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Salindeho, Gabriel Gracia; Wellem, Theophilus

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2023 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Control and monitoring systems that use the Internet-of-Things (IoT) can be found in everyday life, for example, in smart home applications, smart transportation, and smart cities. IoT-based monitoring of environmental conditions both indoors and outdoors is generally carried out to reduce the risk of unwanted events. One example of an unwanted event is a fire. Fires can occur in houses, office buildings, rice fields, or forests. In order to help provide early warning of a flame that can cause a fire, this study aims to design and implement an IoT-based fire detection and warning system using the NodeMCU ESP8266 and a flame sensor. The sensor used is an infrared sensor that will detect infrared light radiation coming from a fire. The test results show that the system successfully detects the presence of fire up to 50 cm from the fire sensor and can be monitored via thinger.io. Additionally, notifications from thinger.io via e-mail and Telegram to users were successfully executed.

Siti Sahara Lubis; Billy Hendrik

Jurnal Sistem Informasi dan Ilmu Komputer 2023 International Forum of Researchers and Lecturers

Currently we cannot escape the influence of information technology. Because like it or not, the development of science and the application of technology is experiencing an increasingly rapid increase, especially in every work environment such as business practitioners.Computer/information technology is the technology that is most widely used in various agencies, both government and private. The rapid development of technology over time means that human work can generally be completed quickly. Technology is a tool that is often used in human activities. The role of technology today makes information processing easier because processing is necessary so that the resulting information can be useful for its users. Competition in the business world requires developers to find a pattern that can increase sales and marketing of goods, one of which is by utilizing transaction data. The availability of abundant data, the need for information to support decision making to create business solutions, and infrastructure support in the field of information technology are the reasons for the birth of data mining technology. Problems that occur at UD. Martua is lacking in reviewing the products being sold, what products consumers need and less effective data storage. With data mining, it is intended to provide real solutions to UD. Martua can find out which items are selling well and which items are not selling well, then can compare sales from year to year to become an effective medium for developing sales at UD.Martua. In grouping sales data, the fields used are item name, quantity purchased, quantity sold for 1 week, then the data will be processed with the k-means clustering algorithm. The final result with 20 grouping data samples was the final result with 2 clusters, namely, cluster 1 (C1) with 10 best-selling items, cluster 2 (C2) with 10 non-selling items. With data mining using the K-Means algorithm, losses for UD.Martua..speeding up decision making to restock goods that are selling well so that consumers who want to buy don't have to wait long. Providing information from sales data to find out what causes profits or losses at UD.Martua. Providing convenience for UD.Martua in determining which products are selling and which are not selling so that there is no accumulation of goods that are not selling and resulting in losses for UD.Martua.

Aulia Nurjannah; Fitri Kumalasari; Ismanto Ismanto

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

. This research aims to determine: (1) The influence of celebrity endorsements on purchasing decisions (Study on TikTok Shop users in Kolaka Regency), (2) The influence of promotions on purchasing decisions (Study on TikTok Shop users in Kolaka Regency). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is TikTok Shop users in Kolaka Regency. Meanwhile, the sample for this research consisted of 130 respondents with sample determination using purposive sampling technique. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with SmartPLS 4.0. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000.

Muhammad Ikhsan Ali; Nur Ahmadi Bi Rahmani; Nurwani Nurwani

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to examine the application, obstacles and benefits of Artificial Intelligence ChatGPT on the effectiveness of social media marketing using the Attention, Interest, Desire, Action (AIDA) model approach, especially on the Cuci Shoes Kelen Instagram account. The background to this research is the Industrial Revolution 4.0 which has created an era of digital technology with a high number of internet users in Indonesia, even though digital understanding and literacy is still low. This research uses descriptive qualitative methods by collecting data through virtual ethnography and interviews. The research subjects consisted of two owners of "Cuci Shoes Kelen," namely DB and FP, while the research object was the use of Artificial Intelligence ChatGPT in this account. The results of the first research showed that the application of Artificial Intelligence ChatGPT with the AIDA model approach on the Instagram account "Cuci Shoes Kelen" resulted in improvements in all aspects measured. Therefore, the marketing and promotional content produced by ChatGPT can increase the effectiveness of social media marketing. The results of the second research show that there are obstacles in implementing ChatGPT Artificial Intelligence, especially in new users' understanding of the types of questions that should be asked to ChatGPT, and also the limited information in ChatGPT version 3.5. However, benefits include ChatGPT's ability to provide promotional strategy recommendations that comply with AIDA concepts and detailed guidance for their implementation.    

Witanti Putri Anggreani; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the era of digitalization and rapid technological development, payment systems have undergone significant transformation. One innovation in payments is the Quick Response Code Indonesian Standard (QRIS), which has become increasingly common in various sectors. An in-depth understanding of the implementation of QRIS in the new canteen environment of Jakarta State University will provide valuable insight into how this new technology impacts the transaction process. This research uses a qualitative descriptive approach, namely by describing and analyzing the problems found. Data collection techniques are based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The purpose of this research is to evaluate the extent to which the implementation of QRIS in the New Canteen at Jakarta State University has succeeded in achieving the initial goal of improving the payment process, understand the positive impacts that have been generated by the use of QRIS, including increased efficiency, transaction security and convenience for users, and identify obstacles. that may arise in implementing QRIS, such as network problems or additional costs, which may affect its effectiveness. From the results of this research, it can be seen that the implementation of QRIS in the New Canteen at Jakarta State University has gone well even though several obstacles need to be corrected, such as a lack of consistency in payment rules and a lack of socialization about QRIS. The Policy and Use of QRIS in the new canteen at Jakarta State University has succeeded in achieving order, efficiency, and security in the payment process, simplifying transactions, reducing dependence on cash, reducing the risk of errors, and increasing sales in the canteen. Although there are challenges such as network problems, inadequate smartphones, and administration costs. It is highly recommended that sellers and managers of the New Jakarta State University Canteen continue to implement quality improvements properly. It is necessary to carry out intensive outreach to students and canteen staff regarding QRIS and how to use it, and it is important to ensure that the QRIS system runs smoothly and safely. Thus, the implementation of QRIS in the New Canteen at Jakarta State University provides significant benefits and has the potential to continue to be improved.

Muhammad Sulfiqram Syam; Mauluddin Mauluddin; Denny Mathius; S. Zulfikar Assegaf

Jurnal Riset Rumpun Ilmu Kedokteran 2023 Pusat riset dan Inovasi Nasional

Background: A traffic accident is an unexpected and unwanted road traffic event which is difficult to predict when and where it will occur, involving at least one vehicle with other road users or due to negligence in driving a vehicle, be it a car or motorcycle which can cause death, disability, serious injury or minor injury. Within the territory of Indonesia itself, every hour has an average of at least three people who die as a result of the accident with many causal factors such as the human factor itself, which is around 61%, then the vehicle factor is 9% and environmental factors and infrastructure contribute as much as 30%. Case Description : We report a case of a traffic accident with multiple trauma. This traffic accident involved 2 motorbike riders who were traveling at maximum speed so that they collided with a truck that was stopped at a red light in Makassar City, South Sulawesi, on Thursday 15 June 2022 at around 01.00 WITA and caused the two motorbike riders to die. The motorbike that was traveling at high speed suddenly stopped and hit the back of the truck, as a result the body moving at the speed of the vehicle suddenly experienced a deceleration, causing multiple trauma to several regions or organs of the body. The effects on the victim's corpse varied in the form of head injuries, open wounds, and fractures to several bones. Conclusion : Forensic examination is very useful to determine the cause of death, mechanism of death, and nature of death. In the medical report of a traffic accident, the forensic doctor can explain his findings in the form of a post mortem et repertum.

Achry Rafly Fadlillah; Ferdinandus Cilverius Ola Beda

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2023 STIKes Ibnu Sina Ajibarang

Education is the main foundation in community development and human resource development. In the context of higher education, the quality of the learning process and lecture management greatly affects student success. One aspect that has a significant impact on the learning process is student attendance management. Traditionally, recording student attendance is done manually by using a physical attendance list that must be filled in by students and signed by lecturers. Although it has been used for a long time, this method has a number of limitations that need to be overcome. In the rapidly evolving digital era, we have access to technology that can simplify and improve student attendance management. The use of information technology can provide a more efficient, accurate, and practical solution in recording student attendance. The app was developed using MIT App Inventor, a platform that makes it easy for users to create Android apps without in-depth programming knowledge.  

Widyanto Nugroho; Haniyah

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Every motorized vehicle driver must comply with traffic rules and regulations. This aims to ensure the safety of motorized vehicle drivers and other road users. But because of the increase in the number of motorized vehicles, the accident rate continues to increase every year and the number of victims continues to increase, which is one of the bad factors in the increase in the number of motorized vehicles in Indonesia. This factor occurs due to the driver's human negligence, starting from lack of sleep, fatigue, carelessness, and low rider discipline. The police enforced it with fines but it was still frequently violated by motorists. Therefore, the existence of electronic tickets (E-TLE) using CCTV surveillance cameras, is expected to help reduce violations and reduce the level of road accidents. This study raises problems by looking at the obstacles experienced in the implementing E-TLE ticket fines and the obstacles experienced in the implementing E-TLE ticket fines in the jurisdiction of the Surabaya City Police. This research uses empirical juridical research. The results of this study are the obstacles that traffic police officers face when applying ETLE fines are: Unclear ETLE cameras, lots of fake license plates, E-tickets that are not on target, Accessibility of the application network, E-ticket services that are just In Time, integration of data that has not been uploaded, lack of socialization and the community does not have the E-Tilang application. And the obstacles faced by traffic police officers when applying ETLE fines are: factors of law enforcers who still accept bribes and lack of understanding of Law Number 22 of 2009 concerning Road Traffic and Transportation, Community factors, namely the lack of understanding of the community in driving on the highway and the lack of knowledge about traffic violations, and application system factors and electronic devices where there are still errors in their use and CCTV cameras that are not clear in photographing violating motorists.

Aria Befrima Daffa; Heldi Heldi

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Optimization of video tutorial information media in the world of work is needed for mechanics and users at United Tractors, because it can have an impact and contribution to United Tractors, but because their performance is not optimal, a solution is needed to solve this problem. The purpose of this design is to create information media for the "Mechanic Shift Salesforce" feature that is informative, communicative, and effective for the performance of mechanics and users, easily understood as an SOP guideline for United Tractors. The designer makes information media about a new feature specifically for mechanics and users in maximizing their performance. Based on these issues, it is necessary to design a Video Tutorial in solving the problems faced by United Tractors. This design method is 4D which consists of: Define, Design, Develop, Desseminate. Define to find design solutions for mechanics and users at UT. Design is carried out in several steps including: pre-production, production, and post-production. Develop to test the video tutorial to one of the mechanics and users at UT. Desseminate or dissemination is supported by several supporting media that will be connected to video tutorials. Data analysis is carried out in 5W + 1H. What, what is the background of the design. Who, who is the target target in the design. Why, why this design is needed. When, when the issue occurred. Where, where the issue occurs. The main media of the design is a video tutorial building on the procedures and steps of using the "Mechanic Shift Salesforce" feature. Supporting media such as Guidebook, E-Guidebook, Poster, and X-Banner.

Wardani Winata Putra; Raden Fatchul Hilal

Jurnal Universal Technic (UNITECH) 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The world of aviation in this modern era is increasingly developing. This is evidenced by the self-check-in facility provided by the company which greatly facilitates flight service users at Sultan Aji Muhammad Sulaiman Sepinggan Airport Balikpapan where this facility can not only reduce interaction between humans and reduce the intensity of the spread of the Covid 19 virus at that time, this facility can also maximize the effectiveness of passenger time, so that there are no long queues in the use of manual check in. This study aims to determine the Use of Self Check In Technology Affects the Effectiveness of Flight Service Users at Sultan Aji Muhammad Sulaiman Sepinggan Airport Balikpapan and How Much Influence the Use of Self Check In Technology Affects the Effectiveness of Flight Service Users at Sultan Aji Airport Muhammad Sulaiman Sepinggan Balikpapan. This research uses quantitative research methods with data sources in the form of primary data and secondary data. The population in this study is service users who have used the Self Check-In System and the sample in this study is 95 respondents from 2042 existing populations. Data analysis techniques consist of research instruments, namely validity tests and reliability tests and hypothesis tests consisting of simple linear analysis tests, t tests, and determination coefficients. The result of this study is that the use of Self Check In Technology affects the effectiveness of flight service users at Sultan Aji Muhammad Sulaiman Sepinggan Airport Balikpapan has a partial effect in a negative and significant direction. The magnitude of the correlation / relationship value (R) is 0.461. From this output, a coefficient of determination (R Square) of 0.212 was obtained which explained that the effect of the independent variable of self-check-in machine technology facilities on the effectiveness of aviation service users was 21.2.% The remaining 78.8% was influenced by other variables not explained in this study.

Tri Febriantini; Nur Makkie Perdana Kusuma

Jurnal Universal Technic (UNITECH) 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The Discover YIA program is a commitment of PT Angkasa Pura I (Persero) in providing services and comfort to airport service users, as well as an effort to support information disclosure and education processes regarding local cultural wisdom and Yogyakarta icons at Yogyakarta International Airport. This study aims to determine the influence of the "Discover YIA" Educational Tour Airport Tour Program to influence public interest in airports and to find out how much influence the "Discover YIA" Educational Tour Airport Tour Program has on public interest in airports. This study used quantitative research methods with data collection techniques using questionnaire distribution to 96 people who had participated in the YIA discover program. Data analysis techniques consist of research instruments, namely validity tests and reliability tests and hypothesis tests consisting of simple linear analysis tests, t tests, and determination coefficients. The result of this study is the Airport Tourism Program Educational Tour "Discover YIA" Yogyakarta International Airport has a positive and significant effect on public interest in airports with a significant number of 0.004 and the number of r count > r table or 2.961> 1.985. The influence of the Yogyakarta International Airport Educational Tour "Discover YIA" Airport Tourism Program on public interest about the airport is 50.9%.

Leo Ivan; Farhan Farhan; Shandy Hadrianus Saragi; Ratuling Herman Yusuf

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

Kaysa Istifaus Shofi; Agus Abdurrahman

Journal Economic Excellence Ibnu Sina 2023 STIKes Ibnu Sina Ajibarang

The aim of this research is to: influence Perceived Value, Price and Product Quality on Customer Loyalty for Nike Shoes. The sample in this study consisted of 110 respondents who had purchased and used Nike shoes for at least 3 years. The research method used is descriptive analysis with a quantitative approach. The test uses the SPSS v.25 analysis tool by conducting multiple regression analysis, hypothesis testing (t test and F test) to find out how perceived value, price and product quality influence customer loyalty among Nike shoe users

Efriyadi Efriyadi; Elyanti Rosmanidar; M. Taufik Ridho

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Financial information will have benefits if it is delivered on time to the user, which is closely related to agency theory, where in agency theory it is explained that the owner supervises the agency (employees) so that it can perform more efficiently. The value of timeliness of financial reporting is important for the level of usefulness of the report. This research aims to examine profitability and company size on delays in company financial reports. This research sample consists of 12 companies with 36 financial report data registered with JII for 2019-2021. To test the hypothesis, secondary data was used using the purposive sampling method. The data analysis technique uses multiple linear regression analysis. The results of the analysis show that the profitability variable has a significance value of 0.036, which means that hypothesis X1 has a positive effect on delays in the company's financial reports because the significance value is less than 0.05. The company size variable has a significance value of 0.001, meaning that hypothesis X2 has a significant effect on variable Y because the significance value is less than 0.05

Mefri Yudi Wisra; Mulyadi Mulyadi; Indra Nara; Febri Edward

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered.  The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.

Maria Atik Sunarti Ekowati; Sri Wening; Kristyana Dananti

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

The internet has a broad impact in the world of education, changing traditional ways of education to modern ways. The presence of the internet can overcome and change the limitations of distance, learning resources and information sources, so that students can be active in understanding the subjects taught by teachers to students. Utilization of the internet network as a source of basic education and training. Searching for teaching materials and sources of information in learning can be implemented through browsing, resourcing, searching, consulting and communicating. Utilizing the internet by utilizing the web in learning can be done through web courses, web centric courses, and web enhanced courses. The use of the internet must be done with full awareness so that the presence of the internet can truly support learning activities, especially for elementary school teachers in the Baki sub-district, Sukoharjo district. Internet misuse can have a negative impact on learning due to inaccuracies in the data or information presented. Therefore, internet users must be selective in choosing learning sources and information presented by the internet.

Selfiana Selfiana; Andry Stepahnie Titing; Ismanto Ismanto

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) the effect of self-control on impulse buying in generation Z titkok shop application users in kolaka regency. This research is an explanatory research model with a quantitative approach. data collection in this study used observation, documentation and questionnaire distribution. The population in this study are all generation z comsumers who use the tiktok shop application in kolaka regency. While the population in this study amounted to 120 respondents using purposive sampling technique, namely sampling techniques with certain criteria. This research instrument test uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is structural equation modeling (SEM) based on partial least square (PLS) with measurement model testing (outer model) and structural model testing (inner model) with smart PLA 4.0. Based on the result of the study, it is known tht there is a negative and significant influence between self-control variables on impulse buying, this is indicated by a P-Value of 0.039. and the discount variable has a positive and significant effect on impulse buying, this is indicated by a p-value of 0.000.

Ojugo, Arnold Adimabua; Akazue, Maureen Ifeanyi; Ejeh, Patrick Ogholuwarami; Ashioba, Nwanze Chukwudi; Odiakaose, Christopher Chukwufunaya +2 more

Journal of Computing Theories and Applications 2023 Universitas Dian Nuswantoro

The advent of the Internet as an effective means for resource sharing has consequently, led to proliferation of adversaries, with unauthorized access to network resources. Adversaries achieved fraudulent activities via carefully crafted attacks of large magnitude targeted at personal gains and rewards. With the cost of over $1.3Trillion lost globally to financial crimes and the rise in such fraudulent activities vis the use of credit-cards, financial institutions and major stakeholders must begin to explore and exploit better and improved means to secure client data and funds. Banks and financial services must harness the creative mode rendered by machine learning schemes to help effectively manage such fraud attacks and threats. We propose HyGAMoNNE – a hybrid modular genetic algorithm trained neural network ensemble to detect fraud activities. The hybrid, equipped with knowledge to altruistically detect fraud on credit card transactions. Results show that the hybrid effectively differentiates, the benign class attacks/threats from genuine credit card transaction(s) with model accuracy of 92%.

Jihan Aulia Fatin; Trisna Putra

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

Website promotion is a process of increasing visibility, traffic, and online presence which is a way to find and attract potential visitors by listing the website on popular internet directions using Search Engine Optimization and Search Engine Submission. With a more in-depth analysis of the quality of service on the website through the End User Computing Satisfaction (EUCS) method, Banyan Tree Bintan can take more targeted corrective actions to improve interactions with guests, increase guest satisfaction levels, and optimize the communication and interaction goals to be achieved through the website. This research is a descriptive research with Content Analysis approach. This study used a sampling total technique. Data collection was carried out in July 2023. The purpose of this research is to analyze the Banyan Tree Bintan promotional website using the End User Computing Satisfaction (EUCS) method from the aspects of content, accuracy, format, ease of use, and timeliness. The results of this study indicate that the Banyan Tree Bintan website is quite good and does not experience any problems. However, in terms of timeliness, it needs improvement regarding response time and also quick responses.

Serli Sela Yolanda; Diana Ambarwati; Nurali Agus

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research discusses the influence of product quality, price and consumer experience on Wardah lipstick users. The aim of this research is to determine and explain the influence of product quality, price and customer experience on Wardah lipstick users. This research was conducted from 1 April 2023 to 30 June 2023 with a population of 176 consumers. The sample who repeatedly purchased Wardah lipstick at the Riska store was 122 consumers from 1 April 2023 to 30 June 2023. The sampling method for this research used purposive sampling.The results of the research are that product quality has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Price has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Customer experience partially influences Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Product quality, price, customer experience have a significant effect on Wardah lipstick product loyalty at the Riska Store simultaneously with a significance value of 0.000 < 0.05.