Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike

Kaysa Istifaus Shofi ; Agus Abdurrahman
Journal Economic Excellence Ibnu Sina 📅 2023 Vol 1, No 4 🔗 DOI: 10.59841/excellence.v1i4.514
Abstract
The aim of this research is to: influence Perceived Value, Price and Product Quality on Customer Loyalty for Nike Shoes. The sample in this study consisted of 110 respondents who had purchased and used Nike shoes for at least 3 years. The research method used is descriptive analysis with a quantitative approach. The test uses the SPSS v.25 analysis tool by conducting multiple regression analysis, hypothesis testing (t test and F test) to find out how perceived value, price and product quality influence customer loyalty among Nike shoe users
Keywords
perceived value; price; product quality; customer loyalty
How to Cite

Kaysa Istifaus Shofi & Agus Abdurrahman (2023). Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike. Journal Economic Excellence Ibnu Sina, 1(4). https://doi.org/10.59841/excellence.v1i4.514

Kaysa Istifaus Shofi; Agus Abdurrahman, "Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike," Journal Economic Excellence Ibnu Sina, vol. 1, no. 4, 2023.

Kaysa Istifaus Shofi; Agus Abdurrahman. "Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike." Journal Economic Excellence Ibnu Sina, vol. 1, no. 4, 2023.

Kaysa Istifaus Shofi; Agus Abdurrahman. "Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike." Journal Economic Excellence Ibnu Sina 1, no. 4 (2023).

Kaysa Istifaus Shofi & Agus Abdurrahman (2023) 'Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike', Journal Economic Excellence Ibnu Sina, 1(4). doi: 10.59841/excellence.v1i4.514.

Kaysa Istifaus Shofi; Agus Abdurrahman. Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike. Journal Economic Excellence Ibnu Sina. 2023;1(4).

Artikel Terkait

Pengaruh Indepedensi, Pengalaman Audit, dan Keahlian Profesional Auditor terhadap Kualitas Audit

Dita Dwi Ariyanti; Reni Farwitawati

Pengaruh Gini Ratio dan Indeks Pembangunan Manusia terhadap Kemiskinan

Okta Aking Dwi Padmono

Analisis Pengaruh Rate dari Penetapan Harga Lelang Objek Jaminan Gadai di PT Pegadaian Syariah Banda Aceh terhadap Kepuasan Nasabah Debitur

Havna Havna; Syamira Balqis; Muhammad Fitrah Insani

Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di Balai Penjaminan Mutu Pendidikan DKI Jakarta

Andri Prana Joni; Syahrial Addin; Yulia Mujiaty

Pengaruh Profitabilitas, Likuiditas, Leverage, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan

Shela Nurhaliza; Desy Mariani

Peran Board of Director pada Praktik Earnings Manajemen di Perbankan Syariah

Rahmat Fajar Ramdani
Tren Sitasi Jurnal