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This research aims to determine the effectiveness analysis of the strategic role of the Department of Cooperatives and SMEs in implementing the UMKM development program in Sikka Regency. Data analysis uses Qualitative Analysis with the interview method. The results of this research show that, firstly, the strategic role carried out by the District Cooperatives and SMEs Service. Sikka is education and training which aims to increase the capacity and abilities of MSME players and facilitate the process of processing business legalization such as permits, MUI certificates, halal and so on. The two efforts that have been carried out by the Department of Cooperatives and SMEs include providing training to MSMEs, both technical training and training to increase the insight of MSME players. Third, efforts to implement the MSME development program carried out by the Sikka Regency Cooperative and SME Service have not been effective due to various obstacles, namely internal factors such as a lack of budget for coaching assistance, as well as external factors such as a low entrepreneurial spirit, the level of consumption of products produced by MSMEs also low, as well as low marketing of local products produced by MSMEs.

This research is motivated by the support of to apply for Halal certification through MIT-18 Post-109 UIN Walisongo Semarang KKN Students. This service aims to help micro, small and medium enterprises in Krajankulon village to apply for Halal certification independently through the Free Halal Certification Program. The activity carried out by MIT-18 Post-109 UIN Walisongo Semarang KKN students lasted for one month starting from July 2024 involving 15 stakeholders. The methods used include lectures, questions and answers, and online registration tutorials in collaboration with Pendampingan Produk Halal (PPH) of the Ministry of Religion of Kendal Regency. The results of this activity show an increase in participants' awareness and understanding of the importance of Halal certification, as well as the acceleration of the business legalization process through an easily accessible and free independent declaration system. This support is expected to increase the value of products and support business sustainability through strong legitimacy. Micro, small and medium enterprises play an important role in the Indonesian economy, especially in Muslim-majority societies where halal products are highly regarded. Halal certification is not only important for consumers, but also makes products more competitive in the market. However, there are still many in Indonesia that have not received halal certification, including in Krajangkulon Village, Kendal Regency. This is due to lack of information, lack of understanding of the certification process, and administrative obstacles such as obtaining a Company Identification Number (NIB). Therefore, this study highlights the importance of intensive support and socialization to increase awareness and understanding of Halal certification in order to support sustainable economic growth and provide assurance to consumers.

This article discusses the importance of business legality, especially in obtaining Business Identification Numbers (NIB) and Halal Certificates for Micro, Small and Medium Enterprises (MSMEs) in Gentong Village, Pasuruan. Gentong District has many MSMEs that play an important role in the local economy, but face challenges in understanding and managing business legality, which results in limited access to wider markets. This article highlights the mentoring program carried out using the Service Learning method, which involves direct interaction between academics, students and MSME actors. This program aims to increase the understanding and skills of MSME players in managing NIB and Halal Certificates, as well as overcoming bureaucratic obstacles which often become obstacles in managing business legality. Through this approach, MSME players are expected to be able to increase the competitiveness and sustainability of their businesses. This article also examines relevant theories, such as Legitimacy Theory, Social Capital Theory, and Market Access Theory, which support the importance of business legality in building reputation, expanding markets, and reducing legal risks. The results of this mentoring program show that with adequate business legality, MSMEs in Gentong Village are able to expand business networks, increase credibility, and access larger market opportunities, both at the local and international levels. Thus, business legality is not only an administrative fulfillment, but also an important business strategy for the growth and sustainability of MSME businesses amidst increasingly tight market competition.

Halal certification plays a crucial role in enhancing product competitiveness, particularly in Kota Guring Village. Many producers in this village do not fully understand the benefits of halal certification, which may reduce their products' competitiveness in both local and international markets. This study aims to analyze the importance of halal certification in increasing product competitiveness in the village. The method used includes surveys and interviews with local producers as well as secondary data analysis from various related sources. The results show that halal certification can increase consumer trust, expand markets, and improve product quality. Therefore, halal certification is an important strategy that local producers need to adopt to compete in broader markets.

The dairy industry seeks to increase consumption through various marketing strategies, because from BPS data in 2020, the level of milk consumption in Indonesia is still low. The aim of this investigation was to analyze the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels on purchasing decisions for Ultra Milk x ITZY products. This investigation uses a quantitative approach with a questionnaire instrument filled out by 245 respondents, where the data is analyzed using normality, heteroscedasticity, multicollinearity, validity, reliability, also multiple linear regression analysis tests. The outcome showed that all independent variables, namely the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels had a significant impact on purchasing decisions both partially also simultaneously. Overall, these variables influence purchasing decisions by 92.4%. This study concludes that these marketing factors play an crucial role in impacting consumer decisions to buy dairy products, also can be used as a reference to improve marketing strategies in an effort to increase milk consumption in Indonesia.

Halal certification plays a very important role for Micro, Small and Medium Enterprises (MSMEs), especially in an increasingly competitive market. For MSMEs, halal certification is not just a label but also a strategic tool that can increase competitiveness and consumer confidence. This study uses a qualitative method to understand the important role of halal certification regulations in MSME compliance at “Gethuk Frozen Mama Wina” in Wonosari Village. The qualitative method was chosen because it allows researchers to explore and gain an in-depth understanding of the subjective experiences and views of various related parties. Primary data was collected through in-depth interviews with Ms. Wina, the owner of Gethuk Frozen, and some of her regular customers. The results of this study highlight the important role of halal certification regulations in MSME compliance, especially at Gethuk Frozen Mama Wina in Wonosari Village. The results of interviews with Ms. Wina and consumers show that halal certification has a significant impact on various aspects of MSME operations and marketing.

The problem of this research is focused on the reality related to the new identity possessed by the Ta'a Wana hinterland tribe after the pronunciation of two sentences of shahada and the purpose of this study is to identify the new identity that has undergone a shift after the pronunciation of shahada both from Spiritual, Material, and Immaterial aspects that occurred in Wenangabino Village North Morowali Indonesia. This research method is qualitative with a phenomenological approach. Data sources are primary and secondary sources. Data collection methods are observation, interviews and documentation. The research instrument is the researcher himself. Data analysis includes data reduction, data presentation, and conclusions. Data validity testing consists of extended participation, observational persistence, and triangulation. The results of the study showed a shift in spiritual, material, and immaterial identities after the pronunciation of the shahada for the Ta'a Wana hinterland tribe, for example in spiritual identity began to maintain cleanliness, cover the aurat, say thayibah sentences, eat halal food, limit association derived from Islamic values. Similarly, material identity is no longer tribal fanatics because it has been bound by religious similarities, and immaterial identity that prioritizes social ethics in responding to the existence of customary and religious institutions.

Era saat ini UMK dituntut menghasilkan produk layak jual didukung dengan produk tersertifikasi halal yang diselenggarakan oleh badan penjamin produk halal.  Ini merpakan jaminan  kehalalan produk  tertentu  yang dipasarkan  pada konsumen. Produk UMK dituntut memiliki  kualitas produk  yang terjamin, higienis sesuai dengan standar kehalalan produk  dari Majelis Ulama Indonesia.  Faktanya Progam SEHATI yang dicanangkan oleh Kementerian Agama RI masih mengalami kesulitan dalam implementasi pendampingan sertifikasi halal kepada pelaku  UMK di Indonesia, salah satunya seperti  permasalahan yang terjadi di Kabupaten Blitar.  Tujuan penelitian, meneliti  tingkat kesadaran masyarakat tentang pentingnya kegiatan sertifikasi halal pada produk UMK kerangka meningkatkan nilai produk dan kepercayaan konsumen melalui Program Sehati di Kabupaten Blitar. Metode kualitatif pedekatan fenomenologi digunakan dalam penelitian ini. Teknik pengumpulan data dengan wawancara, observasi, dokumentasi, dan studi pustaka. Hasil penelitian, sosialisasi secara masif dan pendampingan halal malalui program sehati, yakni mengedukasi dan mensosialisasikan pelaku usaha UMK tentang sertifikasi halal, selanjutnya diikuti dukungan kerjasama antara pemerintah daerah dengan pemerintah desa, keikutsertaan perguruan tinggi dalam memberikan pendampingan kepada pelaku UMK. Kemudahan akses mengurus sertifikasi halal oleh pemerintahan daerah dan dinas terkait, adanya sosialisasi program sehati dari pemeritahan desa kepada pelaku usaha, para pendamping halal harus berkolaborasi dengan pusat pelatihan bisnis, meminimalisir adanya praktek pungutan liar dalam pendampingan program sehati,  memperbanyak delegasi pendamping halal di desa. Program sertifikasi halal gratis wajib sosialisasi  secara masif kepada palaku UMK dengan harapan memberikan berbagai manfaat dalam kemajuan usaha di masa depan.

Banking has an important role in the development and support of the country's economy, especially after the enactment of Law Number 10 of 1998 concerning Banking. Islamic economics in Indonesia has now begun to be recognized and approved by the public, given the proliferation of Islamic-based banks making people understand the systems in Islamic economics. The establishment of the Islamic Development Bank (IDB) in 1975 triggered the establishment of Islamic banks around the world including Indonesia. The birth of Law Number 21 of 2008 concerning Islamic Banking is a guarantee for the existence and legal protection of Islamic banking after the last decade of its existence which only regulates one of the principles of profit sharing which does not definitively and comprehensively regulate bank activities based on sharia principles. The method used in this research uses qualitative research methods using interview, observation and documentation techniques. This type of research uses descriptive analysis. The development of Islamic economic law in the future must increasingly refer to the protection of the benefit of the people by using maqashid sharia as a methodology and perspective. To establish economic law that falls within the scope of muamalah fiqh, a comprehensive mastery of ushul fiqh is absolutely necessary, especially to find and determine the legal illat for ongoing economic practices. Failure to determine the illat leads to failure to master the source of the problem. The current Islamic economics only talks a lot about distribution and consumption, such as the distribution of money and capital claimed to be without usury and halal product certification, and does not appear to talk much about production and all aspects related to it, such as ownership of land, resources, capital and by the private sector and conglomerates, including the fulfillment of labor rights, destruction of nature by production activities, and so on. The determination of the illat and maqashid of sharia in the economic field is also expected to pay more attention to the material conditions in which unequal production relations between community groups have resulted in economic colonization and which are very detrimental to society, especially those who are in a weak position in terms of capital, resources and power.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

UMKM is one of the sectors that contribute to supporting the economy, given its labor-intensive nature. UMKM can effectively create jobs according to the abilities and skills of the community. One such group is the UMK group in Terusan Village, Maro Sebo Ilir District, which is known for its various types of traditional cakes, such as Cepak Kapung, Pedamaran, Engkak, Lapis Agar, Roti Kecik, Kue Bangkit, and various other snacks. The various products of the UMK in Terusan village administratively meet the standards set by the government, starting from business permits in the form of NIB and PIRT to halal certificates, which are facilitated by students through the Village Community Empowerment Program (P2MD) in 2023. However, the challenges faced by the UMKM Terusan Village are in terms of marketing their products. Marketing is still limited to local areas by word of mouth and is usually seasonal. This training can contribute to the development of a marketing network for UMK products in Terusan Village through the use of digital technology.

This Community Service aims to introduce the basic concepts of sharia economics to students at Nurul Hasanah High School. The background to this Community Service is the importance of understanding an economic system that is in accordance with sharia principles among the younger generation, especially in the school environment. Sharia economics, which is based on Islamic values such as justice, transparency and social responsibility, offers an ethical and sustainable alternative in economic management. This Community Service uses an educational approach through counseling, discussions and simulations to provide a comprehensive understanding of concepts such as usury, zakat, mudharabah and profit sharing.Community Service shows that before this program, many students had a limited understanding of sharia economics and often equated these concepts with conventional economics. After participating in the program, there was a significant increase in their understanding of the basic principles of sharia economics, as well as awareness of the importance of applying ethics and moral values in economic activities. In addition, students also show a high interest in learning more and applying these concepts in everyday life, including in personal financial management and business activities.This program is expected to be sustainable and further developed to cover other relevant topics, such as Islamic banking and halal investment, in order to equip students with in-depth knowledge and practical skills in the field of Islamic economics. Thus, this program not only contributes to increasing Islamic financial literacy among students, but also to the formation of character based on the values of justice and social welfare

Desa Pedagangan merupakan desa yang terletak di Kecamatan Tiris, Kabupaten Probolinggo. Desa Pedagangan terletak di kaki Gunung Argopuro yang menyimpan kekayaan alam yang berlimpah. Potensi dan daya tarik pada Desa Pedagangan diantaranya hasil pertanian, perkebunan dan peternakan. Populasi desa cukup tinggi sejumlah 5.895 jiwa. Potensi yang tinggi menjadikan desa mempunyai produk UMKM seperti keripik singkong. Pemasaran produk UMKM masih dalam lingkup yang terbatas. Kegiatan Pengabdian kepada Masyarakat bertujuan  untuk menaikkan lingkup pemasaran UMKM melalui Digital Marketing. Metode yang dipakai menggunakan ABCD (Asset Based Community Development). Pengabdian ini meningkatkan pemahaman edukasi Digital Marketing UMKM di Desa Pedagangan.

K3 Mart is a minimarket that markets various kinds of Korean products and from other countries as well as MSME products with a lifestyle theme. The products marketed at the minimarket are halal products. This research was conducted with the aim of finding out the quality of service provided by employee staff to consumers based on the consumer's experience after visiting. This research is qualitative research with a focus on analyzing consumer experiences regarding service quality. This research uses descriptive research. The research method used is a qualitative method with interview and observation data collection techniques. The indicators used in this research are physical evidence, reliability, empathy, responsiveness and assurance. The research results show that the five indicators have been well implicated by business owners and staff employees. Even though it is considered quite good, the business owner and staff are still trying to improve the quality of service at K3 Mart Graha Pena.

The partner in this PkM activity is the Api-Api village government, Wonokerto, Pekalongan district, this village is one of the villages that has several MSME groups or women entrepreneurs. The MSME aims to be a forum for innovation for women entrepreneurs to develop themselves as strong entrepreneurs. Based on a situation analysis of the main problems currently faced by partners in the marketing aspect and business management aspect. Marketing aspects include low competitiveness and business performance due to lack of innovation, weak branding, weak positioning and not optimal use of the internet in marketing. Meanwhile, aspects of business management include business management that is not yet professional, not having a business permit/PIRT and halal certification, conventional financial reporting. Based on these problems, through this activity, several solutions will be provided, especially product packaging problems so that they can attract consumers, namely strategies for preparing content, images, sentences and things that may or may not be included in the packaging regarding their impact on marketing. The method of implementing activities uses a participatory approach through training activities, with measurable achievement targets. Through this training activity, participants understand the material and are expected to implement the training results. As a monitoring aspect, the PkM team visits partners to see the implementation of the training provided.

This research was conducted with the aim for analyzing and mapping problems in the implementation of halal certification for micro and small enterprises (UMK) in Indonesia. This research uses a qualitative method with a literature study approach, namely by searching for articles via Google Scientist with the keywords halal certification problems, then reviewing and mapping the research findings obtained. The results of this research show that from the 12 papers reviewed, 4 (four) classifications of problems in the implementation of halal certification policies can be mapped, namely first, regulatory aspects, second, perceptions and behavior of MSE actors, third, knowledge aspects and fourth, support system aspects. The efforts put forward by researchers from the four problem maps are (1) carrying out evaluations and reviews of regulations, (2) carrying out comprehensive, systematic and measurable outreach and education efforts, and (3) improving existing infrastructure and personnel in the implementation of halal certification.

Halal food halal refers to good food that does not contain substances or ingredients that are dangerous or prohibited in Islamic teachings and are prohibited from being eaten by Muslims. According to Islamic economics, halal certification is used to determine the halalness of a product being sold. This research aims to find out how the implementation of the halal guarantee system can increase competitiveness. Judging from the research objectives, this research uses qualitative methods by combining observation, interview and documentary data collection techniques. Research data regarding halal product guarantees for halal food products in Purwo Bakti Village, Bathin III Bungo District is in-depth and comprehensive. Then data acquisition was carried out and descriptive analysis was carried out. The research results show that the implementation of the Halal Guarantee System (SJH) using halal certification by business owners, the implementation components are materials, products, product facilities, traceability and product handling that meet the criteria. Pisang Sale has halal certification which is shown by the presence of a halal certificate and other factors so that business people think that having a halal label on the product packaging makes buyers more confident in buying and makes it easier to market the product in supermarkets and nearby shops.

This thesis aims to find out the influence of green products, halal labels and prices on purchasing decisions for Umkm Rempeyek Ilhamumtaza products in Jambi City. The research here uses quantitative research methods. The approach used in this research is the descriptive-quantitative method. The research results show (1) a Sig value of 0.000 < 0.005. This means that Green Products have a significant effect on purchasing decisions. And it can be seen that the t-count value is 5.878 > 1.985 from the t-table. This means that Green Products influence purchasing decisions or the first hypothesis is accepted. (2) the Sig value is 0.001 < 0.005. This means that the halal label has a significant effect on purchasing decisions. And it can be seen that the t-count value is 3.562 > 1.985 from the t-table. This means that the halal label has an influence on purchasing decisions or the second hypothesis is accepted. (3) Sig value is 0.000 < 0.005. This means that price has a significant influence on purchasing decisions. And it can be seen that the t-count value is 8.461 > 1.985 from the t-table. This means that price influences purchasing decisions or the third hypothesis is accepted. (4) the Sig value is 0.000 < 0.05, this means that Green Product, Halal Label and Price together (simultaneously) have a significant influence on purchasing decisions or the fourth hypothesis is accepted.

This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.

Training on Local Potential Development of Banana Peel Crackers was carried out in Cukir Village, Diwek, Jombang, with the main aim of increasing the self-confidence of women heads of families in the field of sales and understanding halal management procedures. Banana peels, which are usually waste, are processed into products of high economic value in the form of crackers, thereby providing new business opportunities for the participants. This training includes techniques for processing banana peels into crackers, marketing strategies, and knowledge about halal certification which is important to increase product competitiveness in the market. The results of the training showed an increase in participants' skills and knowledge in making products, increased confidence in selling, and a better understanding of the importance of halal management. Thus, this program not only contributes to improving the household economy but also supports sustainable local industrial development.