Publication Search

Legality has an important role for the progress of the business owned by all business actors, because legality is basically a form of granting permits granted by the authorities to every business actor in running their business. Legality itself is said to be important because it is used as evidence that the business being run or established is feasible and ongoing. People who do not understand the importance of business legality are a problem that causes many business actors who do not have business legality to support their business. The community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java aims to sensitize the community, especially business actors, especially in Ngrimbi Village, Bareng District, Jombang Regency regarding the importance of business legality and provide assistance in making a business legality. The method of implementing community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java is divided into 3 (three) stages, the first step begins with providing understanding to business people about the importance of business legality through socialization that we held in the first week. Second, data collection of all Ngrimbi village Micro, Small and Medium Enterprises (MSMEs) and registering NIB (Business Identification Number) which has been scheduled by the village. The third is business mentoring with the aim of improving and marketing the products they want to sell. The implementation of this activity was carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java consisting of 10 people. The result of this activity is the awareness of business actors in Ngrimbi Village about the importance of business legality for Micro, Small and Medium Enterprises (MSMEs), and as many as 20 MSMEs that have been surveyed by group 10 in Ngrimbi Village, 19 MSMEs have carried out business legality in the form of NIB (Business Identification Number).

Micro, Small, and Medium Enterprises (MSMEs) are one of the economic sectors that play a crucial role in the economic growth of a country. However, they often face challenges in competing in the increasingly advanced digital era. Therefore, the implementation of digital strategies such as social media and e-commerce platforms has become increasingly relevant to strengthen MSMEs and help them achieve success in the digital economy. This journal concludes by providing recommendations to assist MSMEs in overcoming challenges and maximizing the benefits of implementing social media and e-commerce platforms. These recommendations include training and mentoring in the use of digital technology, the development of targeted marketing strategies, and government policy support to encourage MSME growth through the digital economy.  

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSMEs actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSMEs actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSMEs products so that they have an identity to be recognized by the wider community so that they can prosper MSMEs actors and Become a Legal protector of business that are officil and recognized by the state throught the OSS or Online single submission.

The existence of Micro, Small and Medium Enterprises (MSME) to date cannot simply be ignored or abolished. As MSMEs are required to be able to compete in the free market era. As for being able to compete in this free market era, one of the conditions is the fulfillment of business legality. However, the management of business legality is still unknown to the public, especially MSMEs. As felt by Mr. Pur as the owner of Traditional Jamu MSMEs. Therefore, the purpose of this devotion activity is to assist MSMEs in understanding and accompanying the creation of the Business Identification Number (BIN) as the basis of business legality. The method used is observation, by visiting the MSMEs to find out directly what obstacles are faced by MSMEs. The result of this devotion activity is that Pak Pur's traditional herbal business already has legal legal legality, namely the Business Identification Number (BIN).

Wedang uwuh spiced nastar made from mocaf is a dry cake made from mocaf flour, eggs, powdered sugar, butter, cornstarch, and wedang uwuh spice powder. This experiment aims to determine, 1) the hedonic quality of wedang uwuh spiced nastar made from mocaf; 2) knowing the nutritional value, include color, shape, aroma, taste, texture, and overall level of preference; 3) the selling price of the wedang uwuh spiced nastar made from mocaf. This experiment was carried out 4 times to find out the best formula for the wedang uwuh spiced nastar based on mocaf according to the criteria. Based on the experimental results of the wedang uwuh spiced nastar are 1) the product of the wedang uwuh spiced nastar had the criteria, namely: light brown in color, yellowish top, hemispherical in shape, smells of spices, has a sweet taste, tastes of spices, has a fine crumb texture; 2) the nutritional content of wedang uwuh spiced nastar made from mocaf per 100 grams were carbohydrates 61.18%, protein 9.16%, fat 5.62%, water content 21.05%, calories 314.5 kcal, antioxidants 96 .81 mg, and a shelf life of 28.5 days band on microbial growth method at a certain time using a temperature of 28oC; 3) the selling price of wedang uwuh spiced nastar made from mocaf is was IDR 24,437 / 250 grams.

This research analyzes social criticism in the lyrics of the song "Revolusi" by Dery Firmansyah (Defamation). The lyrics of this song serve as a medium for the creator to express their critical message towards the government. The research adopts a qualitative method and applies the Van Dijk Model as a framework for critical discourse analysis, particularly in understanding the structure and production processes of the text. Through discourse analysis, the study examines the elements of criticism related to the lyrics that function as a medium for criticizing the government. The main theme of the lyrics is to critique the prevailing issues at that time. The findings of the research indicate that lyrics can be used as a medium for social criticism, as evidenced by the macro structure, superstructure, micro structure, social cognition, and social context identified through text analysis.

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.

MSMEs Oma Cafe Rahmah is a micro, small and medium business engaged in the culinary field, located in Padang Lubuk Begalung.  This cafe offers a wide range of traditional and innovative dishes with regional flavours, which has made it a popular culinary destination in the area.  MSMEs Oma Cafe Rahmah implements a strategy that focuses on the quality and authenticity of the dishes served.  They use fresh, high-quality local ingredients and combine traditional recipes with a modern twist to create interesting and delicious menus.  This reflects their commitment to preserving the region's culinary heritage, while providing a unique culinary experience for customers.  In addition, MSMEs Oma Cafe Rahmah also prioritizes friendly and professional service.  They pay special attention to customer needs and preferences, creating a warm and comfortable atmosphere in the cafe.  This has built a strong relationship between MSMEs Oma Cafe Rahmah and its customers, which contributes to the success and sustainability of this business.  In the context of the local economy, the existence of MSMEs Oma Cafe Rahmah has had a significant positive impact.  This venture creates jobs for local people and in collaboration with local farmers and suppliers, boosts economic growth in the area.  Through innovation in the culinary field, MSMEs Oma Cafe Rahmah has proven that micro, small and medium enterprises can play an important role in the development of the local economy.  Their success shows that with a commitment to quality, authenticity, and good service, MSMEs can build a strong and sustainable reputation in the culinary industry.

In the current era, digital is very important and needed by every human being in their daily life, both for doing business and shopping. In the world of entrepreneurship, Micro, Small and Medium Enterprises (MSMEs) need digitization through social media so that the products that have been made can be recognized and marketed with a wider reach to consumers. However, the lack of knowledge regarding the use of social media is an obstacle for UMKM in Banjaragung Village so that marketing is carried out only offline and word of mouth. By conducting socialization and assistance regarding the functions and various features that can be used in social media to Banjaragung Village MSMEs, it is hoped that this can be implemented so that product marketing can be easier and optimal. The method used is qualitative with the type of data collection through observation, interviews, and documentation of activities. The results obtained from these activities are that UMKM in Banjaragung Village can utilize social media in marketing their products. So, having a social media account can be used as promotional media as well as product marketing by posting product photos and various other promos that can attract consumer interest.

Micro, small and medium enterprises or MSMEs play an important role in improving the economy of a region and the country's economy. However, in the production cycle, processed food requires prerequisites that must be considered because its quality is easily damaged. One of the factors that often results in defects in MSMEs processed food products is the lack of concern for food safety. The method used in this service activity is counseling. The result of this counseling is that MSMEs actors in Klampis Ngasem Village, Surabaya City know the use of food added ingredients and hazardous materials in food. The purpose of this service activity is to educate MSMEs in Klampis Ngasem Village, Surabaya City about the importance of using food preservation and packaging technology extend the shelf life of the product while still complying with food safety regulations. so that MSMEs actors can make food products that are safe, competitive, of good quality, and have high selling value.

Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can help Fahmi Jaya Kue's UMKM in utilizing digital technology to improve their product marketing. This research method involves a qualitative approach by conducting in-depth interviews with the owner of UMKM Fahmi Jaya Kue and direct observation of the ongoing marketing process. The results of the study show that UMKM Fahmi Jaya Kue faces several challenges in implementing digital marketing, including limited knowledge of digital technology, limited human resources, and lack of access to effective digital platforms. To overcome this challenge, a holistic marketing digitalization assistance approach is proposed. This marketing digitalization assistance is expected to provide benefits to Fahmi Jaya Kue's MSMEs in increasing their marketing effectiveness, increasing customer reach, and increasing competitiveness in the digital era. This research can also provide insight for other MSMEs who wish to adopt digital marketing in their businesses.

MSMEs or Micro, Small and Medium Enterprises are businesses owned by persons or legal entities that meet the requirements to be classified as a business. Lemayung is an MSME that sells various kinds of batik products and ecoprints located in KepanjenLor Village, Blitar City. In this community service activity, there is a work program that focuses on utilizing digital marketing. One of the aspects emphasized in this work program is the creation of a website for Lemayung SMEs. It is hoped that this can expand market reach and increase sales of Lemayung MSMEs.

This study aims to determine: Showing an interactive learning media of mathematics on students' mathematical communication skills as a whole, The magnitude of the influence of using Geogebra-based interactive learning media on mathematical communication abilities based on educational level,  the magnitude of the effect of using interactive mathematical learning media on mathematical communication skills based on previously used interactive learning media, the large influence of the use of interactive learning media plays an important role in systematic mathematical methods, the large effect of the use of interactive learning media on mathematical communication skills is imaginative to mathematical communication based on the mathematical ability that is measured. This study uses the addie model. This sampling technique is highly influential using the Addie model and obtained 20 studies that match the criteria. This data collection technique uses freetest and posttest with the help of Geogebra Classic 6 software and the help of Microsoft powerpoint. The results of this data experiment show that:  overall this interactive learning media has a major influence on students' mathematical communication abilities.

CV XXX is one of the micro, small and medium enterprises (MSME) engaged in the food sector, namely bread making. In carrying out its business ventures, CV XXX has a problem, which is not knowing whether the benefits are really maximized or not. The purpose of this study was to find out the effective optimization of the production process and to compare the maximum profit obtained by CV XXX before and after implementing Integer programming using the Branch and Bound method. The data used in this study is primary data obtained from the results of interviews with the CV Langsung Enak Bakery. Based on the results of the study, it was found that in order to optimize the production process effectively in one production run, it is better for CV XXX to produce 76 packs of vanilla chocolate bread, 58 packs of chocolate bread, 66 packs of meses cheese bread, 6 packs of sliced combed bread, 52 packages of torn comb bread, and 614 boxes of white bread, and did not produce 2-flavor bread, 8-flavor bread, chocolate meses bread, round sweet bread, variety comb bread and plain white bread. The maximum profit earned is Rp. 3,024,378 with a total of 872 packaged products and an increase in profits of 13.3% from factual conditions.

CV XXX is one of the micro, small and medium enterprises engaged in the food sector, namely bread making. In carrying out its business ventures, CV XXX has a problem, which is not maximized profits. The purpose of this study was to find out the effective optimization of the production process and to compare the maximum profit obtained by CV XXX before and after implementing Integer programming using the Branch and Bound method. Based on the results of the study, it was found that in order to optimize the production process effectively in one production run, it is better for CV XXX to produce 76 packs of vanilla chocolate bread, 58 packs of chocolate bread, 66 packs of meses cheese bread, 6 packs of sliced ​​combed bread, 52 packages of torn comb bread, and 614 boxes of white bread, and did not produce 2-flavor bread, 8-flavor bread, chocolate meses bread, round sweet bread, variety comb bread and plain white bread. The maximum profit earned is Rp. 3,024,378 with a total of 872 packaged products and an increase in profits of 13.3% from factual conditions.    

Organic waste is waste consisting of biological elements that have a high level of bacterial reproduction so that it needs to be processed into materials that are useful for plants. Therefore organic waste which is a container as a place for the growth of bacteria and microorganisms, organic waste which can be used as liquid organic fertilizer. Organic fertilizers can be made by a fermentation process that uses a mixture of tape yeast starter and Em-4 as a bioactivator. The purpose of this study was to determine the differences in phosphorus content in liquid organic fertilizers made from waste (Cassava Leaves, Mango Fruit and Spinach) using EM-4 bioactivators for Plants and Tape Yeast. The method used in this research is the experimental method. The parameter to be tested in this study is the phosphorus content test. According to the Regulation of the Minister of Agriculture No.28/SNI/Permentan/OT.140/2/2009 which states that the standard for liquid organic fertilizer with a minimum pH of 6.8 is a maximum of 7.49 and phosphorus (p2o2) is a minimum of 0.10%.

This community service aims to determine the effect of discounts on consumer satisfaction in MSMEs abyan cosmetics and accessories. Micro, Small and Medium Enterprises (MSMEs) are business activities that can expand employment, provide broad economic services to the community, play a role in the process of equitable distribution and increase community income, and increase economic growth, This important role has encouraged Padang City to continue to strive to improve the competitiveness of MSMEs in facing the community. The purpose of this study was to determine discount education on consumer satisfaction at MSMEs Abyan Cosmetics and Accessories. The compilation of this article was carried out by observation and interviews to collect data. The results of this study show that Abyan MSMEs can increase competitiveness.

The term Micro, Small and Medium Enterprises is called MSMEs. In its simplest form, MSMEs refer to all types of businesses, including those carried out by households, small business entities, organizations, and individuals. In order to improve the ability to create community independence, especially in the economic sector, Indonesia as a developing country makes MSMEs the main base of the community's economic sector. Purchasing decisions are steps by consumers to make judgments about whether or not to buy a product when making a purchase. This indicator explains what factors influence purchasing decisions, namely (1) buying stability after knowing consumer product information. (2) decide to buy because of the preferred brand (3) buy because of wants and needs (4) buy because of recommendations from others (5) buy because of price and quality.  Quantitative research with a questionnaire which translates the diagram of the results of the questionnaire into the form of analysis with a sample of students with a sample of 30 respondents and is supported by secondary data in the form of competent previous research literature and related to the title discussed.  Based on the results of the study, it can be concluded that the most influential factor in the decision to buy MSME products made by students is the purchase factor because it is in accordance with their wishes and needs.

Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras