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Yunita Sari; Jojok Dwiridotjahtjono

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.

Andy Endra Krisna

Pusat Publikasi Ilmu Manajemen 2024 Fakultas Ekonomi & Bisnis, Univ

The development of Human Resources (HR) is needed by companies or organizations. The function of this development is to improve human resources to become more productive. Therefore, strategic human resource management is needed to be applied. With productive human resources owned by a company, the company will be more effective in achieving the goals that the company will achieve. Strategic HR development can be done through trainings. These trainings are usually based on company’s needs or employee’s needs. Widya Karya Catholic University of Malang (UKWK) is a private higher education institution in the city of Malang. Nowadays, there are more and more demands for the development of institutions, especially those who operate in the field of higher education, such as UKWK Malang. To meet the demands of these developments, this campus must hold training after training for its human resources. The research method used in this research is a descriptive method with a qualitative approach. The results of this research are described descriptively.

Nadia Dwi Pratiwi; Badzlina Chaerani Putri; Irda Agustin Kustiwi

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2024 Pusat Riset dan Inovasi Nasional

This research aims to investigate the role of internal audit in the context of implementing Minister of Finance Regulation Number 112/PMK.03/2022. These regulations have a significant impact on financial governance and accountability across various entities. With a focus on internal audit, this research explores how the internal audit function contributes to ensuring compliance with these financial regulations. This research method uses qualitative methods involving documentation analysis and interviews. The results of the research are expected to provide insight into the effectiveness of the role of internal audit in supporting the implementation of related Minister of Finance Regulations and provide recommendations for further improvements in the entity's financial management.

Anastasya Mechta Mediana; Hwihanus Hwihanus

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2024 Pusat Riset dan Inovasi Nasional

This research aims to assess the effectiveness and efficiency of the recruitment, training and career development functions, as well as assessing the performance of PT's human resources (HR). Limpah Mas Indonesia (LMI) Surabaya Branch. This research uses a qualitative descriptive research method with data collection techniques in the form of observation, interviews and questionnaires. The research results show that the functions of recruitment, training and career development, as well as employee performance assessment at PT. Limpah Mas Indonesia (LMI) Surabaya Branch has been running effectively and efficiently. Based on the audit findings, several recommendations for PT. Limpah Mas Indonesia (LMI) Surabaya Branch as input material that can be used in improving recruitment, training and development functions, as well as performance appraisals, among which companies must document work agreements, company regulations and policies in writing to provide legal certainty for employees and the company, evaluation employee training and career development programs are carried out regularly, companies should add more diverse performance assessment methods to provide a more comprehensive picture of employee performance.

Rinda Nainggolan; Puspanitresna Puspanitresna; Delia Silvi A; Pingkan Adinda R. P; Ganjar Eko P

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2024 Universitas Maritim AMNI Semarang

Emulsifier is one of the oleochemical products with high economic value. An alternative material that can be used as an emulsifier is pliek oil. The catalyst that can be used in the emulsifier production process is NaOH. The addition of this catalyst can enhance the glycerol's ability in oil to break down fatty acids, accelerate reactions, and suppress the reformation of diglycerides, which are then converted into monoglycerides through the more active glycerol and NaOH. This research aims to analyze the functional groups of the emulsifier substance, the influence of time and the amount of NaOH catalyst, and the characteristics of the emulsifier substance obtained from pliek oil with NaOH catalyst using the glycerolysis process. The research results show that in the FT-IR test, there is a peak at the wavenumber of 3741 cm-1, indicating the presence of the O-H group. The absorption peak at the wavenumber of 1506 cm-1 is characterized as the stretching vibration of C-C. At the wavenumber of 1273 cm-1, there is the presence of the C-N group. The influence of time and NaOH catalyst on the emulsifier substance, with the highest values based on the yield test, is obtained at a reaction time of 1 hour with a 4% catalyst, yielding 93.73%; the saponification value, with the highest value obtained at a reaction time of 2.5 hours with a 4% catalyst, is 161.41; the best acid value is obtained at a reaction time of 2.5 hours with an 8% catalyst, amounting to 0.35.