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Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.

The development of micro, small and medium enterprises (MSMEs) is currently growing, with the existence of these MSMEs it can encourage Indonesian economic activities, and has a significant influence. One indicator that these MSMEs are progressing or developing is by assessing how satisfied consumers are in getting their satisfaction in purchasing products. Therefore, this study aims to assess how the level of consumer satisfaction in purchasing ayam penyet sangar products, this study uses the Customer Satifisfication Index (CSI) method. in the results of the calculations that have been carried out, there are final results that show a CSI value of 85.13% which indicates a very satisfied indicator. with the results obtained, this business is in accordance with what is expected by consumers because of the value of the calculation results.

Sarilate is a community that originated from the Al-Masyariqul Anwar Islamic boarding school in Babakan Village, Ciwaringin District, Cirebon Regency, West Java in 2015. The name Sarilate Adventure is Sarilate Adventure, which has an organizational structure including the chairman, deputy chairman, secretary, treasurer and public relations (public relations). In addition, there is another name for this community, namely Sarilate outdoor equipment, which means Sarilate outdoor equipment. Sarilate opens outdoor equipment rental and sells local products from Sarilate itself and also has product brands, namely Eiger and Balai. This business has carried out 3 stages of the marketing strategy, namely having targeted consumers, identifying consumer desires, and determining the marketing mix. In addition to the 3 stages of the marketing strategy, Sarilate also applies the concept of AIDA + S (Attention, Interest, Desire, Action, Satisfaction) which greatly influences increasing consumer interest in Sarilate products. This type of research is field research conducted with a qualitative approach. The methods used in collecting data for preparing this research report include observation, interviews and literature review. The purpose of this research is to find out the marketing strategy applied by Sarilate Adventure or Sarilate Outdoor Equipment to increase consumer interest in their products.    

This study aims to analyze the effect of product quality and price on the decision of smartphone purchase. A purchase decision is a process that consumers go through to choose and buy a product or service to meet their needs and desires. High product quality and good at affordable prices are the main factors that drive consumers to buy a product by considering the quality and price ratio in making decisions at the time of purchase. Consumer satisfaction in product quality is very important in maintaining the existence of a company or business unit makes an understanding of digital marketing, product quality and service quality cannot be seen low. The population in this study were smartphone consumers from among IAIN students Syekh Nurjati Cirebon, determining the number of samples by spreading questionnaires and sample 55 people obtained. The data collection techniques through this questionnaire have been carried out validity tests, rallies and classical assumptions. This research method uses multiple linear regression analysis. From the results of this study, the results were obtained that partially shows the quality of the product had a positive and significant effect on the purchase decision, then the price of a positive and significant effect on the purchase decision. While simultaneously or along with the quality of the product and the price affects the smartphone purchase decision. The study provides implications for smartphone manufacturers to improve product quality and offer competitive prices to increase the smartphone purchase decision by IAIN students Syekh Nurjati Cirebon.

In the modern era, competition in business and business has become very tight, especially in the cafe business, many cafes have emerged, one of which is in the Kediri area. Kediri City is a small city that has many cafe business people and is not far behind the existing cafes. in big cities, therefore cafe owners have to think hard to be able to innovate and determine the right marketing strategy. A business that people are very interested in is cafes because consumers almost every day visit cafes not only to enjoy a cup of coffee but there are also those who want to enjoy the facilities available. The intense competition in the cafe business that is currently emerging has resulted in a problem often faced by business people, the first of which is a lack of attention to marketing strategies. "This is because in concept, one way to achieve business goals is to know what the needs and desires of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors" (Kolter and Keller, 2013: 18).

Brand satisfaction and loyalty are critical aspects of management that help retain the market's competitive advantages. In the context of the self-improvement of domestic products, this study studies the influence mechanism of domestic cosmetics on purchase intention in Chengdu from the perspective of consumers' perceived value. It tests the research hypotheses through questionnaire surveys and practical analysis. It guides how local Chinese cosmetics companies can improve consumers' rational suggestions to perceive value and increase their purchase intention. The number of respondents for this study was 392. The results of this study highlight the significant role of female consumers in the purchase intention of domestic cosmetic products, which is influenced by their brand satisfaction and brand loyalty

The purpose of this research is to determine and analyze the influence of segmenting and targeting on consumer satisfaction through purchasing decisions as an intervening survey variable for consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya. The research method used is survey and quantitative methods. This research used a sample of 220 consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikalaya. The sampling technique used was purposive sampling. Meanwhile, the data analysis technique uses Structural Equation Model (SEM) analysis. The results of the research show that there is an influence of Segmenting and Targeting on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya both partially and simultaneously, meaning that the more focused segmenting and targeting is applied to CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya, purchasing decisions will increase so that consumer satisfaction will also increase

This research is a type of quantitative research with accidental sampling method. The population in this study were 100 consumers who used the services of JNE Express Karangawen branch with a total sample of 100 people. The data collection technique uses a questionnaire that has been tested for the validity and reliability of the data. The data analysis method used consisted of normality test, multicollinearity test, and heteroscedasticity test. While the data analysis techniques used to answer the hypothesis include moderated regression analysis (MRA), t test, F test, and analysis of the coefficient of determination (R2). The results of this study indicate that (1) service quality has a positive and significant effect on customer satisfaction with a regression coefficient of service quality of 0.374 and a value of tcount > ttable that is 3.578 > 1.984 and a significance value of 0.000 <0.05. (2) timeliness of delivery is a moderating variable that strengthens the effect of service quality on delivery time satisfaction with a value of tcount > ttable which is 3,559 > 1,984 and a significance value of 0,003 < 0,05. (3) service quality has a positive and significant effect on customer satisfaction with timeliness of delivery as a moderating variable with a regression coefficient value of 0.18 on time delivery and a value of Fcount > Ftable that is 4.845 > 3.937 and a significance value of 0.042 < 0.05.

This research was motivated by the phenomenon of guest repurchase intention allegedly due to the quality of service, brand preferences, and prices at Warung Nasi Kelok Desa Talogondan. This study aims to analyze the role of satisfaction in mediating the effect of service quality, brand preference, and price on repurchase intention in Warung Nasi Kelok Talogon Village and Padang Pariaman Regency. This type of research is quantitative research with a causal associative approach. The population in this study is rice stall consumers who have visited Warung Nasi Kelok Talogon Village and Padang Pariaman Regency with a sample of 222 respondents. The research instrument used in this study was a questionnaire (questionnaire) arranged according to the Likert scale. Instrument trials use validity tests, reliability tests. Data analysis technique using Structural Equation Modeling with Partial Least Square (SEM-PLS). The result of the study is that there is a positive and significant influence between service quality variables and consumer satisfaction variables. There is a positive and significant influence between brand preference variables and consumer satisfaction variables. There is a positive and significant influence between price variables and consumer satisfaction variables. There is a positive and significant influence between the consumer satisfaction variable and the repurchase intention variable. There is an influence of customer satisfaction as a positive and significant mediating variable between service quality and repurchase intention. There is an influence of consumer satisfaction as a positive and significant mediating variable between brand preference for repurchase intention and path coefficient. There is an influence of consumer satisfaction as a positive and significant mediating variable between price and repurchase intention and path coefficient.

This study aims to identify the service attributes that are important to consumers using the servqual integration method and cartesian diagrams. With the help of the SPSS tool, 120 respondents were surveyed. The results show that the quality of service provided by Tirta Moedal Water Company is good, with an average performance score of 3.5 on a scale of 1 to 5. The dimensions that need to be improved are responsiveness and empathy. These attributes include the process of handling complaints, providing information during maintenance, the speed of responding to customer complaints, the ability of employees to listen to customer complaints, and the availability of consultation and complaint services for consumers. This study is expected to help improve service quality and maintain existing attributes.

One of the modes of transpotation available at the Central Market of Polewali Mandar District is a motorized rickshaw. Motorized becak is a modification of traditional becak with motorized vehicles such as motorcycles. The benefits of this research are for consideration by motorized pedicab drivers in order to improve the quality of service to passengers. The results of the analysis using the help of SPSS version 26 software from 100 questionnaire samples distributed with reference to the three factors in this study, namely service quality, safe and comfortable, and bentor tariffs are able to influence the ups and downs of public satisfaction with motorized rickshaw services by 65.6%. Then in partial testing or t test shows that the service quality variable has a result of 0.974, the safe and comfortable variable is 2.342 and the bentor tariff variable with a result of 6.705. This shows that the bentor tariff variable is the factor that is most able to influence the satisfaction of motorized rickshaw consumers in the Central Market of Polewali Mandar Regency.

This study aims to determine what are the factors that become community satisfaction in the jaklingko program. DKI Jakarta is an area whose population is growing rapidly, the more the population the more transportation there is. Therefore, the gevornment needs an integrated transportation system, one of which is Jaklingko, one of the programs in DKI Jakarta. The population in this study are people or consumers who use the services of jaklingko transportation, especially city transportation on the Andara-Blok M route. The data collection technique uses the interview method by conducting in-depth interviews with 6 informants with different ages and professions. Anlysis technique used is qualitative method. The result showed a positive effect. Community satisfaction is proven that the use of jaklingko transportation is very helpful, starting from the price to the services provided.

This study aims to analyze the effect of price and service quality on guests' stay decisions at Pangeran Beach Hotel Padang. This type of research is quantitative research. The population of this study was guests staying at Pangeran Beach Padang with a sample of 93 consumers. The sampling technique uses non probability sampling. Data collection techniques are carried out using questionnaires (questionnaires) with Likert scales that have been tested for validity and reliability. Data from this study was processed using SPSS 25.00. The results of this study show that the price is included in the sufficient category with a percentage of 48.38%, the quality of service is in the sufficient category of 59.13%. The variable of overnight decision is in the sufficient category, which is 88.17%. Obtained R Square value of 0.021, meaning that the influence of the price variable (X1) on the decision variable to stay (Y) was 2.1% while 97.9% was influenced by other factors. The R Square value is 0.033, meaning that the influence of the service quality variable (X2) on the decision to stay (Y) is 3.3% while 96.7% is influenced by other factors. The effect of price (X1) and service quality (X2) affects the decision to stay (Y), the R Square value is 0.097, meaning that the influence of price variables (X1) and service quality (X2) on consumer satisfaction variables (Y) as much as 9.7% while 90.3% is influenced by other factors that were not studied in this study. And obtained the value of F calculate 1.242 with sig. 0.000 < 0.05.

This One way for a company to survive in the midst of increasingly fierce competition is to provide satisfactory service to consumers. Consumers who feel their needs are being met will not move to another place. Therefore, the company must have employees who are ready to provide excellent service or what is commonly referred to as excellent service to consumers. In providing excellent service as an effort to achieve customer satisfaction and loyalty, the company that provides services can be guided by the service excellence variables, namely: Ability, Attitude, Appearance, Attention. ), Action (Action), Responsibility (Accounttability). The application of the principles of excellent service aims to improve service to customers or consumers so that they are more optimal and able to achieve company goals.

Knowledge of the rights and obligations of the community as consumers to receive professional healthcare services is increasing. Therefore, companies in the service sector continue to improve the quality of services for consumers with the aim of creating user satisfaction. One of them is the Regional General Hospital, which becomes the choice for the wider community because it is cheaper compared to private hospitals. Even though sometimes the service is less satisfactory. This research was conducted in April - May 2015 in the Obstetrics Inpatient Room of Wijaya Kusuma Hospital, Dr. Drajat Prawiranegara Regional General Hospital, Serang. This research is a quantitative descriptive study using a cross-sectional approach with accidental sampling technique that meets the inclusion criteria. The results of this study are from 155 respondents, 54.8% assessed the quality of obstetric services in the obstetrics inpatient ward of RS Dr. Drajat Prawiranegara as not good. Descriptive analysis results show respondents are aged between 20-30 years (55.5%), have a low level of education (54.8%), do not work (56.1%), use costs from government/private insurance (81.9%), and have a new patient status (69.7%). The conclusion of this study is that there are significant factors related to the assessment of the quality of obstetric services, namely the source of cost (p=0.031), while factors that are not related are age (p=0.219), education (p=1.000), occupation (p=0.218), and patient status (p=0.25). There is one factor that has the most influence on the assessment of the quality of obstetric services based on multivariate analysis, namely the source of cost with an exp (B) value of 0.339.

This study's goal is to understand consumer attitudes toward the services provided by customer service. This study is being conducted at Bank bjb Kantor Cabang Pembantu Jember. The method used in this study is a deskriptif kualitatif approach, while the data used in this study are obtained through a kajian kepustakaan approach by utilizing books, articles, or other written materials related to the study. The initial data for this study was obtained from observations and interviews with national banks that have one tabungan product, Bank bjb KCP Jember. The analysis's findings highlight the importance of customer service in improving the company's offerings in order to gain positive feedback and an increasingly successful business. Thus, Bank BJB KCP Jember can continuously strengthen its position in the banking industry.

The increasingly tight competition between creative industries in the culinary sector requires creative industries to develop strategies to attract consumers so that consumer satisfaction arises, various product innovations are carried out and the quality of service is not yet fully felt by consumers. Therefore, this research raises the issue of product innovation and service quality on consumer satisfaction. The aim of this research is to (1) examine whether product innovation and service quality simultaneously have a positive and significant effect on satisfaction, (2) examine whether product innovation partially has a positive and significant effect on consumer satisfaction, (3) examine whether product innovation has a partial positive and significant effect on consumer satisfaction. partial positive and significant effect on consumer satisfaction. This research uses a quantitative approach with an associative type of research. The sampling technique used nonprobability sampling technique, precisely accidental sampling, with a sample size of 70 respondents. The types of data used are primary data and secondary data. Questionnaire data were analyzed using SPPS Version 25.0 by testing validity, reliability, multicollinearity, multiple linear regression, coefficient of determination, hypothesis testing (F test, T test), and classical assumption tests (normality, heteroscedasticity and autocorrelation tests). The results of this research show that, (1) Product innovation and service quality simultaneously influence consumer satisfaction, (2) Product innovation partially has a positive and significant influence on consumer satisfaction, (3) Product innovation partially has a positive and significant influence on consumer satisfaction.

Sendy’s Fresh Fruit Juice & Fruit Soup is an MSME business operating in the culinary and beverage sector that has developed in Gresik City. In the midst of a lot of competition with similar beverage products, Sendy's Fresh Fruit Juice & Fruit Soup is able to compete in sales and earn profits that continue to increase. The aim of this research is to determine the influence of service quality, price perception and taste on consumer satisfaction with Sendy's Fresh Fruit Juice & Fruit Soup. The population in this study were consumers of Sendy's Fresh Fruit Juice & Fruit Soup. The method used in this research is quantitative with an associative type of research. This research used an accidental sampling method with 100 respondents. The data sources used in this research are primary data and secondary data. With the help of the IBM SPSS 23 application, the research results show that: (1) service quality, price perception and taste have a significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (2) service quality has a positive and significant effect on satisfaction consumers in the Sendy Fresh Fruit Juice & Fruit Soup business, (3) price perception has a positive and significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (4) taste has a positive and significant effect on consumer satisfaction in the Fresh Fruit Juice business & Sendy Fruit Soup.

Omah Petoeng is a business place that operates in the culinary business with the angkringan concept which is currently developing in Tulungagung City. The quality of service provided by Omah Petoeng employees is good, friendly and fast. Apart from that, the prices of food and drinks are quite affordable for the community, making Omah Petoeng visited by many consumers, including young people, adults and the elderly, therefore Omah Petoeng's sales turnover has experienced a good increase every year. The aim of this research is to determine the influence of service quality and price perception on consumer satisfaction at the Omah Petoeng Tulungagung business. This research uses a quantitative approach with the type of research, namely associative, namely a type of research that explains the relationship between variables. The population in this research is consumers who have visited and made purchases at Omah Petoeng Tulungagung. The data collection technique uses a questionnaire addressed to respondents to answer. The results of the data were then analyzed using tests in SPSS 16. The research results showed that: (1) service quality and price perception had a significant effect on consumer satisfaction at the Omah Petoeng Tulungagung business, (2) service quality had a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business, (3) price perception has a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business.

MSMEs Sale Pisang "Mawar” is one of the superior potentials in Jabalsari Village which is increasingly developing amidst intense competition between MSMEs products. The marketing has also succeeded in reaching outside cities such as Kediri and Malang. This condition cannot be separated from the high customer satisfaction factor. This research aims to determine the influence of product quality, price perception and brand image on customer satisfaction at Sale Pisang "Mawar" Jabalsari Tulungagung. This research uses an associative method with a quantitative approach. The population in this study were consumers who had purchased Jabalsari Tulungagung "Mawar" Banana Sale products taken using accidental sampling technique. Samples were taken using the Lemeshow formula so that a sample size of 100 respondents was obtained. Data collection was carried out using a questionnaire. The data results were then analyzed using statistical tests with the help of the IBM SPSS 16 program. The results of this research show that product quality, price perception and brand image simultaneously have a positive and significant effect on customer satisfaction. Then, partially, product quality and perception have a positive and significant effect on customer satisfaction. However, partial brand image does not have a positive and significant effect on customer satisfaction.