a survey which shows that Christian youths view church and spiritual activities as no longer attractive, such as prayer, worship, quiet time, reading the Bible and other spiritual activities. This causes Christian youth to experience an identity crisis, moral degradation and is easily influenced by today's juvenile delinquency. Even though they are important assets for the church, nation and state. This also happens to Christian youth at PPA GBT Kristus Ajaib Tulungagung and the reason is because they do not have a good spiritual life and even underestimate their spiritual development. This study used a qualitative field method with an observation and direct observation approach. So that the results of direct observation and observation can describe about attainment an overview of the research objectives, namely to provide a series and presentation of authentic data on the implementation of the application of Christian youth spirituality development at PPA GBT Kristus Ajaib Tulungagung using Donald S. Whitney's theory of Spirituality Development.