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Putri Aurelia Shaquilla; Muhammad Luthfi Karuniaji; Sjarief Hidajat

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2024 CV. ALIM'SPUBLISHING

This community service program aims to enhance the knowledge of the residents of Desa Bicak, Trowulan, Mojokerto, about Black Soldier Fly (BSF) maggot cultivation as a solution for organic waste management. The program involved 20 PKK members who were previously unfamiliar with maggots and their role in decomposing organic waste. The program was conducted in three stages: theoretical education, practical demonstration, and independent home implementation. The results showed an increase in participants' understanding of maggot cultivation techniques and the potential of maggots to reduce organic waste by up to 55%. In conclusion, the program successfully contributed to the promotion of SDGs No. 12 in Desa Bicak. It is hoped that this initiative will inspire positive changes in sustainable waste management within the community.

Mahendra Galih Prasaja; Endah Pri Ariningsih; Fatah Pinanggih Arizki

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2024 FKIP, Universitas Palangka Raya

Knowledge and understanding about how to use and apply social media in promotional or business activities for tourism actors or the public is very important. Some of the main problems faced by service partners are related to the use and optimization of social media. If the community or tourism actors already have an understanding of these things, their business can grow more rapidly. The aim of implementing this community service is to provide strengthening and understanding of management concepts such as marketing, use of digital media, to develop business for the community or tourism actors in promoting tourist attractions in Tlogokotes Village as service partners. The activity mechanism uses lecture and discussion methods as well as practice or simulation. Each session ends with a question and answer session to find out how far the participants' level of understanding is in responding to the material that has been presented. This community service activity was carried out in three sessions by each team member, and it was carried out well. As a result, service partners can have better knowledge and understanding of management concepts, because the response and enthusiasm of service partners to understand the material presented is quite high. As a recommendation, community service with this theme can be carried out with other service partners such as home industry groups, street vendor groups, traditional market trader groups and so on, so as to expand understanding of management concepts such as Sharia marketing, product packaging and financial management. business better.

Maudina Inayah; Eko Cahyo Mayndarto; Orni Juliati

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, such as the internet or online marketing, to achieve marketing goals and expand consumer reach. Strategy digital marketing is the right choice for SMEs/MSMEs, incl TumblrIn, marketing products and carrying out promotions. Research purposes This is to find out how to determine a digital marketing strategy, implementation and results of the impact of determining a digital marketing strategy on TumblrIn Store. In this research, quantitative and qualitative descriptive methods were used used to provide a deeper picture and understanding comprehensive approach to the phenomenon under study. Additionally, for collection data, the researcher used observation and documentation techniques from the final assignment project which is the final assignment for graduation after taking part Merdeka Campus Certified Independent Study program at PT. Nurul Fikri Create Innovation. The research results show that digital strategy marketing on TumblrIn has been determined using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), STP (Segmentation, Targeting, Positioning), and Marketing mix. Implementation of digital marketing strategies in TumblrIn has been doing quite well and achieved several goals. Utilization online media in digital marketing strategies has also been successful quite a lot of traffic, although not all online media get the same amount of traffic. However, the amount of traffic has exceeded initial targets can be converted into potential customers.).  

Nur Laili Alfiatin Mukharomah; Intan Laili Ni’matul Khoir; Ainun Rahmawati Lukito; Aliza Milah Rahma; Danila Rorenzya Ardana +5 more

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Indonesia's population reached 282,477,584 in 2024, presenting significant challenges in waste management, especially in densely populated areas. In Sidoarjo, the waste volume amounts to 598 tons per day, with a recycling rate of only 7-9%. The Kuliah Kerja Nyata Tematik (KKN-T) program in Bluru Kidul village aims to enhance waste management through the promotion of anaerobic composters, which convert organic waste into compost. This community service initiative involves identifying issues, observing conditions, formulating solutions, and educating on the importance of household waste management, particularly organic waste, for producing useful plant fertilizer. This outreach session provided residents of Desa Bluru Kidul with new understanding and skills to utilize used gallon containers as anaerobic composters and organic waste as raw material for oxygen-free compost, thereby supporting Sustainable Development Goal (SDG) 12, which focuses on environmentally conscious consumption and production in villages

Nur Laili Alfiatin Mukharomah; Intan Laili Ni’matul Khoir; Ainun Rahmawati Lukito; Aliza Milah Rahma; Danila Rorenzya Ardana +5 more

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Indonesia's population reached 282,477,584 in 2024, presenting significant challenges in waste management, especially in densely populated areas. In Sidoarjo, the waste volume amounts to 598 tons per day, with a recycling rate of only 7-9%. The Kuliah Kerja Nyata Tematik (KKN-T) program in Bluru Kidul village aims to enhance waste management through the promotion of anaerobic composters, which convert organic waste into compost. This community service initiative involves identifying issues, observing conditions, formulating solutions, and educating on the importance of household waste management, particularly organic waste, for producing useful plant fertilizer. This outreach session provided residents of Desa Bluru Kidul with new understanding and skills to utilize used gallon containers as anaerobic composters and organic waste as raw material for oxygen-free compost, thereby supporting Sustainable Development Goal (SDG) 12, which focuses on environmentally conscious consumption and production in villages

Abdelina Abdelina; Lilis Saryani; Juwita Handayani

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The Covid-19 pandemic has reduced people's purchasing power and made people's activities all online. Digital literacy needs to be carried out by MSME actors, especially Electronic MSMEs, where they still carry out offline buying and selling activities both in terms of promotion, marketing, and service communication. This study aims to determine the implementation of digital literacy for Electronic MSME actors to go online. Digital literacy is an effort to change and develop activities based on skills and knowledge by using technology. This study uses a qualitative descriptive approach using data analysis techniques Reduction, Display and Conclusion. This research was conducted at the Electronic MSMEs, Padangsidimpuan City, North Sumatera. The results showed that 88% of the understanding of Electronic MSME technology was based on the digital literacy capabilities they had, obtained through digital literacy activities carried out and received many benefits for the online sales system.

Agnes Oktavia Gultom; M. Alkadri Perdana

CiDEA Journal 2024 Universitas 17 Agustus 1945 Semarang

Abstract This seminar aims to support the development of the abilities of students and the general public in understanding more deeply the concept of entrepre-neurship in the export business, as well as providing clear insight into strategies and best practices in the Export Business. Organizing seminars was chosen as a method because it was considered more effective in delivering and receiving ma-terial. The main objective of this final project is to organize a Seminar on increas-ing the entrepreneurial spirit in the export business. The steps taken include searching for and determining sponsor criteria, determining promotional tools such as brochures, advertisements and banners, planning and realizing the promotion-al budget, as well as identifying obstacles that may arise during implementation. This process includes finding solutions to overcome obstacles that arise, and final-ly, evaluating seminar activities through feedback from participants. There were 132 seminar participants, the project results show that the technical aspects of job promotion can be divided into several stages, including searching for project sponsors, determining promotion tools, determining promotion budgets, identifying obstacles, finding solutions to overcome obstacles, and launching the project through participant feedback.

Dian Wahyudi; Muhammad Zainal; Dayu Suhardi; M. Jabir M; Adnan Adnan

Jurnal Pengabdian dan Solidaritas Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

Nadila, Dina Rieska; Rosento Rosento

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

The current business environment has become increasingly competitive Due to this competitive market, every company must constantly be vigilant of the competition in its work environment Every business actor must be able to implement successful marketing tactics and continuously improve these marketing strategies in order to compete in a strong and tight market Affordable prices and attractive promotions can attract consumers and enhance purchasing decisions for a product to be marketed This research is conducted with the aim of understanding the impact of Price and Promotion on purchasing decisions. The method used in this research is quantitative statistical research method, using a research instrument in the form of a questionnaire distributed through the researcher's social media, and utilizing SPSS version 25. Based on the questionnaire results from 98 respondents, it can be concluded that affordable and appropriate prices, as well as attractive promotions, significantly influence consumer purchasing decisions.

Adry Rusdiansyah Meidi; Amri Amir; Nurida Isnaeni

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the influence of income, knowledge, promotion, and gold prices on the investment decisions of bank partners in investing in gold at Bank Syariah Indonesia (BSI) in Jambi City. The population used in this research consists of BSI partners who invest in gold in Jambi City, with a sample of 90 respondents. It can be concluded that the respondents in this study are predominantly female, totaling 63 respondents, while males amount to 27 respondents. Based on age, the majority are aged 30-39 years, with 40 respondents. In terms of education level, 70 respondents hold a bachelor's degree. Data collection techniques employed include questionnaires, documentation, and interviews. The data analysis method used is multiple linear regression analysis. The results show that all examined variables, both internal factors (income and knowledge) and external factors (promotion and gold prices), significantly influence gold investment decisions. The coefficient of determination (R²) of 0.827 indicates that 82% of the variation in the dependent variable can be explained by the variables studied. This research provides a broader understanding of the factors influencing gold investment decisions and suggests strategies for more effective promotion and better financial education.

Samuel Natamaro Purba; Mariana Simanjuntak

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

In the competitive fried chicken industry, understanding factors such as quality, price, promotion, brand image, and health considerations is essential for companies to stay competitive and meet customer expectations. This study aims to examine the influence of factors such as product quality, price, promotion, brand image and health considerations on the decision to purchase fried chicken products. This study uses a combined approach of qualitative descriptive research design and quantitative survey. The study population is consumers who often buy fried chicken, with a sample of 50 people selected through purposive sampling. Data analysis was carried out by multiple linear regression using SPSS software to identify significant factors in the decision to purchase fried chicken. Based on the results of the SPSS analysis, it can be concluded that the variables of product quality, price, promotion, and brand image have a significant positive effect on purchase decisions, while health variables do not have a significant influence on purchase decisions. 

Dian Rachmawati Afandi; Indra Permana; Muhamad Syahwildan; Arif Widodo Nugroho; Daspar Daspar

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requires a way to attract customers to come and try it, therefore it is necessary to hold consistent marketing, marketing is carried out by promotional activities which is one of the important ways to compete not based on price but taste quality. The results of observations that I have made meeting directly with seblak owners mention the problems faced by the lack of understanding of the management and business planning needed, especially in terms of marketing, which currently requires the use of technology in its implementation. MSME empowerment requires more comprehensive and systematic planning that is able to facilitate MSMEs in solving the problems they face. As well as readiness in the use of technology such as promotional activities that are not only carried out through automatic whatsapp with a limited range of buyers, followed by promotions carried out through social media such as Instagram and Facebook because they are social media that are used more frequently so that the sales market is also wider, and currently in the age of all technology we can also take advantage of technology to do business by selling products in marketplaces such as gofood, gojek, grab etc.. That way, increasing the empowerment of MSMEs is increasingly developing from various sides.    

Muhammad Agil Hamid; Uus MD Fadli

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to provide a deeper understanding of how the use of social media platforms can influence consumer behavior and contribute to the growth of the MSME business. This research uses a qualitative approach method, because this qualitative method is a research method that produces descriptive data that forms some written or spoken words from an individual B. Place and Time This research was conducted at umkm semprong djatirasa location jl.akiff ps.blok.gg.karya tani no.21 rt/rw 03/10 karangpawitan kec.karawang barat, karawang jawa barat 41315 From the results of interviews with respondents, it can be concluded that the use of social media has a significant role in their daily lives. Social media not only serves as an entertainment platform, but also as an important source of information as well as a tool to establish relationships and interact professionally,In addition, the conclusion of the respondents' responses to the effectiveness of social media in increasing product sales shows diverse viewsStudents consider social media an integral part of their lives due to their familiarity with it. Instagram, Whats up, Line, Facebook, and Youtobe are the social media used by students. Instagram, Whats up, and Youtobe are the most widely used, with Line and Facebook being the least used.

Wita Diana Rismawati; Sujiono Sujiono; Ayuning Wulan

Jurnal Pariwisata Indonesia 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe the utilization of social media as a local tourism promotion strategy at Sagara View Karangbolong Kebumen Regency and describe the obstacles and challenges faced in implementing the Local Tourism Promotion Strategy through Social Media at Sagara View Karangbolong Kebumen Regency. The research method used is descriptive qualitative, which allows an in-depth understanding of the promotional approach applied by the manager of the tourist destination. Data was collected through interviews with managers, businesses and visitors, observation and documentation, as well as the official social media content of Sagara View Karangbolong. The results showed that positive results towards the utilization of social media as a means of promotion. Sagara View Karangbolong uses social media facilities in the form of Tiktok and Instagram applications for its promotional media. By utilizing hours that have high traffic, and using influencer intermediaries, as well as innovating more interesting content and utilizing the stories feature, it is proven that it can increase the interest and number of tourists visiting Sagara View Karangbolong.

Meinita Wulansari; Sri Atikah; Anggun Sasmita; Lisa Ardiningtyas

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2024 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Maternal health issues refer to reproductive health issues, including comprehensive information and education on sex, contraception, access to legal and safe abortion, sexually transmitted diseases, and HIV/AIDS diagnosis. The high MMR and low understanding of reproductive health are indicators of the government's weakness in protecting and implementing the reproductive health rights of citizens. This study aims to find out how the influence of health promotion on adolescents' knowledge about reproductive health. The method used in this study is a type of literature study research. The results of the study convey that health promotion affects adolescents' knowledge about reproductive health. Adolescent reproductive health is a healthy situation that affects the organs, functions, and reproductive efforts of an adolescent. What is meant by health here is not only being free from illness or disability, but also mental, social, and cultural health. Adolescents are at high risk of various sexual and reproductive health problems, including the risk of unwanted pregnancy, the risk of sexually transmitted infections (STIs), including HIV/AIDS, unsafe abortion, and sexual violence.

Endrian Gibran Buana Aslam; Hilal Arhan Mumtaz; Mansyur Bin Gajaly Sagran

Proceeding of The International Conference on Religious Education and Cross - Cultural Understanding 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This paper explores the role of religious education in fostering peace and mutual respect within multicultural societies. By analyzing case studies from various countries with diverse religious landscapes, the research identifies best practices that can be integrated into educational curricula to enhance understanding and reduce prejudice. Through a comparative approach, it examines the effectiveness of specific educational frameworks and teaching methods in bridging cultural and religious divides. The findings suggest that inclusive religious education can play a vital role in promoting social cohesion and reducing intergroup conflict.

Maneka Tungga Darma Pertiwi; Anton Dwi Prasetiyo; Heri Setiawan Pambudi

Proceeding of The International Conference on Religious Education and Cross - Cultural Understanding 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This paper explores the role of religious education in fostering peace and mutual respect within multicultural societies. By analyzing case studies from various countries with diverse religious landscapes, the research identifies best practices that can be integrated into educational curricula to enhance understanding and reduce prejudice. Through a comparative approach, it examines the effectiveness of specific educational frameworks and teaching methods in bridging cultural and religious divides. The findings suggest that inclusive religious education can play a vital role in promoting social cohesion and reducing intergroup conflict.

Maneka Tungga Darma Pertiwi; Anton Dwi Prasetiyo; Heri Setiawan Pambudi

Proceeding of The International Conference on Religious Education and Cross - Cultural Understanding 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This paper explores the role of religious education in fostering peace and mutual respect within multicultural societies. By analyzing case studies from various countries with diverse religious landscapes, the research identifies best practices that can be integrated into educational curricula to enhance understanding and reduce prejudice. Through a comparative approach, it examines the effectiveness of specific educational frameworks and teaching methods in bridging cultural and religious divides. The findings suggest that inclusive religious education can play a vital role in promoting social cohesion and reducing intergroup conflict. Keywords: , , , , 

Diana Indah Sari; Nugraeni Nugraeni

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Using digital marketing to increase sales of MSMEs, digital marketing has a very important role in increasing sales and income so they can access a wider market. Lack of understanding, skills and abilities in using digital technology is one of the obstacles experienced by MSME players. In this problem, the way to overcome the problems faced by MSME players is that training is provided on how to use digital applications, especially the WhatsApp business and Instagram applications to improve the abilities and skills of MSME players in using digital as a promotional media. The method used in this field work activity uses direct mentoring and training methods for MSME actors by implementing the stages of observation, interviews, planning, activities, activity processes, end of activities, and documentation. With the results, MSME players have begun to understand and understand how to manage and use the WhatsApp business and Instagram applications as media for promoting online sales of the goods they produce.

Elida Gultom; Nova Syafrina; Lamin Lamin; Jeli Nata Liyas; Siti Syahsudarmi

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This community service was carried out at Dasawisma Anggrek Bulan in Pandau Jaya Village, Siak Hulu District, Kampar Regency, Riau Province. This activity was held on Sunday 09 June 2024 with the theme Socialization of Packaging and Label Design for Dish Soap Products at Mompreneur Wisma Anggrek Bulan, Pandau Jaya Village. Packaging and labels are one of the important factors in product marketing. Apart from protecting the product to prevent damage, packaging is also a promotional tool to attract consumer interest. This service activity was carried out with the aim of increasing the knowledge of Dasawisma Anggrek Bulan mompreneurs regarding branding. The method of implementing this service is carried out in two ways, namely the lecture method and practice. It is hoped that the results of this community service activity will increase the understanding and ability of mompreneur members of Dasawisma Anggrek Bulan in making product packaging and labels so that they are useful and have a positive impact on the business being developed.