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Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design through re-branding photoshoots and digital marketing via Instagram. Through a two-month internship, the team focused on introducing the MSME, accessory production, marketing strategy analysis, content creation, and participation in innovation development. During the internship, re-branding photoshoots were implemented, packaging innovation by transitioning from cardboard to transparent ziplock, and digital marketing through Instagram. The results of these activities created a more attractive branding and increased competitiveness for Puspazary MSMEs, emphasizing the importance of innovative branding strategies in supporting MSME sustainability amid global market dynamics. The conclusion highlights the positive outcomes of implementing packaging and digital marketing innovations, while recommendations involve the continued development of digital-based branding strategies to expand market reach and enhance the resilience of Puspazary MSMEs in this digital era.

Educational programs are one of the crucial pillars in human life. Through education, individuals can acquire fundamental knowledge, skills, and attitudes to face various challenges in life. In addition, education also has a central role in shaping the character of the nation's children, creating individuals who are able to contribute to society. In the context of education, the use of educational support tools is a critical aspect that needs attention. Educational support tools include devices and materials that support the effectiveness and efficiency of the teaching and learning process. Its function involves delivering information in an interesting and interactive manner, facilitating the understanding of the material by learners, and increasing their active involvement in learning. However, along with technological advances, educational tools are experiencing rapid development. This provides opportunities for learning that are more accessible to various groups. However, challenges arise in the form of educational gaps. Schools in remote areas, for example, may face limited access to the internet, computers, or mobile devices that are essential to the learning process. Therefore, the role of educational tools is crucial in creating inclusive education, overcoming gaps, and ensuring that every individual can access learning in this digital era.

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.

The main point or The purpose of this study is to find out and understand the preparations that every business company in Indonesia has had to face and will continue to face regarding the current era of  industrial revolution 4.0 underway and is currently starting to face further developments in the era that is starting Entering era of industrial revolution 5.0. Industrial Revolution 4.0 or what is also known as "cyber physical systems" is an event where there is cooperation between and automation technology and cyber technology. So with the evolution of industry, in the current era, companies previously needed manpower and human resources with physical abilities who could be productive in large amounts of energy, now with  chanwith the changes that occur in the eras that occur in industrial sector, technology has entered as a component that helps human work, inseparable from Therefore, the impact is widespread, especially in the industrial sector in Indonesia. Now many companies have implemented technology-based digital systems to support their performance to be more productive and generate large profits as well as develop innovation and facilitate the company's progress to continue to be sustainable in the future. Technology is developing and advancing rapidly thanks to scientists and researchers who have contributed to it in terms of science and technology. With this, digital-based systems and digital-based physical facilities and infrastructure created to make things easier for people achieve various needs and desires according to their respective goals. This is certainly something that cannot be denied and avoided in the world community, not only in Indonesia. Therefore, this article will focus on discussing the readiness of companies in Indonesia to face the positive and negative challenges arising from changes in this progress Results of this study article conclude that although there are efforts being made to prepare companies in Indonesia to face the Industrial Revolution 4.0, further efforts are still needed to ensure equal readiness in various industrial sectors.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

The millennial generation is a generation that has creative ideas or innovations. As a business person or entrepreneur, a person must have knowledge and skills in entrepreneurship, especially in the digital era like now. This research was conducted with the aim of finding out and revealing what abilities or theories are used by millennial generation business actors in New York City. The literary work used as a source of research data is the novel entitled #GIRLBOSS by Sophia Amoruso. This research is a type of qualitative descriptive research using the heruistic method, namely reading thoroughly and the hermeneutic method, namely the study of text interpretation or the process of interpreting text. The results of this research are that there are 3 theories of entrepreneurship which include economic theory (taking advantage of opportunities that can create innovation), psychological theory (what underlies business) and behavioral theory (skills in managing and advancing business).

The era of digitalization has brought progress in the field of accounting through the use of various new technologies, but it has also brought new challenges and potential threats related to data security and integrity. Misappropriation of Assets is one of the problems that may arise. Cases occur when internal or external parties steal financial data or access identity information to manipulate accounts or access company assets. This research is research that applies qualitative descriptive methods. The aim of this research is to find out and analyze the effectiveness of remote audits and agility audits in detecting misappropriation of assets that emerged in the post-Covid-19 pandemic. The type of data in this research is qualitative. The data source for this research is secondary data. Remote audit and agility audit represent a paradigm shift in audit practice from traditional to modern. Remote Audit allows the audit process to be carried out remotely, which is increasingly important in technological transformation. Meanwhile, audit agility focuses on increasing the ability to respond to change and efficiency in the audit process. Remote audits can provide efficiency and effectiveness in the audit process, provided that the process is supported by both the auditor and the audited party. In addition, this approach allows auditors to carry out analytical procedures with electronic evidence, interactions with auditees, and reporting that contains reliable financial data.

The purpose of this study is as a foundation to find out how business politics occur in today's digitalization era. The discussion focused on seeing how business can develop in the era of globalization and digitalization while maintaining the basis / rules of doing business. So based on the results and discussion of this study, it can be concluded that politics in doing business in the era of globalization still occurs.

. In today's rapidly evolving digital era, e-commerce has emerged as a cornerstone of global trade. However, the proliferation of online fraud incidents has given rise to significant ethical concerns. This study delves into the ethical ramifications of online fraud profiles and tactics within the cybercrime domain, particularly their impact on the e-commerce ecosystem. Ethical considerations play a pivotal role in shaping behavior within e-commerce, safeguarding consumers, and guiding the formulation of effective policies by both e-commerce entities and governments. This research scrutinizes the phenomenon of online fraud in e-commerce transactions through a survey involving two respondent groups: Information Systems students at ITS and students from other departments. The survey results reveal that online fraud inflicts substantial emotional distress on victims, including feelings of panic, anger, and sadness. Financial losses and the potential exposure of sensitive data are prevalent repercussions of online fraud, eroding consumer trust and prompting questions about the ethical conduct of fraudsters. To address these issues, recommendations encompass heightened awareness of online fraud risks, increased transparency among e-commerce sellers, streamlining fraud reporting procedures, and a commitment to upholding higher standards of business ethics. The overarching objective is to foster a more ethical, secure, and sustainable e-commerce environment. In summary, this research offers comprehensive insights into how respondents perceive and experience online fraud in Indonesian e-commerce transactions, providing valuable guidance for more effective mitigation.

In the current digital era, digital transformation in the government sector is an obligation to implement, including village governments. However, in fact, there are still many villages in Indonesia that have not implemented digitalization in their public services. Banjarsari village is one of the villages where the development of digitalization still requires special handling because there are several obstacles, one of which is that the village government lacks technological skills. Therefore, MBKM Bina Desa UPNVJT students provide guidance and service to Banjarsari Village officials and the community to create a digital village in Banjarsari Village. This article aims to describe the efforts of the Banjarsari Village government in realizing digital-based government services. The method used is the sharing session method and assistance in managing the village website to Banjarsari Village officials. The results obtained were collaboration between the Banjarsari Village government and UPNVJT Village Development MBKM students regarding the establishment of the Banjarsari Village website and the implementation of sharing sessions in improving the quality of public services in Banjarsari Village.

Innovation Development (PI) is a program as concrete evidence of the application of knowledge that has been obtained during the lecture period in accordance with the Accounting and Management Study Program. The innovation development process consists of all decisions and activities, and their impacts, that occur from the recognition of a need or a problem, through research, development and commercialization of an innovation, through the diffusion and adoption of ana innovation by users with all consequences. The target of this activity is Micro, Small and Medium Enterprises (MSMes) in Batu Ampar Village. After we conducted interviews with MSMes in Batu Ampar Subdistrict and set targets for the MSMes that we will provide assistance to, namely the development business of Mrs. Nurmawati’s “Disco Bean” MSMEs. Which is located on Jalan LKMD 2 Rt.33 No.37 Batu Ampar Village, North Balikpapan District. The problem faced by MSME players are that they do not have their own innovation or characteristics in packaging development, and there is also a lack of marketing targets and a lack of understanding about social media in this digital era. Apart from that, this business is only done by word of mouth, so that Mrs. Nurmawati’s business is not known to many people

The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.

Indonesia has entered the era of the fourth industrial revolution. This happens with technology as a basis for human life. Everything has become limitless and limitless due to the development of digital technology. Indonesia needs several regulatory and authority improvements to be able to face the world market. The aim of this research is to find out what Indonesian industry can do to face the world market, the impact that the presence of the industrial revolution 4.0 has, and the strategies that Indonesia can prepare and carry out in facing the World Market revolution. The object of this research is industry in Indonesia to face the world market. The method used for this research is a qualitative descriptive method, data is obtained from facts about the research subject by trying to reveal it thoroughly according to the context. The results of this research are (1) Creating jobs to increase people's income, increasing people's economic programs, increasing Turnover and Digitalization of People's Markets, building/revitalizing people's markets, establishing relationships between digital markets abroad (2) The most visible impact is in terms of available work (3) Make improvements to the flow of materials and goods, improve the quality of human resources, use digital technology, harmonize rules and policies.     Bukit, M. (2014). Strategi dan inovasi pendidikan kejuruan darikompetensi ke kompetisi. Bandung: Alfabeta. Cognizant. Informed Manufacturing:     The      Next Industrial Revolution. http://www.cognizant.com/ InsightsWhitepapers/Informed-Manufacturing-TheNext-IndustrialRevolution.pdf.  Davis, N. 5 ways of understanding the Fourth Industrial Revolution. November 16, 2015. http://www.weforum.org/ agenda/2015/11/5-ways-of-understanding-thefourth-industrialrevolution. Economist          Intelligence      Unit.    From    transplants       to implants.      December        11,       2015. http://www.eiuperspectives.economist.com/healthcare/transplants-implants.   Edmon, A., & Oluiyi, A. (2014). Re-engineering technical vocationaeducation and training toward safety practice skill needs ofsawmill workers against workplace hazards in Nigeria [Versielektronik]. Journal of Education and Practice, 5 (7), 150-157.  Era Revolusi Industri 4.0: Perlu Persiapkan Literasi Data, Teknologi dan Sumber Daya Manusia. (2018). Diambil 29 Desember 2023 dari http://belmawa.ristekdikti. go.id/2018/01/17/ era-revolusiindustri-4-0-perlu-persiapkan-literasi-data-teknologi-dan-sumber-daya-manusia/ Fakta     ketergantungan            pada    teknologi         (2014). Diambil 29 Desember 2023 dari  http://www.beritasatu.com/gaya-hidup/232713-8-fakta-ketergantungan-pada-teknologi.html Hermann, M., Pentek, T., & Otto, B. (2016). Design Principles forIndustrie 4.0 Scenarios. Presented at the 49th HawaiianInternational Conference on Systems Science.  Irianto, D. (2017). Industry 4.0; The Challenges of Tomorrow.Disampaikan pada Seminar Nasional Teknik Industri, Batu-Malang.  Kagermann, H., Wahlster, W., & Helbig, J.(2013). Recommendations forImplementing the Strategic Initiative Industrie 4.0. Industrie 4.0Working Group, Germany.  Hitt, Mihael.A , Ireland, R. Duane, Robert E, Hoskinsson. 2001. Strategic Management Competitiveness and Globalization Concepts Thomson learning Asia, Singapore. Hamel Gary, Prahalad C.K. Competing For The Future. 1994. Harvard Business School Press Boston, Massachusetts. "Making Indonesia 4.0, Fokus 5 Industri Apa Saja.", https://economy.okezone.com/   read/2018/04/04/320/1881885/ making-indonesia-4-0-fokuspengembangan-5-industri-apasaja, diakses 29 Desember 2023.  "Making Indonesia 4.0: Strategi RI Masuki Revolusi Industri K-4.", http://www.kemenperin. go.id/artikel/18967/  MakingIndonesia-4.0:-Strategi-RIMasuki-Revolusi-Industri-Ke-4, diakses 3 Mei 2018.  “Menuju Revolusi Industri 4.0 Jokowi Diminta Bentuk Badan Riset Nasional”, Kompas, 29             April 2018, hal 3.  "Pemerintah Luncurkan Making 3932.", https://ekon.go.id/ 23 Hak cipta dilindungi oleh undang-undang. Dilarang mengutip atau memperbanyak sebagian atau seluruh isi tulisan ini tanpa izin penerbit. Info Singkat © 2009, Pusat Penelitian Badan Keahlian DPR RI http://puslit.dpr.go.id  ISSN 2088-2351 berita/view/pemerintahluncurkan-making.3932.html, diakses 29 Desember 2023. “Pemerintah RI dan Ceko sepakat tingkatkan Investasi Industri Dua Kali Lipat”, Tribun Bisnis,          29 Desember 2023 hal 8.  "Revolusi Industri 4.0", http://id.beritasatu.com/home/ revolusi-industri-40/145390, diakses        29 Desember 2023.  "Revolusi 4.0, Catatan Dari ISSA ICT 2018", http://id.beritasatu.com/  home/revolusi-40-         catatan-dariissa-ict-2018/174772, diakses 8 Mei 2018. "Strategi Hadapi Dampak Industri 4.0", http://id.beritasatu.com/  home/strategi-hadapi-         dampakrevolusi-industri-40/174260, diakses 2 Mei 2018.

Globalization has had a transformational impact on social life in various segments. Open territories between countries by information and communication technology. This has implications for the dimensions of life, especially the existence and projection of Islamic education. Islamic education faces multidimensional and complex challenges such as technology, ideology, social, cultural, economic and political. Other challenges are professionalism, integrity, solidarity and vision. The aim of this research is to analyze Islamic religious education from a social perspective and its challenges today. This research uses a qualitative approach by means of library research, namely collecting research sources from books, journals, proceedings, which are then analyzed and conclusions are drawn. The results of the research show that the solution to education today and in the future is to increase human resources, including the ability to produce people who can contribute to national development, the ability to produce people who can appreciate, enjoy and maintain the results of development, and the ability to give birth to a humanizing process. and humanity is continuously moving towards a nation that is just and wise and virtuous. Islamic education provides an effective and efficient solution in organizing the social life system amidst multidimensional globalization.

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business

The influence of digital media is growing rapidly and influencing the lives of Christian families. The development of digital media has an impact on Christian families. Families have challenges in dealing with this situation. So Christian families need to rebuild a foundation that is able to meet the demands of the times and is in accordance with God's teachings. Building an attitude of love that can answer the needs of the times and is in line with God's teachings. The love that is built in a Christian family is Agape love. Agape love means total love, identified with God's love for His creation. An attitude of love is important for Christian families in everyday life. This article focuses on efforts to build an attitude of love in Christian families and the importance of an attitude of love for Christian families in the digital era. The implication of this research is to guide Christian families in using social media and technology responsibly. This includes monitoring the content consumed and maintaining Christian values ​​in interactions. This article uses a qualitative research method with a literature study approach. The data used in this article is secondary data from various sources such as books, articles and journals. Based on the research results, it was found that an attitude of love helps Christian families to maintain integrity and harmony in the digital era with healthy communication, using devices or applications that support togetherness and technology as a means of strengthening the quality of family relationships.

Another term for "character education" can be expressed as "Moral Formation" or "Ethical Guidance." This refers to the effort to develop and shape attitudes, moral values, and ethics in students through knowledge and guidance from various parties such as parents, teachers, and the community. The crucial roles of parents, teachers, and the community in shaping a child's character cannot be overlooked. Each child possesses inherent goodness that needs to be nurtured and socialized effectively to ensure optimal character development. In this digital age, especially among high school student, the use of digital media is prevalent. Educators, parents, and responsible adults in the community have the responsibility to guide and monitor children's use of digital media. While the digital era brings positive impacts, the existence of negative effects demands special attention. Therefore, efforts are required to ensure that children can use digital media wisely, allowing them to reap positive benefits for themselves and their lives

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.

The aim of holding this PKM activity is to diversify bitter melon fruit into chips for the women of KWT Medulu, Bendewuta Village, Wongeduku District. The selected participants were 10 people who had bitter melon gardens in their yard. The activity stages were lecture and practice. PKM activities were carried out well, participants were very enthusiastic in taking part in PKM activities. Monitoring results showed that the amount of increase in participants' knowledge and skills increased from 100%, from 10 participants who answered that they did not know before the training activity in making bitter melon chips, it increased to 100% or 10 participants answered that they knew and were able after the training. This shows that training activities can be said to be successful because there is an increase in the knowledge and skills of the training participants.

To improve the quality of teacher education and encourage the establishment of the merdeka learning system at the elementary school level, technology plays an important role. The educational concept called Merdeka Learning provides opportunities for students to choose and organize educational programs according to their interests and needs. Technology is now very capable of supporting the integration of independent learning into classroom practice in this digital era. Technology integration in teacher learning has a positive impact on improving the quality of learning at the elementary school level. Teachers who are trained and assisted in the use of technology can create learning content that is more interesting and interactive. In addition, technology also gives students the freedom to organize their own learning and choose learning resources according to their individual interests and learning styles. This research provides great benefits for teachers and students in elementary schools. Teachers can use technology to improve the quality of learning, while students feel the freedom in learning that is more personal and according to their interests.