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Taufikurrahman Taufikurrahman; Afifah Ulul Azmi; Dinda Griselda Azura Gestyaki; Dhiya' Ayu Adibah; Rachmanita Eza Putri Wiyandari +1 more

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

Savina Anggun Lestari; Muhammad Rijal Sadida; Risyan Putri Maharani; Intan Wahyuningtyas Andini

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

A rule of law is a country that upholds the rule of law as the main foundation in the administration of the state and government. In essence, a rule of law state also adheres to the meaning that every decision and action of the government must be based on law and mere will. It has been written clearly that the legal basis for the rule of law in Indonesia is contained in Article 1 Paragraph (3) of the 1945 Constitution which states that, "Indonesia is a country based on law". It is undeniable that in this Digital Age, Indonesia's challenges as a rule of law and its implementation are increasingly challenging. There are still many human rights violations, corruption and injustice in the justice system. To overcome these challenges, Indonesia has carried out many legal reforms. The purpose of this article is to find out how to analyze the challenges of the rule of law in enforcing constitutional law in the digital era. The type of research method used, using the method of literature study or literature review, by examining literature data that matches the theory within the scope of Constitutional Law. The results show that Indonesia as a rule of law country is still lacking in law enforcement and the justice system. In this digital era, technology has developed very rapidly, it also presents new challenges for constitutional law and of course also has an impact on the constitution. In conclusion, the existence of a rule of law remains important in this digital era in the implementation of constitutional law by adapting and developing an appropriate legal framework and strengthening the capacity of law enforcers to respond to these new emerging challenges.

Megawati Manullang; Trivena Br Nadeak; Mega Intan Tambunan; Yubilate Chriswell Zebua

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

Technological developments that are currently happening have an impact on church planting, thus with digitalization it makes fulfillment of all aspects of human life, otherwise it will be left behind, and this acceleration is also triggered by the covid-19 virus, while the core problem that will be put forward is what Church Planting Strategy, what is the Success of Church Planting for Christian Youth in the Industrial Revolution 4.0 Era, and seeing the Urgency of Church Planting for Christian Youth in the Industrial Revolution 4.0 Era. The purpose of writing this scientific paper is to put forward strategies and successes for Christian youth to carry out ministry in the era of the industrial revolution 4.0. The research method used is data collection qualitative method. The strategy and success of planting this church also includes the role of the Holy Spirit in every believer so that they continue to fulfill God's call. Therefore, we need Christian youth who open their hearts to serve God, especially in the era of the industrial revolution 4.0.

Becdivanto Trianjas Hutomo Aji; Reni Yendrawati

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

Society demands public sector organizations to be able to manage public services and provide them in an accountable, participative and transparent manner. SAKTI or Institutional Level Financial Application System is an application that is used as a means of work units in supporting the implementation of SPAN to carry out financial management which includes the planning stages to budget accountability. The purpose of this research is to observe how SAKTI works and to analyze the system, with the implications of whether it provides convenience in the performance of work units of government agencies. This type of research is descriptive qualitative and the method for collecting data used is direct observation with field research and library research, and the information will be filtered through descriptive analysis methods. The research results that have been achieved are that SAKTI is a new effectiveness. The advantage of using SAKTI is that it has an open platform, so it can be accessed anywhere and anytime, and provides efficient integration. Weaknesses in the use of SAKTI is the user's understanding in technical operations, so it requires sufficient training and another deficiency is the internal control of the organization. The conclusion of this research is that in the era of technology that pressures society for optimal and in-depth digital understanding. Suggestions by the author are to integrate a digital concept in the work system of the work unit, more understanding is needed so that it does not become an obstacle.

Ade Chita Putri Harahap; Ade Bagus Suponco; Addilla Addilla; Ade Putri Wijaya; Alifia Azizah Ilmi +5 more

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

In this article we include material related to cyber counseling media which is useful for shaping the character or attitude of each student, in this case the development of information and communication technology has had a significant impact on various aspects of human life, including in the field of education . Students in today's digital era tend to be more accustomed to using technology and the internet in everyday life, so it is important to utilize this technology in education. Schools as educational institutions have an important role in shaping students' attitudes and personalities. One aspect that is important to note is the mental health of students. However, there are limitations to conventional counseling services provided by schools, such as limited time and counselors, and the difficulty of student access to counseling locations. Utilization of cyber counseling media can also shape students' modernization attitudes. Students will be accustomed to using technology in everyday life, including in obtaining counseling services. This can help students to improve digital literacy and technology skills which are important in today's digital era

Alia Ingrid Pradina; Bella Trisya Almira; Natasya Putri Khalistia; Siti Sahara

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

The current digital era has an impact on e-commerce businesses. This also has an impact on the growth of logistics transportation companies to meet customer needs. Graha Trans experienced a positive impact from the booming e-commerce business. Quality assurance is needed to measure the success of a logistics transportation company and become a reference for improvement. The research method used is a literature study by collecting various related references related to the development of the quality of Graha Trans's logistics transportation. The results of the research are that Graha Trans carries out quality assurance by providing periodic checks on vehicles, providing training for employees to carry out standard operating procedures and creating services that make it easier for customers to track goods.

Rekno Sulandjari; Retno Djohar Juliani; Agustien Zulaidah; Fitri Darayani

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

The era of media convergence makes life easier with the adoption of knowledge through online media. In addition to obtaining various information, online media also has a significant contribution in changing the behavior of its users in responding to a phenomenon in everyday life. Especially women whose roles in this era of media convergence are increasingly complex. He not only acts as the head of the household, but sometimes his role is also as the head of the family to make a basic living or just as a breadwinner to support household life. In addition, responding to the phenomenon of domestic violence that is often found in the news, makes women try to also contribute to maintaining the integrity of their household by minimizing this phenomenon in their family. Various efforts have been made, one of which is to increase understanding of domestic violence itself. Through digital literacy, it is hoped that apart from having their own understanding of domestic violence, they can also share this information with their own environment and family. So you can anticipate it if it hasn't happened yet, and minimize it if it does happen without realizing it.The phenomenon of women in the category of always doing digital literacy in using online media is 66.93%. This is almost entirely dominated by women empowerment activists in RW XIII Pucang Gading Housing. Where besides having activities outside the home as an employee, educator, NGO member, businessman, doctor and so on, they are also very responsive to the importance of gender equality in running a household life. While the results of research to adopt knowledge and understanding of digital literacy regarding steps that can be anticipated to minimize the phenomenon of domestic violence obtained results of 61.66%. One of them is that women must also be economically independent and have positive activities in order to increase welfare for the family. Thus, respect arises from the partner to put more effort into efforts to achieve in activities to seek economic sufficiency for the needs of the family which is increasing from time to time. In this study, the final results showed that there was a positive relationship between online digital media literacy and the phenomenon of domestic violence by 58.12% of respondents who had high digital literacy in online media also had a household life that was quite harmonious, far from the various categories that caused the phenomenon of domestic violence.    

Olivia Devi Yulian P; Astriwati Biringkanae; Stefani Marina Palimbong

ARDHI : Jurnal Pengabdian Dalam Negri 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

Hanan Khalidah Putri Deba; pramono pramono

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Perkembangan teknologi telah mencapai masa yang supercepat dan modern dalam setiap aspek dalam kehidupan manusia, salah satunya dalam bidang bisnis. Perkembangan teknologi pada saat ini telah mengambil banyak peran terhadap berubahnya perilaku manusia di era modern pada saat ini, salah satunya karena kehadiran sosial media sebagai tempat berbagi informasi dan tempat komunikasi yang menghubungkan seorang dengan orang lainnya. Media sosial pada saat ini menjadi sebuah tempat yang menjadi dunia kedua bagi masyarakat. Penggunaan media sosial yang masif dalam masyarakat menjadikan sebuah pasar tersendiri bagi seorang pelaku usaha untuk dapat melakukan pemasaran secara digital. Penelitian ini dilaksanakan dengan analisis dari penelitian-penelitian yang memiliki pembahasan atau pokok permasalahan yang sama yaitu tentang pemanfaatan media sosial sebagai sarana melakukan pemasaran digital. Implikasi penelitian ini masyarakat dapat memahami mengenai pemanfaatan media sosial sebagai salah satu sarana terbaik untuk melakukan pemasaran atas suatu usaha karena dapat menimbulkan dampak yang luas dan modal yang relatif lebih terjangkau bagi pelaku usaha.

Ahmad Fuadi; Diani Syahfitri; Fitri Ramadani

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This community service program aims to enhance the technological competencies of madrasah teachers in facing the challenges of the Industrial Revolution 5.0. The primary issue identified was the low level of technological skills among madrasah teachers, which can hinder the integration of technology into the learning process. To address this issue, a series of intensive training, continuous mentoring, and the formation of practitioner communities were implemented. The methods used included an initial survey to identify needs, intensive training followed by interactive workshops, and mentoring through reflective sessions and technical support. Active participation from teachers and community involvement in this process were key factors in the program's success. The results of this program showed a significant increase in teachers' technological skills, the formation of an active practitioner community, and positive social changes, including the emergence of local leaders among the teachers. The program also succeeded in creating new awareness regarding the importance of technology in education in the digital era. These findings support theories of technology-based learning and social change.

Jingga Jingga; Arfi Rinantari; Uli Laela Rahma; Vita Aprilia Kartikasari; Asep Purwo Yudi Utomo +1 more

Students in the digital era expect more learning using technology. This requires teachers to modify learning by applying technology in it. This study tries to apply the ASSURE learning model with the integration of Wordwall Games media which can be accessed on each student's device in class. The uses of Wordwall Games media match with the ASSURE model because it links technology. Wordwall Games is a game specially designed for learning. This game can improve motivation in students' learning, so that learning in the technological era become more effective and efficient. This research based on classroom action research on discussion text material using the ASSURE model using Wordwall media in class IX at SMP Negeri 9 Semarang which is targeted in 2 learning cycles. The results showed that there was an students enhancement motivation in 2 learning cycles of learning as evidenced by increased of student learning outcomes. This proves that the ASSURE model and Wordwall media are fit to be applied in Indonesian learning, especially in discussion text.                                                                

Salma Sabila Azka; Samuel Tulus Hati Karo-Karo

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

In today's digital era, we often hear or see the use of slang words, both among teenagers and adults. We often find slang words on social media users, one of which is Twitter. The rapid development of communication technology in this digital era, so that social media is very easy to access, in general social media such as twitter most of its users are teenagers. In the end, it has a major influence on how to interact in social life both in cyberspace and the real world. Some experts state that the characteristics of the generation in the current era are different from the previous generation, one of the reasons is because the current generation was born and grew up in a modern environment and surrounded by digital technology. This study aims to identify the various forms of slang found in captions and comment columns on social media twitter.  The data in this study is in the form of slang words obtained by applying observation methods with screenshot and record techniques. The data sources used were @collegemenfess Twitter social media accounts and @kdrama_menfess. The results in this study are various forms of slang words in the form of (1) mager, (2) bucin, (3) baper, (4) gabut, (5) bm, (6) gaje, (7) gercep, (8) mode. The analysis showed mixed results, but most of the participants stated that they got slang words to interact with in social circles and obtained those slang words from memes and other social media. 

Satrya Wibisana Mirza

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

               Indonesian is the official language of our country, Indonesia. Indonesian as the main community communication element and tool in Indonesia. The development of information technology allows global communication so fast that it means it can reach across countries and across continents. In this discussion "The use of Indonesian in social media is good and correct" many users of this application do not use the correct KBBI language and standard Indonesian grammar. While many causes of errors in the meaning of language. The same is true for the purpose of conducting this research or seeing how much social media use is still wrong in the use of Indonesian. Indonesian is also not used globally, which makes Indonesian seem less useful for the globalization process. Increasing the function as a scientific foundation must be carried out in accordance with the development of science and technology in Indonesia.

Ryan Ryan; Jurana Jurana; Nur Riski Islianty; Ira Nuriyah Santi

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik.   Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.

Amelia, Dinda; Wolor, Christian Wiradendi; Marsofiyati

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

Di era digital saat ini, teknologi informasi berkembang semakin cepat dan tentunya berjalan secara signifikan. Dalam dunia perkantoran, salah satunya otomatisasi dalam pengelolaan arsip perlu menjadi suatu perhatian bagi perusahaan. Seiring dengan berkembangnya teknologi, tentunya hal ini bertujuan untuk mendorong adanya perubahan dari arsip yang masih bersifat konvensional berkembang menjadi digitalisasi arsip dengan memanfaatkan teknologi yang canggih saat ini. Dengan adanya digitalisasi arsip ini, akan memberikan hasil kinerja karyawan dalam pengelolaan arsip yang lebih efektif dan lebih efisien. Pada tempat peneltian yaitu PT. X ini masih mengimplementasikan pengelolaan arsip konvensional dan disertai adanya timbul permasalahan pada karyawan. Pada dasarnya sistem pengelolaan arsip pada perusahaan yang masih bersifat konvensional dapat dikatakan kurang efektif jika dilihat dari hasil produktivitas kerja karyawan yang menurun dan tidak efisien dari segi waktu dalam penemuan arsip kembali. Sehingga melalui artikel ini peneliti bertujuan memberikan pengetahuan terkait digitalisasi arsip sederhana dengan melakukan pemanfaatan pada Microsoft Access. Metode penelitian yang digunakan adalah metode deskripsi dengan studi kasus pada PT. X. Hasil dari penelitian ini adalah perancangan e-arsip sederhana dengan menggunakan Microsoft Access. 

M. Zakaria Dzul Fikri; Ratih Hesty Utami; Qristin Violinda

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acceptance models on the marketing performance of BUMDES Nerang Jaya. The quantitative method used is a technique of collecting, processing, simplifying, presenting and analyzing data in order to provide an overview of an event through the distribution of questionnaires which are carried out and expressed in the form of numbers, so that they can be measured and calculated. The number of samples used were 95 respondents. This study uses the SmartPLS 3.0 program to process data.

Ardi Armen

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select participants from diverse MSME backgrounds. Through rigorous thematic analysis, the study reveals insights into effective digital marketing strategies that align with sustainability goals while reshaping brand identities for MSMEs. The findings highlight the importance of authenticity, transparency, and social responsibility in crafting sustainable brand identities in the digital era. This research contributes to the understanding of practical strategies for MSMEs to thrive in the competitive digital marketplace while embracing sustainability principles.

Ernita Puspa Dewi; Samirun Samirun

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

National development requires strengthening the quality of human resources (HR) as a fundamental pillar for sustainable development, particularly in facing the challenges of the Society 5.0 era characterized by rapid advances in information and communication technology. Youth, as a productive age group, play a strategic role as agents of social change and drivers of economic development through entrepreneurship. However, low entrepreneurial awareness, limited managerial skills, and insufficient business mentoring remain major obstacles to youth business development at the local level. This Community Service Program (PKM) aims to enhance youth understanding, motivation, and entrepreneurial capacity through an educative and participatory approach based on business incubation. The program was implemented for young people in RT 013, Lubuk Gaung Village, Sungai Sembilan District, on June 18, 2023, using counseling sessions, interactive discussions, and entrepreneurial mentoring methods. The results indicate an improvement in participants' understanding of entrepreneurial concepts, the role of business incubators, and the importance of digital literacy and business collaboration in the digital economy era. The program also fostered collective awareness among youth to become innovative and sustainable entrepreneurs. Therefore, this PKM activity confirms that community-based business incubation has strategic relevance in improving youth human resource quality, promoting economic self-reliance, and supporting sustainable local economic development.

Fathoni Dwi Atmoko

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2023 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Property price determination is a complex challenge influenced by various factors, thus requiring an effective method for accurate prediction to support investment decision-making. In the current digital era, conventional approaches are being replaced by data-driven and artificial intelligence methods, where Linear Regression remains a popular choice due to its simplicity and effectiveness in modeling linear relationships. This study aims to analyze the relationship between the physical characteristics of a house and its selling price, and to build an accurate predictive model using the Linear Regression algorithm. A quantitative method was used, focusing on Building Area , Number of Rooms, and Building Age  against the House Selling Price. Correlation analysis results show that Building Area has the strongest correlation (0.81) with price, while Building Age shows a negative correlation (-0.52). The Linear Regression model demonstrated very strong and stable performance. The model achieved an R² Score of 0.9396 on the testing data, meaning 93.96% of house price variability can be explained by the model. Furthermore, the low MAE of only 11.31 million rupiah indicates a small prediction error, and the consistency of R² scores confirms that the model does not suffer from overfitting. This study concludes that the Linear Regression model provides excellent, stable, and reliable prediction performance for projecting house selling prices

Heru Christianto; Dewi Lestarani; Arvinda C. Lalang

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Kegiatan pengabdian kepada masyarakat ini dilaksanakan secara daring bagi guru-guru Kimia se-NTT pada tahun 2022. Dasar pelaksanaannya adalah kebutuhan guru-guru Kimia akan suatu panduan dalam pembelajaran dengan memanfaatkan teknologi yang inovatif guna meningkatkan minat belajar siswa seiring dengan perkembangan era digital. Kegiatan ini bertujuan untuk meningkatkan kemampuan guru dalam memanfaatkan teknologi guna mendesain pembelajaran yang menarik dan inovatif. Di era digital saat ini, guru-guru tidak hanya dituntut untuk meningkatkan kemampuan mengajar berdasarkan pengetahuan materi yang dimiliki, namun juga dituntut untuk dapat menerapkan pembelajaran yang interaktif dan inovatif guna mendorong dan memotivasi siswa dalam belajar dan berpikir kritis. Media pembelajaran yang digunakan dalam kegiatan ini yaitu pembuatan instrumen soal menggunakan quizizz dan wordwall. Biasanya guru-guru di sekolah memberikan soal ujian kepada siswa dalam bentuk manual, sehingga siswa merasa bosan untuk menjawab pertanyaan dalam soal tersebut. Pembuatan soal menggunakan quizizz dan wordwall akan memotivasi siswa dalam mengerjakan soal karena disajikan lebih menarik dan interaktif. Layar akan menampilkan skor siswa secara realtime, sehingga siswa dapat melihat urutan skor mereka dengan antusias. Media ini juga cukup mudah untuk dikembangkan bagi guru sehingga memudahkan guru untuk menerapkannya dalam pembelajaran. Guru juga akan lebih mudah dan cepat dalam menyusun nilai ujian siswa.