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The cosmetics industry is currently a very large business prospect and provides a fairly broad market opportunity. One of the marketing strategies used by beauty companies is the use of brand ambassadors and digital marketing to compete, maintain and increase the company's profit level. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Intention of Y.O.U Products. The sample in this study were 78 respondents. The method of determining the sample in this study using simple random sampling. The data analysis method used is the Multiple Linear Regression method using the SPSS 23 program. The results of this study indicate that Brand Ambassador has a positive and significant effect on Purchase intention, and Digital Marketing also has a positive and significant effect on Purchase intention. In addition, Brand Ambassador and Digital marketing have a simultaneous effect on Purchase Intention.

This study is intended to determine the effect of applying forensic accounting and investigative auditing in detecting fraud in the procurement of goods or services at BPKP Representatives of South Sumatra Province, either partially or simultaneously. Forensic accounting and investigative auditing are solutions for detecting cases of fraud in Indonesia, one of which is fraud in the procurement of goods or services. This study was a quantitative research category and data were analyzed using the Multiple Linear Regression analysis technique using the help of the IBM SPSS version 23 application. The population in the study were all auditors working at the BPKP Representative for South Sumatra Province while the sample was 46 auditors and this study used a purposive sampling type. The results of this study indicate that partially and simultaneously forensic accounting and investigative auditing have a significant positive effect on detecting fraud in the procurement of goods or services at BPKP Representatives of South Sumatra Province. Based on the results of this study, it can be concluded that the better the application of forensic accounting and investigative auditing at the BPKP Representative of South Sumatra Province, it will have a positive effect on increasing the success of detecting fraud by the auditor.

This study aims to determine and analyze the influence of taste and product diversity on purchasing decisions of HUT Pizza for Tasikmalaya HUT Pizza consumers. The method used in this research is quantitative through a survey approach.  With a research sample of 100 Tasikmalaya HUT Pizza Consumers. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 29. The results show that Taste has a very good rating classification. Product Diversity has a good rating classification while Purchase Decision has a good classification for Tasikmalaya HUT Pizza Consumers. Together, Product Taste and Diversity have a significant influence on Purchasing Decisions for Tasikmalaya HUT Pizza Consumers.  Partially Taste has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers, Partially Product Diversity has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers

Dui April Yani Simangunsong's research (2023) Thesis entitled "The Influence of Service Quality, Trust, and Satisfaction on Customer Loyalty (Case Study of Bank Sumut Syariah Kcp Lubuk Pakam)" with thesis supervisor 1 Mrs. Annio Indah Lestari, M,Si and supervisor 2 Mr. Muhammad Lathief Ilhamy Nasution, M.E.I This research aims to examine the influence of service quality, trust and satisfaction on customer loyalty (case study of Bank Sumut Syariah Kcp Lubuk Pakam) both partially and simultaneously. The type of research used is quantitative research with questionnaire data collection techniques with Likert scale measurements. The subjects used in this research were customers who saved at the North Sumatra Sharia Bank as many as 100 respondents and were taken using sampling techniques. Data analysis techniques using Spss statistics 25. The results of this research show that: first, Service Quality has a positive and significant effect on Customer Loyalty, with a value of tcount > ttable (9.575 > 1.661) and a significant value of 0.042 < 0.05. Second, Trust has a positive and significant effect on Customer Loyalty with a value of tcount > ttable (8.748 > 1.661) and a significant value of 0.026 < 0.005. Third, satisfaction has a positive and significant effect on customer loyalty with a value of tcount > ttable (7.300 > 1.661) and a significant value of 0.037 < 0.005. Fourth, Service Quality, Trust and Satisfaction, on Customer Loyalty with a value of Fcount > Ftable (37.449 > 2.47) and a significant value of 0.000 < 0.005.

This study aims to determine: (1) The effect of brand trust on brand loyalty (a study on FISIP USN Kolaka students). (2) The effect of consumer involvement on brand loyalty (a study on FISIP USN Kolaka students). This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were FISIP students at the Nineteen November University of Kolaka. While the sample of this study amounted to 91 respondents by determining the sample using probability sampling technique. Testing research instruments using validity and reliability tests with SPSS 25. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model tests (outer model) and structural model testing (inner model). ) with Smart PLS 3.0. Based on the research results, it is known that the variable Brand Trust has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.000. As well as the variable Consumer Involvement also has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.003.  

This study aims to determine the effect of job training and digital literacy on employee performance at the Central Bureau of Statistics for the City of Tasikmalaya. This research uses quantitative methods. The type of data used is primary data and secondary data, with a sample of 41 respondents from the employees of the Central Bureau of Statistics for the City of Tasikmalaya, and using the saturated sample method. The data analysis tool used in this study was SPSS Version 25. Data collection techniques used literature studies, field studies: interviews, questionnaires. The results of the study show that Job Training and Digital Literacy simultaneously have a significant effect on Employee Performance. Job Training partially has a significant effect on Employee Performance. Digital Literacy partially has no significant effect on Employee Performance.

The aim of this research is to determine the effect of Return on Assets (ROA) and Debt to Equity Ratio (DER) on Financial Distress in Manufacturing Companies in the Consumer Goods Industry Sector for the 2020-2022 period. The measure of Financial Distress used is the Altman Z-score. The method used in this research is descriptive research with a quantitative approach, using multiple linear regression analysis. The population of manufacturing companies in the Consumer Goods industry sector listed on the Indonesian Stock Exchange in 2020-2022 is 201 companies. The sampling technique used was purposive sampling technique, and a sample of 147 companies was obtained. The analysis used was Multiple Linear Regression with data processing tools in the form of SPSS v 19, The results of this research are that the Profitability Ratio proxied by Return on Assets (ROA) has a positive and significant effect on Financial Distress. Meanwhile, Leverage proxied by DER, according to the research results, has a negative and significant effect on Financial Distress.

This research aims to find out and analyze the Brand Association of Bango Soy Sauce Products. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 95 people as respondents through google forms. The results showed that the basis for purchasing decisions by consumers towards Kecap Bango products was determined by Delicious taste to be a cooking raw material, Quality cooking raw materials, Using quality soybeans, Comfortable in consumption, Easy to get in stores, More familiar than other soy sauce products and Superior to other products.

This research aims to find out and analyze the Brand Association of Bango Soy Sauce Products. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 95 people as respondents through google forms. The results showed that the basis for purchasing decisions by consumers towards Kecap Bango products was determined by Delicious taste to be a cooking raw material, Quality cooking raw materials, Using quality soybeans, Comfortable in consumption, Easy to get in stores, More familiar than other soy sauce products and Superior to other products.

This study aims to identify and analyze the effect of price perceptions and service quality onpurchase intention (a survey of RedDoorz Tasikmalaya company users). The method used in this research is causality with a quantitative approach. With a research sample of 49 Users of the Tasikmalaya RedDoorz Company. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Price Perception has a very good rating classification, Service Quality has a very good rating classification while Purchase Intention has a Good classification for RedDoorz Tasikmalaya Company Users. Taken together, Perceived Price and Service Quality have a significant influence on Purchase Intention of Company Users of RedDoorz Tasikmalaya. Partially Perceived Price has a significant influence on Purchase Intention of Company Users of RedDoorz Tasikmalaya. Partially, Service Quality has a significant effect on Purchase Interest in RedDoorz Tasikmalaya Company Users.

This research aims to determine simultaneously and partially the variables, namely Work Environment and Work Discipline on Teacher Performance at SDN Harapan Jaya North Bekasi in Bekasi City. This research was conducted at SDN I, II, and III Harapan Jaya, North Bekasi, Bekasi City. In this study, a quantitative approach was used and data analysis was used, namely the classical assumption test and multiple linear analysis, to test and prove the research hypothesis using SPSS (Statitical Product and Service Solution) versionThe population in this study were all teachers of SDN I, II dan III Harapan Jaya North Bekasi Bekasi City, totaling 53 respondents. The results of this study indicate that partially the work environment has a significant and significant effect on teacher performance. Work Discipline has a partial and significant effect on Teacher Performance. Work Environment and Work Discipline have a simultaneous effect on Teacher Performance.

In the current era of globalization, there is intense competition in the business world. Business actors are required to create competitive advantages based on the quality of service and atmosphere in their businesses and strive to provide consumer satisfaction to face business competition. This research aims to determine the results of the influence of service quality, store atmosphere, and consumer satisfaction at Cafe MP in Brenggolo Village. The method used in this research is a quantitative method. The sampling technique in this research is the accidental sampling method. The number of samples in this research was 85 consumers. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that Service Quality has a significant (partial) influence on consumer satisfaction, the result value is 8.222 and the significance value is 0.025 <0.05. Store Atmosphere has a significant (partial) influence on consumer satisfaction, a result value of 9.622 and a significance value of 0.000 <0.05. Service quality and Store Atmosphere influence (simultaneously) on consumer satisfaction at MP Cafe in Brenggolo Village, the f test value is 97.549 and the significance value is 0.000 <0.05.

There are factors such as price, location and service quality which greatly influence purchasing decisions. If these factors influence purchasing decisions, consumers tend to make repeat purchases. The aim of this research is to explain the partial and simultaneous influence of price, location and service quality on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency. This research uses quantitative methods with a population of 8,184 consumers using the Accidental Sampling technique. The calculation results from the Slovin formula obtained a sample of 99 respondents. Data processing uses the SPSS program. The results of this research show that the variables Price, Location and Service Quality have a significant simultaneous effect on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency.

Research objectives: To analyze and know the role of the government in regulating the government's moderate influence on price, facilities, and brand image towards interest in buying electric cars and electricity in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang). Population from study This is a candidate interested consumers buying car electricity at electricity in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang). Because the population amount is unknown, the researcher determines the sample size using the Lemeshow formula, which amounts to 384 respondents. Sample determination using purposive sampling, i.e., candidate consumer Already owns a car, income >= 10 million rupiah. Data was obtained with a questionnaire online via Google Forms. Hypotheses are tested using validity test methods, reliability tests, assumption tests classic, regression multiplex, and hypothesis testing with SPSS. Based on the results, Price research matters positively and significant to Purchase Interest, Facilities influential positively and significant to purchase intention, brand image is influential positive and significant to Purchase Intention, Brand Image are influential positive and significant to Purchase Interest, Regulation Government can moderate influence Brand Image against Purchase Interest, Regulation Government No can moderate influence Price to Purchase interest.  

The purpose of this study was to determine whether incentives affect employee motivation at PT Saerah Surya Perkasa Surabaya, to determine how much influence incentives have on employee motivation at PT Saerah Surya Perkasa Surabaya. In this thesis research, the sample used is simple ramdom sampling, namely random sampling without regard to level and the population in this study amounted to 100 people. This study uses primary and secondary data. Data collection techniques using observation and questionnaires. The analysis technique used is quantitative. The results of this study are, Data is analyzed by validity test, reliability test and simple regression test (t test) using SPSS 20 for windows application. The results showed that incentives had an influence on employee work motivation and the magnitude of the influence of incentives on employee work motivation at the regent's office of Southwest Aceh Regency was 10.0%.

This study aims to determine: (1) The effect of service quality on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency, (2) The effect of price perceptions on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. The population in this study amounted to 2843 people with a sample of 351 Reza Salon customers in this study. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency. The second hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency.

Repurchase of a product by consumers is a manifestation of the formation of loyalty in consumers. Consumer loyalty can be formed because it is influenced by several factors. Several factors that are believed to influence consumer loyalty are product price, purchase location, and service quality. So this research aims to determine the influence of price, location and service quality on consumer loyalty at The Bake Corner Kediri, both partially and simultaneously. This research is quantitative research carried out at The Bake Corner Kediri, Kediri City, East Java. The research population was taken from consumers in the last 3 months with a total of 1,080 people. Meanwhile, the sample used was 92 people, determined using the Slovin formula calculation. The data used is primary data taken using observation techniques and closed interviews using questionnaires. The data was then analyzed using multiple linear regression tests using SPSS. Based on the analysis results, it is known that price, location and service quality have a positive and significant effect on consumer loyalty. Simultaneously, price, location and service quality also have a significant influence on consumer loyalty at The Bake Corner Kediri. It is hoped that The Bake Corner Kediri will further develop several factors that can influence consumer loyalty.

This research is motivated by the fact that in a public company operating in the fast food sector, human resources are very important in achieving company goals. The aim of this research is to explain the influence of communication, teamwork and rewards on employee performance. This research method uses a quantitative method using a questionnaire as data. This research uses a saturated sample method. The sample in this research was all 53 employees. The technique used to analyze the data is the SPSS 25 program. The data analysis technique in this research is multiple linear regression analysis, coefficient of determination (R2), t test and F test. The results of this partial test (t) show that the communication variable has a significant value of 0.030 < 0.05, which means that the communication variable partially or significantly influences employee performance. The teamwork variable has a significant value of 0.045 <0.05, partially influencing or being significant on employee performance. The reward variable has a significant value of 0.901 > 0.05 and partially does not have a significant effect on employee performance. And the F test results show that the variables of communication, teamwork and rewards have a significant effect on employee performance with a significant value of 0.000 < 0.05. So it can be concluded that communication and teamwork partially have a significant effect on employee performance, while rewards do not have a significant effect on employee performance. And simultaneously these three variables have a significant effect on the performance of McDonald's Sri Ratu Kediri employees.

This study aims to determine the effect simultaneously or partially of the Job Skills variable and the Compensation variable on Work Productivity. The population used in this study were 180 Al-Markaz Collection employees. The method used in this research is descriptive research with a quantitative approach. The sample selection uses a random sample. The sample used is using a random sampling sample with the slovin formula, namely 124 employees. Sources of data in this study are secondary data and primary data. The data analysis technique used was multiple linear regression with the help of SPSS 26. Based on the results of the study it was concluded that Work Skills and Compensation simultaneously have a significant effect on Work Productivity. Work Skills partially have a significant effect on Work Productivity. Compensation partially has a significant effect on work productivity.  

This research was conducted with the aim of examining the effect of good corporate governance on the financial performance of Islamic banking listed on the Indonesian stock exchange in 2018-2022. This study was tested using 3 independent variables, namely: managerial ownership, independent board of commissioners and audit committee. For the dependent variable, namely Return On Assets. The population used in this research is Islamic banking companies on the Indonesia Stock Exchange in 2018-2022. The samples used in this study amounted to 45 samples. The analysis used in this study was multiple linear analysis and was assisted by SPSS Version 22. The data used were secondary data. The results of this study indicate that Managerial Ownership has no significant effect on Return On Assets (ROA). This can be proven by the results of the t-count value of 1.482 < t-table of 2.020 and a significant value of 0.632 > 0.05, the independent board of commissioners shows that there is a significant influence on Return On Assets (ROA). This can be proven by the results of the t count value of 3.397 > t table 2.020 and a significant value of 0.003 <0.05. The Audit Committee shows that there is a significant influence on Return On Assets (ROA). This can be proven by the results of the t count value of 2.942 > t table of 2.020 and the sig value of 0.019 <0.05. Managerial ownership, independent board of commissioners, and audit committee simultaneously or jointly have a significant effect on Return On Assets (ROA). It is known that the significance value for managerial ownership, independent board of commissioners, and audit committee (X) simultaneously on Return On Asset (ROA) of 0.006 <0.05 and the value of f count > f table (5.259 > 3.02).